Regensburg Polar Bears

What Regensburg Polar Bears does

Eisbären Regensburg is a professional German ice hockey club competing in the DEL2, the country's second-tier professional ice hockey league. The organization is headquartered at Walhalla-Allee 22, 93059 Regensburg, Bavaria, and plays its home games at the Donau-Arena. The professional entity operates as a German limited partnership under the legal name EVR Eisbären GmbH & Co. KG, with a parallel Verwaltungs-GmbH management company. Co-CEOs Christian Sommerer and Peter Holmgren lead the organization alongside a management team covering communications, marketing and sales, ticketing, HR, accounting, and merchandising. The club traces its history to 1962 as EV Regensburg, was re-established as the professional Eisbären entity in 2015, achieved promotion to DEL2 in 2022, and won the DEL2 championship in 2023-24.

The club's core product is live DEL2 ice hockey match delivery at the Donau-Arena, supported by a portfolio of ancillary offerings: tiered season tickets (Goldkarte covering all home games including playoffs, and Basic covering preparation and regular season), single-game tickets via etix.com and the arena box office, an online fanshop selling jerseys and bundles (with 10% season-ticket-holder discount), livestream coverage through SportEurope TV, and audio broadcasting via Eisradio. Youth development is delivered through the Junge Eisbären program in partnership with the parent club EV Regensburg (Stammverein), which holds 5-star certification from the German Ice Hockey Federation and integrates U20 DNL games into the season-ticket product.

Revenue is generated through a diversified mix of consumer-facing and B2B streams: ticket sales, multi-tiered corporate sponsorships (Gold, Silver, Bronze), the Club 1962 regional SME business network offering packages that combine tickets, advertising visibility, and networking, merchandise sales, and livestream subscriptions. The customer base spans individual ice hockey fans, regional small and medium-sized enterprises, youth hockey players and families, and community/school groups engaged through social projects such as the Arena der Träume (Arena of Dreams) and the Sandarium school initiative. Go-to-market is direct-to-consumer for ticketing and merchandise, event-driven for matchday revenue, and channel-partner driven for Club 1962 B2B sales. Geographic scope is concentrated in the Upper Palatinate region of Bavaria, with national reach via livestreaming.

Name

Regensburg Polar Bears

Legal name

EVR Eisbären GmbH & Co. KG

Website

https://eisbaeren-regensburg.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Eisbären Regensburg is a professional German DEL2 ice hockey club based in Regensburg, Bavaria, operating as EVR Eisbären GmbH & Co. KG. It generates revenue from matchday tickets, season passes, tiered corporate sponsorships, merchandise, livestreaming, and youth development, serving regional fans and SME partners.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Hockey Leagues (MPAKAAAE), Team Sports Matches (Club & National) (MPAGAMAB), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional ice hockey
• Live sports entertainment
• Hockey season tickets
• Team merchandise
• Arena experiences

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Single-game tickets for home games in DEL2 league sold via etix.com online platform and Donau-Arena box office. Day tickets and season passes (Goldkarte and Basic tiers) available.
2. Corporate Sponsorships: Multi-tiered sponsorship program including Gold, Silver, Bronze, and Club 1962 business network partnerships. Sponsors receive tickets, advertising visibility, and networking benefits.
3. Merchandise/Fanshop: Online fanshop selling jerseys, scarves, and bundles. Season ticket holders receive 10% discount on online bundles.
4. Livestreaming: Livestream coverage via SportEurope TV platform and SportDeutschland TV.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Eisbären Regensburg operates a professional ice hockey franchise competing in Germany's DEL2 league, delivering live home matchday experiences at the Donau-Arena in Regensburg. The club sells season tickets (Goldkarte premium and Basic tiers), individual match tickets, fan merchandise through its Fanshop, livestream subscriptions, corporate memberships under the Club 1962 program, mascot appearances, and community/youth programs including the Arena der Träume initiative.

Product overview

Eisbären Regensburg operates as a professional ice hockey organization in DEL2, offering a unified product centered on live sporting events at the Donau-Arena. The portfolio includes single-game and season tickets (Goldkarte and Basic variants), the Club 1962 business networking program, an online fanshop, mascot services, and the Arena der Träume social project. Media offerings include livestreaming via SportEurope TV and audio coverage through Eisradio. Youth development is supported through the Jungend Eisbären program with DNL U20 games included with season tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• DEL2 Home Games (Live Matchday Experience) Professional ice hockey matches played at the Donau-Arena in Regensburg as part of the DEL2 regular season and playoffs, offered to attending fans, season ticket holders, and livestream subscribers.
• Goldkarte Season Ticket Premium annual season ticket granting guaranteed access to all DEL2 home matches with priority seating and enhanced entitlements for individual fans and families in the Regensburg market.
• Basic Season Ticket Standard annual season ticket providing entry to all regular-season DEL2 home games at the Donau-Arena, positioned as an accessible entry-level membership tier for individual supporters.
• Club 1962 Corporate Membership B2B partnership and sponsorship package named after the club's founding year, offering local and regional businesses branding visibility, hospitality access, and association with the Eisbären Regensburg brand.
• Fanshop Merchandise Official club-branded apparel, accessories, and memorabilia sold to supporters through the on-site Fanshop at the Donau-Arena and via online channels.
• Livestream Subscription (SportEurope TV) Subscription-based online livestream of DEL2 home and away games distributed through SportEurope TV, intended for fans and supporters outside the Regensburg arena catchment area.
• Mascot Appearances (Berry) Booking-based mascot appearance service featuring the club mascot Berry for corporate events, birthday parties, school visits, and community functions in the Regensburg region.
• Arena der Träume (Social Program) Club-run community and social engagement initiative using the arena environment to deliver experiences for local charitable causes and under-served groups in the Regensburg area.
• Youth Ice Hockey Development Structured youth and junior ice hockey development program run by the club to train and develop young players in the Regensburg region, supporting the club's talent pipeline.

