Autotron

What Autotron does

Autotron Rosmalen Exploitatie B.V. operates an exhibition and event venue at Graafsebaan 133 in Rosmalen ('s-Hertogenbosch), Netherlands, as a wholly-owned subsidiary of Libéma Exploitatie B.V., a Dutch leisure conglomerate with 20+ venues, ~800 employees, and 5M+ annual guests. The venue offers both indoor exhibition halls and outdoor grounds, and generates revenue primarily by renting these facilities to event organizers and promoters who stage concerts, festivals, trade fairs, public markets, and car/oldtimer shows. Autotron also sells parking tickets directly through its own parking portal (parkeren.autotron.nl) and facilitates ticket sales through integrated ticketing partners (Ticketcounter, Paylogic, Combiv2).

The product portfolio is anchored by recurring heritage events including Autotron Classics (the oldest classic car fair in the Netherlands, running since 1973), the Volvo Beurs (positioned as the largest Volvo-specific fair in Europe), Rock around the Jukebox Experience (a 1950s-70s nostalgia market, holding its 25th edition in 2026), and the Kever Winter Festijn. Newer additions include hardstyle/hardcore music festivals (TEGENDRAADS, Annihilation, Resonate, I AM HARDSTYLE), Cardmania XXL in the trading card game vertical, and the 2026 relocation of the Zomerweek women's festival to Autotron's outdoor grounds. Pricing is event-specific and tiered, with headline music events priced at €39-€64 across early-bird to final-release tiers, and public fairs priced at €6-€17.50.

The go-to-market is event-driven: organizers are reached via the Libéma unified booking portal, the Autotron website calendar, newsletter, and social media; consumers are reached through event-specific ticketing platforms and the venue's own parking sales channel. The business model is fundamentally a real-estate-anchored venue rental operation differentiated by event heritage, ecosystem integration within the Libéma network (1931 Congrescentrum, Brabanthallen, MAINSTAGE), and central North Brabant accessibility. No proprietary technology platform, AI capabilities, patents, or external funding have been disclosed.

Name

Autotron

Legal name

Autotron Rosmalen Exploitatie B.V.

Website

https://autotron.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Autotron is a Dutch exhibition and event venue in Rosmalen ('s-Hertogenbosch) that rents indoor halls and outdoor grounds to event organizers and promoters staging concerts, festivals, trade fairs, oldtimer shows, and public markets, operating as a subsidiary of Libéma.

Ownership category

akta.pro rank

Product category

Event Venues & Exhibition Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Event venue rental
• Exhibition services
• Trade fair hosting
• Concert venue
• Event management

Headquarters

HQ city

Rosmalen ('s-Hertogenbosch)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Venue rental to event organizers: Autotron generates revenue primarily by renting its indoor halls and outdoor grounds to event organizers and promoters who stage exhibitions, concerts, festivals, trade fairs, and public markets.
2. Ticket sales and parking services: The venue sells parking tickets through its own parking portal (parkeren.autotron.nl) and facilitates ticket sales for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Autotron is a physical exhibition and event venue located in Rosmalen ('s-Hertogenbosch), Netherlands, that rents indoor halls and outdoor grounds to event organizers, promoters, and brands for hosting exhibitions, concerts, festivals, trade fairs, classic car shows, and public markets. The venue also operates its own branded recurring events such as Autotron Classics, Rock around the Jukebox Experience, Cardmania XXL, and music festivals, and sells on-site parking through its dedicated portal.

Product overview

Autotron is an exhibition and event venue operated by Libéma Beurzen en Evenementen, located in Rosmalen ('s-Hertogenbosch), Netherlands. The venue offers both indoor and outdoor spaces for hosting various events including trade fairs, concerts, car shows, and themed markets. The product portfolio consists of venue rental services as the core offering, supplemented by organized recurring events such as Autotron Classics (oldtimer car fair since 1973), Rock around the Jukebox Experience (1950s-70s nostalgia), Volvo Beurs (largest Volvo fair in Europe), Cardmania XXL (trading card market), and various music festivals including Annihilation, Resonate, I AM HARDSTYLE, and TEGENDRAADS. Additional offerings include Landgoed Fair, Snuffelmarkt flea market, and the seasonal Zomerweek women's festival.

Differentiator

Problem solved

Functional benefit

Brands

• 1931 Congrescentrum: An inspiring conference and meeting center with spaces for 4 to 2,000 persons.
• Brabanthallen
• MAINSTAGE

