Grupo Euromotors

Name

Grupo Euromotors

Legal name

EURO MOTORS S.A.

Website

https://euromotors.com.pe

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Grupo Euromotors (EURO MOTORS S.A.) is a Peruvian authorized multi-brand automotive dealership group selling new vehicles, manufacturer-certified spare parts, and technical after-sales service for 10 international brands spanning luxury (Porsche, Lamborghini, Bentley), premium (Audi), volume (Volkswagen, SEAT, CUPRA), motorcycles (Ducati), and commercial vehicles (MAN trucks and buses, VW Camiones y Buses). The company operates from physical showrooms and service centers in Lima and runs a national tire recycling (NFU) program with collection points across 17 Peruvian cities.

Product overview

Grupo Euromotors (EURO MOTORS S.A., RUC 20168544252) is a Peruvian automotive dealership group operating as an authorized distributor for multiple vehicle brands including SEAT, Cupra, Volkswagen, Audi, Porsche, Lamborghini, Bentley, Ducati, MAN, and Volkswagen Camiones y Buses. The company operates as a multi-brand dealership platform offering vehicle sales, technical services, and spare parts. Additionally, the company runs an environmental initiative for tire recycling (NFU - Neumáticos Fuera de Uso) with collection points across Peru. Headquartered at Av. Domingo Orué 973, Surquillo, Lima.

Differentiator

Problem solved

Functional benefit

Brands

• SEAT: Automotive brand represented by the company
• CUPRA
• Volkswagen
• Audi
• Porsche
• Lamborghini
• Bentley
• Ducati
• MAN
• Volkswagen Camiones y Buses

