Auts-Tuote Oy

What Auts-Tuote Oy does

Auts-Tuote Oy is a privately held Finnish company, founded in 2012 by two sisters in Huittinen, that operates a dual business combining workplace first aid training with an e-commerce store selling first aid supplies, medical devices, and consumer health products. The company serves both B2B customers — Finnish companies, municipalities, and organizations needing compliance-driven first aid training and supplies — and B2C consumers purchasing home first aid, blood pressure monitors, compression supports, and pain relief products through its WooCommerce-powered storefront at auts.fi, which operates 24/7 with shipping across Finland via Posti, Matkahuolto, and Shipit.

The technology stack is conventional rather than proprietary: a WooCommerce e-commerce platform, a learning management system for online first aid courses, SSL/TLS encryption, cookie-based analytics, HubSpot for CRM, MailerLite for email marketing, Paytrail for payment processing, and Open Badge Factory for digital credential issuance. Training delivery is either in-person at customer workplaces throughout Finland or via online/web courses. The company issues certifications under the Finnish Red Cross (Punainen Risti Ensiapu Oy) training program and is registered with Traficom for ADR driver professional competency training.

Revenue is generated through two primary streams: one-time sales of physical first aid and healthcare products at unit prices ranging from approximately €1.40 to €148.80 (with corporate invoice terms of 14 days), and per-course fees for first aid and safety training services with multi-year contract structures and quote-based B2B pricing. The company maintains a second office in Veikkola (Kirkkonummi) to serve the greater Helsinki region and operates with a lean 5-person team supported by a network of operational technology and logistics partners.

Name

Auts-Tuote Oy

Legal name

Auts-Tuote Oy

Website

https://auts.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Auts-Tuote Oy is a Finnish, family-owned company founded in 2012 that delivers workplace first aid training (in-person and online) and sells first aid supplies and consumer health products through a 24/7 e-commerce store, serving B2B organizations and B2C consumers across Finland.

Ownership category

akta.pro rank

Product category

Workplace First Aid Training and Supplies

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• Workplace first aid training
• First aid supplies
• Online first aid courses
• Occupational safety training
• Medical first aid equipment

Headquarters

HQ city

Huittinen

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical First Aid and Healthcare Products: Sale of physical first aid supplies, bandages, burn care products, gel supports, ice/heat packs, blood pressure monitors, first aid kits, first aid cabinets, protective equipment, and related consumables through the e-commerce store. Revenue is one-time per transaction.
2. First Aid and Safety Training Courses: Sale of online (web-based) first aid and safety training courses for workplaces. Training is delivered as a service with personal login credentials. Revenue is per-course, one-time or subscription access.
3. Corporate Invoice Payments: Business customers may pay by invoice with a 14-day net payment term. This represents a B2B revenue stream extension.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Auts-Tuote Oy delivers certified first aid training courses to Finnish workplaces (in-person at customer sites and online via web courses) and operates a 24/7 e-commerce store selling first aid supplies, bandages, burn care, compression and pain relief products, medical devices (e.g., blood pressure monitors), and complete first aid stations and kits. Course certificates are issued under the Finnish Red Cross (SPR) training program via Open Badge Factory digital credentials.

