Auto-Scholz AHG GmbH & Co. KG

What Auto-Scholz AHG GmbH & Co. KG does

Auto-Scholz AHG GmbH & Co. KG is a privately held German automotive dealership group (GmbH & Co. KG) founded in 1893 and operating under the Auto-Scholz Gruppe brand, formed through the combination of Auto-Scholz and its wholly owned subsidiary Auto-Scholz-AVS. The company runs 15 physical locations across four German states — Bavaria (Oberfranken), Thuringia, Saxony-Anhalt and Saxony — and is an authorized sales and service partner for Mercedes-Benz, smart, Mercedes-AMG and FUSO, with secondary representation of Volkswagen, Porsche, Aston Martin, Fendt-Caravan, Carthago and LMC. With more than 900 employees including approximately 200 apprentices, ISO 9001 certified operations, and 130+ years of continuous operation, the group functions as a regional full-line automotive retailer rather than a technology or asset-light business.

The product portfolio spans new passenger cars, used vehicles and the Mercedes-Benz "Junge Sterne" certified pre-owned program (24-month guarantee, 6-month free maintenance, 10-day exchange), immediately available Lagerwagen stock vehicles, Mercedes-Benz and FUSO commercial trucks (Actros, Arocs, eActros, Canter), Mercedes-Benz vans and transporters (Citan, Vito, Sprinter, eVito, EQV), and a caravan/motorhome offering operated through dedicated Caravan-Centers. Adjacent services include an authorized workshop with bodywork, paint, tire and inspection capabilities; vehicle rental through Mercedes-Benz Rent and CharterWay (commercial); financing and leasing intermediation; and an e-commerce online shop for accessories, parts, wheels, tires, camping equipment and branded merchandise, supported by UPS/DHL/GLS delivery and modern bezahl.de/Apple Pay/Google Pay payment rails. The Mercedes-Benz Konfigurator and online vehicle search with filtering by make, model, price, mileage, fuel type and location underpin digital lead capture, complemented by B2B events (Handwerker-Imbiss and Handwerkerfrühstück) targeting fleet and commercial customers.

Revenue is generated through a mix of one-time vehicle sales (new and used, across passenger, commercial and leisure segments), recurring workshop labor and service, transactional parts and accessories sales (both in-store and via the online shop), subscription-style rental income (Mercedes-Benz Rent, CharterWay), and transaction-fee commissions on financing and leasing arranged through OEM financial services partners. Customer segments are deliberately broad: private individuals and sole proprietors (including favorable €100,000 EV taxation structuring), SMEs and large commercial fleets requiring dedicated account management, municipalities procuring municipal/works/waste vehicles, construction and logistics companies, and leisure/RV travelers. No external funding rounds, private equity backing or public listing are evidenced; revenue figures are not publicly disclosed.

Name

Auto-Scholz AHG GmbH & Co. KG

Legal name

Auto-Scholz AHG GmbH & Co. KG

Website

https://auto-scholz.de

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto-Scholz AHG GmbH & Co. KG is a privately held, 1893-founded authorized Mercedes-Benz and smart dealership group operating 15 locations across Bavaria, Thuringia, Saxony-Anhalt and Saxony, with 900+ employees serving private, commercial fleet and municipality customers across the full vehicle lifecycle.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Vehicle Sales: Sales of new and used vehicles including Mercedes-Benz, smart, VW, Porsche, Aston Martin, and commercial vehicles (trucks, vans, caravans). Revenue from direct vehicle sales to private and commercial customers.
2. Workshop and Service: Maintenance, repair, bodywork, painting and guarantee services for all vehicle types. Revenue from service labor and related work.
3. Parts and Accessories: Sale of spare parts, accessories, wheels and tires through both physical locations and online shop.
4. Vehicle Rental: Short-term and long-term rental services through Mercedes-Benz Rent and CharterWay for vans, trucks and passenger vehicles.
5. Online Shop: E-commerce sales of vehicle accessories, parts, merchandise, clothing, model cars and other automotive products through the company's online shop.
6. Financing and Leasing: Financial services including leasing and financing solutions for vehicle purchases, generating commission revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Auto-Scholz AHG GmbH & Co. KG is an authorized Mercedes-Benz and smart dealership group operating 15 locations across Bavaria, Thuringia, Saxony and Saxony-Anhalt. The company sells new and used passenger vehicles (Mercedes-Benz, smart, VW, Porsche, Aston Martin), commercial vehicles (Mercedes-Benz Trucks, FUSO, vans/transporters), caravans and motorhomes (Carthago, Fendt-Caravan, LMC), and provides authorized workshop services, vehicle rental (Mercedes-Benz Rent, CharterWay), parts and accessories through an online shop, and financing/leasing solutions.