Products and services

• SEAT Vehicles Spanish automotive brand specializing in urban vehicles, sold through Grupo Euromotors dealerships in Peru.
• CUPRA Vehicles Performance-oriented automotive brand under SEAT, offering sporty vehicles, distributed by Grupo Euromotors in Peru.
• Volkswagen Vehicles German automotive brand offering a wide range of vehicles from compact to commercial, sold through Grupo Euromotors.
• Audi Vehicles Premium German automotive brand specializing in luxury vehicles and advanced technology, distributed by Grupo Euromotors.
• Porsche Vehicles High-performance luxury sports car manufacturer, sold through Grupo Euromotors dealerships in Peru.
• Lamborghini Vehicles Italian luxury sports car manufacturer known for high-performance supercars, distributed by Grupo Euromotors.
• Bentley Vehicles British luxury automobile manufacturer producing premium vehicles, sold through Grupo Euromotors.
• Ducati Motorcycles Italian motorcycle manufacturer specializing in high-performance sport bikes, distributed by Grupo Euromotors.
• MAN Trucks and Buses German commercial vehicle manufacturer producing trucks and buses for the commercial transportation sector, sold through Grupo Euromotors.
• Volkswagen Camiones y Buses Volkswagen commercial trucks and buses for transportation and logistics, distributed by Grupo Euromotors in Peru.
• Servicio Técnico (Technical Service) Technical and maintenance services for vehicles sold by the dealership, including post-sale support and warranty services.
• Venta de Repuestos (Spare Parts Sales) Spare parts sales for vehicles of all represented brands, available through the dealership.
• NFU - Reciclado de Neumáticos (Tire Recycling Program) Tire recycling program (Neumáticos Fuera de Uso) that collects and properly disposes of end-of-life tires, categorizing them by rim size (Category A: rims under 25 inches, Category B: rims 25 inches or larger), with collection points across Peru.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• PorschecoreChannel Partner/ Reseller/ DistributorAuthorized dealer and distributor for Porsche vehicles in Peru, providing sales, after-sales service, spare parts, and warranty support for Porsche brand vehicles.
• LamborghinicoreChannel Partner/ Reseller/ DistributorAuthorized dealer and distributor for Lamborghini vehicles in Peru, providing sales and after-sales support for the luxury sports car brand.
• AudicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Audi vehicles in Peru, offering vehicle sales, service, and spare parts through authorized dealership network.
• BentleycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bentley vehicles in Peru, providing sales and after-sales services for the luxury British automobile brand.
• VolkswagencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volkswagen vehicles including passenger cars and commercial vehicles (camiones y buses) in Peru.
• SEATcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for SEAT vehicles in Peru, providing sales and after-sales services for the Spanish automotive brand.
• CUPRAcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for CUPRA vehicles in Peru, representing the performance-oriented brand of SEAT.
• DucaticoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ducati motorcycles in Peru, providing sales and after-sales service for the Italian motorcycle manufacturer.
• MANcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for MAN commercial vehicles (trucks and buses) in Peru, serving the commercial transportation sector.
• EMSAminorChannel Partner/ Reseller/ DistributorPartner brand represented within the Euromotors portfolio, contributing to the multi-brand dealership approach.
• La Positiva Seguros y ReasegurosminorOthersInsurance provider with whom customer data may be shared for insurance-related services as part of vehicle sales and financing processes.
• Pacifico Compania de Seguros y ReasegurosminorOthersInsurance provider included in the data sharing list for vehicle insurance and related financial services.
• MAPFRE Peru Compania de Seguros y ReasegurosminorOthersInsurance provider for vehicle coverage and related insurance products offered to customers.
• RIMAC Seguros y ReasegurosminorOthersInsurance provider sharing data for vehicle insurance and related risk coverage services.
• Qualitas Compania de SegurosminorOthersInsurance provider listed for data sharing in connection with vehicle sales and financing.
• Interseuro Compania de SegurosminorOthersInsurance provider included in the customer data sharing ecosystem.
• Banco de Credito del PeruminorOthersMajor Peruvian bank with whom customer data may be shared for vehicle financing and banking services.
• Banco BBVA PeruminorOthersBanking partner for vehicle financing and related financial services.
• Banco Santander PeruminorOthersBanking partner for financing options associated with vehicle purchases.
• Banco Internacional del Peru - InterbankminorOthersBanking partner for financial services related to vehicle sales.
• Scotiabank PeruminorOthersBanking partner for vehicle financing and related banking services.
• Banco Interamericano de FinanzasminorOthersFinancial institution included in the customer data sharing network.
• CMAC PiuraminorOthersRegional savings bank included in the data sharing ecosystem.
• Mareauto PeruminorOthersAuto financing entity for vehicle purchases.
• Mibanco - Banco de la MicroempresaminorOthersMicroenterprise banking partner for small business vehicle financing.
• HAVAS+minorGTM or Marketing PartnerMarketing agency engaged for advertising and promotional campaigns.
• Wavemaker PeruminorGTM or Marketing PartnerMedia and marketing agency partner for campaigns and customer acquisition.
• Club Universitario de DeportesminorGTM or Marketing PartnerSports club partnership for marketing and brand association activities.
• Automotive Association of Peru (AAP)minorStrategic or Co-development PartnerAutomotive industry association in Peru, representing the automotive sector interests.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Derco: Chilean-Peruvian automotive group distributing brands including Suzuki, Mazda, JAC, and Changan. Comparable as a multi-brand dealer operating across Peru with similar vehicle, parts, and service offerings across price tiers.
• Inchcape plc: London-listed global automotive distributor with a strong Latin America presence. Comparable as a multi-brand authorized dealer and distributor serving emerging markets, with a similar revenue mix of new vehicle sales, parts, and service.
• Automotores Gildemeister: Chilean-headquartered multi-brand automotive distributor with significant presence in Peru. Comparable in business model — authorized dealer for premium and commercial brands across South America — and a leading regional benchmark for Grupo Euromotors.
• BMW Group Latin America dealers (e.g., Grupo Bavaria): Regional BMW Group dealer networks across Latin America. Comparable as authorized premium/luxury automotive dealers serving similar HNW customer segments with similar aftersales economics.

Emerging players

• Kavak: Mexico-founded used-car and fintech platform expanding across Latin America including Peru. Comparable as a competitor for vehicle sales in Peru, particularly in the pre-owned space, and a force pressuring traditional dealers to digitize.

Regional players

• Grupo Saga: Peruvian automotive dealer group (Honda, Hyundai, and others). Comparable as a Peruvian authorized dealer with vehicle sales, parts, and service business; slightly smaller scale and different brand mix but same operating model.
• Arcus (formerly Grupo Spivia): Latin American automotive dealer group with multi-brand authorized presence in Peru (Volvo, Jaguar, Land Rover, Ford). Comparable as a multi-brand premium dealer operating physical showrooms and service centers in the same geography.
• Estoril Motors: Authorized dealer for Porsche, Volvo, and other premium brands in Peru. Comparable as a Peruvian premium-brand authorized dealer with overlapping luxury franchise exposure and same service/parts aftermarket model.

Direct peers

• Divemotor: Major Peruvian multi-brand automotive dealer (Toyota, Lexus, Hino, BMW among others) operating showrooms and service centers in Lima. Directly comparable as a leading Peruvian multi-brand authorized dealer with similar aftersales and parts business.
• Grupo Panek: Peruvian multi-brand automotive dealer (Toyota, Geely, Volvo, among others) with showrooms and service centers in Lima. Directly comparable as a Peruvian authorized dealer mixing premium and volume brands with financed sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grupoeuromotorspe
• LinkedInlinkedin.com/company/grupo-euromotors
• Instagraminstagram.com/grupoeuromotorspe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Euromotors