Agence de l'Alimentation Nouvelle-Aquitaine (AANA)

What Agence de l'Alimentation Nouvelle-Aquitaine (AANA) does

Agence de l'Alimentation Nouvelle-Aquitaine (AANA) is a French non-profit association (association loi 1901, SIREN 479480279) established around 2017 and headquartered in Bordeaux, France, operating as the regional development agency for food and wine quality, communication, and promotion in Nouvelle-Aquitaine under an institutional mandate from the Région Nouvelle-Aquitaine. The agency serves three primary professional segments — agricultural producers, agri-food SMEs, and viticulture/wine businesses — alongside secondary segments in fisheries/aquaculture and professional catering, with a registered base of 931 enterprises on its Viti-Alim business directory.

AANA's core product is Le Lab Alimentation Nouvelle-Aquitaine, a WordPress-based collaborative digital platform that aggregates a business directory, professional and consumer event calendar, funding and grants database, classifieds, and webinar/podcast content for regional professionals. The agency operates sub-brands including Concours Saveurs Nouvelle-Aquitaine (annual medal competition, 300+ medals/year), SO Innovation (biennial innovation competition with CRITT), Produits de Nouvelle-Aquitaine (consumer-facing producer discovery site), and two podcast series. Underlying delivery relies on third-party implementation (MEDIACROSSING) and hosting (OVH SAS) rather than proprietary AI infrastructure; no API, AI capabilities, or formal third-party integrations are disclosed.

Revenue is generated through three streams: annual membership fees (cotisation) required for access to any service, trade show participation fees across 15+ international events (Prowine Tokyo, Gulfood Dubai, Foodex Japan, Prowein Düsseldorf, Wine Paris, SIA Paris), and individualized advisory and logistics services. The agency's leadership is led by Director Julien Toueille, operating with approximately 19 staff. Regional government subsidy from the Région Nouvelle-Aquitaine is the dominant funding source, with no disclosed revenue figures.

Name

Agence de l'Alimentation Nouvelle-Aquitaine (AANA)

Legal name

Agence de l'Alimentation Nouvelle-Aquitaine

Website

https://lab-alimentation-nouvelle-aquitaine.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agence de l'Alimentation Nouvelle-Aquitaine (AANA) is a French regional non-profit development agency, mandated by the Région Nouvelle-Aquitaine, that promotes food and wine quality through trade show coordination, a digital professional platform, annual product competitions, and export support for 931 regional agricultural, agri-food, and viticulture businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Annual membership fees (cotisation): Any company or organization using AANA services must be a member and pay an annual membership fee determined at the annual general meeting. This is a prerequisite for accessing any services including trade show participation.
2. Trade show and event participation: AANA organizes commercial events in France and abroad for agri-food and wine sectors. Participation fees include organizational administrative fees, organizer fees, and optional complementary services such as additional space, equipment, translation, interpretation, and networking meals.
3. Advisory and support services: Individualized consulting, administrative support, logistics coordination, and crisis management for participating businesses. Includes customized services such as document production, printing, and communication materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

AANA is a regional development agency that promotes and develops the quality, communication, and market access of agricultural, agri-food, and wine products from the Nouvelle-Aquitaine region. Its core offerings include annual membership-based access to the Lab Alimentation collaborative digital platform (business directory, funding portal, classifieds, events), coordinated participation in international trade shows under the Nouvelle-Aquitaine pavilion, and product competitions (Concours Saveurs Nouvelle-Aquitaine and SO Innovation). Services are reserved for member companies and producers in the region.

Product overview

Le Lab Alimentation Nouvelle-Aquitaine is a unified collaborative digital platform operated by Agence de l'Alimentation Nouvelle-Aquitaine (AANA), a regional development agency for food and wine quality. The platform serves as a comprehensive resource hub for agricultural, agrifood, and viticultural professionals, combining a business directory (Annuaire Viti-Alim with 931 listed companies), event management (salons professionnels, webinaires), content media (podcasts including "Voyage en Terre(s) Gourmande(s)" and "Manger ou Mieux Manger"), and funding information (Aides & Financements). Related sub-brands include the public platform Produits de Nouvelle-Aquitaine, the annual product competition Concours Saveurs Nouvelle-Aquitaine (300+ medalists), the biennial innovation competition SO Innovation, and the Business France export marketplace integration. The platform does not appear to offer AI capabilities, a public API, or formal third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Concours Saveurs Nouvelle-Aquitaine: Annual competition recognizing the best products and recipes from the Nouvelle-Aquitaine region, rewarding producers, artisans, and SMEs committed to excellence. Over 300 products receive medals each year.
• SO Innovation
• Voyage en Terre(s) Gourmande(s)

