Name

Autocon GmbH

Legal name

Autocon GmbH

Website

https://autocon.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne (Köln)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services (Consulting, Coaching, Training): Autocon generates revenue through professional services including strategic consulting engagements, executive coaching, and corporate training programs. Services are tailored to individual client needs in the automotive retail sector, covering business transformation, sales optimization, after-sales performance, digitalization, and sustainability/ESG compliance. Revenue is derived from project-based consulting fees and ongoing coaching/training retainers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Autocon GmbH is a German management consulting firm that advises automotive manufacturers, dealers, and service providers on business transformation, digitalization, e-mobility, customer journey optimization, sales/after-sales performance, and sustainability/ESG compliance. Its integrated service portfolio spans strategic consulting (E3 Engagement), training (Enablement), coaching (Empowerment), holistic due diligence, and ESRS-aligned sustainability/ESG consulting. Services are delivered through a four-step systemic approach (360° Check, Kick-Off Workshop, E3 Ansatz Classification, Individual Customer Project) to automotive clients primarily in the DACH region.

Product overview

Autocon GmbH is a management consulting firm specializing in the automotive industry, offering an integrated portfolio of consulting, coaching, and training services. Their core offerings include Business Transformation consulting (6x6x6 Formula approach), individual and team Coaching, professional Training programs (management, sales, aftersales), comprehensive Due Diligence services, and Sustainability/ESG consulting. The company positions itself as a bridge between automotive manufacturers, dealers, and customers, helping clients navigate the transition to future mobility through customer-centric business models across all distribution levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung (Consulting) Business transformation consulting services for automotive manufacturers, dealers, and service providers, including strategic roadmap development and implementation support delivered via Autocon's E3 (Engagement) approach and four-step systemic methodology (360° Check, Kick-Off Workshop, E3 Ansatz Classification, Individual Customer Project).
• Coaching Individual leadership coaching, team coaching, and transformation support services (E3 Empowerment) focused on human development and change management for automotive clients.
• Training Management training, sales and aftersales training, professional development programs, and blended learning solutions (E3 Enablement) for automotive retail and manufacturers.
• Due Diligence Comprehensive holistic business assessment services for automotive dealerships including financial, commercial, operational, HR, and ESG analysis to support transactions and succession planning.
• Nachhaltigkeit (Sustainability / ESG Consulting) ESG consulting services for automotive companies including materiality analysis, gap analysis, and sustainability reporting aligned with ESRS standards.

Quantifiable outcome

• Successful long-term partnerships with major automotive brands including Mercedes-Benz Global Training
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• effisma: German automotive retail consulting boutique founded ~15 years ago by Ingo Frank, who is now a Partner at Autocon. Essentially a closely related boutique with overlapping OEM captive and dealer-network client base; Autocon's automotive vertical directly competes with and inherits effisma's DNA.
• Porsche Consulting: Stuttgart-based management consultancy founded as a spinoff of Porsche, with strong automotive and industrial client base across Germany and globally. Competes with Autocon for automotive transformation, dealer-network optimization, and OEM-side mandates; broader portfolio but directly overlapping on automotive retail and e-mobility.
• MHP Management- und IT-Beratung: Porsche-owned German automotive and digital consultancy combining management consulting and IT implementation for OEMs and suppliers. Closely comparable to Autocon in automotive-only focus and German origin; competes for transformation, e-mobility, and customer-experience programs.
• Berylls Strategy Advisors: Munich-based boutique strategy advisory exclusively focused on the automotive industry, with deep OEM, supplier and dealer relationships across Europe. Closely comparable to Autocon in focus area (automotive-focused consultancy), customer base (OEMs + dealer groups), and boutique scale, but with larger bench.

Broad incumbents

• Roland Berger: German-origin global strategy consultancy with one of the strongest European automotive practices. Competes head-to-head with Autocon for OEM and dealer-group transformation work, but at substantially greater scale and with a much broader industry footprint.
• Capgemini Invent: Global digital transformation and innovation arm of Capgemini with a strong automotive industry practice covering mobility, connected vehicles, dealer digitalization and customer experience. Direct overlap with Autocon's digitalization and customer-journey mandates, with deeper technology implementation capabilities.
• Bain & Company (Automotive): Global top-tier consultancy with significant automotive industry client work across OEM transformation, dealer performance, and aftermarket. Overlaps with Autocon on premium-OEM transformation work but operates at much larger scale and price point.
• Strategy& (PwC): Global strategy consulting arm of PwC with deep automotive and industrial coverage. Competes for OEM-side transformation and post-merger/due-diligence engagements similar to Autocon's due-diligence and strategy offerings.
• McKinsey & Company (Automotive Practice): Global top-tier consultancy with a large dedicated Automotive & Assembly Practice serving global OEMs on agency-model and dealer-network transformation. Competes for the same transformation budgets as Autocon at the largest end; serves as the reference benchmark for premium consulting fees.
• Oliver Wyman: Global management consultancy with a dedicated Automotive practice covering OEMs, dealers, mobility, and aftermarket. Direct competitor for strategic transformation and customer-journey mandates at automotive clients; far larger scale than Autocon but less boutique-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autocon-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocon GmbH