Autoici

What Autoici does

Autoici (legal entity: Inter Car Import, a French SASU with €220,800 share capital) is a multi-brand automotive brokerage, or mandataire automobile, founded in 1995 and headquartered in Vendeville near Lille, France. The company intermediates between European vehicle distributors and end-buyer customers in France, purchasing vehicles in volume across intra-EU markets where price differentials exist, and reselling them at discounts of up to 37-38% versus French catalog prices. It operates a hybrid physical-and-digital distribution model consisting of two showroom concessions (Vendeville/Lille and Dunkerque-Socx), a national home-delivery service, an online catalog of 188+ vehicles across 25+ brands (including French, German, Italian, Japanese, Korean, and Chinese EV marques), and phone-based consultative sales.

The catalog spans new vehicles (including 10 km quasi-new imports), certified pre-owned vehicles with a 12-month warranty, electric and hybrid models, and commercial utility vehicles. Beyond vehicle sales, Autoici bundles financing arrangements (LOA, LLD, and traditional credit), trade-in buyback, registration and carte-grise administrative handling, warranty extensions, and anti-theft marking — services enabled by its ORIAS-accredited insurance and banking-intermediation licenses (ORIAS 15001279) and its EU broker authorization (CEE 1475/95). The core technology stack is standard e-commerce and CRM, with no proprietary AI or platform IP disclosed.

Autoici monetizes through unit-markup on new and used vehicle sales, transaction fees on financing arrangements brokered through partner institutions, and margins on trade-in resales. Its customer base is highly fragmented: 50,000+ individual retail buyers served historically, plus a smaller professional/SMB utility-vehicle segment, with no disclosed enterprise anchor accounts. The company is privately held with no external investors disclosed; Jean-Pierre Simon serves as Directeur de la Publication. Autoici has been ranked #1 distributor in the Hauts-de-France region by AutoPlus Magazine in both 2025 and 2026, and recognized as a Meilleures Enseignes retailer by Capital Magazine in 2021 and 2026.

Name

Autoici

Legal name

Inter Car Import

Website

https://auto-ici.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Autoici is a French multi-brand car broker (mandataire automobile), founded in 1995, that sources vehicles across the EU and resells them to French retail and SMB customers at up to 37-38% discounts via two showrooms, an online catalog, and nationwide home delivery, bundled with financing, trade-in, and registration services.

Ownership category

akta.pro rank

Headquarters

HQ city

Vendeville

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New): Sale of new vehicles (imported from EU countries) with discounts up to 38% off catalog prices. Revenue generated from markup between bulk purchase price and retail sale price.
2. Vehicle Sales (Used): Sale of certified pre-owned vehicles with 12-month warranty. Vehicles sourced from trade-ins and EU imports.
3. Financing Services: Arrangement of LOA (leasing with purchase option), LLD (long-term rental), and traditional auto credit. Revenue from financing arrangements with partner financial institutions.
4. Vehicle Trade-in: Cash purchase of customer vehicles as trade-ins, later resold. Service offered with or without vehicle purchase obligation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Autoici is a multi-brand car broker (mandataire automobile) that purchases new vehicles in bulk from European distributors and resells them to French customers at discounts of up to 37-38% off catalog prices. The company also retails certified pre-owned vehicles, arranges leasing (LOA/LLD) and traditional credit financing, offers trade-in buyback, and handles end-to-end administrative services including vehicle registration, home delivery, and warranty extensions across 25+ brands.

Product overview

Autoici operates as a multi-brand car brokerage (mandataire automobile) headquartered in Vendeville near Lille, France, since 1995. The company functions as an intermediary between European distributors and private buyers, offering new vehicles (including 10 km quasi-new imports), used vehicles, and leasing/financing solutions. The core product is the sale of new cars at discounts up to 37-38% through volume purchasing on European markets, complemented by used car sales, vehicle leasing (LOA/LLD), traditional financing, trade-in services, home delivery, and registration handling. The company covers 25+ brands including French manufacturers (Renault, Peugeot, Citroën, DS), German brands (BMW, Volkswagen, Mercedes, Opel, Porsche), Italian brands (Fiat, Alfa Romeo), Japanese brands (Toyota, Nissan, Suzuki), and Chinese EV brands (BYD, XPeng, MG). Services include warranty extensions and anti-theft marking as add-on modules.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cars (Voiture Neuve)
• Used Cars (Voiture Occasion)

Quantifiable outcome

• Up to 38% discount on new vehicles compared to catalog prices
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reezocar: French online car broker offering new and used vehicles from multiple brands with home delivery. Directly comparable multi-brand broker model targeting the same price-sensitive French consumer.
• Aramisauto: Major French online used-car retailer (part of Stellantis) selling refurbished vehicles with warranty and home delivery. Competes with Autoici's used-car and trade-in offerings, with materially larger digital scale.
• Bymycar: French multi-brand automotive dealer group with showrooms across multiple regions. Comparable multi-brand distribution model and similar customer segments, though with a heavier physical footprint.
• Caroom: French digital-first mandataire automobile offering discounted new and used vehicles across multiple brands. Directly competes with Autoici on the same broker model and price-led value proposition.

Emerging players

• Auto1: European online used-car platform with operations in France. Comparable wholesale-to-consumer model for used vehicles, though operating at much larger scale and with proprietary technology.

Others

• La Centrale: Leading French used-car classifieds marketplace. Adjacent ecosystem participant that channels consumer demand and competes for used-car shopping attention, influencing Autoici's trade-in and used-car funnel.

Broad incumbents

• LeasePlan: Global vehicle leasing and fleet management company with significant French operations. Comparable lease product overlap (LLD equivalent) and serves as a potential financing partner or competitor for Autoici's leasing offerings.
• ALD Automotive (Ayvens): Major European vehicle leasing and fleet management company (now Ayvens). Comparable lease product offering (LOA/LLD) and B2B vehicle financing services that overlap with Autoici's intermediation business.
• Renault Retail Group: OEM-owned dealer network for Renault and Dacia in France. Provides benchmark for new-car retail footprint and competing customer base, though limited to Renault brands.
• Emil Frey: Large European multi-brand automotive dealer group with presence in France. Comparable multi-brand distribution model but operating at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-ici

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoici