Automatic Pool Covers
Automatic Pool Covers, Inc. is a privately held US manufacturer of motorized automatic pool and spa cover systems, selling through a nationwide network of authorized dealers to residential pool and spa owners since the mid-1980s.
- Company typePrivate
- Founded-
- HeadquartersWestfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Automatic Pool Covers does
Automatic Pool Covers, Inc. (APC) is a privately held US manufacturer of motorized automatic pool and spa cover systems, headquartered at 17397 Oak Ridge Rd., Suite #100, Westfield, Indiana. The company has operated in the automatic pool cover category for over four decades (since the mid-1980s) and sells its products through a nationwide network of authorized dealers who handle local sales, professional measurement, installation, and service for residential pool owners. Its core product lines include the APC 365™ automatic pool cover system designed for vinyl liner pools, and automatic spa covers for hot tubs.
The company's technical differentiation rests on a portfolio of proprietary, trademarked technologies: SmartMotion™ (the motorized deployment mechanism), PowerTouch™ (a touchpad control interface), Invis-A-Rope™ (a concealed rope mechanism), and CoverBlast® (a water-removal system to prevent standing water on covers). These are electromechanical innovations rather than software- or AI-driven features. APC's revenue model is based on one-time hardware sales of pool and spa cover systems with professional installation, supplemented by accessory product sales (e.g., the 40ft Cord Pool Cover Pump) through an e-commerce partnership with PoolSaver.com.
APC's go-to-market is predominantly indirect via authorized dealers, with a smaller e-commerce channel for accessories. The company serves residential pool and spa owners across the United States, with customer segments segmented by use case (general pool owners, vinyl liner pool owners, spa/hot tub owners). No public revenue figures, funding rounds, or institutional investment are disclosed. The company currently operates with approximately 6 employees and maintains a minimal, stable organizational footprint consistent with a mature, founder-owned niche manufacturing business.
Automatic Pool Covers firmographics
Firmographics- Name
- Automatic Pool Covers
- Legal name
- Automatic Pool Covers, Inc.
- Website
- https://automaticpoolcovers.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Automatic Pool Covers, Inc. is a privately held US manufacturer of motorized automatic pool and spa cover systems, selling through a nationwide network of authorized dealers to residential pool and spa owners since the mid-1980s.
- Ownership category
- akta.pro rank
Automatic Pool Covers industry classification
Industry- Product category
- Automatic Pool Covers
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Automatic Pool Covers is headquartered
LocationHeadquarters
- HQ city
- Westfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Automatic Pool Covers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Automatic Pool Cover Systems: Sale of automatic motorized pool covers for residential pools, including the APC 365 system for vinyl liner pools. These are one-time hardware purchases with professional installation.
- Automatic Spa Covers: Button-operated automatic covers for hot tubs and spas, providing energy efficiency and safety through motorized opening/closing.
- Pool Cover Accessories: Accessory products including 40ft cord pool cover pumps, CoverBlast system, and related components sold through e-commerce and dealers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Automatic Pool Covers product offering
Product offeringCore offering
Automatic Pool Covers, Inc. designs, manufactures, and distributes motorized automatic pool and spa cover systems for residential use. The flagship APC 365™ system serves vinyl liner pool owners with year-round coverage, while the Automatic Spa Cover provides push-button operation for hot tubs. The company sells primarily through a nationwide authorized dealer network that handles professional installation, with accessories such as the 40ft Cord Pool Cover Pump and CoverBlast® sold direct-to-consumer via PoolSaver.com.
