Automotive Center Oudewater

What Automotive Center Oudewater does

Automotive Center Oudewater is a privately held Dutch automotive dealership and full-service repair center located in Oudewater, Utrecht, founded in 2014 by Michael Leyte. The company operates from a single site at Populierenweg 17 and is structured under two legal entities — Verkoop B.V. (KVK 81400187) for vehicle sales and Service B.V. (KVK 96770236) for workshop services — with Carelease as a wholly-owned subsidiary handling private and business leasing. It serves both private individuals and business/lease drivers with a horizontal segmentation across vehicle sales, multi-brand maintenance and repair, APK inspection, tire service, air conditioning, glass replacement, oil change, wrapping and painting, van rental, trade-in, and vehicle sourcing.

The technical foundation is conventional automotive aftermarket infrastructure: modern multi-brand diagnostic equipment for fault reading, an RDW-authorized APK inspection station, a professional spray booth installed at the end of 2024, and a self-service online appointment booking system integrated with the website alongside a separate webshop (myautomotive.nl). There are no proprietary software platforms, AI/ML systems, or patented technologies — the business relies on process workflow, certified mechanics, and BOVAG-trust signals rather than technology differentiation.

Revenue is generated across three modalities: one-time vehicle sales (new and used, with 34 vehicles in stock priced from approximately €13K to €60K); transaction-based workshop services (AC inspection €19, AC cleaning €39, AC maintenance from €59, summer check €19.95, plus trade-ins and warranty packages at €695/€995); and a recurring subscription-style lease stream through Carelease with 24–60 month terms bundling maintenance, insurance, tax, and repairs. Distribution is primarily through the owned showroom and workshop, supplemented by the website, online booking, WhatsApp, and a small fleet of 9-person vans available for rental. The company is founder-operated, has no external investors, and maintains a 4.6/5 Google rating across 196 reviews.

Name

Automotive Center Oudewater

Legal name

Automotive Center Oudewater – Verkoop B.V.

Website

https://automotiveoudewater.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Automotive Center Oudewater is a Dutch dealership and full-service auto repair garage in Oudewater, founded in 2014, selling new and used vehicles and providing maintenance, APK inspection, tire, AC, glass, and wrapping services for private and business customers, with a Carelease leasing subsidiary.

Ownership category

akta.pro rank

Product category

Automotive Services and Vehicle Sales

NAICS

General Automotive Repair (811111), Automotive Body, Paint, Interior, and Glass Repair (81112), Passenger Car Rental (532111)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

HVAC & Cooling System Services (A/C, Radiator) (TLAKAAAG), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Vehicle Washing, Cleaning & Detailing Services (TLAHACAF), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive repair services
• Used vehicle sales
• Vehicle maintenance services
• APK vehicle inspection
• Auto leasing services

Headquarters

HQ city

Oudewater

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New & Used): Sale of new and used vehicles through the company's own showroom and website inventory. All cars are delivered with an APK inspection and a delivery service/maintenance check. The company also accepts trade-ins and purchases used vehicles directly.
2. Repair & Maintenance Services: Full-service repair, maintenance, and APK inspection for all makes and types of vehicles for both private and business/lease drivers. Services include periodic maintenance, repairs (brakes, tires, exhausts, batteries), fault diagnosis, oil changes, air conditioning service, tire service, alignment, and transmission services.
3. Car Rental (9-person van): Rental of 9-person vans at €129.95 per day with the first 100 km free, then €0.36 per km thereafter. Vans are also rented to ski destinations with winter tires and snow chains available on request.
4. Trade-in & Vehicle Purchase: The company purchases customer vehicles (both private and business) at fair rates, handling all paperwork.
5. Financial Lease (via Financial Lease For You): Business financing for company vehicles through a partnership with Financial Lease For You. The company acts as an intermediary, earning referral/arrangement fees for facilitating the financing.
6. Private & Business Lease (Carelease brand): Lease services under the Carelease brand (founded by Michael Leyte), offering both private and business lease with one fixed monthly amount including maintenance, insurance, tax, and repairs. Flexible terms from 24 to 60 months with comfort coverage allowing cancellation after 12 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Automotive Center Oudewater sells new and used cars through its own showroom and online inventory, and provides a comprehensive range of in-house automotive services including maintenance, repair, RDW-authorized APK inspections, air conditioning service, tire and rim service, oil changes, glass replacement, and vehicle wrapping and painting. The business additionally rents 9-person vans and offers private and business auto leasing through its Carelease sub-brand, plus financial lease intermediation for business customers.

