Gašparić Grupa

What Gašparić Grupa does

Gašparić Grupa is a privately held, family-owned authorized multi-brand automotive dealership group headquartered in Vukovina, Velika Gorica, Croatia, founded by Damir Gašparić in the 1980s (with corporate records referencing 1980 and 1982). It operates from a single integrated sales-and-service complex as authorized dealer for Mercedes-Benz passenger cars and light commercial vehicles, Hyundai, and Fiat Professional, authorized service provider for Fiat, Jeep, and Fuso, and holds general distributor rights for Mitsubishi Motors across Croatia. The product surface spans new and pre-owned vehicle sales, brand-authorized maintenance and repair (diagnostics, bodywork, paint, tires, auto electrical), genuine spare parts, and a full-fleet service offering that bundles long-term leasing with maintenance and insurance for business customers. The group also operates the Gašparić Electric Store, an EV-focused information and sales hub covering subsidy navigation and charging infrastructure, and accepts cryptocurrency payments via the Electrocoin PayCek platform across 14 tokens.

The business model is hybrid transactional-and-recurring. The majority of revenue is unit-based, transactional sale of new and used vehicles plus per-job authorized service and parts, priced on a quote or per-unit basis (e.g., Mercedes-Benz C-klasa from 366,959 HRK). A growing recurring layer is the full-fleet service subscription sold annually to corporate and SMB customers. Go-to-market combines direct showroom and website-driven retail (test drive, quote, service booking) with field sales for fleet contracts and event-driven demand generation (Electric Evolution Festival, oldtimer exhibitions, ELFS fashion shows, sports sponsorships with GNK Dinamo, HNK Gorica, and boxer Alen Babić). Pricing is not publicly disclosed; customers request quotes for vehicles and book services online or in person.

Strategically, Gašparić is positioning for an EV-led and customer-experience-led transition. It opened a renovated Mercedes-Benz showroom in March 2026 to the brand's latest global standard ("Autosalon Budućnosti"), pushed early EV adoption through Mitsubishi since 2013, and added crypto payments in 2023. Ownership and management remain concentrated with the founding family: Damir Gašparić as founder, with Lana Gašparić and Lea Žibrin on the board; the group operates through two Croatian LLCs (Auto Gašparić d.o.o. and Gašparić-Auto d.o.o.). No external investors, no public listing, and no disclosed revenue.

Name

Gašparić Grupa

Legal name

Auto Gašparić d.o.o.

Website

https://auto.hr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Gašparić Grupa is a family-owned, authorized multi-brand automotive dealership group in Velika Gorica, Croatia, selling and servicing Mercedes-Benz, Hyundai, Mitsubishi (as national distributor), Fiat Professional, Jeep, and Fuso vehicles, plus full-fleet leasing and an EV advisory hub for retail and business customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Servicing

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

akta.pro secondary industry

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Automotive dealership services
• Authorized vehicle servicing
• Fleet leasing solutions
• New car sales
• Genuine spare parts

Headquarters

HQ city

Vukovina, Velika Gorica

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from authorized brand portfolios including Mercedes-Benz, Hyundai, Mitsubishi, Fiat Professional, and Jeep.
2. Pre-owned Vehicle Sales: Sale of used/second-hand vehicles from the company's available inventory.
3. Authorized Maintenance and Repair Services: Brand-authorized service operations for Mercedes-Benz, Hyundai, Mitsubishi, Fiat, Jeep, and Fuso vehicles including diagnostic services, bodywork, painting, tire fitting, and auto electrical services.
4. Genuine Spare Parts Sales: Sale of original manufacturer spare parts for all supported vehicle brands.
5. Full-Fleet Service / Long-term Lease: Comprehensive fleet management service combining vehicle leasing with maintenance, insurance, and support services for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gašparić Grupa is a multi-brand authorized automotive dealership group based in Vukovina, Velika Gorica, Croatia, selling new vehicles from Mercedes-Benz (passenger and light commercial), Hyundai, Mitsubishi Motors (as general distributor), and Fiat Professional, alongside pre-owned vehicles. It operates brand-authorized service centers for Mercedes-Benz, Hyundai, Mitsubishi, Fiat, Jeep, and Fuso, and sells genuine spare parts. The company also offers a full-fleet service / long-term lease combining leasing, maintenance, insurance, and support for business customers, plus a dedicated Electric Store for EV/hybrid sales with subsidy guidance.

