What AUTO ECOLE SAINT PIERRE does

AUTO ECOLE SAINT PIERRE, operating under its legal name ECOLE DE CONDUITE SAINT PIERRE, is a French driving school located in Saint-Brieuc, Brittany. Founded in 1988, the business has operated continuously for over 35 years as a direct-to-consumer provider of driver education services. The school runs from a single physical site, employs 12 staff, and is family-operated, with HAICAULT Jean-Louis serving as Responsable and HAICAULT Clémence as Gérante. It operates under French driving school approval number E 02 022 0383 0 and holds the government-issued "Label Qualité" certification.

The school's service offering spans multiple license categories. For passenger cars it provides Permis B training in both manual and automatic transmissions, alongside the Conduite Accompagnée (supervised driving) program. For two-wheeled vehicles it covers the full motorcycle progression (A1, A2, and A), the AM category for scooters and voiturettes, and two "passerelle" bridge courses enabling license holders to upgrade from automatic-to-manual cars and from A2-to-A motorcycles. It also offers "Code en Ligne," an online theory-practice service for the French driving code exam. There is no proprietary technology stack beyond the standard online code platform; instruction is delivered in-person via the school's physical site and vehicles.

The business model is purely retail, with revenue generated from individual learner fees. Pricing per student ranges from €300 (AM scooter) to €1,770 (Conduite Accompagnée), with the core Permis B packages priced at €1,460 (manual) and €1,075 (automatic). Customers are individual learners pursuing first-time licenses or category upgrades, with no enterprise, fleet, or B2B customer base. The school is privately held, has no external funding history, and has no disclosed partnerships, acquisitions, or restructuring activity.

Name

AUTO ECOLE SAINT PIERRE

Legal name

ECOLE DE CONDUITE SAINT PIERRE

Website

https://auto-ecole-saint-pierre.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

AUTO ECOLE SAINT PIERRE is a family-operated French driving school in Saint-Brieuc, established in 1988, serving individual learners with Permis B (manual and automatic), motorcycle (A1/A2/A), AM scooter/voiturette, bridge-upgrade courses, and an online code-practice service.

Ownership category

akta.pro rank

Headquarters

HQ city

BASTIA

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Driving License Training Services: One-time fees for driving training courses across multiple permit categories including car (B), motorcycle (A1, A2, A), and scooter (AM). Revenue generated through course fees paid by students at enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AUTO ECOLE SAINT PIERRE is a French driving school that delivers instructor-led driver education and license preparation across car (Permis B manual and automatic transmission), motorcycle (Permis A1, A2, A), scooter/light vehicle (Permis AM), and supervised/guided driving (Conduite Accompagnée, Conduite Supervisée) categories. Each program combines theoretical code training (including online access), on-site simulator sessions, on-road practical driving lessons, and exam accompaniment, with the school also offering license-upgrade bridge courses (automatic-to-manual transmission and A2-to-A motorcycle progression).

Product overview

AUTO ECOLE SAINT PIERRE is a traditional French driving school established in 1988 in Saint-Brieuc. The company offers a comprehensive portfolio of driving license training programs covering car (Permis B with manual and automatic transmission), motorcycle (A1, A2, A licenses), and light vehicle/scooter (Permis AM) categories. The school provides traditional in-person training with simulator use, supplemented by online theory practice (Code en Ligne). Additional services include bridge courses for license upgrades such as automatic-to-manual transmission conversion and A2-to-A motorcycle progression. The school operates under a quality label certification for driving school training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Permis B Voiture (Manual Transmission Car License) Complete traditional car driver's license training program with manual transmission, including theory (code), 20 hours of practical driving lessons (17h main + simulator and assessment components), simulator training, and exam accompaniment. Packaged at €1,460 TTC for the full course.
• Formation Permis B Boîte Automatique (Automatic Transmission Car License) Car driver's license training with automatic transmission, including theory, simulator training, 13 hours of practical driving, and additional hours billed at €55/hour. Packaged at €1,075 TTC for the complete package.
• Formation Conduite Accompagnée (Guided/Supervised Driving) Supervised driving program allowing students to practice driving with an accompanying driver after initial training; suitable for teenagers starting from age 15. Complete package priced at €1,770 TTC.
• Formation Permis A2 Moto (Motorcycle A2 License) Complete A2 motorcycle license training program including theoretical preparation, administrative fees, internet code access (6 months), pedagogical kit, evaluation, 20 hours of motorcycle riding lessons, plateau exam accompaniment, and circulation exam accompaniment. Packaged at €800 TTC.
• Formation 7h Permis A1 Moto (Motorcycle A1 / 125cc License) Seven-hour post-permit motorcycle training course for A1 license category, consisting of 2 hours of off-road training on the school's private track plus a training attestation. Priced at €350 TTC.
• Passerelle A2 vers A (A2 to A Bridge Course) Upgrade bridge course for existing A2 license holders to obtain the full A motorcycle license, combining theory, off-road training, and on-road circulation training. Priced at €350 TTC.
• Formation 8h Permis AM Scooter (Moped License) Eight-hour training program for the AM category license covering scooters and mopeds up to 50cc, including theory, off-road training, road safety prevention, and required equipment. Priced at €300 TTC.
• Formation Permis AM Voiturette (Light Quadricycle License) Eight-hour training program for the AM category license covering voiturettes (light quadricycles), including required equipment. Priced at €440 TTC.
• Formation Boîte Auto vers Boîte Manuelle (Automatic-to-Manual Transmission Bridge Course) Seven-hour upgrade training for drivers holding an automatic transmission license (B78) to obtain authorization to drive manual transmission vehicles, including permit manufacturing. Priced at €410 TTC. Authorized under the Label Qualité framework.
• Code en Ligne (Online Theory Practice Platform) Standalone internet-based platform providing access to the official French driving theory exam (code) practice questions, with 6 months of access included in Permis B packages or available separately.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• ECF (École de Conduite Française): Largest established French driving-school network, with hundreds of affiliated locations and a brand portfolio including code preparation and instructor training. ECF represents the dominant traditional incumbent against whom Saint Pierre competes locally.
• CER (Centres d'Éducation Routière): Major national French driving-school franchise network with broad geographic coverage and standardized programs. CER competes with Saint Pierre for traditional Permis B students across Brittany and elsewhere in France.
• City Drive: National French driving-school chain offering both in-person lessons and digital code preparation. Operates with the same license-category breadth (B, A1/A2, AM) as Saint Pierre but at greater scale.

Direct peers

• Ornikar: France's leading online-first driving school offering code training and driving lessons at significantly lower prices. Ornikar is the primary disruptor of traditional single-site auto-écoles like Saint Pierre and competes directly for the same student base.
• En Voiture Simone: Online-enabled French driving school targeting similar consumer learners (women in particular) with hybrid online-code plus in-person lesson models. Comparable in that it sells the same license-training products through a different distribution model.
• Auto-école.net: Online platform that helps learners find and connect with local driving schools, including publishing free code training. Functions both as a competitor (free code prep) and a potential referral channel for traditional schools like Saint Pierre.

Others

• Orata: Digital agency that built and hosts the Saint Pierre website and runs the auto-ecole.info directory of French driving schools. Tangential supplier/enabler rather than a competitor, but indicative of the local digital ecosystem.

Emerging players

• Permisecole: French online driving-code platform offering exam preparation via web and mobile. Adjacent competitor that commoditizes the theory portion of Saint Pierre's bundled course offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-ecole-saint-pierre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO ECOLE SAINT PIERRE