Autosale B.V.

What Autosale B.V. does

AutoSale B.V. is a privately held Dutch used car dealership founded in 1996 by Oscar van Ginneken and headquartered in Oss, North Brabant, Netherlands. The company operates from a 1,200m² indoor showroom plus outdoor display terrain carrying approximately 150-200 used vehicles at any given time, with specialization in the sporty and luxury segment alongside a broader selection spanning economy cars to commercial vehicles. Beyond retail vehicle sales, AutoSale delivers an integrated suite of post-sale services including in-house maintenance and APK (MOT) inspections, vehicle financing arranged through partner DeAutoFinancier.nl, insurance placement with major Dutch insurers, and three-tiered warranty packages (Basic at €295, Medium at €895, and Premium from €995) underwritten by AutoTrust.

The company is founder-led with owner Oscar van Ginneken and head of sales Theo Kliebisch supported by a team of approximately four to five full-time employees. AutoSale also operates Auto Verkoop Makelaar, a wholly-owned brokerage sub-brand (autoverkoopmakelaar.nl) that helps private individuals and dealers sell vehicles through professional photography, multi-platform advertising on approximately 20 national car websites, warranty provision, and full sales-process management including financial settlement and vehicle registration.

The business model is predominantly transactional, anchored in one-time used vehicle sales supplemented by warranty package upsells (one-time fees), financing and insurance referral commissions (transaction fees), and workshop service revenue. The go-to-market motion is direct-to-consumer and sales-led, emphasizing physical showroom presence, personal customer service, immediate test-drive availability without appointments, and an under-one-roof convenience proposition. AutoSale is privately held with no disclosed institutional investment, parent company, or external funding, operating as a regional business serving primarily the Oss and surrounding North Brabant catchment.

Name

Autosale B.V.

Legal name

AutoSale B.V.

Website

https://autosale.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

AutoSale B.V. is a privately held Dutch used car dealership founded in 1996 and headquartered in Oss, Netherlands, specializing in sporty and luxury vehicles and offering integrated financing, insurance, warranty, and maintenance services, plus the Auto Verkoop Makelaar brokerage sub-brand.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (441120), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Used car dealership
• Luxury vehicles
• Sports car sales
• Vehicle brokerage
• Auto financing

Headquarters

HQ city

Oss

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales

Revenue model

1. Used Vehicle Sales: Primary revenue stream from selling used and pre-owned vehicles. Company specializes in sporty and luxury segment vehicles but also offers a varied selection from economy to commercial vehicles.
2. Financing Services: Provides autofinancing options for private and business buyers through partnership with DeAutoFinancier.nl, earning referral or commission income.
3. Insurance Services: Offers car insurance (WA, WA Limited Casco, Full Casco/All-Risk) through partnerships with major Dutch insurers, providing quotes and arranging coverage for buyers.
4. Maintenance and Repair: Workshop services for maintenance, repairs, APK inspections, and diagnostics. Competitive hourly rates compared to other garages in the area.
5. Warranty Packages: Three-tier warranty packages (Basic €295, Medium €895, Premium from €995) providing service and guarantee coverage on purchased vehicles.
6. Auto Verkoop Makelaar Services: Brokerage services helping private individuals and dealers sell vehicles. Includes professional photography, advertising across 20 national car websites, trade-in options, financial handling, and warranty provision.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

AutoSale B.V. is a used car dealership in Oss, Netherlands, founded in 1996, specializing in the sale of sporty and luxury pre-owned vehicles. The company operates a 1,200m2 showroom with 150+ vehicles in stock and offers related services including vehicle brokerage, financing, insurance, warranty packages, and maintenance.

Product overview

AutoSale B.V. operates as a traditional used car dealership in Oss, Netherlands, founded in 1996, specializing in the sporty and luxury segment of young used cars. The core offering consists of 150-200 occasions displayed in a 1200m2 showroom plus outdoor inventory, supplemented by a separate lease occasions category. The business extends beyond vehicle sales to offer an integrated suite of add-on services: three-tiered warranty packages (Basic, Medium, Premium), in-house maintenance with APK inspection, vehicle financing via partner DeAutoFinancier.nl, and insurance placement. Additionally, AutoSale operates Auto Verkoop Makelaar, a distinct car sales brokerage sub-brand that helps private sellers and dealers sell vehicles with full-service support including advertising across 20 websites, trade-in, and warranty provision. The portfolio functions as a unified car buying and ownership experience rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Verkoop Makelaar: A vehicle brokerage service that helps private individuals and dealers sell their cars through professional photography, advertising on 20 national auto websites, and provides guarantees through a national warranty insurer.

