What effisma does

effisma is an agile consulting specialist serving the automotive sector, founded in 2006 by Ingo and Kristina Frank and headquartered in Stuttgart, Germany, with a secondary office in Pfronten. The firm operates as effisma.group GmbH & Co. KG, a privately held German partnership with no disclosed external institutional investment, parent company, or subsidiaries. It targets three core customer segments: automotive manufacturers (OEMs), automaker-owned dealer networks (captives), and stationary car dealers, addressing digitalization, mobility service transformation, sales model evolution, and lead management optimization across the DACH region.

The company's service portfolio comprises Mobility Solutions, Future Sales & Retail, Innovation as a Service, Digital Product Management, Automation/AI, Training, and Store Check (with Lead Management and Mobility sub-modules). Delivery combines strategic advisory with an attached execution workbench, employing a proprietary on-site Store Check methodology and an 8-week Automation/AI implementation framework. Technology is principally consulting-led domain expertise with no proprietary software product, app, or public API; the firm integrates third-party tools (e.g., VAPS VAMOSO via partnership) to deliver outcomes.

effisma generates revenue through professional services engagements, including quote-based custom consulting projects and fixed-price Store Check assessments priced under €5,000. Go-to-market is sales-led via direct consulting engagement with automotive enterprises and dealer groups, supplemented by an alliance partner referral network (Autocon, XIM, KFZ.WIGE, VAPS, Userlane, Nerdindustries, Localyzer, Wycomco) and LinkedIn-driven thought leadership. Named customers include Mercedes-Benz, Audi, PSA Group, Daimler, Emil Frey, BK, and KFZ-WIGE. Revenue is not publicly disclosed; the team comprises approximately 12-13 people.

Name

effisma

Legal name

effisma.group GmbH & Co. KG

Website

https://effisma.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

effisma is a privately held German consulting firm founded in 2006 that provides agile automotive sector advisory to manufacturers, captives, and dealers across the DACH region, covering mobility solutions, future sales, digital product management, Automation/AI implementation, training, and Store Check assessments with a team of ~12-13.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Agile consulting services for automotive sector including mobility solutions, future sales & retail, digital product management, and automation/AI. Delivered through project engagements and retainers.
2. Store Check Services: Fixed-price on-site analysis services for dealerships under €5,000, covering lead management and mobility business assessment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

effisma is an agile consulting specialist in the automotive sector that provides tailor-made concepts and solutions for vehicle manufacturers, captives (automaker-owned dealers), and stationary car dealers. Its offering spans mobility strategy, future sales and retail, digital product management, automation/AI implementation, training, innovation advisory, and Store Check on-site dealership analysis. Engagements cover strategy, business model design, system selection, implementation and rollout, professionalization, and ongoing supervision.

Product overview

effisma is an agile consulting specialist in the automotive sector offering a portfolio of consulting services centered around sales, mobility, and digital transformation. The core offering consists of Mobility Solutions, Future Sales & Retail, Digital Product Management, and Automation/AI consulting services, complemented by Innovation as a Service and Training offerings. The Store Check service provides dealership-specific assessments with two sub-modules: Lead Management and Mobility at the Dealership. The company was founded in 2006 and serves manufacturers, captives, and stationary car dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Solutions Consulting service helping car dealers and manufacturers transition from traditional dealerships to innovative mobility service providers. Includes mobility strategy development, product and process definition, profitability analysis, system selection, implementation, professionalization, and ongoing supervision. For automotive manufacturers, captives, and stationary car dealers.
• Future Sales & Retail Strategic consulting covering sales models, business model design and operation, lead management, and showroom innovation for automotive retail transformation. For captives and stationary car dealers seeking to optimize sales models, retain customers, and implement effective lead processing with appropriate IT systems.
• Innovation as a Service Service helping automotive and related companies break out of old restrictive structures, identify real customer pain points, and collect vital customer feedback for product development and innovation.
• Digital Product Management Consulting covering product strategy, discovery, delivery, and implementation support for digital product teams. Focuses on realizing product value and increasing customer satisfaction through end-to-end product development support, including system and process implementation, eCommerce solution selection, and business case structuring.
• Automation / AI Process automation and AI implementation service that helps companies define, standardize, and implement automation and AI solutions. Includes consulting, development, testing, and rollout support with a focus on measurable benefits and day-to-day acceptance, delivered within a defined 8-week rollout cycle.
• Training Employee training services focused on making training more attractive and effective, with modern learning formats that appeal to all types of learners and achieve sustainable learning success.
• Store Check On-site analysis service for car dealerships offering independent professional analysis of dealership-specific processes, profitability measurement, and optimization recommendations. Includes Lead Management and Mobility at the Dealership sub-modules and is priced under €5,000 as a fixed-fee entry engagement.

