Auto Wijma
Auto Wijma is a fourth-generation family-owned used car dealership in Leeuwarden, Netherlands, specializing in inspected Fiat, Alfa Romeo, Lancia, and Jeep vehicles, complemented by German import, software tuning, tire storage, and parts services for private retail buyers.
- Company typePrivate
- Founded1931
- HeadquartersLeeuwarden, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Auto Wijma does
Auto Wijma (legal name: Autobedrijf Wijma BV) is a privately held, fourth-generation family-owned used car dealership headquartered at Uranusweg 2 in Leeuwarden, Netherlands. Founded in 1931 and currently operated by Jan Wijma, the business specializes in Italian-brand vehicles — Fiat, Alfa Romeo, Lancia, and Jeep — and supplements these with selected used cars from other marques (BMW, Ford, Maserati, MINI, Renault). The on-lot inventory is approximately 25 vehicles at any given time, and the firm carries an active stock of customer reviews (155 on Klantenvertellen), indicating a broad retail customer base in the Friesland region and beyond.
The company's core product is the sale of inspected, in-house-prepared used vehicles under standard Dutch one-year non-conformity warranty or the optional BOVAG-warranty package priced from €995. Revenue streams include (i) one-time used car sales, (ii) a full-service German vehicle import offering covering paperwork, BPM calculations, transport, and BOVAG warranty, (iii) software-based engine tuning for power and efficiency gains, (iv) parts and accessories sold through an affiliated web shop, and (v) tire storage and seasonal swap services. The firm previously performed in-house maintenance and repair on third-party vehicles through its own mechanics, but discontinued that line as of September 1, 2025, citing industry-wide staffing shortages. BOVAG membership and Checkstar inspection certification provide regulatory credibility and consumer trust.
Go-to-market is direct-to-consumer from a single showroom with appointment-based viewings, test drives, and personalized service via phone and WhatsApp; the company has no digital dealer platform, no online sales channel beyond its website, and no expansion beyond the Leeuwarden location. The business is not funded by external capital, is not publicly listed, and has no parent company, with ownership and leadership entirely within the Wijma family. The most material prior strategic event was the 2003 divestiture of the previously largest ambulance transport business in Friesland to Kijlstra Ambulancediensten, which refocused the company entirely on automotive retail.
Auto Wijma firmographics
Firmographics- Name
- Auto Wijma
- Legal name
- Autobedrijf Wijma BV
- Website
- https://autowijma.nl
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Auto Wijma is a fourth-generation family-owned used car dealership in Leeuwarden, Netherlands, specializing in inspected Fiat, Alfa Romeo, Lancia, and Jeep vehicles, complemented by German import, software tuning, tire storage, and parts services for private retail buyers.
- Ownership category
- akta.pro rank
Auto Wijma industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (441120), Automotive Repair and Maintenance (8111)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)
- akta.pro secondary industry
- Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks) (TLAKAGAE)
Keywords
Where Auto Wijma is headquartered
LocationHeadquarters
- HQ city
- Leeuwarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Auto Wijma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Used Car Sales: Sale of inspected pre-owned vehicles including Fiat, Alfa Romeo, Lancia, Jeep and other brands. Revenue from vehicle sales with margin on purchase and resale.
- Service and Maintenance (ended Sep 2025): Maintenance and repair services performed by own mechanics. Discontinued per September 2025 due to staffing shortages in the industry.
- Car Import Services: Full-service import of vehicles from Germany including paperwork, BPM calculations, transport, and provision of 1-year BOVAG warranty.
- Motor Tuning: Software-based engine tuning to increase power output and improve fuel efficiency.
- Parts and Accessories: Sale of parts, accessories, and related automotive products through affiliated shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Standard delivery package |
| Unit Pricing | One time | Auto Wijma package - BOVAG warranty |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Auto Wijma product offering
Product offeringCore offering
Auto Wijma is a single-location independent used car dealership in Leeuwarden, Netherlands, specializing in Italian car brands (Fiat, Alfa Romeo, Lancia, Jeep). The company sells inspected pre-owned vehicles from its physical showroom and offers full-service German vehicle imports, software-based motor tuning, and seasonal tire storage. As of September 2025, third-party maintenance and repair services were discontinued due to industry staffing shortages.
Product overview
Auto Wijma is a car dealership operating as a single-location independent business in Leeuwarden, Netherlands, specializing in Italian automotive brands (Fiat, Alfa Romeo, Lancia, Jeep). Their core offering is the sale of carefully inspected used cars (Occasions), complemented by a German import service that handles the full import process including paperwork and BPM. They provide BOVAG warranty on all vehicles and offer ancillary services including motor/software tuning and tire storage. As of September 2025, they discontinued their maintenance and repair workshop operations. The company is a family business established in 1931, currently in its 4th generation.
Differentiator
Problem solved
Functional benefit
Products and services
- Occasions (Used Cars) Sale of carefully inspected and prepared pre-owned vehicles from brands including Fiat, Alfa Romeo, Lancia, Jeep, BMW, Ford, Maserati, MINI, and Renault, targeted at private individual car buyers.
- Auto Import Service Complete vehicle import service from Germany including paperwork handling, BPM (Dutch registration tax) calculations, transport logistics, trade-in of the customer's existing vehicle, and provision of one year BOVAG warranty, targeted at Dutch customers seeking specific models or better pricing.