Product overview

Auts-Tuote Oy operates a dual offering consisting of first aid training courses and a comprehensive e-commerce store selling first aid and healthcare products. The training side provides emergency first aid courses, general first aid courses, and online courses. The product portfolio includes first aid supplies (bandages, burn dressings like AKLA palovammataitos, Cederroth products), compression and pain relief products (IMAK arthritis gloves, compression supports, Cool-X kinesiology tape and creams), medical devices (Microlife blood pressure monitors), and complete first aid solutions (Cederroth Ensiapuasema, Silmänhuuhteluasema eye wash station, AUTS vehicle and workplace first aid kits). The company operates physical locations in Huittinen and Veikkola while serving customers throughout Finland via their online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Hätäensiapukurssit (Emergency First Aid Courses) Emergency first aid training courses covering essential life-saving skills, offered by Auts-Tuote Oy for workplace environments and individual learners.
• Ensiapukurssit (General First Aid Courses) General first aid training courses designed to equip individuals with skills to respond confidently in emergency situations, delivered in-person or online.
• Verkkokurssit (Online First Aid Courses) Online (web-based) first aid training courses with personal login credentials, providing flexible learning options for individuals and organizations.
• AUTS auton ensiapulaukku (AUTS Vehicle First Aid Bag) Finnish-made first aid kit for vehicles containing professional-quality supplies designed for crash site assistance, with reflective strip and 112 marking.
• AUTS työpaikan ensiapulaukku (AUTS Workplace First Aid Bag) Finnish-made professional first aid bag for workplaces containing comprehensive supplies for accidents and emergencies.
• Palovamman ensiapusetti (Burn First Aid Kit) Practical burn first aid kit containing cooling burn gels and dressings, elastic bandages, and tape roll for rapid burn treatment.
• Ensiapukaappi lukollinen (Lockable First Aid Cabinet) Lockable white-painted metal first aid cabinet with two fixed shelves, lock and two keys, measuring 30cm x 46cm x 14cm.
• Cederroth Ensiapuasema (Cederroth First Aid Station) Comprehensive first aid station providing supplies for common workplace accidents including various sized dressings, burn gel, eye wash, and bandage dispensers.
• Cederroth Silmänhuuhteluasema (Cederroth Eye Wash Station) Complete eye wash station with two buffered eye wash bottles, bandage dispenser, and storage for supplementary supplies.
• Verenpainemittari Microlife B1 Classic (Microlife B1 Classic Blood Pressure Monitor) Reliable blood pressure monitor for home use with IHB irregular heartbeat detection, Gentle+ technology, and 30 measurement memory.
• Verenpainemittari Microlife A7 Touch BT (Microlife A7 Touch BT Blood Pressure Monitor) Advanced blood pressure monitor with touch screen and Bluetooth connectivity, priced at €148.80.
• AKLA palovammataitos (AKLA Burn Dressing) Cooling burn dressing for burn injury treatment, made from porous foam with cooling gel containing tea tree oil (1%) and demineralized water.
• CVN6 Ensiapuside 15 cm x 4,8 m (CVN6 First Aid Bandage) First aid bandage for wound dressing and bleeding control, priced at €10.00.
• IMAK artroosikäsineet (IMAK Arthritis Gloves) Arthritis compression gloves that improve blood circulation and help with hand pain and swelling, made of 92% cotton and 8% spandex.
• IMAK Kompressiotuki ranteelle (IMAK Wrist Compression Support) Compression support providing light support to wrist and thumb base for various wrist pain and conditions including rheumatism and arthritis.
• IMAK artroosisukat (IMAK Arthritis Socks) Arthritis socks for cold feet and pain relief, providing light compression that improves blood circulation and reduces swelling.
• Imak peukalon kompressiotuki (IMAK Thumb Compression Support) Compression support for the thumb that prevents and relieves thumb pain, suitable for both hands with reversible design.
• Geelisuoja ranteeseen (Wrist Gel Protector) Wrist protector with gel pad protecting the inner wrist from friction and impact, suitable for carpal tunnel syndrome treatment.
• Geelisuoja polveen (Knee Gel Protector) Warming gel knee protector with silicone ring providing light support, reflecting body heat and reducing swelling and pain.
• Ice Power Original kylmägeeli (Ice Power Original Cold Gel) Original cold gel for pain relief, currently priced at €7.70 (reduced from €9.50).
• Cool-X kylmä-kuumavoide (Cool-X Cold-Hot Cream) Dual-effect cream for muscle and joint pain relief, starting with cooling menthol effect transitioning to warming capsaicin effect.
• Cool-X Kinesioteippi (Cool-X Kinesiology Tape) Kinesiology tape supporting muscles and joints without restricting movement, promoting natural healing through skin mobilization.
• Cool-X itseensä tarttuva tukiside (Cool-X Self-Adhering Support Bandage) Self-adhering elastic bandage for light support, easy to use without clips or fasteners, doesn't stick to skin or clothing.
• Ice Power kylmä-/lämpöpakkaus (Ice Power Hot/Cold Pack) Finnish-made reusable hot/cold pack measuring 29cm x 12cm, suitable for both cold therapy and heat therapy applications.
• Refit 360 Hot-Ice kompressiohiha (Refit 360 Hot-Ice Compression Sleeve) Multi-purpose compression sleeve usable as both cold and heat therapy for joint and muscle pain, available in S/M and L/XL sizes.
• Comforsil vasaravarpaan oikaisija varvaslenkillä (Comforsil Hammer Toe Corrector) Hammer toe corrector with toe loop that helps reduce pressure and pain in curved toes, CE-marked medical device.

