Marque Auvergne
Marque Auvergne is a non-profit territorial brand association that promotes the Auvergne region of France (Allier, Cantal, Haute-Loire, Puy-de-Dôme) to attract residents, students, entrepreneurs, and investors through a 600+ member coalition, regional council backing, events, and earned media.
- Company typePrivate
- Founded-
- HeadquartersClermont-Ferrand, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Marque Auvergne does
Marque Auvergne (legal name: La Marque Auvergne) is a non-profit territorial brand association headquartered at 59 Boulevard Léon Jouhaux in Clermont-Ferrand, France. Founded in 2018 under the governance of the Conseil Régional d'Auvergne-Rhône-Alpes and led by President François Gagnaire, the association operates as the unified territorial brand vehicle for the four departments of Allier, Cantal, Haute-Loire, and Puy-de-Dôme — a territory of approximately 1.4 million inhabitants positioned within four hours of 80% of France. Its stated mission is to promote Auvergne's image and attractiveness for relocation, investment, education, and entrepreneurship, leveraging territorial assets such as the UNESCO-listed Chaîne des Puys, five AOP cheeses, and the corporate heritage of Michelin, Limagrain, Volvic, and Vichy.
The organization's core products are marketing campaigns, events, and digital platforms rather than technology products. Its main revenue streams are recurring membership fees from the "J'adhère" program, which has aggregated 600+ public and private adherents, and managed-services-style financial support from regional government bodies including the Conseil Régional d'Auvergne-Rhône-Alpes. Distribution is multi-channel: the auvergne.org and achetezenauvergne.fr websites, social media profiles, the Auvergne Presse Club earned-media network, testimonial features with public figures (Laurent Wauquiez, Jean Todt, Fanny Agostini, Hervé Mathoux, Régis and Jacques Marcon, Thierry Lhermitte, Sidney Govou, Bruno Faure), and structured partnerships with regional training and employment infrastructure including Clermont Auvergne INP, Hall 32, Institut des Métiers, Nos Talents Nos Emplois Auvergne-Rhône-Alpes, and a network of 20+ FabLabs and coworking spaces.
The go-to-market is community-led: Marque Auvergne monetizes collective territorial loyalty through subscription-style membership, supplements it with regional subsidies, and amplifies reach via events (notably the UPHEROS entrepreneurial event format), earned media, and the Baromètre Fierté Auvergne sentiment survey. The technology stack is conventional — a WordPress-based website maintained by Le Puy-en-Velay-based vendor TNT (ITNT) — with no proprietary AI, ML, or platform technology disclosed. Customer segments span individuals considering relocation, students and trainees, entrepreneurs and investors, and the 600+ member public and private organizations whose joint dues fund the association.
Marque Auvergne firmographics
Firmographics- Name
- Marque Auvergne
- Legal name
- La Marque Auvergne
- Website
- https://auvergne.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marque Auvergne is a non-profit territorial brand association that promotes the Auvergne region of France (Allier, Cantal, Haute-Loire, Puy-de-Dôme) to attract residents, students, entrepreneurs, and investors through a 600+ member coalition, regional council backing, events, and earned media.
- Ownership category
- akta.pro rank
Marque Auvergne industry classification
Industry- Product category
- Regional Economic Development
- NAICS
- Advertising Agencies (54181), Media Representatives (54184)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Experiential, Event & Sponsorship Marketing (BPAFAAAH)
- akta.pro secondary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Marque Auvergne is headquartered
LocationHeadquarters
- HQ city
- Clermont-Ferrand
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Marque Auvergne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Membership fees: Revenue generated through membership fees from public and private organizations (600+ members) who join the Marque Auvergne association to promote and support the Auvergne territory.
