Auto Schmitz GmbH

What Auto Schmitz GmbH does

Auto Schmitz GmbH operates as Autohaus Evers GmbH & Co. KG, an authorized Honda contract dealer in Germany's Lower Rhine region. The business runs three physical retail showrooms and workshops located in Bocholt (Kaiser-Wilhelm-Straße 70), Kleve (Wiesenstraße 7-11), and Wesel (Am Spaltmannsfeld 11-13), serving individual consumers and families in North Rhine-Westphalia seeking Honda vehicles.

The dealership offers the full current Honda range with a hybrid-centric lineup: Jazz e:HEV, Civic e:HEV, Prelude e:HEV, HR-V e:HEV, ZR-V e:HEV, and CR-V in both e:HEV and e:PHEV variants. Beyond new vehicle sales, the business sells Honda Approved certified used vehicles, demonstrator/used inventory across all manufacturers, and operates a vehicle trade-in (Inzahlungnahme) purchase program. Ancillary revenue streams include in-house Honda financing and leasing, genuine Honda parts and accessories, and workshop service with warranty support of up to eight years.

The legal entity is a German limited partnership (GmbH & Co. KG) with Autohaus Evers GmbH as general partner, operating privately with no disclosed ownership, headcount beyond a stated seven employees, revenue, or funding. The go-to-market model is a conventional regional dealership motion: local showroom presence, in-person sales consultation, test drives, F&I bundling, and ongoing service retention. The operating geography is strictly regional within North Rhine-Westphalia; no national or international footprint is claimed.

Name

Auto Schmitz GmbH

Legal name

Autohaus Evers GmbH & Co. KG

Website

https://auto-schmitz-wesel.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Authorized Honda contract dealer operating three retail showrooms and workshops in Bocholt, Kleve, and Wesel (North Rhine-Westphalia, Germany), selling new and used Honda vehicles, financing, leasing, parts, and service to regional individual consumers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Distribution channels1 record

Core offering

Auto Schmitz GmbH operates as Autohaus Evers GmbH & Co. KG, an authorized Honda contract dealer located in Wesel, Germany, with additional sites in Bocholt and Kleve. The dealership sells the new Honda vehicle lineup (including Jazz e:HEV, Civic e:HEV, Prelude e:HEV, HR-V e:HEV, ZR-V e:HEV, and CR-V e:HEV/e:PHEV) alongside used and demonstrator vehicles, and provides Honda financing and leasing, certified workshop services, and Honda Genuine Parts and Accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda passenger vehicles (hybrid line-up including Jazz e:HEV, Civic e:HEV, Prelude e:HEV, HR-V e:HEV, ZR-V e:HEV, and CR-V e:HEV/e:PHEV) Retail sale of newly manufactured Honda hybrid and plug-in hybrid passenger vehicles to private individual buyers for personal and family transportation.
• Used vehicles Sale of pre-owned passenger vehicles through the dealership, available to private buyers seeking a lower-priced alternative to a new vehicle.
• Demonstrator vehicles Nearly-new demonstrator and loaner Honda vehicles offered for sale, typically at reduced prices relative to brand-new units, to private buyers.
• Honda financing and leasing Honda-backed financing and leasing arrangements for new and used vehicles, offered to private buyers at the point of sale through the dealership.
• Workshop services (maintenance and repair) Certified Honda workshop providing routine maintenance, diagnostics, and mechanical repair services for Honda vehicles, available to private Honda owners in the Lower Rhine region.
• Honda Genuine Parts and Accessories Retail sale of Honda Genuine Parts and Honda-branded accessories for Honda vehicles, supplied to private customers and workshop repair orders.
• Trade-in vehicle valuation Valuation and acceptance of customers' existing vehicles as trade-in credit against the purchase of a Honda vehicle from the dealership.
• Extended manufacturer warranty (up to 8 years) Honda extended manufacturer warranty coverage of up to 8 years included on qualifying new Honda vehicles retailed through the dealership, providing additional protection beyond the standard new-vehicle warranty for private buyers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Honda Deutschland (Honda Germany)coreChannel Partner/ Reseller/ DistributorAutohaus Evers GmbH & Co. KG operates as an authorized Honda contract dealer for new and used Honda vehicles. The partnership provides access to Honda's full vehicle lineup including hybrid models (Jazz e:HEV, Civic e:HEV, Prelude e:HEV, HR-V e:HEV, ZR-V e:HEV, CR-V e:HEV and e:PHEV). The dealership offers Honda financing, leasing, service, and genuine Honda accessories and parts.

Recent moves4 records

Expansion highlights1 record

Others

• Mobile.de: Germany's largest online car marketplace (part of the AutoScout24 Group). Not a dealer itself, but the dominant digital channel where customers compare and find Honda vehicles, directly affecting showroom footfall and pricing power.
• AutoScout24: Major European online vehicle marketplace. Functions as an enabling channel for the dealer's inventory listings and a competing source for customer acquisition, comparable by category rather than direct sales.

Broad incumbents

• Feser-Graf Gruppe: Established multi-brand automotive dealer group in Germany with franchised showrooms, workshop service, and financing offerings — same retail auto-dealer business model as Autohaus Evers, but multi-brand and significantly larger.
• Volkswagen Retail Deutschland: The franchised Volkswagen retailer network in Germany. Operates an identical sales–financing–service–parts model across multiple showroom locations, comparable in operating structure to Autohaus Evers but for the Volkswagen brand.
• Stellantis &You Germany: Stellantis's pan-European franchised dealer network (formerly PSA Retail). Operates the same multi-location new/used vehicle, financing, service, and parts business model as Autohaus Evers but across multiple brands.

Regional players

• Tölke Holding GmbH & Co. KG: Established multi-brand automotive dealer group headquartered in North Rhine-Westphalia. Highly comparable to Autohaus Evers on regional footprint and full-service dealer offering, but larger scale and broader brand portfolio.

Direct peers

• Auto1 Group AG: Germany-headquartered, publicly listed used-car platform operating across Europe. Directly comparable to Autohaus Evers's used-vehicle retail and trade-in business, but at vastly greater scale via an online broker/dealer model.

Emerging players

• Heycar: Volkswagen Group-backed online used-car marketplace operating in Germany. Adjacent peer competing for the same used-vehicle buyer, with a digital-first model that contrasts the dealership's showroom-led approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/auto-schmitz-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Schmitz GmbH