Associació Provincial d'Empreses d'Automoció

What Associació Provincial d'Empreses d'Automoció does

Associació Provincial d'Empreses d'Automoció (commonly branded as "Automoció Lleida") is a non-profit trade association founded in 1977 and headquartered in Lleida, Catalonia, Spain. It represents and serves more than 500 member companies across all comarques (counties) of the Lleida province, spanning the automotive sales and after-sales ecosystem — repair workshops, dealerships, parts suppliers, and related service businesses. The organization is governed by an elected board and operates leanly with a staff of five, anchored by President Mario Pinilla Pérez (re-elected for a third consecutive term in October 2023) and Secretary General Pilar Gallart.

The association's core product is a bundled membership service covering administrative procedures management, legal and labor advisory, civil and criminal legal support, tax and accounting services, traffic and industry filings, and regulatory guidance. Secondary offerings include a member directory (Cercador d'Associats), low-emission-zone (ZBE) environmental badge processing, SERMI accreditation support for security-element access, a member-only statistics portal (MSI market share data), meeting-room rental, and a structured training catalogue spanning occupational risk prevention, fluorinated-gas handling, and hybrid/electric vehicle technology. Underlying technology is minimal — a WordPress-based website, a member login area, and integrations with third-party collaborator platforms (RMI Digital, Llibre Taller, MSI). The association is vertically federated into Catalan and Spanish automotive bodies (FECATRA, FECAVEM, CETRAA, FACONUTO) and is affiliated with regional business organizations (COELL, FEMEL, PIMEC, Cambra de Comerç de Lleida).

The business model is subscription-recurring membership dues supplemented by fee-for-service training and ancillary services; pricing is not publicly disclosed. The go-to-market is community-led, acquiring members through direct outreach and the Fes-te soci enrollment flow, with the member portal, newsletter, social media, and an active events calendar (LleidaOcasio, Fira Autotrac Mollerussa, Fira Borges Motor, Automobile Talks, annual assembly) functioning as the primary engagement channels.

Name

Associació Provincial d'Empreses d'Automoció

Legal name

Associació Provincial d'Empreses d'Automoció de Lleida

Website

https://automocio.cat

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Associació Provincial d'Empreses d'Automoció is a non-profit trade association founded in 1977 that serves more than 500 automotive businesses (repair workshops, dealerships, parts suppliers) across the Lleida province of Catalonia, providing bundled membership services including administrative, legal, and training support, plus SERMI and ZBE regulatory compliance assistance.

Ownership category

akta.pro rank

Headquarters

HQ city

Lleida

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: The association generates revenue through membership fees from automotive businesses (repair shops, dealerships, parts suppliers) across the province of Lleida. Members pay dues in exchange for access to services including training, administrative support, advocacy, and member-only resources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Associació Provincial d'Empreses d'Automoció is a non-profit trade association that represents and serves automotive businesses across the Lleida province of Catalonia, Spain. Its core offering consists of membership-based services including administrative procedures management, legal and labor advisory, training programs, advocacy with public administrations, SERMI certification support, and environmental badge processing for over 500 member workshops, dealerships, and parts suppliers.

Product overview

Associació Provincial d'Empreses d'Automoció is a professional association offering integrated services for vehicle sales and after-sales sectors. The core offering consists of member services providing administrative, legal, tax, and labor support; specialized training programs (Formació) covering occupational risk prevention, fluorinated gases, and electric vehicle technology; a member directory (Cercador d'Associats) for finding workshops; and environmental badge processing. Additional services include room rentals, SERMI certification support, MSI statistics access through the member area, and ZBE regulatory guidance. The association serves over 500 member businesses across all counties of Lleida province.

