Auto Europa Srl

What Auto Europa Srl does

Auto Europa Srl is a privately held Romanian automotive dealership group headquartered in Timișoara, operating under authorized franchises for Renault, Dacia, and Nissan. The company sells new vehicles across the three brands plus pre-owned vehicles through its AutoVIT listings site, and runs an integrated aftersales operation that includes a mechanical workshop, body shop (caroserie), authorized periodic technical inspection (ITP) station, and roadside assistance. It is positioned as a full-lifecycle vehicle provider for consumers in Timiș County.

The company generates revenue across six distinct streams: new vehicle sales (one-time transactions), mechanical and body repair services, used vehicle sales, COBRAND RCA/CASCO insurance products offered through the Dacia-Renault-Nissan partnership, Renault Adagio extended warranty contracts, and fee-based ITP inspections. Pricing on ITP is publicly disclosed at 180 lei for standard M1 passenger cars and 200 lei for N1 light commercial vehicles, with additional revalidation fees. The customer base is primarily individual vehicle owners, with a secondary segment of business fleet operators served under negotiated labor rates and fixed-price maintenance packages.

Founded in 1994 by Dan Popa and Ion Răducanu, Auto Europa operates from four locations across Timiș County — three in Timișoara (Calea Șagului, Calea Dorobanților, and the Dacia Store at Piața Consiliul Europei inside Julius Mall) and satellite sites in Lugoj, Jimbolia, and Sânnicolau Mare. The company employs 45 people and relies on a traditional dealership go-to-market model combining physical showrooms with manufacturer-provided diagnostic systems and online appointment scheduling. Its competitive position rests on multi-brand authorized status, 25+ years of regional market presence, and a one-stop service portfolio.

Name

Auto Europa Srl

Legal name

SC Auto Europa SRL

Website

https://autoeuropa.ro

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Europa Srl is a Timișoara-based authorized dealership group selling new Dacia, Renault, and Nissan vehicles and providing integrated mechanical service, body repair, technical inspection, insurance, and warranty products across four locations in Timiș County, Romania.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Aftermarket Services

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Authorized automotive dealership
• New vehicle sales
• Vehicle service and repair
• Periodic technical inspection
• Automotive aftermarket services

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Dacia, Renault, and Nissan vehicles through authorized dealership.
2. Vehicle Service and Repairs: Mechanical and body repair services for vehicles, including periodic technical inspection (ITP).
3. Used Vehicle Sales: Buy-back and consignation services for used vehicles, plus sale of pre-owned inventory.
4. Insurance Products: Co-branded RCA/CASCO insurance products through Dacia-Renault-Nissan partnership with Romanian insurers.
5. Extended Warranty: Renault Adagio extended warranty contracts offering 1-2 additional years of coverage up to 200,000 km.
6. ITP (Technical Inspection): Periodic technical inspection services for cars and light commercial vehicles up to 3.5 tonnes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Auto Europa Srl operates as an authorized multi-brand automotive dealership selling new Dacia, Renault, and Nissan vehicles alongside pre-owned vehicles from physical showrooms in Timiș county, Romania. The dealership provides a full after-sales stack including mechanical workshop repairs, bodywork (caroserie), periodic technical inspection (ITP), co-branded RCA/CASCO insurance, Renault Adagio extended warranty, 24/7 roadside assistance, buy-back/trade-in services, and auto financing for individual and business fleet customers.

Product overview

Auto Europa Srl operates as a multi-brand automotive dealership offering a comprehensive portfolio of vehicle sales (new Dacia, Renault, and Nissan vehicles plus used vehicles) and aftersales services. The core product lines are the three new vehicle brands, supported by complementary service offerings including mechanical workshop, body shop (caroserie), periodic technical inspection (ITP), roadside assistance, extended warranty (Renault Adagio), COBRAND insurance (RCA/CASCO), and buy-back/trade-in services. The company serves customers from multiple locations in Timișoara and has been a market leader in the Timiș county for over 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

