AUTO JAROV, s.r.o.

What AUTO JAROV, s.r.o. does

AUTO JAROV, s.r.o. is a privately held Czech automobile dealership group founded in 1994 and headquartered in Prague, operating two showroom locations (Jarov / Praha 3 and Kunratice / Praha 4) with approximately 109 employees. The company is an authorized dealer for Volkswagen, Škoda, Audi, SEAT, CUPRA, Volkswagen Commercial Vehicles, Honda automobiles, and Honda motorcycles — covering the VW Group volume, premium, and commercial segments plus a non-VW Japanese franchise for diversification.

The business operates across seven distinct revenue streams: new vehicle sales, used and certified pre-owned sales (Audi Approved Plus, Škoda Plus, Das WeltAuto), operational leasing under the proprietary JAROV DRIVE! sub-brand (Fleet, Rent, Caravan, Elektro, Moto), authorized service and body/paint/tire/glass repair, original spare parts, vehicle financing through ŠkoFIN (VW Financial Services), and short-term rental including caravans. Total reported inventory is 1,618 vehicles, of which 607 are in the operational leasing fleet and 199 are motorcycles. Pricing spans from CZK 369,900 (Škoda Fabia) to CZK 4,777,900 (Audi R8), with operational leasing starting at roughly CZK 4,885–5,509 per month excluding VAT.

The go-to-market combines physical showroom sales (organized per brand with dedicated sales teams), an enterprise field-sales motion for corporate fleet clients via a dedicated Fleetové centrum, and a direct-to-consumer channel supported by an online vehicle directory and digital showroom. The model is fundamentally a traditional authorized retail dealership: no proprietary technology platform, no AI tooling, and no disclosed software product. Brand partnerships with the VW Group, Honda, Allianz/Generali (insurance), and ŠkoFIN (financing) anchor the supplier side of the business.

Name

AUTO JAROV, s.r.o.

Legal name

AUTO JAROV, s.r.o.

Website

https://autojarov.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

AUTO JAROV, s.r.o. is a privately held Czech multi-brand automobile dealership founded in 1994, operating two Prague showrooms as an authorized dealer for Volkswagen Group brands (Volkswagen, Škoda, Audi, SEAT, CUPRA, VW Commercial) and Honda, serving retail consumers and corporate fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague 3 - Jarov

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Sales (New, Used, Certified): Retail sale of new, used, and certified pre-owned vehicles across 8+ brands (Volkswagen, Škoda, Audi, SEAT, CUPRA, Volkswagen Užitkové vozy, Honda, Honda moto). Revenue is one-time per transaction.
2. Operational Leasing (JAROV DRIVE!): Operative leasing (long-term rental) for vehicles with bundled insurance, service, and maintenance. Revenue is recurring monthly payments over contract term. Nationwide offering with 607 vehicles in stock.
3. Automotive Services and Repair: Authorized service maintenance, body shop (klempírna a lakovna), tire service (pneuservis), auto glass replacement (autosklo), emissions testing, MOT (STK), and accessory installation. Revenue is per-service transaction.
4. Spare Parts Sales: Sale of original/authorized spare parts (náhradní díly) for all represented brands, including discounted parts sales (up to 50% off).
5. Vehicle Financing: Credit (úvěr), financial leasing, and smart financing (Financování chytře) offered in partnership with Volkswagen Financial Services / ŠkoFIN. Revenue from interest and financing fees.
6. Short-term Vehicle Rental: Krátkodobý pronájem (short-term rental) and JAROV DRIVE Rent (monthly operational lease). Also includes caravan and recreational vehicle rental (JAROV DRIVE Caravan).
7. Vehicle Purchase (Trade-in): Vehicle buyout (výkup vozů) with bonus of 15,000 Kč towards new vehicle purchase. Commission-based model for vehicles consigned for sale.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

AUTO JAROV, s.r.o. is a multi-brand authorized automobile dealership operating two showroom locations in Prague (Jarov and Kunratice). The company sells new and pre-owned vehicles across Volkswagen, Škoda, Audi, SEAT, CUPRA, Volkswagen Commercial Vehicles, and Honda (cars and motorcycles), and operates the JAROV DRIVE! operational leasing program with Fleet, Rent, Caravan, Elektro, and Moto variants. Supporting offerings include authorized servicing, body and paint shop, tire service, auto glass, vehicle financing through ŠkoFIN, insurance, trade-in vehicle buyback, short-term rentals, and a motorcycle sales/service shop.

