Autobraz

What Autobraz does

Autobraz Comércio de Veículos LTDA is a Fiat authorized automotive dealership headquartered in Natal, Rio Grande do Norte, Brazil, and a subsidiary of the diversified São Braz conglomerate. Founded on June 4, 1996, the company operates two retail locations — an 18,000 m² flagship showroom on Av. Romualdo Galvão in Natal and a secondary facility in Caicó — selling new Fiat vehicles (including the Argo), certified pre-owned vehicles under the "Seminovos" program, and providing scheduled maintenance services using genuine parts. The facility footprint is double the brand's minimum requirement, signaling premium positioning within the Fiat dealer network.

Revenue is generated across four primary streams: new vehicle sales, used vehicle sales, aftersales service and parts (including Revisões Programadas), and financing referral commissions earned as a Stellantis Financiamentos correspondent. The product portfolio extends beyond retail through targeted "Vendas Diretas" programs serving nine distinct customer segments — PCD buyers with full tax exemption support (IPI, IOF, ICMS, IPVA), rural producers through the Plano Fazendeiro harvest-synchronized financing product, CNPJ-registered businesses, taxi drivers, driving schools, government entities, rental companies, and diplomatic corps. Go-to-market combines two physical showrooms, WhatsApp direct sales lines at both locations, an online financing simulator, and direct B2B outreach.

The technical stack centers on Stellantis's Fiat Connect Me connected vehicle platform, which provides remote control, security, and convenience features, but no proprietary technology or AI/ML capabilities are evidenced. Pricing is not publicly disclosed; financing terms include flexible monthly structures of 12–60 months, interest rates from 1.35% per month, and harvest-aligned seasonal payments for agricultural customers. The company has no external institutional investment, no public listing, and no disclosed M&A activity, operating entirely as a captive subsidiary of São Braz.

Name

Autobraz

Legal name

Autobraz Comércio de Veículos LTDA

Website

https://autobraz.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Autobraz is a Fiat authorized automotive dealership in Rio Grande do Norte, Brazil, operating two showrooms in Natal and Caicó under the São Braz conglomerate, selling new and used vehicles, aftersales service, and financing referrals across nine customer segments including PCD, rural producers, government, and rental companies.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Retail Services

NAICS

New Car Dealers (44111)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYFSAEAEAK

Auto & Vehicle Loan Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

Keywords

• Fiat dealership services
• Vehicle sales financing
• Used car retail
• Automotive aftersales maintenance
• PCD vehicle program

Headquarters

HQ city

Natal, Rio Grande Do Norte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Sales of new Fiat vehicles including Argo, and other Fiat models to retail consumers and business customers.
2. Used/seminovo vehicle sales: Sales of pre-owned vehicles through the seminovos (used car) program.
3. Aftersales services and parts: Vehicle maintenance and repair services including scheduled maintenance (Revisão Programada) using genuine parts and specialized labor.
4. Financing referrals and facilitation: As a correspondent in the country, Autobraz forwards financing proposals for vehicles to Stellantis Financiamentos, earning referral fees or commissions on financed transactions. Offers multiple financing products including Plano Fazendeiro for rural producers with harvest-aligned payments, traditional CDC financing, and Giro Fiat (trade-in financing).
5. Special segment vehicle sales: Sales to special segments including PCD (people with disabilities) with tax exemptions (IPI, IOF, ICMS, IPVA, Rodízio), government entities, diplomatic corps, taxi drivers, driving schools, and rental companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Autobraz is an authorized Fiat dealership that sells new and pre-owned Fiat vehicles through two retail showrooms in Rio Grande do Norte (Natal and Caicó). It facilitates vehicle financing as a Stellantis Financiamentos correspondent, runs specialized direct sales programs for B2B and special-segment buyers (PCD, rural producers, taxi drivers, government, rental companies, driving schools, diplomatic corps, and CNPJ holders), provides scheduled maintenance using genuine parts, and distributes the Fiat Connect Me connected vehicle service.

Product overview

Autobraz is a Fiat authorized dealership operating as part of the São Braz group, offering a comprehensive automotive retail ecosystem. The core product is new and pre-owned Fiat vehicle sales, supported by integrated financing services (Simulador de Financiamento and Plano Fazendeiro for rural producers), connected car services (Fiat Connect Me), scheduled maintenance (Revisão Programada), and specialized direct sales programs targeting PCD customers, rural producers, CNPJ holders, taxi drivers, government, and rental companies. The product portfolio centers on Fiat vehicles as the primary offering, with financing and maintenance services as complementary support services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Fiat Vehicles (Fiat veículos novos)

Quantifiable outcome

• Facilities 18,000 m² in size, double the brand requirement, indicating premium infrastructure capacity

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Stellantis FinanciamentoscoreChannel Partner/ Reseller/ DistributorAutobraz operates as a correspondent in Brazil, forwarding vehicle financing proposals to Stellantis Financiamentos. The company facilitates multiple financing products including traditional CDC (Consumer Credit), Plano Fazendeiro (rural producer financing), and Giro Fiat (trade-in financing). Stellantis Financiamentos provides the financing infrastructure while Autobraz handles customer acquisition and proposal submission. Contact: regions metropolitan (11) 3003-4022 or 0800 200 4022; [email protected].

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Araguaia Motors Comércio de Veículos e Peças LTDA: São Braz group's vehicle and parts dealer operating in another region. Compares directly to Autobraz on business model, offering mix, and parent-company economics.
• Autovia Veículos e Peças LTDA: Sister company within the São Braz conglomerate that operates another branded automotive dealership business in Brazil. Highly comparable in business model, scale, and group affiliation to Autobraz.
• Brazmotors Veículos e Peças LTDA: Sibling automotive entity in the São Braz group operating vehicle and parts retail. Direct corporate peer with shared ownership, scale, and operational profile.
• Grupo Iesa: Multi-location Fiat/Stellantis dealer group in Brazil. Closest direct competitor by single-brand focus and similar scale, operating new and used Fiat sales, aftersales, and financing.
• Brazauto Comércio de Veículos e Peças LTDA: Another São Braz group dealership entity selling vehicles and parts. Operates the same retail model as Autobraz and represents the closest like-for-like comparator within the parent group.

Broad incumbents

• Grupo SIMPAR: Brazilian automotive group encompassing vehicle retail, distribution, and rentals. Comparable as a diversified incumbent with overlapping vehicle-dealership business lines.
• Movida: Large Brazilian automotive player with fleet and retail operations. Comparable as a broader automotive incumbent whose fleet-management operations overlap with Autobraz's locadora/rental-company sales channel.
• Grupo Saga: Established Northeast Brazilian dealer group operating Toyota, Honda, and Mitsubishi franchises. Relevant comparator given regional concentration and similar customer base to Autobraz in RN.
• Grupo Caoa: Major Brazilian multi-brand dealer group (Chery, Hyundai, Kia, Honda). Comparable as a broader dealer incumbent with similar revenue mix across new vehicles, used cars, and aftermarket services.
• Grupo Águia Branca: One of Brazil's largest multi-brand automotive dealer groups. Comparable as a broad incumbent dealer with overlapping brand representation, national footprint, and aftersales capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autobraz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autobraz