HNK Gorica
HNK Gorica is a Croatian top-flight football club based in Velika Gorica, fielding a men's first team in the SuperSport HNL, a women's team (ŽNK Gorica), and a 530+-child youth academy across 22 age selections. It generates revenue from matchday ticketing, season tickets, merchandise, sponsorship, and player transfers.
- Company typePrivate
- Founded2009
- HeadquartersVelika Gorica, Croatia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HNK Gorica does
HNK Gorica is a Croatian professional football club founded in 2009, based in Velika Gorica (Zagreb County), and competing in the country's top flight, the SuperSport HNL. The club's first team plays home matches at Gradski Stadion Velika Gorica and finished 8th in the 2024/25 season (11 wins, 8 draws, 17 losses; 41 points in 36 matches). In March 2026, the club reached the Croatian Cup semi-finals for what is described as a historic competitive milestone, indicating a step up in first-team competitiveness. The broader organization includes a women's team (ŽNK Gorica, sponsored as ŽNK Gorica Kömmerling, competing in 2. HNLŽ) and a sizeable youth academy (Nogometna škola) running 22 age-group selections from pre-competitors (age 4) through exit juniors (age 19), serving over 530 children under 23 coaches at two locations — Gradski Stadium and Velika Mlaka. Youth players have been called up to Croatian national age-group teams (U-17 through U-21), and the academy has won multiple regional youth competitions.
The business model is multi-stream and typical of mid-table European football clubs: matchday revenue (individual match tickets priced 6–12 EUR depending on sector, with VIP dress-code requirements), annual season tickets (25/26 season on sale), merchandise via an owned e-commerce fanshop (shop.hnk-gorica.hr) plus retail partnerships, sponsorship agreements (most prominently Profine Croatia/Kömmerling for the women's team), and lumpy player-transfer income (e.g., Filip Čuić to FC Pogoń Szczecin). Ticket distribution runs through ulaznice.hr, the Aircash mobile application, Tisak Plus retail outlets, and an on-site box office at the stadium's west entrance. HNK Gorica is structured as a nonprofit sports organization (športsko društvo) under Croatian law, privately held, with no disclosed parent, private equity, or external investor. Leadership comprises president Nenad Črnko, head coach Mario Carević (contract extended through 2026/27), technical director Darko Blažinčić, and youth academy head Marko Radanić. The technology footprint is conventional — a WordPress-based website, owned social channels (YouTube GoricaTV with 2.6K subscribers, Instagram 6.5K followers, Facebook, TikTok), third-party ticketing and payment integrations, and a fanshop e-commerce storefront — with no proprietary platform, no API, and no disclosed AI/data capabilities.
HNK Gorica firmographics
Firmographics- Name
- HNK Gorica
- Legal name
- Hrvatski nogometni klub Gorica
- Website
- https://hnk-gorica.hr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HNK Gorica is a Croatian top-flight football club based in Velika Gorica, fielding a men's first team in the SuperSport HNL, a women's team (ŽNK Gorica), and a 530+-child youth academy across 22 age selections. It generates revenue from matchday ticketing, season tickets, merchandise, sponsorship, and player transfers.
- Ownership category
- akta.pro rank
HNK Gorica industry classification
Industry- Product category
- Professional Football Club Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
- akta.pro secondary industry
- Sports, Concert & Venue Gift Shops (CRALAJAH)
Keywords
Where HNK Gorica is headquartered
LocationHeadquarters
- HQ city
- Velika Gorica
- HQ country
- Croatia
- HQ region
- Europe
Offices3 records
Markets served
HNK Gorica business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Match Revenue: Revenue from individual match ticket sales across various stadium sectors (A1, B1 at 12 EUR; A2, B2 at 12 EUR; A3, B3 at 10 EUR; away sectors at 12 EUR)
- Season Tickets: Annual season ticket sales for the 25/26 season available for purchase
- Merchandise/Fanshop: Online fanshop (shop.hnk-gorica.hr) selling club merchandise
- Player Transfers: Transfer fees from selling players to other clubs, such as Filip Čuić transfer to FC Pogoń Szczecin
- Sponsorship: Sponsorship agreements such as ŽNK Gorica Kömmerling partnership with Profine Croatia
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Sectors A1, B1 |
| Unit Pricing | Pay-as-you-go | Standard Sectors A2, B2 |
| Unit Pricing | Pay-as-you-go | Economy Sectors A3, B3 |
| Unit Pricing | Pay-as-you-go | Away Sectors C1, C2 |
| Unit Pricing | Pay-as-you-go | Premium Sectors (standard match) |
| Unit Pricing | Pay-as-you-go | Standard Sectors (standard match) |
| Unit Pricing | Pay-as-you-go | Economy Sectors (standard match) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
HNK Gorica product offering
Product offeringCore offering
HNK Gorica is a professional football club that fields a men's first team in the Croatian top-flight SuperSport HNL, a women's team (ŽNK Gorica Kömmerling) competing in 2. HNLŽ, and a youth football academy (Nogometna škola) with 22 age-group selections and 530+ children. It monetizes the on-pitch product through match tickets and season tickets (priced by stadium sector), Fanshop merchandise sales, sponsorship deals, and player transfer fees.