Product overview

Auto-Scholz AHG GmbH & Co. KG is an authorized Mercedes-Benz and smart dealership group operating 15 locations across Bavaria, Thuringia, Saxony, and Saxony-Anhalt. The company offers a comprehensive automotive portfolio centered around Mercedes-Benz vehicles (passenger cars, vans, trucks) and smart electric vehicles, supplemented by additional brands including Volkswagen, Porsche, Aston Martin, Fendt Caravan, Carthago, LMC, and FUSO. The product ecosystem includes new vehicle sales, certified pre-owned vehicles under the Junge Sterne program, immediately available stock vehicles (Lagerwagen), commercial fleet solutions (VanSolution, CharterWay), and workshop services. An integrated online shop provides accessories, parts, tires, and branded merchandise. The company employs over 900 staff including approximately 200 apprentices, reflecting its comprehensive approach combining physical dealership operations with digital commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Junge Sterne: Mercedes-Benz certified pre-owned vehicle program offering inspected used cars with warranty.
• Mercedes-Benz Rent
• CharterWay
• VanSolution
• Caravan-Center

Products and services

• Mercedes-Benz Vehicles New and used Mercedes-Benz passenger cars sold through 15 dealership locations, available for private and commercial purchase with financing and leasing options.
• Mercedes-AMG Vehicles High-performance Mercedes-AMG sports cars and performance variants sold through authorized dealership locations for private and commercial buyers.
• smart Vehicles New and used smart electric urban vehicles available through authorized dealership locations, including the smart #1, #3, and #5 model ranges.
• Volkswagen Vehicles New and used Volkswagen passenger vehicles including electric models like the ID.Polo, as well as the T-Cross, T-Roc, Passat and Touareg ranges.
• Porsche Vehicles New and used Porsche sports cars and SUVs sold through authorized dealership locations.
• Aston Martin Vehicles New Aston Martin luxury sports cars sold through authorized dealership locations.
• Mercedes-Benz Trucks Mercedes-Benz commercial trucks (Actros, Arocs, eActros) sold to logistics companies, construction firms, and municipalities for long-haul and specialized applications.
• FUSO Trucks FUSO light and medium-duty trucks including the Canter model sold to commercial and municipal customers for delivery and service applications.
• Mercedes-Benz Vans & Transporters Mercedes-Benz commercial vans (Citan, Vito, Sprinter, eVito, EQV) sold to private and business customers, with dedicated Van-Center Jena location.
• Carthago Motorhomes Premium Carthago motorhomes and luxury recreational vehicles sold through Caravan-Center locations (Altenburg, Schmölln, Leipzig).
• Fendt Caravan Fendt caravans and travel trailers sold through Caravan-Center locations for leisure and camping.
• LMC Vehicles LMC caravans and motorhomes sold through Caravan-Center locations for travel and camping enthusiasts.
• Junge Sterne Certified Pre-Owned Mercedes-Benz certified pre-owned vehicles up to 150,000 km and 6 years old, with a 24-month guarantee, 6 months free maintenance, and a 10-day exchange policy.
• Mercedes-Benz Lagerwagen (Stock Vehicles) Pre-configured new Mercedes-Benz passenger vehicles available for immediate delivery from dealership stock with shorter lead times and pricing advantages.
• smart Lagerwagen (Stock Vehicles) Pre-configured smart electric vehicles (#1, #3, #5) available immediately from dealer stock for short-notice delivery.
• Workshop Services Authorized workshop services including maintenance, inspection, body and paint repair, tire and wheel service, and spare parts fitting for all vehicle brands.
• Mercedes-Benz Rent (Vehicle Rental) Flexible short-term and long-term rental of Mercedes-Benz cars, vans, trucks and recreational vehicles available through all dealership locations.
• CharterWay Commercial Vehicle Rental & Leasing Rental and leasing solutions for Mercedes-Benz trucks and commercial vehicles targeted at fleet operators and commercial customers.
• VanSolution Industry-Specific Vehicles Pre-configured commercial vehicle solutions tailored to specific industries including construction, skilled trades, commerce, and logistics.
• Online Shop (Parts, Accessories & Merchandise) E-commerce platform selling vehicle accessories, parts, wheels, tires, camping equipment, branded fashion and accessories, watches, perfumes and model cars with shipping across Germany.
• Fleet Management Services Customized mobility solutions for commercial customers including fleet sales, leasing arrangements, and dedicated account management for businesses from sole proprietors to large enterprises.

Quantifiable outcome

• 24-month guarantee on Junge Sterne certified pre-owned vehicles
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Ten partnerships are on record, tiered primary, core and secondary.