- Regional government support: Financial support from regional government bodies including the Conseil Régional d'Auvergne-Rhône-Alpes, as evidenced by mentions of Laurent Wauquiez as President and Bruno Faure as Conseiller Régional délégué à l'Auvergne.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Marque Auvergne product offering
Product offeringCore offering
Marque Auvergne is a non-profit territorial brand association that promotes the Auvergne region of France (covering the Allier, Cantal, Haute-Loire, and Puy-de-Dôme departments) through a membership-based program with 600+ public and private members. The organization delivers territorial attractiveness initiatives including relocation support, investment promotion, education and training referrals, entrepreneurial events (UPHEROS), press relations (Auvergne Presse Club), and testimonial campaigns featuring prominent public figures.
Product overview
Marque Auvergne is a regional brand and territorial marketing association for the Auvergne region of France (encompassing the Allier, Cantal, Haute-Loire, and Puy-de-Dôme departments). The organization functions as a promotional and attractivity initiative rather than a product company. Its activities include promoting the region for living, investing, and education; organizing events such as the UPHEROS entrepreneurial event; managing the 'Intelligence Auvergnate' (Auvergne Person of the Year) award program; and coordinating with FabLabs, coworking spaces, and other territorial development initiatives across the region. The organization has over 600 public and private member stakeholders.
Differentiator
Problem solved
Functional benefit
Brands
- UPHEROS: An entrepreneurial event concept that reveals entrepreneurial dynamism across Auvergne territories.
Products and services
- J'adhère Membership Program A membership/adherence program enabling public institutions and private companies to join Marque Auvergne and collectively promote the Auvergne territory. Membership provides access to the association's branding, networking events, and territorial promotion resources.
- UPHEROS Entrepreneurial Events Open-stage event format for entrepreneurs and project leaders to present ventures across Auvergne territories, organized with volunteer partners and intended to surface local entrepreneurial dynamism. Targeted at entrepreneurs, project creators, and business owners.
- Auvergne Presse Club A network of national media decision-makers and journalists with ties to Auvergne, providing Marque Auvergne with a press relations channel to shape positive and dynamic coverage of the territory. Used by the association to push territorial stories and receive inbound reporting leads.
- Employment Promotion Service (Nos Talents Nos Emplois) Promotion of employment opportunities in Auvergne (CDI, CDD, interim, alternance, stage) via integration with the Nos Talents Nos Emplois regional job portal, targeting job seekers considering relocation to the territory.
- Investment Promotion Service (J'investis) A territorial promotion service supporting entrepreneurs, investors, and businesses seeking to establish or expand operations in Auvergne, including connections to activity zones such as LOGIPARC 03 and the ARBIOS bio-site network.
Companies that use Marque Auvergne
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Marque Auvergne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marque Auvergne partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Conseil Regional d'Auvergne-Rhone-AlpescoreRegional council providing governance, political direction, and financial support to Marque Auvergne. President Laurent Wauquiez and delegated counselor Bruno Faure serve as key representatives.
- UPHEROS NetworkcoreEvent concept for showcasing entrepreneurial dynamism across Auvergne territories. Animated by volunteer partners with open stage format for entrepreneurs and project leaders.
- LOGIPARC 03minorEuropean multimodal logistics park in Moulins - one of 300+ activity zones supporting business implantation in Auvergne.
- ARBIOS NetworkminorNetwork of 3 bio-site activity zones supporting sustainable business development in Auvergne.
- Institut des MetiersminorProfessional training institute in Auvergne Rhone-Alpes region with 2000 annual learners, 1300 partner companies, 170 staff, and 60 training programs across 6 economic sectors.
- Hall 32coreFuturistic industry training center (centre de formation aux metiers de l'industrie) resulting from ambitious public-private partnership. Unique in France, offering industry promotion, orientation, professional training, and technology transfer to SMEs.
- Clermont Auvergne INPcoreNational Polytechnic Institute of Clermont Auvergne - 5th INP in France with 10 specialty domains. Federative ensemble of 3 engineering schools (ISIMA, POLYTECH Clermont, SIGMA Clermont), 3 research labs, 1 doctoral school, 2700 students including 370 integrated prep class students and 170 PhD candidates.
