Auto-Ecoles

What Auto-Ecoles does

Auto-Ecole Feu Vert is a privately-held French driving school chain headquartered in Lourdes, operating two primary driving schools in Lourdes (30 Place du Champ Commun) and Argelès-Gazost (29, avenue des Pyrénées) within the Hautes-Pyrénées department (65). The company is led by gérant Jean-Marc Manan and employs approximately 8–11 staff, including 8 instructors delivering theoretical and practical training across nearly all French license categories — Permis B, AAC, B78, A1, A2, AM, BE, B96 — plus bridge courses, post-permis formation, point recovery stages, and taxi driver training under separate Agréments. A dedicated Centre de Récupération de Points at 10 rue de Langelle (Lourdes) handles the two-day point recovery stages, and a Centre de Formation Taxi operates under its own regulatory approval.

The business runs on a traditional direct-to-consumer driving school model with three regulated revenue streams: one-time license training packages priced €270–€1,750 depending on category (e.g., Permis AM €270, Permis B €1,250–€1,550, Permis AAC €1,450–€1,750), unit-priced bridge and 7-hour courses (€120–€360), and recurring point recovery stages plus taxi formation billed per participant. Distribution is built around the two physical storefronts, supplemented by a Facebook page and the DRIVUP online platform for remote registration and payment; financing is extended via Pôle Emploi, Conseil Général 'carte jeune' programs, and the state-backed 'Permis à 1 euro par jour' scheme. The school holds the Label Qualité from the Conseil supérieur de l'éducation routière and is Datadock-registered, which together license it to offer bridge courses and access subsidized financing.

The underlying technology stack is conventional: WordPress-hosted website, DRIVUP for booking, and a fleet of physical training vehicles that now includes electric cars for Permis B78 instruction. There are no proprietary software products, no AI/ML components, no mobile apps, and no third-party SaaS integrations beyond DRIVUP and CM2C consumer mediation. No revenue figures, funding rounds, or expansion beyond the Hautes-Pyrénées catchment are disclosed.

Name

Auto-Ecoles

Legal name

Auto-Ecole Feu Vert

Website

https://auto-ecole-feuvert.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto-Ecole Feu Vert is a privately-held French driving school chain operating two physical locations in Lourdes and Argelès-Gazost (Hautes-Pyrénées), serving individual learners with car, motorcycle, and trailer license training, point recovery stages, and taxi driver qualification under multiple government Agréments and Label Qualité certification.

Ownership category

akta.pro rank

Headquarters

HQ city

Lourdes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Driving License Training Services: One-time fees for driving license training packages including theoretical and practical instruction, examination fees, and administrative costs. Training categories include B, AAC, B78, A1, A2, AM, BE, B96, and specialized formations.
2. Point Recovery Stage Services: Two-day sensitization courses for recovering driving points, offered multiple times per year. Revenue generated per participant per stage.
3. Post-Permis Formation: Seven-hour post-license formation service to reduce probationary period from 3 to 2 years.
4. Taxi Driver Training: Specialized training for becoming a taxi conductor with specific regulatory approval.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Auto-Ecole Feu Vert is a French driving school operating two physical branches (Lourdes and Argelès-Gazost) plus a dedicated point recovery center. It sells government-approved training packages for car licenses (Permis B, AAC, B78), motorcycle licenses (AM, A1, A2), trailer licenses (BE, B96), license upgrade bridge courses, post-license formation, and taxi driver professional training, along with point recovery stages for license holders.