• Mercedes-BenzprimaryChannel Partner/ Reseller/ DistributorAuthorized Mercedes-Benz sales and service partner representing the full Mercedes-Benz vehicle lineup including passenger cars, vans, trucks and electric vehicles. Auto-Scholz and Auto-Scholz-AVS combine to form the group's Mercedes-Benz presence across 15 locations.
• smartprimaryChannel Partner/ Reseller/ DistributorAuthorized smart dealer representing the full smart electric vehicle lineup including smart #1, #3 and #5 models.
• Mercedes-AMGcoreChannel Partner/ Reseller/ DistributorAuthorized Mercedes-AMG performance vehicle dealer offering AMG models including sports cars and high-performance variants.
• VolkswagensecondaryChannel Partner/ Reseller/ DistributorVolkswagen dealer offering VW vehicles including ID.Polo electric models and traditional combustion vehicles.
• PorschesecondaryChannel Partner/ Reseller/ DistributorPorsche dealer offering Porsche sports cars and vehicles.
• Aston MartinsecondaryChannel Partner/ Reseller/ DistributorAston Martin dealer representing the British luxury sports car brand.
• FUSOcoreChannel Partner/ Reseller/ DistributorAuthorized FUSO commercial vehicle dealer for trucks and light commercial vehicles, part of the Mercedes-Benz Group.
• CarthagocoreChannel Partner/ Reseller/ DistributorPremium motorhome dealer representing Carthago luxury recreational vehicles at Caravan-Centers.
• Fendt-CaravancoreChannel Partner/ Reseller/ DistributorAuthorized Fendt caravan dealer for travel trailers and camping vehicles at Caravan-Centers.
• LMC (Lauener, Müller, Caravan)coreChannel Partner/ Reseller/ DistributorAuthorized LMC dealer for caravans and motorhomes at Caravan-Centers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emil Frey Group: One of Europe's largest automotive retail groups (Swiss-headquartered) operating across multiple German federal states with a broad portfolio of brands. Broader incumbent that overlaps with Auto-Scholz in multi-brand dealership operations and commercial vehicle distribution.

Direct peers

• Senger Gruppe: One of Germany's largest Mercedes-Benz dealer groups, operating multiple locations across several federal states with a similar mix of passenger, commercial and used vehicle sales plus service and financing. Directly comparable multi-site authorized Mercedes partner of similar scale.
• Motor-Nützel Gruppe: Mercedes-Benz authorized dealer group based in Hof, Upper Franconia — directly neighboring Auto-Scholz's core Oberfranken territory. Most locally relevant direct peer with identical Mercedes/smart franchise profile and commercial vehicle focus.
• Rosier Group: Mercedes-Benz and smart authorized dealer group operating across Lower Saxony, North Rhine-Westphalia and other German states with passenger cars, vans and trucks. Comparable authorized Mercedes partner with similar product mix including commercial vehicles.
• Spindler Gruppe: Multi-brand automotive dealer group based in Würzburg, Bavaria, operating VW, Audi, Porsche, Skoda and other franchises across northern Bavaria and surrounding regions. Strong geographic overlap and similar multi-franchise model.
• Beresa GmbH: Authorized Mercedes-Benz dealer group in western Germany with full sales, service and fleet offerings. Directly comparable authorized Mercedes partner with similar passenger/commercial/used vehicle focus.
• Hahn Group (Autohaus Hahn): Mid-sized German automotive dealer group operating Mercedes-Benz, VW and other franchises across Hesse, Rhineland-Palatinate and adjacent regions. Comparable multi-brand authorized dealer structure with workshop and fleet offerings.
• Autohaus Stern Gruppe: Mercedes-Benz and smart authorized dealer group operating across Baden-Württemberg and other German regions with full passenger, commercial and used vehicle services plus workshop network. Comparable authorized Mercedes/smart partner with similar service breadth.
• AVAG Holding SE: Large multi-brand automotive dealer group headquartered in Augsburg, Bavaria, with dealerships across southern Germany and Austria. Closely comparable in geographic overlap (Bavaria), multi-brand portfolio, and integrated service model.

Regional players

• Allgäuer Auto Group (TAG): Mercedes-Benz authorized dealer group serving the Allgäu and Lake Constance region of southern Bavaria. Regional competitor with similar authorized Mercedes model focused on premium passenger and commercial vehicles in a defined Bavarian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBi4TliaR5gJuuxxht9a55A
• Facebookfacebook.com/autoscholz
• LinkedInlinkedin.com/company/auto-scholz-ahg-gmbh-&-co-kg
• Instagraminstagram.com/auto_scholz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto-Scholz AHG GmbH & Co. KG