Differentiator

Problem solved

Functional benefit

Products and services

• Serveis a l'Associat (Member Services) Comprehensive member services providing administrative procedures management, legal and labor advisory (civil, criminal, labor, mercantile), tax and accounting services, industry and traffic management, and technology guidance for automotive business members.
• Formació (Training Programs) Specialized training programs for automotive professionals including occupational risk prevention (PRL), fluorinated gases handling for vehicle air conditioning, hybrid and electric vehicle technology, and technical responsible person preparation courses, with free and subsidized options.
• Cercador d'Associats (Member Workshop Directory) Public-facing online search directory enabling consumers to locate associated automotive workshops across all counties of the province of Lleida.
• Distintiu Mediambiental (Environmental Badge Processing) Processing service for vehicle environmental badges (distintiu ambiental) required for Low Emission Zone (ZBE) compliance in Lleida and other municipalities.
• Lloguer de Sales (Meeting Room Rental) Meeting room rental service available to association members at the association's Lleida headquarters.
• SERMI Certification Support Support and guidance service for workshops obtaining SERMI (Single European Market for Vehicle Repair Information) accreditation, which became mandatory on April 1, 2024, granting unique access to vehicle security elements.

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FECATRA (Federació Catalana de Tallers de Reparació d'Automòbils)coreStrategic or Co-development PartnerThe association is part of FECATRA, the Catalan Federation of Automobile Repair Workshops, which coordinates activities across Catalan provincial associations.
• FECAVEM (Patronal Catalana de la Distribució d'Automoció)coreStrategic or Co-development PartnerFECAVEM is the Catalan Employers' Association for Automobile Distribution. The association participates in FECAVEM activities and events including Automobile Talks.
• CETRAA (Confederació Espanyola de Tallers de Reparació d'Automòbils)coreStrategic or Co-development PartnerNational confederation of automobile repair workshops. The association participates in CETRAA events and assemblies.
• FACONUTOcoreStrategic or Co-development PartnerSpanish Federation of Automobile Dealers. The association participates in the annual FACONUTO Congress and Expo.
• Cambra de Comerç de Lleida (Chamber of Commerce of Lleida)coreStrategic or Co-development PartnerThe Chamber of Commerce of Lleida hosts association events including the annual assembly and SERMI training sessions.
• COELL (Confederació d'Organitzacions Empresarials de Lleida)minorStrategic or Co-development PartnerConfederation of Business Organizations of Lleida. Association participates in joint meetings and events.
• FEMEL (Federació Empresarial de la Metal·lúrgia de Lleida)minorStrategic or Co-development PartnerBusiness federation for the metal sector in Lleida. Related through collective bargaining agreements.
• PIMECminorStrategic or Co-development PartnerSmall and medium enterprise association in Catalonia.
• Network of CollaboratorsminorOthersAssociation maintains a network of collaborators providing specialized services and solutions to the automotive sector, including Sinergia&Upgrade (website development), Vunkers, and other service providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FECAVEM: Patronal Catalana de la Distribució d'Automoció. Catalan employers' association for vehicle distribution; directly comparable as a regional Catalan auto trade association serving overlapping members and co-organizing events such as Automobile Talks.
• FECATRA: Federació Catalana de Tallers de Reparació d'Automòbils. Catalan federation of automobile repair workshops; directly comparable as a Catalan-level trade body coordinating provincial workshop associations, of which this association is a constituent member.

Broad incumbents

• FACONUTO: Spanish Federation of Automobile Dealers. National employers' association for vehicle dealers; comparable because it represents the dealership constituency this association serves, offering similar regulatory representation, training, and industry data services.
• CONEPA: Confederación Nacional de Empresarios de Talleres del Sector de Automoción (if active). Spanish national confederation of workshop owners; comparable because it represents the same repair-shop constituency with national-level advocacy and services overlapping those of this association.
• GANVAM: Asociación Nacional de Vendedores de Vehículos a Motor, Reparación y Recambios. Spain's national association for vehicle sales, aftermarket, and parts; comparable because it serves a similar constituency (auto dealers and workshops) at a national level and offers analogous representation, training, and compliance services.
• CETRAA: Confederación Española de Talleres de Reparación de Automóviles. National Spanish confederation of auto repair workshops; comparable because it represents the same workshop constituency at a national level and provides analogous advocacy, training, and member services—this association is itself a member of CETRAA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/automociolleida

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associació Provincial d'Empreses d'Automoció