Rudi Lins GmbH & Co KG

What Rudi Lins GmbH & Co KG does

Rudi Lins GmbH & Co KG (operating as Autohaus Lins) is a family-owned, multi-brand automobile dealership group headquartered in Nüziders, Austria. The company is authorized by the Volkswagen Group to sell and service eight brands—Volkswagen, Audi, SEAT, Škoda, Porsche, Cupra, Volkswagen Nutzfahrzeuge, and the Das Weltauto certified used vehicle program—across five physical locations covering the entire Vorarlberg region (Nüziders, Bregenz, Dornbirn, Schruns, and Rankweil). Business operations span new vehicle sales, certified used vehicle sales, an authorized §57a inspection station, a full-service workshop with bodywork and accident repair (Unfall Spezialist), tire and wheel services, parts and accessories, financing through Porsche Bank, and the Rent a Lins all-inclusive car subscription service.

The underlying technology stack is dominated by Porsche Informatik dealer management systems, including a 24/7 online workshop appointment booking platform, the carlog customer portal (web and mobile app) for vehicle management and service reminders, and integration with Porsche Bank for consumer financing. The company employs over 200 people and serves approximately 700+ reviewed retail consumers (4.8–4.9 star CarAdvisor ratings) and a dedicated Key-Account function for corporate fleet customers, led by Wolfgang Kissenberth. The operation is owned and led by Mag. Rudi Lins (Geschäfts- & Vertriebsleitung) and Marion Lins (Finanzleitung, Prokura), with no external investment, private equity, or parent company involvement. Revenue is not disclosed.

Name

Rudi Lins GmbH & Co KG

Legal name

Rudi Lins Gesellschaft m.b.H. & Co. KG

Website

https://autohaus-lins.at

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Rudi Lins GmbH & Co KG (Autohaus Lins) is a family-owned Volkswagen Group multi-brand dealer operating five locations across Vorarlberg, Austria, selling and servicing VW, Audi, SEAT, Škoda, Porsche, Cupra, and commercial vehicles alongside financing, car subscription, and accident repair services.

Ownership category

akta.pro rank

Product category

Automobile Dealership Services

NAICS

Automobile Dealers (4411), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

Keywords

• Automobile dealership
• New vehicle sales
• Used car sales
• Vehicle maintenance
• Corporate fleet services

Headquarters

HQ city

Nüziders

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: New and used vehicle sales across Volkswagen Group brands (VW, Audi, SEAT, Skoda, Porsche, Cupra, VW Nutzfahrzeuge) and Das Weltauto used car program
2. Service and Maintenance: Workshop services including inspections (§57a), maintenance, repairs, tire services, air conditioning, and small damage repairs. Also includes loaner vehicle provision during repairs.
3. Parts and Accessories: Original parts and accessories sales for all represented brands. TopCard annual service package for €125 (€89 for vehicles in years 1, 2, 4).
4. Financing and Insurance: Financing solutions through Porsche Bank including vehicle loans, leasing, and insurance products. Repair & Care credit for repairs and accessories.
5. Auto Abo (Subscription): All-inclusive car subscription service with monthly fixed price including all costs except fuel. Flexible duration with monthly mileage packages and full digital management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rudi Lins GmbH & Co KG operates a multi-brand Volkswagen Group automobile dealership selling new vehicles across VW, Audi, SEAT, Škoda, Porsche, Cupra, and VW Nutzfahrzeuge, plus Das Weltauto certified used cars. The company delivers full after-sales services including §57a inspections, maintenance, accident repair (Unfall Spezialist), tire services, original parts and accessories, financing through Porsche Bank, and the all-inclusive Rent a Lins Auto Abo subscription, supported by a carlog digital customer portal and 24/7 online workshop booking.

Product overview

Rudi Lins GmbH & Co KG is a multi-brand automobile dealership operating under the Volkswagen Group umbrella, selling and servicing Volkswagen, Audi, SEAT, Škoda, Cupra, and Volkswagen Nutzfahrzeuge vehicles across five locations in Vorarlberg, Austria. The product portfolio consists of a new vehicle sales division (offering immediate-availability stock cars and custom-configured orders), a used vehicle division branded as Das Weltauto, and a full-service workshop providing maintenance, accident repair, tire services, and accessories. Adjacent offerings include the Rent a Lins car subscription (flexible all-inclusive monthly vehicle rental), the TopCard annual service package, online appointment booking via Porsche Informatik, the Unfall Spezialist accident repair brand, and the carlog digital customer portal. The dealership also promotes MOON charging infrastructure to support EV buyers.

