AUVERGNE-RHÔNE-ALPES GOURMAND

What AUVERGNE-RHÔNE-ALPES GOURMAND does

Auvergne-Rhône-Alpes Gourmand (ARAG) is a French regional non-profit association (association loi 1901) headquartered in Lyon that drives economic development and promotion of the agri-food sector across the Auvergne-Rhône-Alpes region. It operates as a multi-stakeholder platform governed by an 11-member board that includes representatives from 7 agricultural sector interprofessional bodies (livestock/meat, fruits/vegetables, poultry, pork, dairy/aquaculture, wine) and institutional partners. The organization serves three primary stakeholder groups: approximately 1,400 TPE/PME agri-food companies seeking market access, local authorities and inter-municipal structures developing territorial food projects (PAT), and collective catering operators pursuing Egalim-compliant local sourcing.

Its portfolio of programs and services includes: Sourçons Local (annual B2B matchmaking event connecting 65+ exhibitors with 60+ buyers from 38 structures); Les Semaines du Mangeons Local (collective catering initiative mobilizing 475 sites and 100,000 diners); AP'PROche (catering-business introductions); Entreprises, Alimentation & Territoires (PAT cooperation program); International Mission Support (collective stands at foreign trade shows across 11+ countries); Conditions de travail et Performance (workplace safety consulting with CARSAT since 2009); and Marchés et salons (organization of regional producer markets and coordination of regional pavilions at SIRHA and Salon International de l'Agriculture, including a 1,700 m² pavilion hosting ~30 exhibitors). The MA RÉGION, SES TERROIRS regional brand initiative certifies and promotes regional product origin.

The business model is a non-profit association structure. Revenue is generated through membership contributions from sector interprofessional organizations and institutional partners, supplemented by co-funding from Région Auvergne-Rhône-Alpes, DRAAF, and European funds (FSE). The association employs approximately 15 staff led by Director Sylvie Marino and President Jérémy Thien, and does not sell products or services commercially. Its competitive position is anchored in its formal regional mandate, multi-decade event presence, and the breadth of its interprofessional ecosystem rather than proprietary technology or scale economics.

Name

AUVERGNE-RHÔNE-ALPES GOURMAND

Legal name

Auvergne-Rhône-Alpes Gourmand

Website

https://auvergne-rhone-alpes-gourmand.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Auvergne-Rhône-Alpes Gourmand is a Lyon-based non-profit association that promotes and develops the Auvergne-Rhône-Alpes agri-food sector, serving 1,400+ regional SMEs, local authorities, and collective catering operators through B2B matchmaking events, trade show coordination, territorial food projects, and international missions.

Ownership category

akta.pro rank

Product category

Regional Agri-food Promotion and Economic Development

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Sanitary & Phytosanitary (SPS) & Food Safety Regulatory Cooperation (BPADANAF)

Keywords

• Regional food promotion
• Agri-food development
• B2B food sourcing
• Territorial food policy
• Trade show coordination

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees and regional funding: Association funded through membership contributions from sector organizations and institutional partners, with co-funding from regional and national programs (DRAAF, European funds). Revenue supports operational activities and project implementation.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Auvergne-Rhône-Alpes Gourmand is a regional non-profit association that organizes and coordinates the economic development and promotion of the agri-food sector in Auvergne-Rhône-Alpes, France. It delivers a portfolio of programs and services including B2B sourcing events (Sourçons Local), collective catering initiatives (Mangeons Local), territorial food cooperation projects (EAT, AP'PROche), international trade missions, workplace health and safety consulting, and organization of regional producer markets and trade show pavilions.

Product overview

Auvergne-Rhône-Alpes Gourmand is a regional association focused on economic development and promotion of the Auvergne-Rhône-Alpes agri-food sector. Rather than offering a unified software product, the organization provides a portfolio of programs, events, and services including: the Sourçons Local B2B salon for local sourcing; Les Semaines du Mangeons Local collective catering initiative; AP'PROche professional meetings; the Entreprises, Alimentation & Territoires (EAT) territorial cooperation program; international mission support services; workplace conditions and performance consulting; and market/trade show organization. These are complemented by the regional brand initiative MA RÉGION, SES TERROIRS for product certification.

Differentiator

Problem solved

Functional benefit

Brands

• MA RÉGION, SES TERROIRS: Regional brand initiative promoting products from Auvergne-Rhône-Alpes with quality and origin guarantees.

