Pon.Bike Lithuania

What Pon.Bike Lithuania does

Pon.Bike Lithuania operates a high-volume bicycle manufacturing facility in the Kėdainiai Free Economic Zone, Lithuania, as a wholly-owned subsidiary of Dutch family conglomerate Pon Holdings B.V. (legal entity Pon Bicycle Holding B.V., Amsterdam). The 40,000 m² three-storey factory sits on a 127,000 m² site, employs approximately 600 people, and is designed for an annual capacity of 450,000 bicycles, the majority of which are electric bikes. It is the seventh and most advanced production facility within Pon.Bike's global network, joining sites in the Netherlands, Germany, the USA, and Brazil.

The facility assembles and paints bicycles for Pon Holdings' brand portfolio — Gazelle, Kalkhoff, Focus, Urban Arrow, and Veloretti among others (20+ brands group-wide). The paint shop uses electrostatic robotic systems that automate roughly 80% of frame coating with skilled manual finishing for the remainder; operations run under LEAN and 5S standards, supported by an in-house training line for continuous skills development. The building holds an A++ energy class rating, a 10,000 m² rooftop solar installation, BREEAM Excellent sustainable-building certification, FM Global HPR status, and 50 e-bike / 72 EV charging points plus a biodiversity hotel on the roof.

Commercially, Pon.Bike Lithuania functions as a captive B2B manufacturer inside the Pon Holdings group. It produces finished, branded bicycles for sister-brand distribution through each brand's dealer network and e-commerce storefronts across European and global markets. Pricing is not publicly disclosed and is negotiated through the parent's commercial channels; the unit has no independent third-party OEM customers disclosed. The facility opened in September 2024 after production began in June 2024, and is supported by Lithuanian government Major Investment Project status and the Kėdainiai District Municipality Award.

Name

Pon.Bike Lithuania

Legal name

Pon Bicycle Holding B.V.

Website

https://ponbike.lt

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Pon.Bike Lithuania is a wholly-owned subsidiary of Pon Holdings B.V. that operates a 450,000-bicycle-per-year manufacturing facility in Kėdainiai, Lithuania, assembling predominantly e-bikes for the parent group's brand portfolio including Gazelle, Kalkhoff, Focus, Urban Arrow, and Veloretti for European and global distribution.

Ownership category

akta.pro rank

Product category

Bicycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• Bicycle manufacturing
• E-bike assembly
• Contract manufacturing
• Electric bicycles
• Cargo bike production

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Bicycle Manufacturing and Assembly: Pon.Bike Lithuania manufactures and assembles branded bicycles, predominantly e-bikes, for internationally recognized brands including Gazelle, Kalkhoff, Focus, Urban Arrow, and Veloretti. The factory operates as a production facility within the global Pon.Bike manufacturing network, producing 450,000 bicycles per year at full capacity.
2. Bicycle Distribution through Pon.Bike Global Network: Manufactured bicycles are distributed globally through the Pon.Bike brand portfolio and distribution network, which also includes services such as bicycle rental and subscription models for consumers, employers, and employees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Pon.Bike Lithuania operates a 40,000 m² bicycle manufacturing and assembly facility in the Kėdainiai Free Economic Zone, producing branded bicycles — predominantly e-bikes — for internationally recognized brands including Gazelle, Kalkhoff, Focus, Urban Arrow, and Veloretti. The factory has a planned annual capacity of 450,000 bicycles and uses robotic electrostatic paint systems, LEAN/5S operational standards, and sustainable building infrastructure.