Products and services

• Used Sports and Luxury Car Sales

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Major Dutch Insurance ProviderscoreChannel Partner/ Reseller/ DistributorAutoSale works with larger Dutch insurance companies to provide car insurance options (WA, WA Limited Casco, All-Risk) to vehicle buyers. Due to volume of policies arranged, premiums are often more attractive than individual policy purchases. Service and inquiries handled through DeAutofinancier.nl.
• AutoTrustcoreStrategic or Co-development PartnerAutoTrust provides warranty insurance for purchased vehicles, allowing buyers to obtain coverage for maintenance costs or defects after vehicle acquisition. Coverage duration and costs vary based on vehicle age and mileage.
• DEKRAminorStrategic or Co-development PartnerIndependent vehicle inspection organization providing pre-purchase inspection (aankoopkeuring) services. DEKRA is Germany's equivalent of the Dutch RDW or ANWB. AutoSale offers customers the option to arrange DEKRA inspections at their own cost for added transparency and trust.
• Stichting Nationale AutopasminorStrategic or Co-development PartnerFoundation ensuring correct and accurate kilometer registration and vehicle history. AutoSale provides kilometer reports (tellerapport) for all vehicles, giving buyers insight into the vehicle's documented history.
• Occasionvoorraad.nlminorChannel Partner/ Reseller/ DistributorOnline platform for viewing AutoSale's lease vehicle inventory. Provides an additional channel for customers to browse available vehicles before visiting the physical location.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Louwman Group: One of the largest automotive dealer groups in the Netherlands, operating multiple brands and locations with new and used vehicle sales, financing, and service. Comparable to AutoSale as a dealer of used vehicles with F&I offerings, but at much larger scale and brand portfolio breadth.
• Stern Groep: Publicly listed Dutch automotive group operating dealerships and service centers nationwide. Like AutoSale, provides vehicles with F&I and aftersales services, but across a much broader footprint and brand mix.
• Wensink Automotive: Major Dutch automotive group with dealerships across multiple provinces, offering new and used vehicles, financing, insurance, and service. Comparable to AutoSale in offering integrated automotive retail but operates at significantly larger scale.
• Broekhuis Groep: Dutch automotive dealer group with locations across multiple provinces, offering new and used vehicles with integrated financing and service. Operates the same integrated retail-F&I model as AutoSale but at larger scale.

Direct peers

• Gaspedaal.nl: Dutch online used car marketplace enabling price comparison and direct dealer-to-buyer connections. Comparable to AutoSale's Auto Verkoop Makelaar as a used vehicle discovery channel for Dutch consumers.
• AutoScout24 Nederland: Leading European online used car marketplace with a major Dutch presence, directly comparable to AutoSale's Auto Verkoop Makelaar brokerage service which advertises on national platforms. Represents the digital competitive threat to traditional dealerships like AutoSale.
• Vroomauto.nl: Dutch online used car marketplace/platform aggregating dealer inventory and offering direct consumer purchase. Comparable to AutoSale's brokerage sub-brand and represents the digital alternative competing for Dutch used car shoppers.

Emerging players

• AutoHero Nederland: Online-first used car retailer with delivery model operating in the Netherlands. Competes with AutoSale for used vehicle buyers but with a digitally native, no-showroom proposition that contrasts AutoSale's physical retail approach.

Regional players

• Van den Udenhout Auto: Family-owned automotive dealer group based in southern Netherlands offering new and used vehicles with service. Most comparable to AutoSale as an owner-led regional dealership with integrated sales and service, though operating in different southern Dutch markets.
• Munsterhuis Automotive: Regional automotive dealer group based in eastern Netherlands (Twente region), operating franchised dealerships and used vehicle sales. Comparable to AutoSale as a regional dealer serving local Dutch markets, though AutoSale operates in Noord-Brabant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autosale-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autosale B.V.