What AUTO PALACE Groep does

AUTO PALACE Groep is a small Netherlands-based automotive company headquartered in Zwolle, Overijssel, with 47 employees and a web presence at autopalace.nl. Based on the limited firmographic evidence available, it operates within the Dutch automotive retail or services space, consistent with the regional dealer-group profile typical of the Overijssel market. The input data does not disclose revenue, founding year, ownership, legal entity type, leadership team, subsidiaries, funding history, or geographic footprint beyond a single Zwolle location.

The bulk of the source material provided explicitly pertains to Broekhuis, a separate Dutch multi-brand mobility company with 90+ locations, 23 car brands, 6 commercial vehicle brands, 37 bicycle brands, and 4 camper brands, plus adjacent service lines (private leasing, rental, insurance, damage repair, fleet management). This dataset cannot be reliably attributed to AUTO PALACE Groep and is referenced only where it characterizes the Dutch mobility-services market in which AUTO PALACE Groep likely competes. No first-party disclosures (revenue streams, pricing, partnerships, certifications, patents, awards) are documented for AUTO PALACE Groep itself, materially constraining any conclusion about business model depth, customer segments, or competitive positioning.

Name

AUTO PALACE Groep

Website

https://autopalace.nl

Company type

Private

Headcount range

11–50 employees

Short description

AUTO PALACE Groep is a 47-employee automotive company headquartered in Zwolle, Overijssel, Netherlands, operating at autopalace.nl within the Dutch automotive retail and services market.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Motor Vehicle and Parts Dealers (441), Passenger Car Rental (532111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification) (THAIANAC)

Keywords

• Automotive retail
• Vehicle leasing
• Bicycle sales
• Commercial vehicles
• Vehicle maintenance

Headquarters

HQ city

Various locations across Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new and pre-owned automobiles, commercial vehicles, bicycles, and campers through physical dealership network. The company offers multiple automotive brands (23 car brands, 6 commercial vehicle brands, 37 bicycle brands, 4 camper brands).
2. After-sales Services: Vehicle maintenance, repairs, APK (vehicle inspection), parts sales, and damage repair services through workshop facilities.
3. Private Leasing: Private lease offerings for vehicles, allowing consumers to lease automobiles on subscription basis.
4. Car Rental: Vehicle rental services for automobiles and commercial vehicles.
5. Insurance Services: Vehicle insurance products offered as part of mobility services.
6. Commercial Vehicle Interiors: Customization and outfitting services for commercial vehicles.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AUTO PALACE Groep operates as a Dutch automotive and mobility retailer, selling new and pre-owned passenger cars, commercial vehicles, campers, and bicycles across a network of more than 90 locations nationwide. The company complements vehicle sales with after-sales services including maintenance, APK inspections, damage repair, parts, and insurance, plus mobility offerings such as private leasing, car rental, commercial vehicle outfitting, and fleet management for business customers.

