Autograph Brasserie
Autograph Brasserie is a single-location upscale American brasserie in Wayne, Pennsylvania, serving the affluent Main Line Philadelphia suburban market with sit-down dining, a private-events program and recurring entertainment programming under the Fearless Restaurants group.
- Company typePrivate
- Founded2016
- HeadquartersWayne, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Autograph Brasserie does
Autograph Brasserie is a single-location upscale American brasserie operating in Wayne, Pennsylvania, within the affluent Main Line Philadelphia suburban corridor. The restaurant opened in 2016, occupying the former Peppercorn and George's site, and is operated under the Fearless Restaurants group founded by Marty Grims. Its dining room is distinguished by an unusual interior treatment: a curated collection of over 1,000 celebrity autographs and more than 350 album covers used as wall decor, designed to anchor a differentiated experiential identity rather than compete purely on menu or price.
The core product is sit-down American brasserie fare, augmented by a destination private-events program (15 to 200-plus guests) supported by a dedicated event concierge, a Matterport virtual venue tour and Triple Seat-based event management. Recurring programming — a Mon-Fri 3-6 PM happy hour, Wine Not Sunday, Girls Night Out and live music — layers entertainment and off-peak revenue on top of the standard dining dayparts. The business has also extended into takeout, delivery and gift card prepayment, with marketing and reservation infrastructure built on OpenTable, E2MA, Culinary Agents, Matterport, Triple Seat and Facebook. On-site free parking and a regional general manager (Lee Leung) and operating general manager (Willie Fajotina) round out the on-the-ground leadership structure.
The revenue model is a mix of on-premise dining checks, private-event contracts, off-premise takeout and delivery orders, and prepaid gift card redemption, with no disclosed pricing tiers, no franchise or licensing model and no outside equity funding referenced. Customer concentration is inherently local to the Main Line trade area, and the business is privately held within a multi-concept restaurant operator rather than as a standalone independent.
Autograph Brasserie firmographics
Firmographics- Name
- Autograph Brasserie
- Legal name
- Autograph Brasserie
- Website
- https://autographbrasserie.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Autograph Brasserie is a single-location upscale American brasserie in Wayne, Pennsylvania, serving the affluent Main Line Philadelphia suburban market with sit-down dining, a private-events program and recurring entertainment programming under the Fearless Restaurants group.
- Ownership category
- akta.pro rank
Autograph Brasserie industry classification
Industry- Product category
- Upscale American Brasserie / Restaurant Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Farm-to-Table & Contemporary American Restaurants (THAFACAF), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Autograph Brasserie is headquartered
LocationHeadquarters
- HQ city
- Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Autograph Brasserie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-in Food and Beverage Sales: Revenue from serving contemporary American cuisine including premium steaks, fresh seafood, and hand-made pasta, complemented by an extensive wine list and specialty cocktails. Open seven days a week for lunch, dinner, and weekend brunch.
- Private Event Hosting: Revenue from hosting private dining events accommodating parties from 15 to over 200 guests, with personalized event planning services and curated menus for brunch, lunch, dinner, or cocktail receptions.
- Takeout and Delivery: Online ordering through the restaurant's website for takeout or delivery, allowing customers to enjoy menu items at home.
- Gift Cards: Sale of gift cards through the parent company Fearless Restaurants platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour pricing at bar and lounge area |
| Unit Pricing | Pay-as-you-go | Wine Not Sunday promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Autograph Brasserie product offering
Product offeringCore offering
Autograph Brasserie is a full-service modern American brasserie serving contemporary American cuisine including premium steaks, fresh seafood, and hand-made pasta, complemented by an extensive wine list and specialty cocktails. The restaurant operates seven days a week for lunch, dinner, weekend brunch, and private events, offering multiple themed dining spaces within a French-influenced historic building that showcases over 1,000 celebrity autographs and pop-culture memorabilia.
Product overview
Autograph Brasserie is a single-location modern American restaurant operated by Fearless Restaurants, serving a contemporary American menu featuring premium steaks, fresh seafood, and hand-made pasta. The restaurant operates as a unified dining establishment offering multiple service occasions including lunch, dinner, and weekend brunch, complemented by private dining spaces, happy hour programming, live music entertainment, outdoor patio seating, and takeout/delivery services. The restaurant also features a celebrity-themed atmosphere with over 1000 autographed photographs and album covers celebrating American pop culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Services Full-service contemporary American dining featuring signature steaks, fresh seafood, and hand-made pasta, complemented by an extensive wine list and specialty cocktails. Open seven days a week for lunch, dinner, and weekend brunch.
- Private Dining and Events Private dining spaces accommodating parties of 15 to over 200 guests for social and business gatherings, with personalized event planning services and curated menus for brunch, lunch, dinner, or cocktail receptions.
- Takeout and Delivery Online ordering service for takeout and delivery, allowing customers to order menu items from Autograph Brasserie for off-premises consumption via a third-party ordering platform.
- Gift Cards Prepaid gift cards redeemable at Autograph Brasserie, sold through the parent company Fearless Restaurants platform.
Companies that use Autograph Brasserie
Customer profileSegments3 records
Ideal customer profiles3 records
Autograph Brasserie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Autograph Brasserie partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OpenTablecoreOpenTable serves as the restaurant's primary online reservation platform, enabling customers to make reservations directly through the website. The partnership provides seamless booking integration and widens accessibility for diners seeking to secure tables at Autograph Brasserie.