Product overview
Automatic Pool Covers, Inc. offers a portfolio of automatic pool and spa safety covers and related technology. The core offerings include the APC 365™ system for vinyl liner pools and the Automatic Spa Cover for hot tubs, both providing motorized, push-button operation. The product line is supported by proprietary technology features including SmartMotion™ Technology, PowerTouch™ touchpad controls, and Invis-A-Rope™. Accessory products include the 40ft Cord Pool Cover Pump with CoverBlast® for preventing standing water on pool covers. The company has over four decades of industry experience serving homeowners and pool/spa dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- APC 365™ Automatic Pool Cover System
Companies that use Automatic Pool Covers
Customer profileSegments3 records
Ideal customer profiles2 records
Automatic Pool Covers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Automatic Pool Covers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PoolSaver.comminorPoolSaver.com serves as the e-commerce platform for APC accessory products including the 40ft Cord Pool Cover Pump and CoverBlast. They handle online sales and fulfillment for these accessory items, with promotional discount codes distributed through APC's website.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Automatic Pool Covers competitors and assessment
Company assessmentBroad incumbents
- Latham Pool Products: Latham is a large North American pool products manufacturer offering vinyl liners, covers, and safety systems; it competes with APC in the cover category as part of a much broader pool product portfolio.
- Hayward Pool Products: Hayward is a broad incumbent in residential pool equipment (pumps, heaters, automation, lighting) and competes indirectly with APC via dealer relationships and bundled automation suites.
- S.R. Smith: S.R. Smith manufactures pool deck equipment, lighting, and accessories; it shares the pool dealer channel with APC and represents an adjacent incumbent in residential pool products.
- Pentair: Pentair is a global pool equipment manufacturer whose automation, pumps, and filtration lines sit adjacent to APC's products and share the same pool dealer channel.
Emerging players
- Aqua Shield Pool Products: Aqua Shield manufactures automatic pool cover systems and components, overlapping with APC's core offer but with a smaller footprint and narrower product line.
Direct peers
- Pool Cover Specialists: Pool Cover Specialists designs and installs automatic pool cover systems for residential and commercial pools, competing head-to-head at the dealer and installation level.
- Cover-Pools: Cover-Pools manufactures and distributes automatic pool cover systems for residential and commercial pools, directly competing with APC's flagship product line in the same dealer channel.
- Merlin Industries: Merlin Industries is a long-established manufacturer of automatic and manual safety pool covers, with a comparable dealer-led distribution model and overlapping SmartMotion-style automation features.
Others
- Pool Corporation: Pool Corporation is the largest US distributor of pool products and supplies, serving many of the same dealers that APC relies on, making it a critical channel partner and competitive context.
- Poolsaver.com: Poolsaver.com is an e-commerce partner that already sells APC's accessory products; it is an ecosystem participant that could expand into competing cover products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Automatic Pool Covers social profiles
Digital presenceAutomatic Pool Covers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automatic Pool Covers leadership team
Management profileNumber of profiles
Automatic Pool Covers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automatic Pool Covers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automatic Pool Covers
What does Automatic Pool Covers do?
Automatic Pool Covers, Inc. designs, manufactures, and distributes motorized automatic pool and spa cover systems for residential use. The flagship APC 365™ system serves vinyl liner pool owners with year-round coverage, while the Automatic Spa Cover provides push-button operation for hot tubs. The company sells primarily through a nationwide authorized dealer network that handles professional installation, with accessories such as the 40ft Cord Pool Cover Pump and CoverBlast® sold direct-to-consumer via PoolSaver.com.
Is Automatic Pool Covers a public or private company?
Automatic Pool Covers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Automatic Pool Covers founded?
Automatic Pool Covers was founded in -1. It employs 1 to 10 people.
Where is Automatic Pool Covers based?
Automatic Pool Covers is headquartered in Westfield, United States, in the North America region.
How does Automatic Pool Covers make money?
Three revenue lines are on record. Automatic Pool Cover Systems are the primary driver. The others are automatic Spa Covers and pool Cover Accessories.
Who are Automatic Pool Covers's main competitors?
Broad incumbents on record are Latham Pool Products, Hayward Pool Products, S.R. Smith and Pentair. Aqua Shield Pool Products is listed as an emerging player. Direct peers are Pool Cover Specialists, Cover-Pools and Merlin Industries. Others are Pool Corporation and Poolsaver.com.
Does Automatic Pool Covers have an API?
No public API is recorded for Automatic Pool Covers.
What industry is Automatic Pool Covers in?
Automatic Pool Covers's product category is Automatic Pool Covers. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers).