Autokiila

What Autokiila does

Autokiila (legally Teknotoimi Oy Autokiila) is an authorized Toyota dealership operating from Turku, Finland, with two physical facilities: the main showroom, service, and parts center at Asentajankatu 6, and a separate body repair and paint shop (Autokiila korikorjaamo ja maalaamo) at Hämeentie 44. A third tire-storage facility operates seasonally. The dealership sells the full Toyota model range, including battery-electric vehicles (bZ4X, bZ4X Touring, Urban Cruiser), hybrids (Corolla Sedan/Hatchback/Touring Sports, Yaris Cross, RAV4), light commercial vehicles (Hilux pickup, Proace van family including full-EV variants), and certified pre-owned vehicles under the Toyota Approved program. Integrated financing is offered through Toyota Finance Finland (Easy Osamaksu installments with guaranteed buyback, Easy Yksityisleasing private leasing, and Huoltorahoitus maintenance loans at 9.90% APR).

The business operates as a full-service dealer combining one-time vehicle sales with recurring revenue from maintenance, repairs, tire services, bodywork, parts, insurance (Toyota Vakuutus), rentals (Toyota Rent), and subscription products (KINTO Flex monthly subscription and KINTO One service leasing). Customers include individual private buyers in the Turku region, business fleet operators using KINTO One leasing, and commercial vehicle buyers seeking Hilux/TruckMasters OX conversions. Go-to-market is direct-to-consumer via the physical showroom, the autokiila.fi website with online service booking, and Facebook/Instagram channels.

Revenue is generated through a mix of transactional (new and used vehicle sales, parts) and recurring (maintenance contracts, financing facilitation fees, KINTO subscriptions) streams. Pricing on new vehicles ranges from approximately EUR 32,800 for a Corolla Hatchback Hybrid to EUR 75,170 for a Hilux Invincible Van, with KINTO Flex subscriptions bundling insurance, taxes, maintenance, and seasonal tires. The company is privately held with no disclosed parent, investors, or public ownership, and reported 24 employees as of the latest data.

Name

Autokiila

Legal name

Teknotoimi Oy Autokiila

Website

https://autokiila.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Autokiila is a privately held authorized Toyota dealership in Turku, Finland, selling new and certified used Toyota vehicles alongside maintenance, body repair, parts, financing, insurance, rental, and KINTO subscription services to individual consumers, fleet operators, and commercial buyers.

Ownership category

akta.pro rank

Product category

Automotive Retail Services

NAICS

Used Car Dealers (441120), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive dealership
• New vehicle sales
• Vehicle maintenance services
• Car financing
• Used car sales

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including passenger cars, SUVs, and commercial vehicles. Revenue generated from vehicle sales with various financing options including Toyota Easy Osamaksu installment plans.
2. Used Vehicle Sales: Sales of pre-owned Toyota Approved vehicles and trade-in vehicles. The outlet location was closed in December 2024 with consolidation to main location.
3. Maintenance and Repair Services: Full-service maintenance including scheduled servicing, repairs, body work, painting, and parts replacement. Services offered through certified Toyota technicians.
4. Toyota Easy Financing: Toyota Easy Osamaksu installment financing with guaranteed residual value. Partnership with Toyota Finance Finland for vehicle financing solutions.
5. Toyota Huoltorahoitus: Maintenance financing service covering 300-2500 EUR loans for 3-24 months for accessories, repairs, and maintenance services. Annual interest rate 9.90%.
6. KINTO Flex Subscription: Monthly car subscription service providing vehicles with flexible monthly commitment. Includes insurance, vehicle tax, maintenance, and seasonal tires.
7. KINTO One Service Leasing: Full-service leasing package including maintenance, insurance, and vehicle management for business customers.
8. Parts and Accessories: Sale of genuine Toyota parts, accessories, and car care products including ProTect protection and tire services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Autokiila is an authorized Toyota dealership in Turku, Finland that sells new Toyota passenger cars, SUVs, and commercial vehicles (including electric and hybrid models) along with certified pre-owned Toyotas. The business combines vehicle sales with a comprehensive service ecosystem: scheduled maintenance, repairs, body work and painting, tire services, genuine parts and accessories, plus financing (Toyota Easy Osamaksu and Yksityisleasing), subscription services (KINTO Flex and KINTO One), insurance (Toyota Vakuutus), and short-term rentals (Toyota Rent).

