Autohaus Früchtl GmbH

What Autohaus Früchtl GmbH does

Autohaus Früchtl GmbH is a family-owned automotive retail and service business headquartered in Pfatter, Bavaria, Germany, operating an additional site in Straubing. The firm holds authorized franchise rights from the Volkswagen Group for four marques — SEAT, CUPRA, Audi, and Volkswagen — making it a multi-brand dealer concentrated entirely within a single OEM family. Across both locations it employs roughly 9 staff and maintains an inventory of more than 142 new and used vehicles, with a publicly listed online stock that spans mass-market (VW, SEAT) and performance/premium-sub (CUPRA, Audi) segments.

The business operates a full-stack dealership model: new and used vehicle sales, a multi-brand workshop accepting all makes, parts and accessory retail, plus ancillary services including financing brokerage, insurance products, and vehicle registration handling. The workshop is equipped for EV service on VW Group electric platforms (e.g., VW ID., CUPRA Born) and staff hold certifications including CUPRA Master status. Awards — notably Top 5 SEAT Dealer in Germany (2018) — and long-tenured personnel indicate a mature operating posture rather than a startup-phase business.

Revenue mechanics follow the standard German authorized dealer structure: gross margin on new vehicle sales (typically thin, partially offset by OEM bonus/incentive structures), higher margin on used vehicle sales, and the most durable margin pool in workshop service, parts, and F&I attach. The customer mix is overwhelmingly retail B2C, augmented by a modest fleet channel through regional driving schools and humanitarian organization BRK. Long-running community marketing (Eisbären Regensburg sponsorship since 2016) reinforces local brand recognition in the Upper Palatinate catchment.

Name

Autohaus Früchtl GmbH

Legal name

Autohaus Früchtl GmbH

Website

https://autohaus-fruechtl.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Autohaus Früchtl GmbH operates a multi-brand VW Group automotive dealership in Bavaria, Germany, authorized for SEAT, CUPRA, Audi, and Volkswagen. Across Pfatter and Straubing locations, it serves retail consumers and small fleet customers with new and used vehicle sales, workshop services, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Pfatter

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles including SEAT, CUPRA, Audi, and Volkswagen models. Both showroom and online discovery with in-person purchase.
2. Used Vehicle Sales: Sale of used vehicles from a stock of 142+ vehicles. Vehicles sold include pre-owned CUPRA, SEAT models and others.
3. Workshop and Maintenance Services: Full-service workshop offering maintenance, inspection, accident repair, bodywork and paint services for all vehicle brands.
4. Parts and Accessories Sales: Sale of vehicle parts, tires, and accessories. Offers complete wheel packages for summer, winter and all-season use.
5. Vehicle Registration Services: Registration and deregistration services for vehicles handled on behalf of customers.
6. Insurance Products: Product-accompanying insurance sales through Volkswagen Versicherungsdienst for Allianz, HDI-Gerling and Nürnberger Versicherungsgruppe.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Autohaus Früchtl GmbH operates a multi-brand authorized automotive dealership selling new vehicles from SEAT, CUPRA, Audi, and Volkswagen plus a used-vehicle inventory of 142+ units (including demo and day-registration vehicles) at two Bavarian locations (Pfatter and Straubing). The dealership runs a full-service workshop offering maintenance, inspection, body and paint work, accident repair, tire services, vehicle preparation, car wash, and a 24h emergency service, complemented by vehicle registration/deregistration, insurance brokerage, and pick-up/delivery within 10 km.