Differentiator

Problem solved

Functional benefit

Brands

• Das Weltauto: Used car brand offering certified pre-owned vehicles
• Rent a Lins
• TopCard
• Unfall Spezialist

Products and services

• Volkswagen New Vehicles Authorized sales of new Volkswagen passenger vehicles for retail and corporate customers, with model configurators, immediate-availability listings, and OEM warranty support across all five Vorarlberg locations.
• Audi New Vehicles Authorized sales of new Audi vehicles, including access to the Audi configurator and immediate-availability listings, for retail and corporate buyers.
• SEAT New Vehicles Authorized sales of new SEAT vehicles, including promotional campaigns such as the Führerscheinbonus driver-license bonus targeting first-time drivers.
• Škoda New Vehicles Authorized sales of new Škoda vehicles with configuration tools across the full Škoda model range.
• Cupra New Vehicles Authorized sales of new Cupra vehicles including the new Cupra Raval, with configuration and immediate-availability listing tools.
• Volkswagen Commercial Vehicles (Nutzfahrzeuge) Authorized sales of new Volkswagen commercial vehicles including vans, transporters, and the California eHybrid campervan for retail and fleet customers.
• Porsche New Vehicles Authorized Porsche sales operated through the Porsche Zentrum Vorarlberg at the Rankweil location.
• Das Weltauto Certified Used Vehicles Certified pre-owned vehicle program offering inspected used cars with warranty under the Das Weltauto and Audi Gebrauchtwagen plus brands, plus vehicle search and procurement assistance including import services.
• Workshop and Maintenance Services Full-service workshop providing maintenance, repairs, §57a periodic technical inspections, tire services, air conditioning service, and replacement vehicle provision during repairs, plus pick-up and delivery service (Hol & Bringservice) for customers across Vorarlberg.
• Unfall Spezialist (Accident Specialist) Specialized accident damage repair service covering bodywork, paint, glass, and hail damage, including complete insurance coordination and claims management, operated from the Bregenz, Dornbirn, and Nüziders locations.
• Tires and Wheels Service Tire sales, fitting, seasonal changeover, and storage depot service covering summer, winter, and all-season tires from multiple brands, with online tire booking.
• Rent a Lins (Auto Abo) Car Subscription All-inclusive car subscription offering flexible monthly rentals with a fixed rate covering insurance, maintenance, and road tax; customers select a vehicle, book entirely online, and manage their subscription digitally. Mileage packages are adjustable monthly.
• TopCard Annual Service Package Annual subscription service card providing bundled vehicle maintenance checks covering all seasons for a fixed annual fee.
• Financing and Insurance (via Porsche Bank) Vehicle financing, leasing, and insurance products offered in partnership with Porsche Bank, including special benefits for entrepreneurs and corporate fleet customers such as VAT deduction and reduced company-car tax rates.
• Vehicle Accessories and Parts Sales of original brand accessories and parts for all represented brands including transport solutions, alloy wheels, care products, travel accessories, and child seats, with seasonal catalog offers.
• Key-Account Corporate Fleet Services Dedicated corporate and fleet customer service providing personalized consultation, fleet procurement support, and tailored mobility solutions for large and corporate customers, managed by Key-Account Manager Wolfgang Kissenberth.
• MOON EV Charging Infrastructure EV charging infrastructure and energy solutions from MOON Power offered as part of the dealership's electromobility solution for electric vehicle customers.

Quantifiable outcome

• Customer satisfaction rating of 4.8-4.9 stars across locations based on 700+ reviews
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Das WeltautocoreChannel Partner/ Reseller/ DistributorCertified used vehicle program providing quality-assured pre-owned vehicles under the Weltauto brand with standardized inspection and warranty.
• Generali AustriaminorOthersInsurance partner for vehicle insurance products and services offered through the dealership.
• VVD (Vorarlberger Versicherungsdienst)minorOthersRegional insurance partner providing vehicle and fleet insurance solutions for Vorarlberg customers.
• Porsche InformatikcoreTechnology or IntegrationTechnology platform provider for online appointment booking, dealer management system, vehicle inventory, and service scheduling.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wiesenthal & Co GmbH: Austrian automotive dealer group with multi-brand representation and full-service operations. Comparable in scale and regional dealership model to Rudi Lins.
• Kneidinger Auto GmbH: Authorized VW Group dealer in Upper Austria operating multiple locations with sales and service. Highly comparable as a regional Austrian VW Group multi-brand dealer of similar size.
• Pappas Automobilvertriebs GmbH: Austrian family-owned automotive dealer group operating as an authorized VW Group multi-brand retailer across multiple locations. Closest comparable to Rudi Lins in business model, brand portfolio, and regional Austrian market positioning.
• Birngruber GmbH: Austrian multi-brand automotive dealer group operating across Lower Austria. Similar family-owned regional dealer profile with multi-brand representation and integrated sales/service operations.
• Gebetsroither Wolfgang GmbH: Austrian automotive dealer group with multi-brand representation and full-service workshop capabilities. Similar regional dealership model serving Austrian consumer and fleet markets.
• Unterberger Automobil GmbH: Authorized VW Group dealer group based in Salzburg region operating multiple showrooms including premium brands. Comparable multi-brand VW Group franchise model with both retail sales and full-service workshop operations.

Broad incumbents

• Emil Frey Group: Large pan-European automotive dealer group with operations across multiple countries and brands. Operates at significantly larger scale but uses a similar multi-brand authorized dealership model across European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rudi-lins-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rudi Lins GmbH & Co KG