Product overview

Broekhuis is a multi-brand mobility company offering a unified platform of automotive and cycling products and services. The core offerings include automobile sales (23 car brands), commercial vehicles (6 brands), campers (4 brands), and bicycles (37 brands including e-bikes, racing bikes, cargo bikes, gravel bikes, city bikes, and mountain bikes). Additional services include private and business leasing, car rental, workshop scheduling (Werkplaatsplanner), vehicle maintenance (APK, onderhoud, Broekhuis Jaarbeurt), damage repair (schadeherstel), insurance, fleet management, and commercial vehicle outfitting. The company operates through more than 90 locations with nationwide coverage while maintaining local entrepreneurship character.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto (Passenger Cars) Sales of new and pre-owned passenger automobiles across 23 brands, including hybrid and fully electric options, available with promotional offers such as up to €9,000 advantage on new models and €500 fuel credit on hybrid occasions. Targeted at retail consumers and businesses purchasing vehicles for personal, family, or fleet use.
• Bedrijfswagens (Commercial Vehicles) Sales of commercial vehicles across 6 brands for business and fleet use, with related services such as customization and electrification advisory. Targeted at companies and organizations needing work-related vehicles.
• Campers Sales and rental of recreational campers across 4 brands for leisure travel and vacation use, supported by maintenance and APK services for recreational vehicles.
• Fietsen (Bicycles) Sales of bicycles across multiple categories (e-bikes, race bikes, cargo bikes, gravel bikes, city bikes, mountain bikes) from 37 brands, available through an online fietswebshop and physical locations, with accessories and cycling clothing. Targeted at consumers seeking commuting, recreation, sport, and family cycling solutions.
• Private Lease Private leasing service for passenger automobiles on a monthly subscription basis, with promotional deals such as WK Deals. Targeted at individual consumers seeking flexible vehicle access without ownership.
• Auto-huren (Car Rental) Rental services for both regular passenger cars and commercial vehicles. Targeted at consumers and businesses needing temporary vehicle access.
• APK (Vehicle Inspection) Periodic vehicle inspection service (APK) for cars, commercial vehicles, and campers to ensure regulatory compliance. Targeted at vehicle owners needing mandatory inspections.
• Onderhoud (Maintenance) Vehicle maintenance services including brand-specific maintenance (merkonderhoud), the Broekhuis Jaarbeurt annual service, and repair and parts. Targeted at vehicle owners across the network.
• Schadeherstel (Damage Repair) Vehicle damage repair services for automobiles. Targeted at vehicle owners needing body and collision repair.
• Verzekeringen (Insurance) Vehicle insurance products offered as part of the mobility services bundle. Targeted at vehicle owners seeking integrated insurance solutions.
• Zakelijk (Business / Fleet Services) Business services including fleet management, fleet electrification, and corporate mobility solutions for company vehicle fleets. Targeted at companies and organizations.
• Lease (Business and Fleet Leasing) Vehicle leasing services for businesses, including fleet management (Wagenparkbeheer) and electrification options for company fleets. Targeted at business customers managing vehicle fleets.
• Bedrijfswageninrichting (Commercial Vehicle Outfitting) Customization and outfitting services for commercial vehicles, configuring interiors and equipment for business use. Targeted at companies and trades needing customized work vehicles.
• Auto verkopen (Vehicle Trade-in) Vehicle trade-in service offering a guaranteed, no-obligation purchase price within 1 business day. Targeted at vehicle owners selling their current car as part of a replacement purchase.

Quantifiable outcome

• Average customer rating of 9.1 out of 10

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights2 records

Direct peers

• Wensink Automotive Group: Major Dutch family-owned dealer group with new/used vehicle sales, leasing, and aftersales across multiple brands — a structurally similar mid-size peer in the Dutch dealer landscape.
• Auto Hoogenboom: Dutch multi-brand automotive dealer group with sales, service, and leasing — operates the same dealer-led mobility model as AUTO PALACE Groep within the Netherlands.
• Stern Groep: Dutch publicly listed automotive retail group operating multi-brand dealerships and aftersales across the Netherlands — directly comparable in dealer-led mobility services.
• Broekhuis: Large Dutch multi-brand automotive mobility group with 90+ locations, offering auto/commercial vehicle/camper/bicycle sales, leasing, rental, and aftersales — the most direct operational and structural peer for AUTO PALACE Groep in the Dutch market.
• Van Mossel Automotive Group: One of the largest automotive dealer groups in the Netherlands and Belgium, with multi-brand dealerships, leasing, and fleet services — directly comparable in business model and geographic exposure to AUTO PALACE Groep.

Broad incumbents

• Halfords Group: UK-based retailer of automotive parts, accessories, bicycles, and e-bikes with fitting/service — comparable to AUTO PALACE's bicycle and parts/accessories offering, though UK-focused and broader in category.
• Louwman Group: Dutch family-owned mobility group with automotive retail, leasing, car rental, and healthcare mobility — broader portfolio than AUTO PALACE but operates the same dealer/leasing/rental model in the same market.
• Hedin Mobility Group: Large European automotive retail and distribution group with dealerships in the Netherlands and across Europe — comparable in multi-brand retail and aftersales, but with broader geographic footprint.
• Pon Automotive (Pon's Automobielhandel): Large Dutch mobility group with automotive import and retail operations including Volkswagen, Audi, and others — comparable in dealer-based vehicle distribution though substantially larger and broader.

Emerging players

• pon Bike (including Gazelle, Santa Cruz, Focus): Major Dutch bicycle OEM and brand owner (Gazelle, Santa Cruz, Focus) that supplies dealer networks like the one AUTO PALACE operates — relevant as upstream peer and category benchmark for the bicycle side of the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-palace-groep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO PALACE Groep