Auto Surgery

What Auto Surgery does

Auto Surgery Ltd is a Coventry-based, family-owned car body repair and customisation business serving individual motorists and commercial clients across Coventry and the wider West Midlands, North and South Warwickshire, and Leicestershire regions. Founded in 2001, the company operates from a purpose-built facility in Holbrooks, Coventry, equipped with a spray booth, drying room, and paint-mixing infrastructure. Service delivery is organised into six branded sub-lines — Dr. Wheels, Dr. Chips'n'Scuffs, and Dr. Dents form the Repair Team handling alloy wheel refurbishment, stone chip and scratch repairs, and paintless dent removal; Dr. Tints, Dr. I.C.E., and Dr. Valet form the Customisation Team handling window tinting, in-car entertainment installation, and valeting. Adjacent offerings include tyre sales and fitting, motorcycle repairs, bespoke paint work for household items, windscreen and interior repairs, and custom car accessories.

The underlying technology is conventional automotive body repair craft, augmented by purpose-developed paintless dent removal tooling (in continuous development since 2004) that allows access to reinforced and impact-bar areas, plus industry-standard colour matching and 2K/2pac paint systems. A 2-year workmanship guarantee is offered across services, and the company explicitly positions itself to handle high-end marques including Ferrari, Porsche, Bentley, Lamborghini, Aston Martin, and Rolls Royce.

The business model is direct-to-consumer with a parallel B2B referral channel. Pricing is quote-based and not publicly disclosed; payment is required in full before vehicle collection, with a 4% monthly interest charge on unpaid balances. Customer acquisition relies primarily on Google Maps visibility, word-of-mouth referrals, and the company's website (autosurgery.co.uk). B2B work comes via referral relationships with insurance companies, fleet managers, leasing contractors, accident management companies, car dealerships, car hire firms, mobility contractors, and press launch organisers. There is no disclosed outside investment, no public listing, and no headcount or revenue data in the public domain.

Name

Auto Surgery

Legal name

Auto Surgery Ltd

Website

https://autosurgery.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Auto Surgery is a family-owned Coventry-based car body repair and customisation business serving individual motorists, insurers, fleets, and dealerships across the West Midlands and Warwickshire through six branded service lines and a single purpose-built workshop.

Ownership category

akta.pro rank

Product category

Vehicle Body Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industry

Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

Keywords

• Vehicle body repair
• Accident repair services
• Automotive refinishing
• Fleet maintenance services
• End-of-lease preparation

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Car Body Repair Services: Revenue from repairing vehicle body damage including minor repairs, scratch repairs, dent repairs, scuff repairs, stone chip repairs, bumper repairs, and medium to major accident repairs. Also includes full car body resprays.
2. Car Body Customisation Services: Revenue from customisation work including colour coding, body kits, spoilers, de-badging, and custom paint work.
3. Alloy Wheel Refurbishment: Specialised refurbishment and restoration of alloy wheels, including chrome alloy finishes, kerbed wheel repairs, and custom resprays.
4. Alloy Wheel Sales: Sale of used alloy wheels and alloy wheel and tyre packages.
5. Tyre Sales and Services: Tyre sales, wheel balancing, wheel fitment guide services, and locking wheel nuts sales.
6. Car Window Tinting: Supply and professional installation of window tint films at various grades for privacy, UV protection, and aesthetics.
7. In-Car Entertainment Installation: Professional installation of audio systems, head units, amplifiers, speakers, sub woofers, reverse parking sensors, satellite navigation, and other in-car entertainment equipment.
8. Valeting Services: Full range of valeting services from 3-star to Auto Surgery Premium valet, including machine polishing, deodorising, paint protection, and pre-sales valeting.
9. Motorcycle Repairs: Motorbike/motorcycle repair services introduced due to customer demand.
10. Bespoke Paint Work: Bespoke paint work service for household items of any kind.
11. Custom Car Accessories: Sales of custom car accessories including gear knobs, locking wheel caps, tax disc holders.
12. Windscreen and Interior Repairs: Windscreen repairs, leather and vinyl repair, dash phone hole repairs, cigarette burn repairs, and fabric upholstery repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Auto Surgery is a UK-based car body repair and customization company located in Coventry that provides vehicle body repairs, insurance accident repair, fleet maintenance, and end-of-lease vehicle preparation services. It serves both individual motorists and commercial clients including insurance companies, fleet operators, dealerships, and leasing companies.

Product overview

Auto Surgery is a car body repair and customisation company based in Coventry, UK, offering a comprehensive suite of automotive services. The company operates as a multi-service operation organized under six branded "Dr." service lines (Dr. Wheels, Dr. Chips'n'Scuffs, Dr. Dents, Dr. Tints, Dr. I.C.E., and Dr. Valet) that fall into two main categories: the Repair Team (Dr. Wheels, Dr. Chips'n'Scuffs, Dr. Dents) handling body repairs, alloy wheel refurbishment, and paintless dent removal; and the Customisation Team (Dr. Tints, Dr. I.C.E., Dr. Valet) providing window tinting, in-car entertainment installation, and valeting services. Additional services include tyre sales, motorcycle repairs, and bespoke paint work for household items. The company serves both individual vehicle owners and commercial clients including insurance companies, fleet managers, dealerships, and accident management companies.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Wheels: Alloy wheel refurbishment and chrome effect alloy finish services
• Dr. Chips'n'Scuffs
• Dr. Dents
• Dr. Tints
• Dr. I.C.E.
• Dr. Valet

Products and services

• Insurance Accident Repair

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ChipsAway: Franchised mobile SMART repair network in the UK offering minor bodywork, alloy wheel, and paint repairs. Directly comparable as Auto Surgery began as a mobile SMART repair operator and continues to offer the same core services.
• Fix Auto UK: UK network of independent body repair shops operating under a unified brand for insurance and fleet work. Comparable multi-site body repair and accident repair services for insurer and fleet channels.
• National Accident Repair Services (NARS): Network of accident repair centres across the UK serving fleet and insurance customers. Comparable in operating model, customer mix, and focus on volume accident repair work.
• Solus (formerly Solus Arc): UK accident repair centre network serving insurers, fleets, and brokers. Comparable body repair and accident repair work, with a focus on insurance-approved repair workflows.

Broad incumbents

• RAC: Major UK roadside assistance and vehicle services provider. Comparable as a regional automotive service brand and as a potential partner for repair referrals, though operating at vastly larger scale.
• Kwik-Fit: UK-wide fast-fit operator offering tyres, exhausts, brakes, MOTs, and basic servicing. Comparable in serving consumer and fleet demand in the same Coventry/West Midlands geography, though with a different service mix.
• Formula One Autocentres: UK chain of car servicing, repair, and MOT centres with multiple Midlands locations. Comparable in offering consumer-facing general vehicle repair and maintenance services.
• ATS Euromaster: National tyre, wheel, and fleet maintenance specialist. Directly comparable for Auto Surgery's tyre sales, wheel balancing, and alloy wheel and tyre package services.
• AutoGlass UK: Large UK vehicle glass repair, replacement, and calibration network. Adjacent competitor for Dr. Tints-adjacent glass work and a benchmark for insurance channel relationships in the West Midlands.
• Halfords Autocentres: UK chain of vehicle service and repair centres operating across the Midlands. Comparable in serving general motorists for routine and minor repair work, though with a broader retail-led proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auto-surgery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Surgery