Product overview

Pon.Bike Lithuania is a bicycle manufacturing facility that operates as part of the global Pon.Bike network (owned by Dutch Pon Holdings). The facility produces bicycles for well-known international brands including Gazelle, Urban Arrow, Kalkhoff, Focus, and Veloretti. The majority of production consists of electric bicycles (e-bikes), representing the market segment the company considers most important for the future. The 40,000 square metre factory houses assembly lines, a paint shop with robotic painting systems, a warehouse, and administrative offices. Production capacity is planned at 450,000 bicycles per year with 600 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Gazelle branded bicycles Bicycles manufactured at the Kėdainiai factory under the Gazelle brand, a Dutch manufacturer of premium city and utility bicycles distributed through Gazelle dealer networks.
• Urban Arrow branded cargo bicycles

Quantifiable outcome

• 450,000 bicycles produced per year at full capacity
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Lithuanian Government / Kėdainiai Free Economic ZonecoreStrategic or Co-development Partner · 1 September 2024The Lithuanian Ministry of Economy and Innovation and the Kėdainiai Free Economic Zone (LEZ) provided support for the factory investment. The government granted major investment project status to this FDI project. The factory is located within the Kėdainiai LEZ and attended the grand opening ceremony with ministers of Economy and Transport.
• 2L ArchitectssupportingOthers · 1 November 2022Architectural firm responsible for the design of the Pon.Bike Lithuania factory building in Kėdainiai. The three-storey, A++ energy class building was designed by 2L Architects.
• YIT LietuvacoreOthers · 1 November 2022YIT Lietuva, one of Lithuania's largest construction companies, developed and constructed the Pon.Bike Lithuania factory in Kėdainiai. The project was one of the largest construction projects in the Kėdainiai LEZ.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Accell Group: Major European bicycle manufacturer producing multiple premium brands (Batavus, Sparta, Koga, Raleigh, Haibike) across the same e-bike, city, and cargo bike segments that Pon.Bike Lithuania supplies. Comparable because both operate multi-brand B2B manufacturing for European premium retail channels, with overlapping product overlap in Gazelle's/Kalkhoff's neighborhood.
• Trek Bicycle: Large US-headquartered bicycle and e-bike manufacturer with European production (including a German facility) producing for its own portfolio and contract brands. Comparable as a multi-brand bicycle producer with European manufacturing presence competing for premium brand OEM supply.
• Giant Manufacturing: World's largest bicycle manufacturer producing complete bikes and e-bikes across Europe and Asia, including own-brand and OEM supply. Comparable as a high-volume bicycle manufacturer with a strong e-bike portfolio and global production footprint.
• Specialized Bicycle Components: Premium US-headquartered bicycle and e-bike manufacturer with European assembly and distribution. Comparable as a premium multi-segment bike brand (road, mountain, e-bikes) overlapping Pon.Bike's brand portfolio in Focus Bikes' high-performance mountain/road segments.
• Cube Bikes: German mass-premium bicycle and e-bike manufacturer producing mountain, road, trekking and e-bikes largely through European production for global distribution. Comparable as a European premium-brand bicycle manufacturer with similar B2B/dealer distribution model and overlapping e-bike product mix.

Direct peers

• Batavus: Dutch bicycle brand owned by Accell Group producing premium city and e-bikes directly overlapping Gazelle's positioning. Comparable as a Dutch heritage city/e-bike brand with European production - a direct competitor to one of the brands Pon.Bike Lithuania manufactures.
• Stella Fietsen (cargo bikes): Large Dutch cargo-bike retailer/manufacturer producing cargo bikes (including e-cargo) in the same sub-segment as Urban Arrow, with Dutch heritage similar to Gazelle. Comparable as a Dutch e-cargo bike producer and brand operator competing for the same European cargo bike demand.
• Riese & Müller: German premium e-bike and cargo bike manufacturer (including E-cargo bikes competing with Urban Arrow) that produces a substantial share of its bikes in European contract manufacturing facilities. Highly comparable as a premium e-bike/cargo brand driven by European production, similar to the brands produced at Kėdainiai.
• Pon.Bike Netherlands factories: The other six Pon.Bike production facilities producing bicycles for the same parent brand portfolio. Direct peers because they produce overlapping SKUs for the same Gazelle/Kalkhoff/Focus/Urban Arrow/Veloretti brands, competing internally for capacity allocation within Pon Holdings.

Emerging players

• Cowboy (e-bike startup): Belgium-headquartered premium connected e-bike brand with European assembly. Comparable as a premium European e-bike brand pulling volume into European manufacturing capacity, intersecting with Pon Holdings' Veloretti brand positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ponbikelithuania

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pon.Bike Lithuania