Product overview

Autohaus Früchtl GmbH is a multi-brand automobile dealership offering a comprehensive automotive retail and service platform. The core offering includes sales of new vehicles (Neuwagen) from SEAT, CUPRA, Audi, and Volkswagen brands, along with used vehicles (Gebrauchtwagen), day registrations (Tageszulassung), and demonstration vehicles (Vorführwagen). The company operates a full-service workshop providing maintenance, inspection, tire services, body and paint work, accident repairs, vehicle preparation, and car wash facilities. Additional services include registration assistance, insurance products, 24-hour emergency and fuel services, online appointment booking, and vehicle purchase/valuation programs. The product portfolio spans vehicle sales across multiple brands with accompanying aftersales services forming an integrated automotive service ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles (Neuwagen) Sale of factory-new vehicles from SEAT, CUPRA, Audi, and Volkswagen brands offered to individual consumers in the Pfatter and Straubing area. Vehicles are configured and priced individually; in-person purchase at the showroom is supported by online vehicle search.
• Used Vehicles (Gebrauchtwagen) Sale of pre-owned vehicles from a multi-brand inventory of approximately 142 cars, including models from SEAT, CUPRA, Volkswagen, and others. Each unit is individually priced; vehicles are inspected and offered with a used-car warranty.
• Day Registration Vehicles (Tageszulassung) Sale of vehicles registered for one day to obtain favorable tax and pricing terms, sold as cost-saving near-new options to retail customers.
• Demonstration Vehicles (Vorführwagen) Sale of nearly-new demonstration vehicles with low mileage, offered at attractive prices to retail customers.
• Maintenance and Inspection (Wartung und Inspektion) Regular vehicle maintenance and inspection services performed by qualified mechanics to ensure vehicle safety and longevity, available to all vehicle owners at the Pfatter workshop.
• Vehicle Inspection (HU-Service) Official vehicle technical inspection service, including optional pre-inspection to identify defects before the formal HU examination.
• Tire Service and Complete Wheel Packages (Reifenservice / Komplettradangebote) Professional tire mounting, inspection, seasonal change, and complete wheel/rim packages for summer, winter and all-season use, with a 36-month tire warranty option (Reifengarantie 36).
• Body and Paint Work (Karosserie- und Lackierarbeiten) Body repair and painting work for accident damage and cosmetic repairs, performed to manufacturer quality standards at the Pfatter workshop.
• Accident Repair (Unfall-Instandsetzung) Expert accident-damage repair services restoring affected vehicles to manufacturer-compliant condition, supported by tow-in via the dealership's Abschleppservice.
• Air Conditioning Service (Klimaanlagen-Service) Routine air conditioning system maintenance ensuring proper cooling function and avoiding health risks from microbial contamination.
• Car Wash (Waschanlage) On-site car wash facility offering care programs that protect paint and underbody from external influences, available at the Straubing location.
• Vehicle Registration / Deregistration Service (An- und Ummeldeservice) Vehicle registration and deregistration service handling all paperwork with the relevant motor vehicle authority on behalf of the customer.
• Pick-up/Delivery Service and Replacement Vehicle (Hol- und Bringservice / Ersatzwagen) Convenience service providing pickup and delivery of the customer's vehicle within a 10 km radius or supplying a replacement vehicle for the duration of service work.
• 24h Emergency Service (24h Notdienst) Round-the-clock emergency hotline providing immediate roadside assistance and towing for customers in urgent situations.
• Vehicle Insurance Brokerage (Autoversicherung) Sale of vehicle insurance products for new and used cars through Volkswagen Versicherungsdienst with Allianz, HDI-Gerling, and Nürnberger Versicherung; includes Kaufpreisschutz purchase-price protection.
• Used Vehicle Purchase and Valuation (Ankauf / Bewertung) Purchase of customers' used vehicles, with offers made based on vehicle condition and fair-market valuation, supporting trade-in transactions at the time of new vehicle purchase.