Product overview

Auto-Ecole Feu Vert is a multi-location French driving school offering comprehensive driver education services. The company operates two main branches in Lourdes and Argeles-Gazost (department 65), plus specialized centers for point recovery and taxi training. The core offerings include car licenses (Permis B, AAC, B78), motorcycle licenses (A1, A2, AM), trailer licenses (B96, BE), and professional training (Taxi). Supporting services include point recovery courses, post-license training, and bridge courses for license upgrades. The school holds official government approvals (agrements) and a quality label for driving schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Permis B Standard car driving license training package for vehicles up to 3,500 kg PTAC and 9 passengers, including a minimum 20-hour driving practice program after an initial evaluation. Designed for first-time car license candidates.
• Formation Permis AAC (Conduite accompagnée) Accompanied driving program for candidates aged 15 and above, allowing learners to start driving with an authorized accompanying driver for a minimum of 3,000 km over at least one year before taking the standard license test.
• Formation Permis B78 (automatic transmission) Car driving license training using automatic transmission vehicles (code 78), with a minimum of 13 hours of mandatory training. Instruction is delivered using electric vehicles.
• Formation BE (vehicle and trailer license) License training for vehicles up to 3,500 kg PTAC towing a trailer over 750 kg, delivered as a 2-day intensive course.
• Formation B96 (trailer bridge) Trailer training for vehicles with PTAC up to 3,500 kg towing a trailer over 750 kg, where combined weight does not exceed 4,250 kg.
• Formation Permis A1 (125cc motorcycle) Motorcycle license training for bikes up to 125cc (11 kW maximum), for candidates aged 16 and above.
• Formation Permis A2 (motorcycle up to 35kW) Motorcycle license training for bikes up to 35 kW (47.5 ch), with a minimum 20 hours of mandatory training (8 hours off-road plus 12 hours on-road).
• Formation Passerelle A2 vers A (motorcycle bridge) Seven-hour bridge course for A2 license holders to upgrade to full Category A motorcycle license.
• Formation AM (moped/scooter BSR) Eight-hour moped/scooter license (BSR) training for candidates aged 14 and above, including theory and practical on-road training.
• Formation 125 passerelle avec permis B Seven-hour bridge course enabling B license holders (2+ years experience) to legally ride 125cc motorcycles (category L5e), comprising 2 hours theory, 2 hours off-road, and 3 hours on-road instruction.
• Formation Passerelle B78 vers B (manual transmission bridge) Manual transmission conversion course for holders of an automatic (code 78) license to enable them to drive manual transmission cars.
• Formation Conducteur de Taxi Taxi driver professional qualification training program, delivered with official government approval (Agrément 65-12-01) at the school's dedicated Centre de Formation Taxi.
• Formation Post-Permis Seven-hour post-license training course for new drivers covering risk management, speed, alcohol/drugs, and phone use while driving. Reduces the probationary period from 3 years to 2 years.
• Stage de Récupération de Points Two-day (14-hour) government-approved point recovery sensitization stage allowing drivers to recover up to 4 points on their license. Available as a voluntary or mandatory (probationary) course, scheduled multiple times per year.

Quantifiable outcome

• Reduce probationary period from 3 years to 2 years
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor.

• CM2CminorOthersCM2C (49, rue de Ponthieu, 75008 Paris) provides free consumer mediation services as required by French law (articles L612-1 and R612-1 of the consumer code). Students can use this mediation service for dispute resolution.
• Pôle EmploiminorOthersFrench public employment service that may provide financing for driving training for eligible job seekers.
• Conseil GénéralminorOthersDepartmental council that may provide financing options for young residents through 'carte jeune' programs.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Ornikar: France's leading online driving school platform, offering Permis B and code training at lower price points via a hybrid in-person/digital model. Direct competitor to Auto-Ecole Feu Vert for the same end-customer (French learner drivers), though operating nationally rather than locally.
• Mon Auto-École: French driving school network offering Permis B, motorcycle and point recovery services. Comparable regional peer with similar product portfolio and traditional brick-and-mortar delivery.
• Rousseau AutÉcole: French driving school franchise offering multi-format license training (B, AAC, motorcycle, point recovery) across multiple cities. Closely comparable operating model and service mix to Auto-Ecole Feu Vert.
• France Stage: National aggregator and operator of point recovery stages across France. Directly comparable in the Stage de Récupération de Points segment, which is one of Feu Vert's revenue streams.
• Auto-école.net: Aggregator and online registration platform for French driving schools. Comparable as a digital distribution channel and peer competitor for the same Permis B / motorcycle learner audience.
• En Voiture Simone: French driving school franchise with female-instructor positioning and presence across multiple regions. Directly comparable as a competing auto-école serving the Permis B market with a differentiated positioning.

Broad incumbents

• CER (Centre d'Éducation Routière): Major national driving school network in France with widespread geographic coverage. Offers the same core driving license and motorcycle training portfolio under an established brand.
• ECF (École de Conduite Française): Largest national driving school network in France with hundreds of affiliated centers. Comparable as a broad incumbent offering the same Permis B and motorcycle formations under a federated model.

Emerging players

• PermisOnline: French online-first driving school offering code training and registered instructors. Comparable as an emerging digital competitor to traditional auto-écoles like Feu Vert in the same Permis B / motorcycle segments.

Others

• Datadock: French database of training organizations approved for professional education financing. Feu Vert is itself registered with Datadock; relevant as the certifying ecosystem that enables public financing partnerships (Pôle Emploi, CPF) for the school's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfr-fr.facebook.com/pages/category/Driving-School/Auto-%C3%A9cole-Feu-Vert-1439503112779598
• LinkedInlinkedin.com/company/auto-ecoles

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto-Ecoles