Quantifiable outcome

• 15.7 million EUR regional economic impact
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Ruff CyclesminorGTM or Marketing Partner · 21 June 2026Bronze partner of Eisbären Regensburg for season 2026-2027. Ruff Cycles is a cycling company providing marketing visibility at games.
• Birchinger Sanieren und Bauen GmbHminorGTM or Marketing Partner · 1 April 2026Bronze partner for season 2026-2027. Regional construction company specializing in renovation and building projects.
• Transporte Wild GmbHminorGTM or Marketing Partner · 31 March 2026Bronze partner continuing partnership for season 2026-2027. Regional transport company with long-term fan connection to the team.
• Heinrich SchmidcoreGTM or Marketing Partner · 14 March 2026Gold partner elevated from Silver status for seasons 2026-2028. A leading regional construction and crafts company with multiple divisions.
• ROFA-LEHMER Förderanlagen GmbHminorGTM or Marketing Partner · 12 March 2026Bronze partner continuing for season 2025-2026. Material handling and conveyor equipment company.
• Autohaus FrüchtlminorGTM or Marketing Partner · 6 March 2026Silver partner and Partner of the Day for specific games. Automotive dealership providing vehicle sponsorship.
• SportEurope TVcoreTechnology or IntegrationOfficial livestream partner for broadcasting Eisbären Regensburg games to viewers across Germany.
• Donau-ArenacoreStrategic or Co-development PartnerHome arena venue partnership for hosting all home games and events at Walhalla-Allee 22 in Regensburg.
• EVR (Eisverein Regensburg)coreStrategic or Co-development PartnerParent club providing youth development pipeline. Partnership between EVR and Eisbären enables talent identification and development pathway from youth to professional hockey.
• Rent a MaskottchenminorGTM or Marketing PartnerProfessional mascot promotion agency providing Bärnie mascot appearances and merchandise.
• ETIX.comcoreChannel Partner/ Reseller/ DistributorOfficial online ticket sales platform for purchasing game tickets and season passes.
• Junge EisbärenminorStrategic or Co-development PartnerYouth fan club organization building engagement with young supporters.
• Arena der TräumeminorOthersSocial project of Eisbären Regensburg - dreams arena initiative supporting youth and community.
• Rent a Maskottchen (continued)minorGTM or Marketing PartnerPromotion agency offering mascot services, plush toys as custom products, and promotional items including PRODIR writing instruments, Sproutworld pencils, and Vossen towels.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Heilbronner Falken: DEL2 club with parallel mid-sized market positioning and a similar mix of ticketing, corporate sponsorship, and youth-development focus. Directly comparable in revenue model and league-level competitive intensity.
• ESV Kaufbeuren: Bavarian DEL2 club of similar scale, sharing regional rivalry dynamics and small-city economics. Comparable in attendance, sponsorship tiering, and reliance on a single home arena.
• EV Landshut: Another Bavarian DEL2 ice hockey club with comparable regional footprint, similar fan-base size, and head-to-head matchups in the league. Directly comparable on venue size, sponsor mix, and youth-development structure.
• Bietigheim Steelers: One of the historic DEL2 clubs with a comparable mid-sized city profile and established sponsor base. Directly comparable in product mix (tickets, sponsorships, fanshop) and corporate partnership model.
• Selber Wölfe: Another DEL2 club with similar small-city Bavarian/Franconian catchment and single-arena operations. Closely comparable on attendance scale, corporate partnership mix, and community-engagement programs.
• Lausitzer Füchse: DEL2 competitor operating in a similarly sized regional market with single-arena economics. Comparable in scale, sponsorship tier structure, and reliance on matchday-driven revenue streams.
• Blue Devils Weiden: Neighboring Oberpfalz club (though one tier below in Oberliga) sharing the regional Upper Palatinate catchment. Useful peer for sizing addressable market, sponsor pool, and fan-base overlap.

Broad incumbents

• EHC Red Bull München: PENNY DEL (top-tier German ice hockey) club representing the upper bound of the German ice hockey pyramid. Comparable in product (live games, sponsorships, fanshop, youth) but operates at dramatically larger revenue scale and broader geographic reach.
• Straubing Tigers: PENNY DEL club from neighboring Lower Bavaria with similar regional B2B sponsorship dynamics and Bavarian catchment. Useful benchmark for what DEL-level monetization could unlock for a Regensburg-sized club if it ever promotes.
• Adler Mannheim: Historic PENNY DEL club and one of Germany's largest ice hockey brands. Comparable as an ice hockey club with diversified ticketing, sponsorship, and merchandise revenue, but at materially larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8TVFz0TIk3UbKBWz0a9-CA/about
• Facebookfacebook.com/eisbaerenregensburg
• LinkedInlinkedin.com/company/eisb%C3%A4ren-regensburg
• Instagraminstagram.com/eisbaerenregensburg/?hl=de
• TikToktiktok.com/@eisbaerenregensburg
• Xx.com/eisbaeren_r

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regensburg Polar Bears