Quantifiable outcome

• If customers do not receive response within 4 hours after contacting, they will most likely change the car dealer or brand
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Autocon GmbHcoreStrategic or Co-development PartnerPartnership with Autocon GmbH to offer comprehensive services in future automotive retail sector. Focus on sales and management training, individual coaching, and transformation support. Together they provide personal advice and support customers in business transformation to prepare for future automotive market challenges.
• XIM (Experts in Motion)coreTechnology or IntegrationXIM is the partner for digitalization in small and medium-sized businesses. Provides consulting, software development, and implementation and operation of enterprise systems. Helps companies achieve greater efficiency and develop new online sales channels using latest technologies.
• KFZ.WIGEcoreStrategic or Co-development PartnerCooperation with the economic society of the BMW dealergroup organization to develop market-oriented and sustainable products with clear added value to dealership organizations. Focus on innovative solutions with forward-looking mobility concepts and targeted optimization of success.
• LocalyzerminorGTM or Marketing PartnerBerlin partner offering cost-effective simple solution for regional online marketing. Strengthens online presence in relevant networks with precise postcode control on platforms including Google, YouTube, Facebook, Instagram, and banner advertising.
• VAPS GmbHcoreTechnology or IntegrationVAPS is an IT systems provider for car dealerships across all brands throughout Germany, supplying everything dealerships need for day-to-day business. Collaboration focuses on introduction of new business area Mobility Solutions from Car Dealerships, with VAPS providing VAMOSO software solution.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Berylls Strategy Advisors: Boutique strategy consultancy exclusively focused on the automotive industry, covering OEMs, suppliers, dealers, and mobility services. Closest peer in terms of pure-play automotive specialization and boutique scale.
• h&z one: Munich-based management consultancy with strong automotive and industrial clients, offering strategy and execution support. Comparable to effisma in DACH focus, automotive-retail adjacency, and mid-size boutique delivery model.
• Roland Berger: German-origin global management consultancy with one of the strongest automotive practices worldwide. Directly competes with effisma for OEM and dealer-network advisory work, especially across sales models, mobility, and aftermarket.
• Porsche Consulting: In-house consultancy of Porsche AG that advises automotive clients globally on sales, retail, and digital transformation. Highly comparable to effisma in customer base (OEMs and dealer networks) and topic focus, though operating at much larger scale.
• Camelot Management Consultants: Global management consultancy with a dedicated automotive practice covering sales, aftersales, and digital customer experience. Competes with effisma for transformation work at automotive manufacturers and large dealer groups.

Regional players

• Detecon International: Germany-based technology and management consultancy with strong automotive and telecommunications clients, including digital transformation. Comparable on DACH delivery and process/IT-enabled consulting, broader than effisma in scope.

Broad incumbents

• Oliver Wyman: Global management consultancy with a dedicated Automotive practice covering retail, mobility, aftersales, and dealer economics. Overlaps with effisma on automotive-retail advisory engagements at scale.
• Boston Consulting Group (BCG): Global consultancy with a Center for Mobility Innovation and deep OEM relationships. Adjacent competitor for mobility-strategy and dealer-transformation engagements.
• McKinsey & Company: Global strategy firm with a large Automotive & Assembly practice serving OEMs and dealers on sales, mobility, and digital transformation. Competes on large enterprise mandates where effisma's capacity is exceeded.
• Sopra Steria Consulting (Automotive): European IT and consulting firm with a dedicated automotive practice covering digital sales, dealer IT, and connected vehicle services. Competes with effisma on dealer-IT and digital-retail transformation mandates in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/effisma-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about effisma