Product overview

Autokiila (Teknotoimi Oy Autokiila) is a Toyota dealership in Turku, Finland, operating as a single-location dealer with an additional body repair facility. The product portfolio centers on selling new Toyota vehicles across multiple segments including electric vehicles (bZ4X, bZ4X Touring, Urban Cruiser), hybrids (Corolla, Yaris Cross, RAV4), pickup trucks (Hilux including TruckMasters OX conversion), and commercial vans (Proace family). The business model combines vehicle sales with a comprehensive service ecosystem including Toyota Easy financing (Osamaksu installment and Yksityisleasing private leasing), KINTO mobility services (Flex subscription and One maintenance leasing), maintenance and repair (brand-specific service, quick service, Toyota Relax warranty), tire services, body repair, rental (Toyota Rent), and certified pre-owned vehicles (Toyota Approved). The service portfolio is architecturally modular, allowing customers to combine vehicle purchases with various financing, maintenance, and insurance add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota bZ4X Full-electric SUV sold by the dealership with two battery options (57.7 kWh and 73.1 kWh), offering up to 569 km electric range and available AWD X-Mode all-terrain capability. Targeted at retail buyers seeking battery-electric Toyota vehicles with financing and trade-in support.
• Toyota Yaris Cross Compact crossover SUV combining agility with SUV-inspired design, part of the Toyota crossover lineup sold through the dealership.
• Toyota Corolla Hatchback

Quantifiable outcome

• Toyota hybrid technology enables electric driving for up to 50% of driving time
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KINTO (Toyota Mobility)coreStrategic or Co-development Partner · 1 January 2021KINTO is Toyota's international mobility services brand operating in over 30 countries. Autokiila offers KINTO Flex monthly car subscription service and KINTO One service leasing. KINTO Flex enables customers to get vehicles with only monthly commitment, with insurance, taxes, maintenance, and seasonal tires included.
• TruckMasters FinlandminorChannel Partner/ Reseller/ DistributorTruckMasters Finland converts Toyota Hilux vehicles into tax-exempt light commercial vehicles. Autokiila sells TruckMasters OX converted vehicles which offer commercial vehicle benefits including exemption from vehicle tax and full VAT advantages.
• Toyota Auto FinlandcoreStrategic or Co-development PartnerOfficial Toyota importer in Finland providing vehicles, parts, technical support, training, and marketing support for the dealership network.
• Toyota Motor CorporationcoreStrategic or Co-development PartnerGlobal parent company manufacturing Toyota vehicles, providing brand rights, technology, warranty support, and brand guidelines to authorized dealers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Auto1 Group SE: European online used car platform with operations across multiple European markets including Finland. Adjacent to Autokiila's used car business and increasingly competing for online vehicle shoppers, though operating a marketplace model rather than physical retail.

Direct peers

• Kamux Oyj: Finnish publicly-listed used car retailer with showroom locations across Finland. Direct peer in the used vehicle retail business, though Kamux is multi-brand and does not offer authorized new vehicle sales or service.
• LänsiAuto: Multi-brand automotive dealer in Western Finland (now part of Hedin Mobility Group), operating retail and service locations. Regional peer with overlapping service area in Western Finland and comparable full-service dealer business model.
• Auto-Suni Oy: Finnish Toyota authorized dealer offering new Toyota sales, certified service, and Toyota Approved used vehicles. Direct peer with the same authorized Toyota franchise model and full Toyota ecosystem integration.
• Rinta-Jouppi Oy: Finnish automotive retailer offering new and used vehicles, servicing, and financing. Comparable in being a multi-brand full-service dealer serving regional Finnish markets, with overlapping customer base and service offerings.
• Automaa Oy: Finnish multi-brand automotive dealer operating sales, service, and parts operations. Comparable in offering full-service dealer capabilities for both consumer and business customers at the regional level.
• Wetterhoff Auto: Finnish Toyota authorized dealer operating Toyota sales and service in Hämeenlinna. Direct peer as another authorized Toyota dealer in Finland with comparable Toyota franchise model, KINTO offerings, and Toyota-approved used car program.

Broad incumbents

• Toyota Auto Finland Oy: The official Toyota importer in Finland, also operating its own retail locations. Comparable as part of the Toyota retail ecosystem with the same vehicle lineup, KINTO services, and Toyota Finance integration, but at the importer level rather than independent dealer.
• Laakkonen Oy: Major Finnish multi-brand automotive dealer group operating multiple retail and service locations. Comparable in offering full-service dealer capabilities (sales, service, financing) but at substantially larger scale and across multiple OEM brands.
• Delta Auto Group: Finnish multi-brand automotive dealer group with new vehicle sales, service, and parts operations across Finland. Comparable full-service dealer business model but operating at larger scale and with multiple brand franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1572177594337256
• Instagraminstagram.com/p/Da0Ljf7Iogz
• LinkedInlinkedin.com/company/autokiila

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autokiila