Subaru - Automotriz Lavagna

What Subaru - Automotriz Lavagna does

Automotriz Lavagna is an authorized Subaru dealership headquartered in La Victoria, Lima, Peru, founded in 1979 and representing the Subaru brand domestically for more than 45 years. The company operates a single showroom with approximately 12 employees and retails new Subaru vehicles together with manufacturer-certified after-sales service to Peruvian consumer and family buyers.

The dealership offers six Subaru nameplates spanning compact, crossover, family SUV and performance segments — Impreza Sport, Crosstrek, Forester, Outback, Evoltis, and WRX — with prices ranging from approximately US$24,490 to US$55,990. Most units ship with Subaru's EyeSight driver-assistance suite, which uses stereo cameras, image recognition, and a Driver Monitoring System to support adaptive cruise control, lane-keeping, pre-collision braking, and driver-fatigue/anomaly detection.

The business model is sales-led and transactional: vehicles are sold through a physical showroom supplemented by digital lead capture (WhatsApp, online quote forms). Financing is facilitated through partnerships with Subaru Finance and Santander Consumer Peru, including a 50/50 co-financed credit product that broadens buyer access. After-sales revenue is anchored by the Subaru Service Rewards loyalty program, which subsidizes future service and raises switching costs; combined with warranty work, parts, and certified technician labor, this forms the dealership's recurring revenue layer alongside new-vehicle sales.

Name

Subaru - Automotriz Lavagna

Legal name

Automotriz Lavagna S.A.

Website

https://automotrizlavagna.com.pe

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Primary revenue from selling new Subaru vehicles (cars and SUV trucks) including Impreza, Crosstrek, Forester, Outback, Evoltis, and WRX models. Revenue is one-time per transaction with customer financing options through Subaru Finance and third-party lenders.
2. Aftermarket Services: Post-sale services including technical maintenance, parts sales, bodywork and painting. Services offered through Subaru Service Rewards loyalty program with discounts for preventive maintenance, parts, and brake pads.
3. Genuine Parts Sales: Sale of genuine Subaru replacement parts including body parts, engine components, filters, brake pads, and accessories. Parts ordered via email with VIN/chassis number identification.
4. Financing Services: Vehicle financing through Subaru Finance program and partner Santander Consumer Peru with 50/50 plans and competitive TEA rates from 3.99%. Company acts as intermediary between customers and financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Automotriz Lavagna S.A. is an authorized Subaru dealership in Peru, selling new Subaru vehicles (Crosstrek, Impreza Sport, Forester, Outback, Evoltis, WRX) from a single showroom located in La Victoria, Lima. The dealership also provides after-sales services including technical service, genuine Subaru parts, and accessories, and offers Subaru Finance through Santander Consumer Peru.

Product overview

Subaru - Automotriz Lavagna is an authorized Subaru dealer in Peru offering a complete portfolio of Japanese-manufactured vehicles and comprehensive automotive services. The core product line consists of six vehicle models: Crosstrek (compact SUV with hybrid option), Impreza Sport (compact hatchback/sedan), Forester (mid-size SUV with hybrid variant), Outback (luxury crossover wagon), Evoltis (three-row family SUV), and WRX (performance rally sedan). Supporting the vehicle sales are integrated services including Subaru Service Rewards loyalty program, genuine parts supply, technical service with extended warranty (5 years/100,000 km powertrain coverage), Subaru Finance financing options through Santander Consumer Peru, and a virtual claims management system. All vehicles feature standard Symmetrical AWD, SUBARU BOXER engines, Lineartronic CVT transmissions, and EyeSight driver assistance technology. Automotriz Lavagna has over 45 years of experience representing Subaru in Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Subaru Crosstrek Compact crossover SUV model sold as a new vehicle to individual consumers and families seeking an all-wheel-drive utility vehicle.
• Subaru Impreza Sport Sport sedan/hatchback model sold as a new vehicle to consumers seeking a sport-oriented compact passenger car.
• Subaru Forester Compact SUV model sold as a new vehicle to families and active lifestyle buyers seeking all-wheel-drive capability.
• Subaru Outback Mid-size crossover/wagon model sold as a new vehicle to consumers seeking a versatile adventure-oriented vehicle.
• Subaru Evoltis Mid-size SUV model sold as a new vehicle to families and consumers seeking a larger passenger vehicle with three rows.
• Subaru WRX Performance-oriented sports sedan model sold as a new vehicle to driving enthusiasts.
• Subaru Authorized Technical Service After-sales technical service including maintenance, diagnostics, and repairs performed by Subaru-certified technicians using genuine parts, available to Subaru owners in Lima.
• Genuine Subaru Parts and Accessories Sale of OEM genuine Subaru parts and accessories to vehicle owners for replacement, repair, or customization.
• Subaru Finance Vehicle financing solution provided in partnership with Santander Consumer Peru, available to buyers purchasing Subaru vehicles through the dealership.

Quantifiable outcome

• 96% of Subaru vehicles sold in last 10 years still in circulation
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Astara: European-headquartered multi-brand automotive distributor active across Latin America, operating authorized dealerships similar in structure to Automotriz Lavagna but at materially greater scale and brand diversification.
• Inchcape: Global multi-brand automotive distributor with significant operations across Latin America, including Peru. Wider portfolio and deeper capital base, but operates authorized dealerships in the same market with the same OEM-dealer model.

Direct peers

• Automotores Gildemeister: Authorized dealer for Hyundai, Peugeot and other brands in Peru with integrated sales, service, and parts operations. Closely comparable authorized-dealer business model targeting similar mid-market Peruvian consumers.
• Divemotor: Authorized dealer for Honda, BMW, Volvo and other brands in Peru, with full sales-service-parts infrastructure. Same authorized-dealer business model, comparable premium-brand positioning, and overlapping Lima-based footprint.
• Derco Perú: Authorized dealer group in Peru for Mazda, Suzuki, JAC and other Asian brands, running multi-brand showrooms with integrated service and parts operations. Closely comparable authorized-dealer business model and customer base to Automotriz Lavagna.
• EuroMotors: Authorized BMW and MINI dealer in Peru running a premium-brand showroom with full after-sales infrastructure. Comparable premium authorized-brand positioning and similar service-loyalty economics.
• Toyota del Perú: Authorized Toyota dealer/importer in Peru operating a comparable authorized-brand retail and service model with multiple touchpoints for sales, service, and parts. Most directly comparable single-brand Japanese OEM peer in the same country.
• Maquinarias S.A. (Nissan): Authorized Nissan dealer in Peru offering new vehicle sales, service, and parts through a similar showroom-plus-service-center model. Comparable authorized Japanese OEM dealership serving the same Peruvian consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/subaru---automotriz-lavagna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subaru - Automotriz Lavagna