Product overview

Automotive Center Oudewater is a car dealership and full-service auto repair center in Oudewater, Netherlands, operating since 2014. The core offering combines the sale of new and used vehicles (occasions) with comprehensive workshop services including maintenance, repair, APK inspections, tire service, air conditioning service, oil changes, glass replacement, and vehicle wrapping/painting. The business also offers ancillary services including van rental and vehicle leasing through its Carelease sub-brand, plus financial lease partnerships for business customers. All vehicles sold include APK inspection and a delivery service.

Differentiator

Problem solved

Functional benefit

Brands

• Carelease: Private and business auto leasing services under Automotive Center Oudewater, founded by Michael Leyte.

Products and services

• New and Used Vehicle Sales (Occasions) Sale of new and used vehicles through the company's own showroom and online inventory. Approximately 34 vehicles in stock across mainstream and premium brands. All vehicles delivered with APK inspection and a delivery service/maintenance check. Trade-ins accepted and used vehicles purchased directly.
• Vehicle Maintenance and Repair Service Full-service vehicle repair, maintenance, and APK inspection for all makes and types of vehicles, serving both private and business/lease drivers. Services include periodic maintenance, brake, tire, exhaust, battery work, fault diagnosis, oil changes, air conditioning service, alignment, and transmission service. Modern diagnostic equipment is used to read and identify faults. Customers receive an upfront price quote before work begins.
• Air Conditioning Service Air conditioning inspection, cleaning, and maintenance/refilling for vehicles. AC inspection €19, AC cleaning €39 (including air channels and evaporator), AC maintenance refill from €59.
• Tire and Rim Service Tire change, balancing, and alignment services with summer and winter tires from A- and B-brand suppliers. Tire storage available.
• APK Vehicle Inspection RDW-recognized periodic APK (Algemene Periodieke Keuring) vehicle inspection service for all brands, performed by certified APK inspectors at the Oudewater station.
• Glass Service Windshield and auto glass replacement for front and rear windows on passenger vehicles.
• Vehicle Wrapping and Painting Vehicle wrapping and painting services, including accent wraps and wheel painting, performed in the company's own professional spray booth installed at the end of 2024. A specialist works with the latest equipment and techniques to provide new looks for rims and vehicle accents.
• 9-Person Van Rental Rental of 9-person vans at €129.95 per day, with the first 100 km free and €0.36/km thereafter. Vans are equipped with winter tires and snow chains are available on request for ski destinations. Longer rental periods available on request.
• Carelease Private and Business Lease Private and business auto leasing under the Carelease sub-brand. Fixed monthly fee covers maintenance, insurance, tax, and repairs. Flexible contract terms of 24 to 60 months, with comfort coverage allowing cancellation after 12 months. Maintenance performed at the Automotive Center Oudewater workshop.
• Financial Lease for Business Vehicles Business financial lease arranged in partnership with Financial Lease For You, providing entrepreneurs with company vehicle financing featuring VAT recovery, business depreciation, interest deduction, and investment allowance benefits. The company acts as an intermediary between the customer and the financing partner.
• Trade-In and Vehicle Purchase Service Vehicle trade-in and direct purchase service for both private and business vehicles. The company purchases customer vehicles at fair rates and handles all paperwork, and offers a vehicle search service for cars not currently in stock.
• Warranty Packages (Silver and Gold) Two tiered warranty packages bundled with used vehicle sales: Garantiepakket Zilver (Silver, €695) provides 6 months warranty, oil service, minimum 6-month valid APK, next APK free, and professional polish; Garantiepakket Goud (Gold, €995) provides 12 months warranty, scheduled maintenance, and minimum 12-month valid APK. Additional fees apply for vehicles above 200 PK (Silver +€300, Gold +€500).