Products and services

• Sourçons Local A B2B professional salon dedicated to local sourcing in Auvergne-Rhône-Alpes, bringing together producers, processors, and distributors (GMS, RHF, wholesalers) for pre-organized business meetings to develop lasting commercial partnerships. 420+ business meetings conducted at 2026 edition (up from 284 in 2025).
• Les Semaines du Mangeons Local A collective operation promoting local food in collective catering, mobilizing producers, processors, distributors, catering companies, and local authorities. In 2025, 475 sites were mobilized reaching 100,000 diners across the region.
• AP'PROche A project facilitating meetings between collective catering professionals and agri-food businesses, featuring product demonstrations, conferences, and individual business appointments to promote responsible collective catering integrated into regional dynamics.
• Entreprises, Alimentation & Territoires (EAT) A program co-constructing new cooperations between Food Territorial Projects (PAT) and processing companies by facilitating implementation of concrete actions on the territory, including local sourcing development and local food accessibility.
• International Mission Support International development services including participation in collective stands at foreign trade shows, economic missions to target destinations (China, Czech Republic, Morocco, Tunisia, Japan, USA, UAE, etc.), discovery missions, and reception of foreign delegations to promote regional agri-food products and companies.
• Conditions de travail et Performance A program partnered with CARSAT Rhône-Alpes offering agri-food companies support to articulate their performance with occupational risk prevention to improve working conditions and ensure sustainable company performance. Over 100 companies supported since 2009.
• Marchés et Salons Organization of regional producer markets (e.g., Marché des produits du Terroir, Épicuriennes de Belley) and collective preparation and participation in professional and public trade shows (SIRHA, Salon International de l'Agriculture, Sial, Salon du Fromage, Mondial du Fromage) to increase competitiveness and promote regional products.
• MA RÉGION, SES TERROIRS A regional brand and labeling initiative guaranteeing regional or departmental product origin while respecting good agricultural practices, used by producers and promoted at various events and in collective catering.

Quantifiable outcome

• 235 regional products won medals at the 2025 Concours Général Agricole, ranking the region second nationally
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and supporting.

• ARIA Auvergne-Rhône-AlpescoreStrategic or Co-development Partner · 19 May 2026Co-organizer of the Sourçons Local BtoB event. ARIA (Association Régionale des Industries Agroalimentaires) works with ARAG to facilitate business meetings between producers and buyers in the regional agri-food sector.
• La Coopération Agricole Auvergne-Rhône-AlpescoreStrategic or Co-development Partner · 19 May 2026Partner in organizing Sourçons Local and representing cooperative enterprises in the region. Represents agricultural cooperatives and supports collective initiatives for regional agri-food development.
• CARSAT Rhône-AlpescoreStrategic or Co-development Partner · 1 January 2009Long-standing partnership since 2009 for workplace health and safety programs. CARSAT (Caisse d'Assurance Retraite et de la Santé Au Travail) provides expertise and funding for occupational health initiatives in agri-food enterprises.
• Région Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerPrimary institutional funder and supporter of ARAG activities. Provides political and financial support for regional food promotion, international missions, and territorial food projects.
• DRAAF Auvergne-Rhône-AlpesmajorStrategic or Co-development PartnerRegional agricultural authority (Direction Régionale de l'Alimentation, de l'Agriculture et de la Forêt) co-funds projects like AP'PROche and provides institutional support for regional food initiatives.
• ANACTsupportingStrategic or Co-development PartnerNational Agency for Improvement of Working Conditions, supports workplace health and safety initiatives in the agri-food sector through training and resources.
• Chambre régionale d'agriculture Auvergne-Rhône-AlpesmajorStrategic or Co-development PartnerCo-organizer of the regional pavilion at the Salon International de l'Agriculture, representing farmers and agricultural interests.
• E. Leclerc Saint-Priest-en-JarezsupportingGTM or Marketing PartnerParticipated in Sourçons Local through Local Alliances program, demonstrating cooperation between retailers and regional producers.
• INTERBEV Auvergne-Rhône-AlpesmajorChannel Partner/ Reseller/ DistributorRegional interprofessional body for livestock and meat sector (Bétail et Viandes), represented on ARAG board.
• Interfel Auvergne-Rhône-AlpesmajorChannel Partner/ Reseller/ DistributorRegional interprofessional body for fresh fruits and vegetables, promoting regional produce.
• AFIVOL Auvergne-Rhône-AlpesmajorChannel Partner/ Reseller/ DistributorRegional poultry interprofessional organization representing the entire poultry sector.
• Interp'Aura Auvergne-Rhône-AlpesmajorChannel Partner/ Reseller/ DistributorRegional pig interprofessional organization representing pork sector stakeholders.
• ADAPRA Auvergne-Rhône-AlpesmajorChannel Partner/ Reseller/ DistributorAssociation for Development of Aquaculture and Professional Fishing, representing fish farmers and fishermen.
• Comité Vin - Vignobles d'Auvergne-Rhône-AlpesmajorChannel Partner/ Reseller/ DistributorRegional wine committee representing 57 wine territories, promoting regional wines and wine tourism.
• Team France Export Auvergne-Rhône-AlpessupportingChannel Partner/ Reseller/ DistributorRegional export support network connecting regional companies with international market opportunities.
• CCI Franco-TchèquesupportingChannel Partner/ Reseller/ DistributorFrench-Czech Chamber of Commerce and Industry supporting trade missions to Prague.
• Passion Froid - Groupe PomonasupportingGTM or Marketing PartnerParticipated in Mangeons Local 2025, featuring regional products in 50 colleges and 18 high schools.
• EpiSaveurs - Groupe PomonasupportingGTM or Marketing PartnerParticipated in Mangeons Local 2025, promoting regional products in 200+ establishments.
• Sodexo/SogeressupportingGTM or Marketing PartnerLong-standing partner for collective catering initiatives, supporting local product promotion in schools.
• EliorsupportingGTM or Marketing PartnerParticipated in Mangeons Local 2025 with 26 sites across the region serving 50,000+ diners.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pôle de compétitivité Vitagora: Food innovation cluster covering Bourgogne-Franche-Comté and parts of AURA, focused on food-tech, taste, and nutrition R&D collaboration. Comparable as a sector-specific cluster with industry-academia partnerships, though with a more innovation-oriented mandate than ARAG's trade/promotion focus.
• FrenchFood Capital: Network promoting French food products internationally, with a similar export-promotion mission for French agri-food companies. Comparable thematically as a national food export facilitator but with a more commercial/private orientation.