Products and services

• Autotron Venue Rental Exhibition and event venue rental service at Graafsebaan 133 in Rosmalen ('s-Hertogenbosch), offering indoor and outdoor spaces for events, concerts, fairs, and trade shows. Targeted at event organizers, promoters, associations, and brands.
• Autotron Classics Classic car fair featuring iconic oldtimers, rare parts, literature, tools, and miniatures. Targeted at classic car enthusiasts and collectors. Online pre-sale tickets €13.50, at door €15.00, children under 12 free.
• Rock around the Jukebox Experience Nostalgic event celebrating the 1950s, 1960s, and 1970s with vintage stands, jukeboxes, vinyl records, vintage clothing, pinball machines, and live music performances. Targeted at retro and nostalgia enthusiasts.
• Volvo Beurs The largest Volvo-themed fair in Europe, featuring parts, information, occasions, club stands, and a parking area with type-organized Volvos. Tickets €17.50, children under 12 free.
• Cardmania XXL Large TCG (Trading Card Game) market with various side activities for young and old, featuring card trading and gaming events. Tickets starting from €10.00.
• Annihilation Hardcore music festival featuring international artists, known for intense performances and outdoor editions. Targeted at hardcore music fans.
• Resonate Millennium hardcore music event celebrating early and millennium hardcore with legendary artists and classic tracks. Early €39.00, Regular €44.00, Late €49.00.
• I AM HARDSTYLE - 25 Years Brennan Heart Special anniversary celebration of Brennan Heart's 25-year hardstyle music career with a spectacular show. Loyalty €49.00, Early Bird €54.00, Regular €59.00, Final €64.00.
• TEGENDRAADS Festival Open-air rave festival described as the hottest open-air rave in the world, featuring electronic dance music. Targeted at EDM and rave enthusiasts.
• Kever Winter Festijn The largest air-cooled car event in the Netherlands featuring over 200 unique Beetles, Volkswagen buses, VW buggies, Porsches and other air-cooled vehicles. Starting from €15.00.
• Landgoed Fair Outdoor market featuring curiosities, antiques, vintage items, brocante, and old garden decorations with over 300 stalls. Adults €6.00, parking free. Targeted at collectors and antique enthusiasts.
• Snuffelmarkt Flea market with 350 stalls featuring brocante, curiosities, collectibles, and other second-hand items.
• Zomerweek (Summer Week) The largest outdoor women's event in the Netherlands, organized by Libelle and Margriet magazines, featuring performances, workshops, shops, and summer treats.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• van Aerle BV (Landgoed Fair organizer)minorChannel Partner/ Reseller/ Distributor · 23 August 2026Van Aerle BV organizes the Landgoed Fair at Autotron, a public market for curiosities, antiques, vintage and brocante items.
• LibémacoreStrategic or Co-development PartnerAutotron is a wholly-owned subsidiary of Libéma Exploitatie B.V., a major Dutch leisure and events company operating more than 20 venues and attractions across the Netherlands with approximately 800 employees and 5 million annual guests.
• 1931 Congrescentrum 's-HertogenboschminorOthers1931 Congrescentrum 's-Hertogenbosch is an inspiring conference and meeting center with spaces for 4 to 2,000 persons, also operated by Libéma.
• Brabanthallen 's-HertogenboschminorOthersBrabanthallen 's-Hertogenbosch is one of the largest exhibition and event venues in the Netherlands, hosting major events including Indoor Brabant.
• MAINSTAGEminorOthersMAINSTAGE is the new entertainment hall of Brabanthallen 's-Hertogenbosch, serving as the premier entertainment stage of the southern Netherlands.
• Volvo Klassiekerbeurs organisatieminorChannel Partner/ Reseller/ DistributorThe Volvo Klassiekerbeurs organisatie runs the Volvo Beurs (Volvo Classic Car Fair) at Autotron, the largest Volvo-specific fair in Europe.
• Autotron OldtimerproductiesminorChannel Partner/ Reseller/ DistributorAutotron Oldtimerproducties organizes Autotron Classics (the oldest classic car fair in the Netherlands since 1973) and Rock around the Jukebox Experience at the venue.
• Libelle and Margriet (Zomerweek)minorChannel Partner/ Reseller/ DistributorThe Libelle and Margriet Zomerweek (Summer Week) women's festival, one of the largest outdoor women's events in the Netherlands, will relocate to Autotron's outdoor grounds starting April 2026.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jaarbeurs Utrecht: Major Dutch exhibition and event venue hosting consumer fairs, trade events, and conferences. Comparable to Autotron as a multi-purpose Dutch exhibition venue targeting both B2B organizers and B2C audiences.
• Ahoy Rotterdam: Major Dutch indoor arena and exhibition complex hosting concerts, trade fairs, and conferences. Closely comparable to Autotron in business model (multi-purpose event venue) and target customers (event organizers across genres).
• RAI Amsterdam: One of the largest convention and exhibition venues in the Netherlands with international trade fair heritage. Comparable in core offering (large-scale venue rental to organizers) though at significantly larger scale.
• MAINSTAGE 's-Hertogenbosch: Sister entertainment hall within the Libéma group, branded as the entertainment stage of the southern Netherlands. Comparable as a Dutch indoor event and concert venue targeting the same organizer base.
• Brabanthallen 's-Hertogenbosch: Sister venue within the Libéma group and one of the largest exhibition and event venues in the Netherlands. Directly comparable as a Dutch multi-purpose event/exhibition venue operating in the same North Brabant region.
• Evenementenhal Hardenberg: Regional Dutch event hall hosting consumer fairs, trade events, and themed exhibitions. Comparable as a Dutch multi-purpose event venue, though smaller and serving a more regional catchment.
• 1931 Congrescentrum 's-Hertogenbosch: Sister venue within the Libéma group, a conference and meeting center accommodating 4–2,000 persons. Comparable as a Dutch event venue operating under the same parent group umbrella and serving similar organizer customers.
• MECC Maastricht: Regional Dutch exhibition and congress venue in Limburg. Comparable as a multi-purpose Dutch event venue hosting trade fairs, conferences, and consumer events.

Regional players

• Flanders Expo Ghent: Belgian exhibition and event venue in Ghent. Comparable as a multi-purpose exhibition venue serving event organizers, but operates in Belgium rather than the Netherlands.
• Tour & Taxis Brussels: Belgian event and exhibition venue in Brussels hosting fairs, conferences, and consumer events. Comparable multi-purpose venue offering, but operating in a different geography.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Autotron
• YouTubeyoutube.com/channel/UCgfhjbhko6NUMu2f1Su-7Yg
• Facebookfacebook.com/autotronhertogenbosch
• LinkedInlinkedin.com/company/autotron-shertogenbosch
• Instagraminstagram.com/autotronlibema

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autotron