Quantifiable outcome

• 4.6/5 Google rating from 196 reviews
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• BandenleaderminorChannel Partner/ Reseller/ DistributorAutomotive Center Oudewater is a partner garage of Bandenleader, a tire supplier. As part of this partnership, the company promotes Bandenleader on their website and likely sources tires from Bandenleader for their tire service operations.
• BOVAGcoreOthersAutomotive Center Oudewater is affiliated with BOVAG (Bond van Automobielhandelaren en Garagehouders), a major Dutch automotive trade association. BOVAG affiliation provides credibility, consumer protection, and industry standards alignment for the company's vehicle sales operations.
• RDWcoreOthersAutomotive Center Oudewater is an RDW-authorized APK inspection station. The RDW (Rijksdienst voor het Wegverkeer) is the Dutch vehicle registration and licensing authority. As an authorized station, the company can perform official vehicle inspections (APK) required by Dutch law.
• CareleasecoreChannel Partner/ Reseller/ DistributorCarelease is a lease brand founded by Michael Leyte (owner of Automotive Center Oudewater) that operates as a sub-brand under Automotive Oudewater. It offers private and business lease services, acting as a distribution channel for the company's vehicles through lease contracts. Carelease collaborates closely with Automotive Center Oudewater's workshop for vehicle maintenance.

Scale indicators6 records

Recent moves8 records

Expansion highlights10 records

Emerging players

• DirectLease: Online platform for business vehicle leasing in the Netherlands. Competes with Carelease in the SME business-lease segment through a digital-first, multi-brand broker model.
• Auto1.com: European online used-car platform with auction and retail channels. Competes with ACO's used-vehicle sales and trade-in operations through a digital, cross-border model rather than a physical showroom.
• Fixico: Dutch online platform that connects car owners to repair shops and coordinates insurance/repair-car logistics. Competes with ACO's online booking and self-serve service model, but operates as a marketplace layer rather than an owned workshop.

Direct peers

• Kwik-Fit: Major Dutch tire and fast-fit chain offering tires, alignment, brakes, and AC service. Directly overlaps with ACO's tire, alignment, and AC service lines, with a national footprint and established brand.
• Profile Tyrecenter: Dutch tire retail and service network providing tires, alignment, and general maintenance. Comparable to ACO on tire services and broader light-duty vehicle maintenance, with greater scale and marketing reach.
• Vakgarage: National Dutch chain of affiliated independent garages offering multi-brand maintenance, repair, and APK inspections. Closely comparable to ACO's universal-garage model and customer mix, but operating at scale across the Netherlands.
• Bosch Car Service: Bosch-affiliated independent garage network providing diagnostics, repair, and maintenance across all major brands. Directly comparable service offering, with the Bosch diagnostic equipment value proposition mirroring ACO's technology emphasis.

Others

• BOVAG: Dutch automotive trade association of which ACO is a member. Not a competitor but an ecosystem/standards body whose affiliation signals trust and consumer protection to ACO's customers.
• Bandenleader: Dutch tire supplier and partner network of which ACO is a partner garage. Not a direct competitor but an upstream channel partner supplying tires and enabling ACO's tire service line.

Broad incumbents

• LeasePlan: Netherlands-headquartered global vehicle leasing giant offering operational lease, fleet management, and used-car remarketing. Directly comparable business model to Carelease's lease offering, but at vastly larger scale and across multiple countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AutomotiveCenterOudewater
• LinkedInlinkedin.com/company/automotive-center-oudewater
• Instagraminstagram.com/automotivecenteroudewater

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive Center Oudewater