Product overview
HNK Gorica is a Croatian professional football club based in Velika Gorica. The club operates a single unified offering centered on its first team competing in the SuperSport HNL (Croatian top league), supported by a youth academy (Nogometna Škola), women's team (ŽNK Gorica), and retail operations (Fanshop). Revenue streams include matchday ticketing (individual and season tickets), merchandise sales, and media content through its YouTube channel GoricaTV.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Football (SuperSport HNL First Team) The men's first team competing in the Croatian top-flight SuperSport HNL, playing home matches at Gradski Stadion Velika Gorica. Offered to supporters as live professional football entertainment.
- Season Tickets (Godišnje ulaznice) Annual season tickets for the 25/26 season granting access to all home league matches. Sold to individual supporters and families.
- Match Tickets (Ulaznice) Individual match tickets for SuperSport HNL league fixtures and Croatian Cup games, sold across multiple stadium sectors and through online, app, retail, and on-site channels. Children under 13 enter free.
- Official Fanshop (Merchandise) Online store (shop.hnk-gorica.hr) selling official HNK Gorica club apparel, accessories, and merchandise to supporters.
- Nogometna škola (Youth Football Academy) Structured youth football academy with 22 selections from pre-competitors (age 4) to exit juniors (age 19), training over 530 children and adolescents under 23 coaches across Gradski Stadion and Velika Mlaka. Open to local boys and girls.
- ŽNK Gorica (Women's Football Team) Women's football team competing under the HNK Gorica umbrella, branded ŽNK Gorica Kömmerling under sponsorship with Profine Croatia, currently playing in 2. HNLŽ Centar.
- Croatian Cup Participation (SuperSport Hrvatski nogometni kup) Participation in the SuperSport Croatian Cup competition, with the men's first team reaching the semi-finals in the 2025/26 season after defeating NK Varaždin in the quarter-finals.
Quantifiable outcome
- Qualified for Croatian Cup semi-final (polufinale) March 2026
- +2 more outcomes
Companies that use HNK Gorica
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
HNK Gorica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
HNK Gorica partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- GNK Tigar Sveta NedjeljaminorSports cooperation agreement signed between HNK Gorica and GNK Tigar Sveta Nedjelja for the purpose of further development of football schools of both clubs. Agreement signed by club president Nenad Črnko and Tigar president Matej Vrdoljak.
- ŽNK Gorica Kömmerling (Profine Croatia)minorSponsorship agreement with Profine Croatia (company based in Velika Gorica) for women's football. Girls will wear name ŽNK Gorica Kömmerling. Agreement extended from original 2020 partnership under 'Kommerling For Better World' initiative.
- NK LukavecminorCooperation agreement between HNK Gorica and NK Lukavec aimed at promoting sports-touristic resources of Velika Gorica and developing city football schools to provide quality opportunities for young footballers.
- Profine Croatia (Kommerling For Better World)minorInternational company Profine Croatia supporting women's football development through 'Kommerling For Better World' association providing support to clubs and organizations.
- FC Zorya LuhanskminorFriendly match opponent. Gorica hosted FC Zorya Luhansk for pre-season preparation match, closed to public.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
HNK Gorica competitors and assessment
Company assessmentDirect peers
- HNK Vukovar: Newly-promoted Croatian top-flight club finishing 10th in 2024/25. Comparable as a small-market SuperSport HNL club with a similar constrained catchment and emerging league position.