• New Dacia Vehicles Authorized dealership sales of new Dacia brand vehicles, including the dedicated Dacia Store showroom at Piața Consiliul Europei in Timișoara. Targeted at individual consumers and fleet buyers seeking the Dacia brand.
• New Renault Vehicles Authorized dealership sales of new Renault brand vehicles through the Auto Europa Renault dealership in Timișoara. Targeted at individual consumers and fleet buyers seeking the Renault brand.
• New Nissan Vehicles Authorized dealership sales of new Nissan brand vehicles through the Auto Europa dealership in Timișoara. Targeted at individual consumers and fleet buyers seeking the Nissan brand.
• Used Vehicles (Vehicule de ocazie) Sale of pre-owned vehicles via Auto Europa's online listings on the autovit.ro partner platform and physical showroom. Targeted at individual consumers seeking affordable used cars, with options for buy-back, trade-in, and consignment.
• Mechanical Repair and Maintenance Service Mechanical workshop providing repair and maintenance services for Dacia, Renault, Nissan, and other brands (Opel, Skoda, Fiat, Citroen, Toyota, Volkswagen) using original parts and authorized RAR certifications. Targeted at vehicle owners requiring authorized servicing.
• Body Shop Service (Service Caroserie) Bodywork services including panel beating (tinichigerie) and painting (vopsitorie) for accident repairs, with free towing from accident sites and free towing within the city for body defects. Targeted at vehicle owners needing accident repair.
• Periodic Technical Inspection (ITP) Authorized periodic technical inspection services for passenger cars (M1) and light commercial vehicles (N1, N1G) up to 3.5 tonnes, with flexible hours 8:00–21:00 on weekdays. Tiered unit pricing with revalidation fees for safety, pollution, and other checks. Targeted at owners of registered vehicles in Romania.
• COBRAND RCA/CASCO Insurance Co-branded RCA/CASCO insurance product negotiated by Dacia-Renault-Nissan Group with major Romanian insurers, providing optimized coverage, zero or reduced deductibles, guaranteed repairs in the manufacturer network, free towing, priority repairs, and quarterly payment options. Targeted at vehicle owners purchasing new vehicles.
• Renault Adagio Extended Warranty Extended warranty contract extending the standard 3-year commercial warranty by 1–2 additional years, up to a maximum of 200,000 km, including quality repairs with original parts, Renault Assistance services, and transferable coverage. Targeted at Renault owners seeking coverage beyond the standard warranty.
• 24/7 Roadside Assistance 24/7 roadside assistance for Renault vehicles under Assistance Revolving contracts, covering Romania and multiple European countries (Albania, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Hungary, Italy, Moldova, Poland, Serbia, Spain, Turkey, Ukraine, and others). Targeted at Renault owners needing pan-European breakdown support.
• Buy-Back and Consignment Service Vehicle trade-in service where Auto Europa evaluates and purchases used vehicles, with the valuation usable as a down payment for a new vehicle purchase. Also offers consignment sale for owners preferring to delegate resale. Targeted at vehicle owners trading in or selling their current car.
• Auto Financing Auto financing services offered to complement vehicle purchases, enabling customers to fund new or used vehicle acquisitions. Targeted at individual and business buyers requiring financing for vehicle purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SC Wintertaste SRLminorOthersProvides customer satisfaction survey services for Auto Europa, collecting feedback from clients about service quality and experience.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Auto Italia: Authorized dealer for several international brands in Romania with showroom, service, and parts operations. Comparable as a multi-brand franchise dealer with integrated aftersales and financing services.
• Premium Car: Romanian authorized dealer group operating new vehicle sales alongside service, financing, and trade-in offerings. Comparable as a regional multi-brand dealer with similar revenue stream structure.
• Trust Motors: Authorized Dacia and Renault dealer group in Romania. Direct franchise peer sharing the same OEM relationships and operating a similar full-lifecycle sales-service model.

Broad incumbents

• Group 1 Automotive: Large US-based multi-brand automotive retailer operating franchised dealerships with full sales, service, parts, and F&I offerings. Comparable as a multi-brand franchised dealer model, though at substantially larger scale.
• Țiriac Auto: Largest automotive dealer group in Romania representing multiple premium and volume brands. Comparable as a multi-brand authorized dealer network with national scale, though significantly larger than Auto Europa's regional Timiș county footprint.
• Automobile Bavaria Group: Major Romanian multi-brand dealer group with showrooms and service centers nationwide. Comparable as an authorized franchise dealer network operating new sales, used sales, and aftersales service offerings.
• Inchcape plc: Global automotive distributor and retailer operating across multiple markets with a multi-brand distribution model. Comparable as a large-scale multi-brand franchise dealer operator, though with global rather than regional scale.

Emerging players

• Auto1 Group SE: European digital used-car platform with operations in Romania via autovit.ro partnership. Comparable as a used vehicle inventory/distribution channel, and a partial competitor/ecosystem participant to Auto Europa's used car business.

Regional players

• Cefin (Cefin Trucks / Cefin Auto): Authorized dealer in Romania representing commercial and passenger brands. Comparable as a regional franchise dealer with parallel sales-service-financing operations.

Others

• Dacia (Renault Group): OEM brand owner and primary franchisor of Auto Europa. Not a peer in the competitive sense but a key business relationship; relevant for understanding brand strategy and franchise economics in Romania.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-europa-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Europa Srl