- Fearless RestaurantscoreFearless Restaurants is the parent hospitality company founded and operated by Marty Grims. Autograph Brasserie is one of multiple restaurant concepts under this umbrella, sharing resources, brand positioning, employment applications, and gift card infrastructure. The concept originated from Grims' 20+ years of vision development.
- Order OnlineminorThird-party online ordering platform enabling takeout and delivery services for Autograph Brasserie, allowing customers to order menu items for off-premises consumption.
- Eagle Village ShopsminorAutograph Brasserie is located within the Shops of Eagle Village shopping center in Wayne, PA. The location offers ample parking surrounding the restaurant in the center's parking lots.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Autograph Brasserie competitors and assessment
Company assessmentBroad incumbents
- The Palm Restaurant: Iconic upscale steakhouse known for caricatures of celebrity regulars on the walls — directly comparable to Autograph Brasserie's celebrity-themed décor (1,000+ autographs), premium steak-and-lobster menu, and old-school hospitality positioning, though at broader national scale.
- Eddie V's Prime Seafood: Darden-owned upscale seafood-and-steak concept with curated wine list, lounge programming with live music, and private dining — directly comparable to Autograph Brasserie's premium seafood/steak menu, signature cocktail and wine program, live music in the Lounge, and private event spaces.
- Del Frisco's Double Eagle Steakhouse: Landry's-owned high-end steakhouse known for extensive wine lists, premium cuts, and large private dining capacities — closely comparable to Autograph Brasserie's steakhouse core, deep wine program, and event hosting for 200+ guests, though at a higher price tier.
- The Capital Grille: Operated by Darden Restaurants, The Capital Grille is an upscale American steakhouse chain with dry-aged steaks, fresh seafood, an extensive wine list, and private dining rooms — directly comparable to Autograph Brasserie's premium American menu, wine program, and dedicated private event spaces, but at significantly broader national scale.
- Ruth's Chris Steak House: Long-standing national chain specializing in USDA Prime steaks served sizzling in butter, with a private dining program targeted at celebrations and corporate events — comparable to Autograph Brasserie on premium cuts, special-occasion positioning, and private event revenue mix, with much wider geographic footprint.
- Fleming's Prime Steakhouse & Wine Bar: Bloomin' Brands-owned upscale steakhouse emphasizing prime steaks and a 100-wine-by-the-glass program with private dining rooms — comparable to Autograph on the wine-led positioning, premium steak focus, and dedicated private event capacity for corporate and social guests.
Direct peers
- White Dog Cafe: Sibling Fearless Restaurants concept also located on the Main Line in Wayne/Bryn Mawr area, offering farm-to-table American cuisine with private events — directly comparable as a sister restaurant under Marty Grims' Fearless umbrella serving the same affluent suburban Philadelphia demographic with overlapping private-event programming.
Regional players
- Balthazar Restaurant: Keith McNally-operated brasserie in New York's SoHo serving French-influenced American fare with brunch, bar, and bakery service — comparable to Autograph Brasserie's brasserie positioning and European-influenced modern American menu, though geographically concentrated in NYC rather than the Philadelphia suburbs.
- Nottingham Restaurant Group (Main Line independents): Operates upscale Main Line suburban Philadelphia restaurants (e.g., White Dog Cafe, Osteria) competing in the same Wayne/Bryn Mawr corridor with similar upscale American and Italian menus and private event offerings — directly comparable competitor for the same affluent Main Line diner and private event dollar.
Emerging players
- Founding Farmers: Group of farmer-owned modern American restaurants focused on scratch cooking, premium ingredients, and full-service dining with private events — comparable to Autograph Brasserie on contemporary American cuisine positioning and private event capability, with a similar scale and independent-operator feel.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Autograph Brasserie social profiles
Digital presenceAutograph Brasserie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autograph Brasserie leadership team
Management profileNumber of profiles
Profiles2 records
Autograph Brasserie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autograph Brasserie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autograph Brasserie
What does Autograph Brasserie do?
Autograph Brasserie is a full-service modern American brasserie serving contemporary American cuisine including premium steaks, fresh seafood, and hand-made pasta, complemented by an extensive wine list and specialty cocktails. The restaurant operates seven days a week for lunch, dinner, weekend brunch, and private events, offering multiple themed dining spaces within a French-influenced historic building that showcases over 1,000 celebrity autographs and pop-culture memorabilia.
Is Autograph Brasserie a public or private company?
Autograph Brasserie is a private company. It is classified as family owned and is currently operating.
When was Autograph Brasserie founded?
Autograph Brasserie was founded in 2016. It employs 1 to 10 people.
Where is Autograph Brasserie based?
Autograph Brasserie is headquartered in Wayne, United States, in the North America region.
How does Autograph Brasserie make money?
Four revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are private Event Hosting, takeout and Delivery and gift Cards.
Who are Autograph Brasserie's main competitors?
Broad incumbents on record are The Palm Restaurant, Eddie V's Prime Seafood, Del Frisco's Double Eagle Steakhouse, The Capital Grille, Ruth's Chris Steak House and Fleming's Prime Steakhouse & Wine Bar. White Dog Cafe is listed as a direct peer. Regional players are Balthazar Restaurant and Nottingham Restaurant Group (Main Line independents). Founding Farmers is listed as an emerging player.
Does Autograph Brasserie have an API?
No public API is recorded for Autograph Brasserie.
What industry is Autograph Brasserie in?
Autograph Brasserie's product category is Upscale American Brasserie / Restaurant Services. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAF, Farm-to-Table & Contemporary American Restaurants. Its NAICS code is 722511 and its SIC code is 5810.