Products and services

• AANA Annual Membership (cotisation)
• Annuaire Viti-Alim Nouvelle-Aquitaine (Business Directory)
• International Trade Show Pavilions (Nouvelle-Aquitaine)
• Business France Export Marketplace Access (Accès e-vitrine BF)
• Concours Saveurs Nouvelle-Aquitaine (Annual Product Competition)
• SO Innovation (Tremplin Régional des Innovations Agroalimentaires)
• Individualized Advisory and Support Services

Quantifiable outcome

• 931 businesses listed on the Viti-Alim business directory
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• La Région Nouvelle-AquitainecoreStrategic or Co-development PartnerPrimary funder and institutional partner of AANA. The regional council provides funding and strategic direction for the agency's mission of promoting agricultural and agri-food development in Nouvelle-Aquitaine. AANA transmits anonymized data to the region for statistical purposes only.
• Business FrancecoreChannel Partner/ Reseller/ DistributorPartnership for the export marketplace (Accès e-vitrine BF) providing access to Business France export platform and international business opportunities for Nouvelle-Aquitaine agri-food companies.
• CRITTcoreStrategic or Co-development PartnerCo-organizer of SO Innovation, the regional agri-food and wine innovation competition held every 2 years, along with AANA.
• Chambre d'Agriculture de la GirondeminorStrategic or Co-development PartnerCo-organizer of the Festival des Vins de Bordeaux et Nouvelle-Aquitaine in China since 2019, including events in Wuhan and Chengdu.
• MEDIACROSSINGminorImplementation/ SI/ Consulting PartnerSub-contractor responsible for the development and maintenance of the Lab Alimentation digital platform. May access data for debugging and maintenance purposes under contractual confidentiality.
• Vin & SociétéminorStrategic or Co-development PartnerPartner organization providing free digital communication training webinars for wine sector professionals on topics including TikTok Reels and social media management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Business France: The French national agency supporting French companies' international development, including export promotion, trade show coordination (e.g., Pavilion France), and B2B matchmaking. Operates at national level where AANA operates regionally; partner via the export marketplace integration.
• FranceAgriMer: French national establishment for agricultural and seafood products, providing market data, regulatory support, and quality sign management (AOP, IGP, Label Rouge) — directly overlapping with AANA's quality certification support mission.
• Comexposium: One of Europe's largest trade show organizers, running major food and wine events including Wine Paris & Vinexpo Paris where AANA coordinates the Nouvelle-Aquitaine pavilion. Comparable in event organization but operates the underlying trade show infrastructure.
• ANIA - Association Nationale des Industries Alimentaires: National federation of French food industry companies representing manufacturers and providing collective services including export promotion and regulatory advocacy. Comparable to AANA in advocacy and collective services but at national scale.

Regional players

• Inter Rhône: Inter-professional body for Côtes du Rhône and Rhône Valley wines, organizing trade shows, export promotion, and quality programs. Directly analogous to AANA's wine sector activities but covering a different French wine region.

Direct peers

• Agence Bio: French national agency for organic agriculture development, providing services similar to AANA — promotion, market development, and member support — but focused specifically on the organic segment.
• Chambres d'Agriculture (National network): Network of departmental and regional chambers representing farmers and providing advisory, training, and economic development services. Functionally analogous to AANA for the broader agricultural base, though serving all farm types rather than quality-focused agri-food enterprises.
• ADEPALE: French federation of food industry companies (dairy, meat, bakery, etc.) providing collective representation, trade show coordination, and quality promotion — directly comparable to AANA's agri-food industry association services.
• CNAOC - Confédération Nationale des Appellations d'Origine Contrôlée: National confederation representing AOP/AOC producers across France, defending and promoting terroir-based quality signs. Directly comparable to AANA's quality sign development and AOP/IGP promotion activities.
• CIVB - Conseil Interprofessionnel du Vin de Bordeaux: Inter-professional body for Bordeaux wines, organizing trade shows, promotional campaigns, and export development for wine producers. Directly comparable in mission and member base (viticulture) to AANA, but specialized in wine rather than full agri-food.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AANA_officiel
• YouTubeyoutube.com/channel/UCIVtVMxir7z2R4MTjmUWTiA
• Facebookfacebook.com/lesproduitsdenouvelleaquitaine
• LinkedInlinkedin.com/company/agence-de-l-alimentation-nouvelle-aquitaine
• Instagraminstagram.com/lesproduitsdenouvelleaquitaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence de l'Alimentation Nouvelle-Aquitaine (AANA)