Direct peers

• Bretagne Commerce International: Regional export/trade promotion body for Brittany, supporting agri-food companies in international missions and B2B matchmaking. Comparable as a regionally-scoped, publicly-supported trade facilitation organization for food companies.
• AANA - Agence de l'Alimentation de Nouvelle-Aquitaine: Regional food agency for Nouvelle-Aquitaine, performing the same functions as ARAG (product promotion, B2B matchmaking, trade show organization, regional brand management) for a different French region. The closest functional mirror to ARAG.
• La Coopération Agricole Auvergne-Rhône-Alpes: Regional federation of agricultural cooperatives in AURA, partner in Sourçons Local. Comparable as a multi-sector producer-side association with similar territorial food policy involvement and representation of cooperative enterprises.
• ARIA Auvergne-Rhône-Alpes: Regional association of agri-food industries in Auvergne-Rhône-Alpes, co-organizer of Sourçons Local. Directly comparable as another regional industry body covering the same territory and sectors, with overlapping member companies.

Broad incumbents

• CCI Auvergne-Rhône-Alpes: Regional chamber of commerce covering all sectors (not just agri-food), with broader scope than ARAG but overlapping export-support, training, and SME assistance functions for the same territory. Comparable as a larger, more general institutional peer.
• Business France: National French agency supporting export development for French companies, including agri-food. ARAG partners with Team France Export (its regional arm) for international missions. Comparable in international trade support function but at national scale and broader sectoral scope.

Regional players

• ADIRA Nouvelle-Aquitaine: Regional economic development agency for Nouvelle-Aquitaine that supports agri-food companies alongside other industries. Comparable in scope (regional dev + business services) but in a different region; not directly competing for AURA mandates.

Others

• SIRHA (Salon International de la Restauration et de l'Hôtellerie): Major international food service and hospitality trade show held in Lyon, in which ARAG organizes a collective regional pavilion. Comparable as a B2B event platform for the food industry, though SIRHA is itself an event organizer/exhibitor while ARAG is a co-exhibitor and regional aggregator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ARAGourmand
• YouTubeyoutube.com/@Rhone-alpes-gourmandFr
• Facebookfacebook.com/auvergnerhonealpesgourmand
• LinkedInlinkedin.com/company/auvergne-rhone-alpes-gourmand
• Instagraminstagram.com/auvergnerhonealpesgourmand

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUVERGNE-RHÔNE-ALPES GOURMAND