- Motor Tuning Software-based engine tuning services to increase engine power output, improve fuel efficiency, and enhance driving comfort through custom software adjustments for various vehicle models, offered to car owners.
- Tire Storage and Swap Seasonal tire storage and tire changing services for customers managing seasonal wheel sets for their vehicles.
- Custom Search Service Bespoke vehicle sourcing service that finds specific vehicles based on customer requirements, including import assistance when the desired car is unavailable in the Dutch market.
- BOVAG Warranty Standard 1-year BOVAG warranty included with every occasion purchase, with options to extend and handling of factory warranty claims for customers.
- Parts and Accessories Shop Affiliated online and physical shop selling automotive parts, accessories, and related products such as tow bars and bike carriers, targeted at car owners needing replacement parts or accessories.
Quantifiable outcome
- 155 customer reviews indicating high satisfaction
Companies that use Auto Wijma
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Auto Wijma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Auto Wijma partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BOVAGcoreAuto Wijma is a BOVAG member, providing official automotive industry certification. BOVAG affiliation enables them to offer official BOVAG warranty on vehicles and access to BOVAG dispute resolution services. This membership establishes credibility and consumer trust.
- CheckstarminorPartner for vehicle inspection and certification services. Checkstar provides inspection standards and quality certification that Auto Wijma uses for their inventory.
Scale indicators3 records
Recent moves7 records
Expansion highlights3 records
Auto Wijma competitors and assessment
Company assessmentDirect peers
- Auto Koese: Dutch independent used car dealer with a specialty focus and showroom-based sales model. Comparable to Auto Wijma as a similarly sized Dutch single-location independent dealership competing for the same local and online-driven buyer pool.
Broad incumbents
- Stern Groep: Dutch automotive dealer group with new and used vehicle operations across multiple brands and locations. Comparable to Auto Wijma as a Dutch dealer competing for the same retail used-car customer base, but with brand franchise breadth and infrastructure Auto Wijma lacks.
- Auto1 Group: Europe-wide online B2B and retail used car platform with operations in the Netherlands. Comparable to Auto Wijma as an alternative used-car purchase channel for Dutch consumers, though operating at vastly greater scale and with a digital-first model.
- Van Mossel: Largest Dutch automotive group with multiple dealer locations across the Netherlands, including used car operations. Comparable to Auto Wijma as a competing Dutch dealer group but operating a multi-brand, multi-location model at much greater scale.
- Gaspedaal.nl: Dutch online used car search and comparison platform aggregating listings from dealers across the Netherlands. Comparable to Auto Wijma as it competes for the same Dutch used-car buyer attention and partially substitutes for the local showroom discovery experience.
- CarNext: Pan-European online used car platform owned by LeasePlan selling ex-lease and ex-fleet vehicles with delivery. Comparable to Auto Wijma as a competing used-car procurement channel for Dutch consumers seeking inspected vehicles with warranty.
- Marktplaats Auto's: Leading Dutch online classifieds marketplace with a dedicated used cars vertical. Comparable to Auto Wijma as the dominant alternative listing channel that private sellers and small dealers use, capturing demand the showroom model otherwise addresses.
Regional players
- Autobedrijf Bos: Independent Dutch used car dealership operating in a different region with a similar showroom-led model. Comparable to Auto Wijma as a regional independent peer of similar scale and structure but without Italian-brand specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Auto Wijma social profiles
Digital presenceAuto Wijma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Wijma leadership team
Management profileNumber of profiles
Profiles1 record
Auto Wijma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Wijma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Wijma
What does Auto Wijma do?
Auto Wijma is a single-location independent used car dealership in Leeuwarden, Netherlands, specializing in Italian car brands (Fiat, Alfa Romeo, Lancia, Jeep). The company sells inspected pre-owned vehicles from its physical showroom and offers full-service German vehicle imports, software-based motor tuning, and seasonal tire storage. As of September 2025, third-party maintenance and repair services were discontinued due to industry staffing shortages.
Is Auto Wijma a public or private company?
Auto Wijma is a private company. It is classified as family owned and is currently operating.
When was Auto Wijma founded?
Auto Wijma was founded in 1931. It employs 1 to 10 people.
Where is Auto Wijma based?
Auto Wijma is headquartered in Leeuwarden, Netherlands, in the Europe region.
How does Auto Wijma make money?
Five revenue lines are on record. Used Car Sales are the primary driver. The others are service and Maintenance (ended Sep 2025), car Import Services, motor Tuning and parts and Accessories.
Who are Auto Wijma's main competitors?
Auto Koese is listed as a direct peer. Broad incumbents are Stern Groep, Auto1 Group, Van Mossel, Gaspedaal.nl, CarNext and Marktplaats Auto's. Autobedrijf Bos is listed as a regional player.
Does Auto Wijma have an API?
No public API is recorded for Auto Wijma.
What industry is Auto Wijma in?
Auto Wijma's product category is Used Car Dealership. Its primary akta.pro industry code is TLABAKAE, Vehicle Inspection, Grading & Condition Reporting Services, with a secondary code of TLAKAGAE, Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks). Its NAICS code is 441120 and its SIC code is 5500.