Product overview

AUTO JAROV, s.r.o. is a multi-brand car dealership based in Prague, Czech Republic, operating since approximately 1994. The company operates as a unified dealership platform with two locations (Jarov and Kunratice) offering a comprehensive automotive portfolio. The core offering centers on new and used vehicle sales across Volkswagen Group brands (Volkswagen, Škoda, Audi, SEAT, CUPRA, Volkswagen Commercial Vehicles) and Honda. The JAROV DRIVE! operational leasing program is a key product line providing Fleet, Rent, Caravan, Elektro, and Moto sub-variants. Supporting services include authorized servicing, body shop, auto glass, tire services, vehicle financing (credit, leasing), insurance, short-term rentals, and replacement vehicles. The company also operates used car programs including Audi Approved Plus, Škoda Plus, and Das WeltAuto, plus a Motoshop for Honda motorcycles.

Differentiator

Problem solved

Functional benefit

Brands

• JAROV DRIVE!: Operative leasing brand offering flexible vehicle leasing solutions
• JAROV DRIVE Rent
• JAROV DRIVE Caravan
• JAROV DRIVE Elektro
• JAROV DRIVE Moto
• Audi Approved Plus

Products and services

• Nové vozy (New Vehicles) Authorized retail sale of new passenger and commercial vehicles across 8+ represented brands, with prices ranging from 369,900 Kč (Škoda Fabia) to 4,777,900 Kč (Audi R8). For individual consumers and corporate buyers.
• Ojeté vozy (Used Vehicles) Sale of pre-owned vehicles including certified pre-owned programs (Audi Approved Plus, Škoda Plus, Das WeltAuto) with quality assurance and optional extended warranty. For individual consumers and corporate buyers.
• JAROV DRIVE! Operational Leasing Long-term operational leasing (operativní leasing) with bundled insurance, service, and maintenance, including sub-brands JAROV DRIVE Fleet (corporate fleets), JAROV DRIVE Rent (monthly hassle-free leasing), JAROV DRIVE Caravan (recreational vehicle rental), JAROV DRIVE Elektro (electric vehicle leasing), and JAROV DRIVE Moto (motorcycle leasing). For businesses and individuals.
• JAROV DRIVE Fleet (Fleetové centrum) Dedicated fleet procurement and management service for corporate clients, with brand-specific fleet managers handling bulk vehicle orders, employee benefit programs, and fleet operational leasing. For businesses and organizations.
• Výkup vozů (Vehicle Trade-in / Buyback) Buyout/trade-in service purchasing vehicles from customers, with a bonus of 15,000 Kč credited toward the purchase of a new vehicle from AUTO JAROV. For individual consumers and corporate customers.
• Autorizovaný servis (Authorized Service) Authorized workshop services including maintenance, repairs, body and paint shop, tire service, auto glass replacement, emissions testing, MOT (STK), pickup service, loaner vehicles, and accessory installation for all represented brands. For vehicle owners.
• Financování vozu (Vehicle Financing) Vehicle financing options including credit, financial leasing, and smart financing, provided in partnership with ŠkoFIN (Volkswagen Financial Services). Includes promotional rates from 3.9% APR and mandatory comprehensive and glass insurance. For individual consumers and corporate buyers.
• Motoshop (Honda Motorcycle Dealership) Dedicated motorcycle sales, accessories (including Alpinestars gear), and service for the full Honda motorcycle range across segments (supersport, touring, street, custom, adventure, off-road, big scooter, scooter). 199 motorcycles in stock. For individual motorcycle riders and enthusiasts.
• Krátkodobý pronájem (Short-term Vehicle Rental) Short-term vehicle rental service for temporary transportation needs, available at both the Jarov and Kunratice locations. For individual consumers and businesses.
• JAROV DRIVE Caravan (Motorhome Rental) Rental service for recreational vehicles (motorhomes/caravans) under the JAROV DRIVE Caravan sub-brand, launched in 2025. For individual consumers seeking leisure/recreational mobility.