Product overview

Gašparić Grupa is a multi-brand automotive dealership group offering new and used vehicle sales, comprehensive service and maintenance, and long-term rental solutions. The company serves as authorized dealer for Mercedes-Benz (passenger and light commercial vehicles), Hyundai, Mitsubishi Motors (general distributor), Fiat Professional, and provides authorized service for Jeep, Fiat, and Fuso. The product portfolio spans passenger cars (A-klasa through S-klasa, plus EQ electric models), SUVs (GLA, GLB, GLC, GLE, Tucson, Kona), commercial vehicles (Sprinter, Vito, Ducato), and electric/plug-in hybrid vehicles (EQA, EQB, EQS, IONIQ 5, Outlander PHEV). The Gašparić Electric Store specifically addresses sustainable mobility with EV sales, subsidy guidance, and charging infrastructure information. Additional services include genuine spare parts, bodywork, diagnostics, cryptocurrency payment options, and full-fleet service for business customers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 4,500 energy-efficient vehicles co-financed by the Croatian government subsidy program from 2014–2020, indicating market demand for the EV transition Gašparić supports.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Alen Babić (Savage Team)minorGTM or Marketing Partner · 5 November 2021Gašparić Grupa joined Alen Babić's Savage Team as a sponsor, providing vehicle mobility support to the professional boxer. The partnership leverages Babić's strong social media presence and sports brand to reach new customer segments while supporting his career with vehicle access.
• GNK DinamocoreGTM or Marketing Partner · 13 September 2021Gašparić Grupa serves as official mobility partner to GNK Dinamo, Croatia's top football club. The partnership includes supply of Mercedes-Benz and Hyundai fleet vehicles for the club, announced on September 13, 2021 at Maksimir Stadium. The collaboration aims to engage club fans and members with special offers, with vehicles sourced from Gašparić Grupa's multi-brand dealership.
• HNK GoricacoreGTM or Marketing Partner · 1 September 2021Multi-year mobility partnership with HNK Gorica football club from Velika Gorica. Gašparić Grupa provides vehicle fleet support as partner and friend of the club, supporting both on-field and off-field activities. The partnership is described as supporting local development, community responsibility, and the club's competitiveness.
• Electrocoin (PayCek)coreTechnology or Integration · 1 January 2021Gašparić Grupa integrated Electrocoin's PayCek cryptocurrency payment processor to enable vehicle purchases and service payments using 14 cryptocurrencies (BTC, ETH, XRP, SOL, DOGE, LTC, and stablecoins). PayCek converts crypto to HRK in real time, protecting the dealer from volatility while enabling crypto owners to buy vehicles. Over 300 Croatian merchants use PayCek.
• Hyundai Motor EuropecoreChannel Partner/ Reseller/ DistributorGašparić Grupa is an authorized Hyundai dealer in Croatia, selling new Hyundai vehicles and providing authorized service. Hyundai supports Gašparić with vehicle supply, brand marketing materials, and service training.
• Mercedes-Benz (Croatia)coreChannel Partner/ Reseller/ DistributorGašparić Grupa is an authorized Mercedes-Benz dealer, selling Mercedes-Benz passenger cars and light commercial vehicles (Sprinter, Vito, Citan, V-Klasa) and providing authorized Mercedes-Benz service. The company recently renovated its Mercedes-Benz showroom to the brand's latest global standards.
• Mitsubishi Motors (Croatia)coreChannel Partner/ Reseller/ DistributorGašparić Grupa serves as the general distributor (generalni distributer) for Mitsubishi Motors vehicles in Croatia, responsible for sales, service, and parts distribution for the entire Croatian market.
• Fiat Professional (Croatia)coreChannel Partner/ Reseller/ DistributorGašparić Grupa is an authorized Fiat Professional dealer in Croatia, offering Fiat Professional light commercial vehicles and authorized service.
• ELFS (Modni Tandem)minorGTM or Marketing PartnerGašparić Grupa supported the ELFS 'Slow down, go green' fashion show by displaying a Mercedes-Benz EQA 250 as a sustainability statement. The event aligned with Go GREEN messaging and attracted Croatian celebrities, generating lifestyle-media coverage.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Auto1 Group SE: Berlin-based digital used-car platform operating across 30+ European countries with online inventory, dealer-to-dealer wholesale, and reconditioning services. Comparable as a contrasting model for used-vehicle remarketing in Europe, including Croatia-adjacent markets.
• Cox Automotive Europe: European arm of Cox Automotive providing digital remarketing, dealer software, and vehicle lifecycle services. Comparable in the digital transformation of dealer operations and used-car inventory turn across European markets.

Direct peers

• Auto Zubak: Croatian authorized Mercedes-Benz dealer group operating across multiple locations in Zagreb, Rijeka, and other cities. Direct competitor for Mercedes-Benz passenger and commercial vehicle sales, authorized service, and corporate fleet contracts in the Croatian market.

Others

• LeasePlan Corporation: Global fleet management and vehicle leasing company serving corporate and SME customers across Europe, including the Adriatic region. Adjacent comparable in the fleet leasing and bundled maintenance/insurance service category Gašparić targets.
• ALD Automotive: One of Europe's largest full-service vehicle leasing and fleet management providers, owned by Société Générale. Comparable in the long-term fleet leasing and corporate mobility segment that Gašparić addresses with its full-fleet service subscription.

Broad incumbents

• Pendragon plc: One of the UK's largest automotive dealer groups operating multi-franchise showrooms with full-service offerings including sales, financing, aftersales, and parts. Comparable in multi-brand authorized retail and service integration, though at substantially larger scale.
• AutoNation Inc. Largest automotive retailer in the US, operating hundreds of franchised dealerships across multiple brands with integrated parts, service, and finance operations. Comparable as a benchmark for what scaled multi-brand authorized retail and service can look like at maturity.
• Inchcape plc: Global automotive distributor and retailer operating across multiple continents with a portfolio of premium and volume brands. Provides comparable benchmark for multi-brand distribution economics, OEM relationships, and aftermarket services at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gasparicgrupa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gašparić Grupa