AutoSolar AG

What AutoSolar AG does

AutoSolar AG is a privately held Swiss online retailer specializing in mobile and stationary solar energy solutions, headquartered in Oetwil am See with a physical showroom and in-house installation workshop at Industriestrasse 8. The company sells photovoltaic hardware — including its proprietary SOLTURA Pro Series panels, third-party EcoFlow and Zendure storage systems, MPPT charge controllers, pure sine wave inverters, lithium and AGM batteries, portable power stations, foldable solar suitcases, and complete off-grid solar kits — through a trilingual direct-to-consumer e-commerce storefront (autosolar.ch) serving the Swiss market in German, French, and English.

The underlying technology stack is conventional solar PV hardware rather than a proprietary platform: shading-resistant and flexible-format panels designed for curved surfaces (camper roofs, balconies), MPPT charge controllers that claim up to 30% efficiency gain over PWM, and pure sine wave inverters rated up to 2000W. The SOLTURA brand represents the company's first step into proprietary product specification rather than pure resale, though the bulk of the catalog remains curated third-party components.

The business model is one-time hardware sales at fixed CHF retail prices with no subscription or recurring component; revenue is generated entirely at point of sale, with free delivery above CHF 250 and 48-hour nationwide shipping. Customer acquisition is product-led and content-driven via the "Solar Magazin" blog, social channels (Instagram, Facebook, TikTok, YouTube, X), and SEO, targeting two primary segments — mobile/outdoor enthusiasts (campers, boaters, RV owners) and residential balcony/garden owners seeking plug-and-play Balkonkraftwerke — alongside a secondary enterprise/government segment referenced through a portfolio of Swiss logos including SBB, ABB, Air Zermatt, Emmi, Miele Schweiz, Sensirion, ETH Zürich, and RUAG.

Name

AutoSolar AG

Legal name

AutoSolar AG

Website

https://autosolar.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AutoSolar AG is a privately held Swiss direct-to-consumer e-commerce retailer specializing in mobile and balcony solar hardware — including its proprietary SOLTURA panels, batteries, inverters, and complete off-grid kits — serving Swiss campers, RV owners, apartment dwellers, and holiday-home owners through a trilingual storefront with 48-hour nationwide delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Oetwil am See

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Solar Hardware Sales: One-time sale of solar equipment including panels, complete solar sets, batteries, charge controllers, inverters, power stations, and accessories. Revenue is generated at point of sale with no recurring component. Products are sold at fixed retail prices in CHF.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

AutoSolar AG is a Swiss online and showroom retailer that sells solar photovoltaic systems and components for mobile and stationary applications. Its catalog spans proprietary SOLTURA-branded solar panels, complete off-grid Komplettsets for campers and holiday homes, plug-and-play Balkonkraftwerke with storage, portable Solarkoffer, MPPT charge controllers, lithium and AGM batteries, pure sine wave inverters, and mobile power stations, complemented by an in-house installation service. Customers primarily purchase via the autosolar.ch storefront or visit the Oetwil am See showroom for pickup and consultation.

Product overview

AutoSolar AG is a Swiss online retailer specializing in mobile solar energy solutions. The company operates a multi-brand portfolio combining proprietary SOLTURA-branded solar panels with curated third-party components. The core offering spans complete off-grid solar kits (Komplettsets), balcony power plants (Balkonkraftwerke) with battery storage, portable solar suitcases (Solarkoffer), power stations/generators, and specialized batteries/inverters. Supporting products include charge controllers, mounting hardware, and camping accessories. The ecosystem integrates storage solutions from EcoFlow and Zendure with SOLTURA branded panels to deliver complete energy independence systems for campers, balconies, holiday homes, and boats. The company positions itself as a full-service partner offering both products and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• SOLTURA Pro Series Solar Panels Proprietary branded solar panel line from AutoSolar designed for mobile applications on campers, balconies, and rooftops, featuring shade-resistant technology and wattages including 400W, 415W, 310W, 170W, and 160W models.
• Balkonkraftwerk (Balcony Power Plants)

Quantifiable outcome

• Up to 30% performance gain with MPPT vs PWM charge controllers
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Memodo: Germany-based online solar retailer offering panels, inverters, batteries, and storage solutions to installers and end customers. Closely comparable business model as a multi-brand online solar e-commerce retailer serving a German-speaking DACH market with similar product breadth.
• Priwatt: German retailer specializing in balcony power plants (Balkonkraftwerk) with plug-and-play solar systems and storage. Directly competes in the same balcony solar category that AutoSolar serves in Switzerland, with overlapping plug-in solar product range.
• Zendure: Solar flow battery storage and balcony solar system brand whose products AutoSolar explicitly resells (Solarflow storage). Competes as a D2C balcony solar brand while also being a supplier to AutoSolar, creating direct channel overlap.
• Solarmax: Swiss solar company offering inverters and solar systems for residential and commercial customers. Comparable Swiss market presence and solar category, though with broader residential rooftop focus versus AutoSolar's mobile and small-format specialization.
• EcoFlow: Global portable power station and solar panel manufacturer/brand whose products AutoSolar explicitly resells (including storage integrations). Competes directly as a D2C portable power brand while also being a supplier relationship, creating channel overlap.
• Jackery: Global portable power station manufacturer and direct-to-consumer brand. Directly competes in the portable power station category that AutoSolar carries, with growing European distribution presence and strong consumer brand awareness.
• Yuma: German retailer specializing in balcony solar and plug-in solar systems with storage. Directly comparable product category (Balkonkraftwerk) and customer base in the DACH region, with overlapping complete balcony solar kit offerings.
• Offgridtec: German online retailer specializing in off-grid and mobile solar solutions including camper, boat, and off-grid applications. Directly comparable niche focus on mobile and off-grid solar systems with similar e-commerce distribution model.
• Büttner Elektronik: German specialist in solar systems and electronics for camper vans, motorhomes, and marine applications. Directly competes in the camper solar niche that AutoSolar identifies as its core market with comparable mobile-specific product range.

Broad incumbents

• 1Komma5°: German solar installer and retailer offering rooftop solar, heat pumps, and EV charging with proprietary Heartbeat AI energy management. Larger and broader incumbent operating across the full residential solar stack versus AutoSolar's mobile and small-format niche focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AutoSolar_ch
• YouTubeyoutube.com/@autosolarch
• Facebookfacebook.com/autosolar.ch
• Instagraminstagram.com/autosolar.ch
• TikToktiktok.com/@autosolar.ch
• LinkedInlinkedin.com/company/autosolar-ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoSolar AG