Quantifiable outcome

• Up to 50% discount on spare parts (výprodej náhradních dílů)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Škoda AutocoreChannel Partner/ Reseller/ DistributorAuthorized Škoda dealership with dedicated showroom, sales team, fleet center, and service facility. Offers full range of Škoda models including new Enyaq electric vehicles and latest Epiq and Peaq. Participates in Škoda Plus certified pre-owned program.
• Volkswagen (passenger cars)coreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen passenger car dealership with full sales, service, and parts operations. Represents entire Volkswagen model range including ID.3, ID.4, ID.7 electric vehicles.
• Volkswagen Užitkové vozy (Volkswagen Commercial Vehicles)coreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen Commercial Vehicles dealer representing the full van and light commercial range including Caddy, Transporter, Caravelle, Multivan, California, Crafter, ID. Buzz, and Amarok.
• AudicoreChannel Partner/ Reseller/ DistributorAuthorized Audi dealership with full sales, service, and parts operations. Also participates in Audi Approved Plus certified pre-owned program. Represents full Audi model range including e-tron electric models.
• SEATcoreChannel Partner/ Reseller/ DistributorAuthorized SEAT dealership with sales, service, and parts operations for SEAT passenger car models including Ibiza, Arona, Leon, and Ateca.
• CUPRAcoreChannel Partner/ Reseller/ DistributorAuthorized CUPRA dealership with dedicated sales team and CUPRA Master. Represents full CUPRA performance brand range including Leon, Formentor, Ateca, Born, Terramar, and Raval.
• Honda (automobiles)coreChannel Partner/ Reseller/ DistributorAuthorized Honda automobile dealership with sales, service, and parts operations. Represents full Honda car range including Civic, CR-V, HR-V, ZR-V, and Jazz.
• Honda (motorcycles)coreChannel Partner/ Reseller/ DistributorAuthorized Honda motorcycle dealership with dedicated Motoshop. Full Honda motorcycle range across all segments: supersport, touring, street, custom, adventure, off-road, big scooter, and scooter. Also sells Alpinestars motorcycle gear.
• Allianz pojišťovna (Allianz Insurance)majorStrategic or Co-development PartnerPrimary insurance partner for operational leasing vehicles. Offers ŠKODA Pojištění Allianz insurance products with Standard and Plus variants. Glass coverage limits from 10,000 to 100,000 Kč.
• Generali Česká pojišťovna (Generali Czech Insurance)majorStrategic or Co-development PartnerAlternative insurance partner for operational leasing vehicles. Offers branded insurance products integrated with ŠKODA service packages.
• LMC s.r.o.minorImplementation/ SI/ Consulting PartnerApplicant tracking / candidate management system provider. Processes job applications submitted via the AUTO JAROV website. IČ: 264 41 381, based at Jankovcova 1569/2c, Prague 7.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Auto1 Group: Berlin-based digital used-car platform with active operations across Central Europe including Czechia. Represents the emerging online-disruptor model that competes for AUTO JAROV's used-car and trade-in customers with a lower-cost, technology-led proposition.
• Carvago: Czech-founded online used-car marketplace offering cross-border vehicle transactions across Europe. Direct competitive threat to AUTO JAROV's used car and autobazar business by aggregating supply digitally and bypassing traditional showroom intermediation.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer. Comparable on multi-market, multi-brand automotive retail at scale; broader incumbency but a useful reference for valuation, operational leasing penetration, and EV transition benchmarks in the European dealer category.
• Emil Frey Group: Privately held European automotive retail and distribution group with extensive VW Group franchise operations across multiple countries. Provides a broader incumbency comparable for large multi-brand, multi-country authorized dealer economics and OEM relationship management.

Direct peers

• Porsche Inter Auto CZ: Volkswagen Group authorized multi-brand dealer group operating across Czechia (VW, Škoda, Audi, SEAT, CUPRA, Porsche). Closest direct peer given nearly identical OEM mix, multi-brand authorized model, and corporate fleet offering — competes with AUTO JAROV for the same VW Group allocation in the same Czech market.
• Louda Auto: Czech multi-brand dealer group representing several OEMs including Ford, Mazda, and others across multiple Prague-area locations. Comparable scale and structure to AUTO JAROV: multi-brand authorized franchise, in-house service, fleet and financing offerings.
• AAA Auto: Largest used car retailer in Central Europe, headquartered in Czechia. Direct comparable on multi-brand used vehicle retail, vehicle buyout, and financing intermediation, though AAA Auto is non-franchise and used-only — AUTO JAROV competes for the same Czech retail customer across new and used segments.
• TUkas: Czech authorized Toyota and Lexus dealer group with Prague-area showrooms, authorized service, and corporate fleet programs. Comparable on authorized franchise dealership model, premium-segment positioning, and operational leasing-like fleet offerings.
• AUTOSALON DĚDEK: Authorized VW Group dealer (VW, Škoda, Audi) in the Czech Republic with full sales, service, and parts operations. Direct competitive overlap with AUTO JAROV on VW Group franchise rights in the same domestic market.
• Renocar: Czech multi-brand authorized dealer (Hyundai, Kia, Volvo, Jaguar, Land Rover and others) with showrooms in Prague. Comparable on multi-brand authorized franchise model, authorized service, and corporate fleet sales in the same geography as AUTO JAROV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-jarov-spol-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO JAROV, s.r.o.