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered operational, core and minor.

• Posti Group OyjoperationalOthersPosti Group Oyj provides parcel and mail delivery services for shipping physical products to customers across Finland. Auts-Tuote Oy has a customer return agreement with Posti.
• Paytrail OyjcoreTechnology or IntegrationPaytrail Oyj (2122839-7) provides the payment gateway for the Auts e-commerce store, enabling online payments via banks, credit cards, invoices, installment plans, and mobile payments.
• Open Badge Factory OycoreTechnology or IntegrationOpen Badge Factory Oy provides the digital credential/badge system used to issue digital first aid certificates to course participants who complete Auts first aid training courses.
• Punainen Risti Ensiapu Oy (Finnish Red Cross First Aid)coreStrategic or Co-development PartnerAuts-Tuote Oy issues first aid certifications under the Finnish Red Cross (SPR) training program. Participant data is shared with Punainen Risti Ensiapu Oy for competency registry maintenance (pätevyysrekisteri). This is a required partnership for delivering official SPR-certified first aid courses.
• Liikenne- ja viestintävirasto TraficomoperationalOthersTraficom maintains the professional competency registry (ammattipätevyysrekisteri) for driver professional competency training. Auts-Tuote Oy shares participant data for drivers completing ADR and related transport safety courses.
• ADR-koulutus Timo Kallionpää OyminorStrategic or Co-development PartnerListed as a service provider in the privacy policy as handling personal data for ADR (dangerous goods transport) training. May represent a sub-contractor or partner for ADR training delivery.
• Shipit Oy AboperationalOthersShipit Oy Ab provides logistics and shipping services for product fulfillment and delivery.
• Oy Matkahuolto AboperationalOthersMatkahuolto provides bus-based parcel delivery services for shipping products to customers across Finland.
• MailerLite LimitedoperationalTechnology or IntegrationMailerLite provides embedded newsletter subscription forms on the Auts website and manages email marketing campaigns and newsletters.
• HubSpot, Inc.operationalTechnology or IntegrationHubSpot CRM platform is used by Auts-Tuote Oy for customer relationship management, marketing automation, and sales pipeline management.
• JH-Computer OyoperationalTechnology or IntegrationJH-Computer Oy handles IT systems maintenance and support for the company's website and electronic systems.
• Zettle by PayPal (Europe)operationalTechnology or IntegrationZettle by PayPal provides card payment processing services for in-person or point-of-sale transactions.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Steripolar Oy: A Finnish medical device and healthcare supplies distributor serving hospitals, clinics, and occupational health providers. Comparable as a regional distributor in overlapping product categories but focused more on clinical than workplace-first-aid channels.

Direct peers

• Suomen Ensiapukoulutus Oy: A Finnish first aid training provider offering SPR-certified workplace courses nationwide. Highly comparable to Auts-Tuote's training business, competing for the same enterprise training contracts across Finland.
• Punainen Risti Ensiapu Oy (Finnish Red Cross First Aid): The Finnish Red Cross first aid division that issues official SPR certifications and runs its own training programs. Directly comparable as both a certification authority and competing trainer; also serves as Auts-Tuote's required credentialing partner.
• SafeTrain Oy: A Finnish workplace safety and first aid training company serving B2B customers with on-site and online courses. Directly comparable in target market and service model.

Broad incumbents

• Cederroth (Orkla Care): A leading Nordic first aid products brand whose Cederroth Ensiapuasema and eye wash stations are resold by Auts-Tuote. Cederroth is a major supplier-side incumbent that also runs first aid training, competing directly with Auts-Tuote's product and training offering.
• 3M Worker Health & Safety: Global manufacturer of workplace first aid products, PPE, and safety solutions. Competes with Auts-Tuote's product catalog through distributors and direct channels across the Nordic region.
• Honeywell Personal Safety: A global supplier of workplace safety products including first aid kits, eye wash stations, and PPE. Operates as a much larger incumbent competing for the same B2B workplace supply budgets as Auts-Tuote.
• Falck Finland: A large Nordic emergency services and first aid training operator owned by Falck Group. Overlaps with Auts-Tuote on workplace first aid training but at significantly greater scale and broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutsTuote
• LinkedInlinkedin.com/company/auts-tuote-oy
• Instagraminstagram.com/autstuote

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auts-Tuote Oy