Quantifiable outcome

• Top 5 SEAT dealer in Germany 2018 (one of only 5 Top Dealers nationwide)
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Eisbären RegensburgcoreGTM or Marketing Partner · 1 January 2016Silver partner sponsor since 2016. The company sponsors the ice hockey team with CUPRA vehicles (CUPRA Ateca and CUPRA Formentor) as sponsor vehicles for players. The partnership celebrates its 10th season in 2025-26. Autohaus Früchtl attends home games and maintains active involvement with the team.
• Fahrschule GmeinwieserminorChannel Partner/ Reseller/ DistributorDriving school fleet partner since 2018. The Straubing-based driving school has expanded its fleet with vehicles from Autohaus Früchtl including SEAT Ateca models and a Volkswagen ID.4 electric vehicle for electric and automatic transmission driver training.
• Edwin's Fahrschule (Edwin Dünzl)minorChannel Partner/ Reseller/ DistributorStraubing-based driving school partner. Autohaus Früchtl supplied a CUPRA Born electric vehicle to support automatic transmission driver training programs.
• Bayerisches Rote Kreuz - Kreisverband Straubing-BogenminorGTM or Marketing PartnerFleet sales partner. Multiple deliveries including 10 SEAT Ibiza (2015), 15 SEAT Mii (2016), and 10 SEAT Ibiza Style (2019) for the humanitarian organization's regional operations.
• SV PfatterminorGTM or Marketing PartnerLocal football club sponsorship. Annual 'Früchtl CUP' youth football tournament organized for the SV Pfatter 1930 e.V., with approximately 300 active players and 800+ visitors. Autohaus Früchtl provides sponsorship and trophy presentation.
• SV MooshamminorGTM or Marketing PartnerEquestrian tournament sponsor. Annual spring and dressage tournament sponsorship with vehicle display at the event. Also sponsors the county championship in show jumping class L. Active sponsorship from 2017 onwards.
• Katholische Jugendfürsorge (KJF) Regensburg - LernwerkstattminorStrategic or Co-development PartnerApprenticeship and social partnership. Autohaus Früchtl cooperates with the Lernwerkstatt, a vocational rehabilitation facility, to provide internships and support for young people. An alumnus of the program now works in the company's warehouse.
• Volkswagen Group (via SEAT, CUPRA, Audi, VW brands)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for four Volkswagen Group brands: SEAT, CUPRA, Audi and Volkswagen. Operates separate brand-specific websites and showrooms under manufacturer agreements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Auto1 Group SE: Berlin-based used-car online platform and dealer network; competes with Autohaus Früchtl for used-car remarketing, online discovery and pricing transparency in Bavaria.
• AVAG Holding SE: AVAG is one of the largest multi-brand automotive dealer groups in southern Germany and Austria, operating dozens of locations; it competes with Autohaus Früchtl in the Bavaria region for VW Group brand authorizations, F&I volumes and fleet business.
• Emil Frey Group: European multi-brand dealer group headquartered in Germany with extensive Volkswagen Group brand representation; a relevant scaled comparator for a small multi-brand SEAT/CUPRA/Audi/VW authorized dealer.
• Senger Gruppe: Large German automotive retail group operating VW, Audi and other franchise stores across multiple regions; competes for the same VW Group dealership economics and aftersales footprint as Autohaus Früchtl.
• ATU Auto-Teile-Unger GmbH & Co. KG: Germany's largest multi-brand workshop chain offering maintenance, tires and repair across all vehicle makes; competes directly with Autohaus Früchtl's workshop services across Bavaria for service work.

Direct peers

• Auto-Seubert GmbH: Family-owned, multi-brand automotive retailer in Bavaria offering new/used vehicles from Volkswagen Group brands plus workshop services, directly comparable in size and operating model to Autohaus Früchtl.
• Aschoff Automobile GmbH & Co. KG: Independent, family-run Volkswagen Group authorized dealer and workshop in Germany, similar in structure (multi-brand VW Group retail plus aftersales) and geographic scope to Autohaus Früchtl.

Others

• Mobile.de GmbH: Germany's largest online car marketplace (owned by Adevinta); while not a direct dealer competitor, it is the primary online channel through which private customers discover dealers like Autohaus Früchtl.
• HeyCar Deutschland GmbH: Volkswagen Group-affiliated used-car marketplace active in Germany; competes for online used-car discovery against independent dealers such as Autohaus Früchtl and could redirect customer traffic OEM-direct.

Emerging players

• Vergölst GmbH: Continental-owned German tire and service network with workshop and retail tire offerings; overlaps with Autohaus Früchtl's Reifenservice (tire service) and complete-wheel-package offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autohaus-fr%C3%BCchtl-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Früchtl GmbH