- Nos Talents Nos Emplois Auvergne Rhone-AlpescoreRegional employment portal used for job listings and career opportunities in Auvergne, integrated with Marque Auvergne recruitment initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Marque Auvergne competitors and assessment
Company assessmentBroad incumbents
- Atout France: France's national tourism development agency, operating at a much broader geographic scope than Marque Auvergne but with overlapping responsibilities in destination promotion, press relations and investment attraction.
- Business France: National agency supporting French companies internationally and promoting France as an investment destination; overlaps with Marque Auvergne's investor attraction activities but at national rather than regional scope.
- Comité Régional du Tourisme Auvergne-Rhône-Alpes: Regional tourism committee that operates in the same broader territory as Marque Auvergne, with overlapping goals of promoting tourism but a wider institutional remit and larger budget.
- Auvergne-Rhône-Alpes Entreprises: Regional economic development agency that works on business attraction, investment promotion and enterprise support across the Auvergne-Rhône-Alpes region, partially overlapping Marque Auvergne's economic attractiveness mandate.
Direct peers
- Marque Bretagne: Territorial brand association for Brittany (Bretagne) with a similar mission of promoting regional identity, coordinating public-private stakeholders, and supporting economic and tourism attractiveness in a defined French region.
- Marque Alsace / Alsace Destination Tourisme: Regional tourism and territorial brand organization for Alsace, comparable to Marque Auvergne in operating a coordinated destination marketing and territorial attractiveness mandate across a defined French region.
- London & Partners: Official destination and investment promotion agency for London, comparable to Marque Auvergne as a place marketing organization promoting talent, business, tourism and events for a defined territory.
- OnlyLyon: City-level territorial marketing brand promoting Lyon and its metropolitan area, operating a closely analogous mission to Marque Auvergne in attracting talent, investment and tourism through a unified regional brand identity.
Emerging players
- Resonance Consultancy: Place branding and advisory firm producing global rankings and strategic positioning work for cities, regions and countries, operating in the same territorial branding category as Marque Auvergne.
- Saffron Brand Consultants: Global brand consultancy with a dedicated practice in place and country branding, comparable to Marque Auvergne in delivering strategic brand and identity work for territorial and place clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Marque Auvergne social profiles
Digital presenceMarque Auvergne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marque Auvergne leadership team
Management profileNumber of profiles
Profiles1 record
Marque Auvergne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marque Auvergne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marque Auvergne
What does Marque Auvergne do?
Marque Auvergne is a non-profit territorial brand association that promotes the Auvergne region of France (covering the Allier, Cantal, Haute-Loire, and Puy-de-Dôme departments) through a membership-based program with 600+ public and private members. The organization delivers territorial attractiveness initiatives including relocation support, investment promotion, education and training referrals, entrepreneurial events (UPHEROS), press relations (Auvergne Presse Club), and testimonial campaigns featuring prominent public figures.
Is Marque Auvergne a public or private company?
Marque Auvergne is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Marque Auvergne founded?
Marque Auvergne was founded in -1. It employs 11 to 50 people.
Where is Marque Auvergne based?
Marque Auvergne is headquartered in Clermont-Ferrand, France, in the Europe region.
How does Marque Auvergne make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are regional government support.
Who are Marque Auvergne's main competitors?
Broad incumbents on record are Atout France, Business France, Comité Régional du Tourisme Auvergne-Rhône-Alpes and Auvergne-Rhône-Alpes Entreprises. Direct peers are Marque Bretagne, Marque Alsace / Alsace Destination Tourisme, London & Partners and OnlyLyon. Emerging players are Resonance Consultancy and Saffron Brand Consultants.
Does Marque Auvergne have an API?
No public API is recorded for Marque Auvergne.
What industry is Marque Auvergne in?
Marque Auvergne's product category is Regional Economic Development. Its primary akta.pro industry code is BPAFAAAH, Experiential, Event & Sponsorship Marketing, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 54181 and its SIC code is 7310.