- NK Osijek: Croatian SuperSport HNL club finishing 9th in 2024/25, also operating a structured academy and competing for mid-table positioning. Directly comparable as a SuperSport HNL peer with similar academy investment and small-to-mid market profile.
- NK Varaždin: Croatian SuperSport HNL club of comparable scale, recently defeated by HNK Gorica in the 2025/26 Croatian Cup quarter-final. Comparable as a similar-sized top-flight side competing in the same league structure.
- NK Lokomotiva Zagreb: Croatian top-flight club based in Zagreb, of comparable mid-table size to HNK Gorica and renowned for its youth development focus. Directly comparable as a Zagreb-region club competing in SuperSport HNL with a similar academy-centric model.
- NK Slaven Belupo: Croatian SuperSport HNL club finishing 7th in 2024/25 (one place above HNK Gorica). Directly comparable as a mid-table Croatian top-flight club of similar scale and domestic-only operating scope.
- NK Istra 1961: Croatian SuperSport HNL club finishing 6th in 2024/25, based in a smaller regional market similar to Velika Gorica. Comparable as a mid-table top-flight club with a constrained local fan base.
Broad incumbents
- HNK Hajduk Split: One of Croatia's two historic football brands, finishing 2nd in 2024/25 with 68 points. Comparable as a SuperSport HNL incumbent operating at substantially greater scale, with national fan reach and significantly larger sponsorship and merchandise base.
- HNK Rijeka: Established Croatian top-flight club finishing 4th in 2024/25. Comparable as a larger Croatian incumbent that competes in the same league but with substantially greater commercial scale, fan base, and historical European pedigree.
- GNK Dinamo Zagreb: Dominant Croatian top-flight club finishing 1st in 2024/25 with 86 points and recurring UEFA Champions League participation. Comparable as the same-league benchmark but operating at a fundamentally larger scale across all revenue lines.
Regional players
- NK Maribor: Top-flight Slovenian football club operating in a similarly small national market with comparable structural dynamics (limited catchment, academy-driven model, participation in UEFA competitions). Comparable as a regional peer in adjacent CEE market with similar scale profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HNK Gorica social profiles
Digital presenceHNK Gorica financial estimates
Financial estimateRevenue estimate
Valuation estimate
HNK Gorica leadership team
Management profileNumber of profiles
Profiles4 records
HNK Gorica subsidiaries and ownership
Company hierarchySubsidiaries2 records
HNK Gorica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HNK Gorica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HNK Gorica
What does HNK Gorica do?
HNK Gorica is a professional football club that fields a men's first team in the Croatian top-flight SuperSport HNL, a women's team (ŽNK Gorica Kömmerling) competing in 2. HNLŽ, and a youth football academy (Nogometna škola) with 22 age-group selections and 530+ children. It monetizes the on-pitch product through match tickets and season tickets (priced by stadium sector), Fanshop merchandise sales, sponsorship deals, and player transfer fees.
Is HNK Gorica a public or private company?
HNK Gorica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HNK Gorica founded?
HNK Gorica was founded in 2009. It employs 11 to 50 people.
Where is HNK Gorica based?
HNK Gorica is headquartered in Velika Gorica, Croatia, in the Europe region.
How does HNK Gorica make money?
Five revenue lines are on record. Match Revenue is the primary driver. The others are season Tickets, merchandise/Fanshop, player Transfers and sponsorship.
Who are HNK Gorica's main competitors?
Direct peers on record are HNK Vukovar, NK Osijek, NK Varaždin, NK Lokomotiva Zagreb, NK Slaven Belupo and NK Istra 1961. Broad incumbents are HNK Hajduk Split, HNK Rijeka and GNK Dinamo Zagreb. NK Maribor is listed as a regional player.
Does HNK Gorica have an API?
No public API is recorded for HNK Gorica.
What industry is HNK Gorica in?
HNK Gorica's product category is Professional Football Club Services. Its primary akta.pro industry code is CRAMAOAF, Team & League Branded Merchandise Retail (Non-Apparel), with a secondary code of CRALAJAH, Sports, Concert & Venue Gift Shops. Its NAICS code is 711211 and its SIC code is 7997.