Auvergne-Rhône-Alpes Orientation

What Auvergne-Rhône-Alpes Orientation does

Auvergne-Rhône-Alpes Orientation is a French non-profit association (association loi 1901) founded in 2019 at the initiative of the Région Auvergne-Rhône-Alpes and headquartered in Lyon, with secondary offices in Clermont-Ferrand and Charbonnières-les-Bains. It provides coordinated information on educational orientation, careers, training, and employment to all residents of the Auvergne-Rhône-Alpes region across 12 departments, serving students, job seekers, career transitioners, working professionals, employers, and youth aged 11-17. The organization federates the Region with national and local institutional partners including the Rectorat, DRAAF, DREETS, Via Compétences, France Travail, ONISEP, MEDEF AURA, CCIR, and Université de Lyon, acting as the single regional entry point for orientation information.

The core platform is O'rêka (oreka.auvergnerhonealpes-orientation.fr), a self-service digital service delivering career, training, and employment content sourced from partner datasets such as Cléor and Repère Métiers (Via Compétences) and ONISEP, complemented by in-person counseling at the Lyon and Clermont-Ferrand offices and by the Bus de l'orientation — a mobile unit equipped with VR headsets, tablets, and trained facilitators that travels to schools, training centers, and events across the region. Programs include the annual Mondial des Métiers event (over 700 professions), WorldSkills regional selections, the Auverboost entrepreneurship support program for 18-30 year-olds, the 11/17 Lab' youth initiative (up to €1,000 per project in Puy-de-Dôme), Jobs Dating events, Salons de l'Etudiant, Salons Studyrama, Auversup, the Caravane des métiers touring initiative, and standardized publications ('Après la 3e', 'Après le bac'). The association absorbs staff and missions from the integrated former Espace Info Jeunes de Clermont-Ferrand (ex-CRIJ Auvergne) and AROM (Mondial des Métiers).

The revenue model is wholly publicly funded: the association is financed primarily by the Région Auvergne-Rhône-Alpes, with co-financing from the European Social Fund (FSE) for specific programs including the Bus de l'orientation and the 11/17 Lab'. All services are free of charge for end users, who are members of the general public rather than paying customers. Governance is provided by a board comprising the partner institutions, with Mickaël Paccaud (Regional Councillor delegated to educational excellence) serving as President and Kevin Ranc as Directeur général. The organization has 58 employees and operates as a régional quasi-public mission rather than a commercial entity, with no shareholders, commercial pricing, or revenue diversification.

Name

Auvergne-Rhône-Alpes Orientation

Legal name

Auvergne-Rhône-Alpes Orientation

Website

https://auvergnerhonealpes-orientation.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

French non-profit association founded in 2019 by the Région Auvergne-Rhône-Alpes that provides free, coordinated information on careers, training, and employment to residents of all 12 departments of the region through the O'rêka digital platform, in-person counseling, mobile VR-equipped Bus de l'orientation, and flagship events such as Mondial des Métiers, Auverboost, and WorldSkills selections.

Ownership category

akta.pro rank

Product category

Career Guidance and Orientation Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

New Student Onboarding & Orientation (EDALAAAE)

akta.pro secondary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Career orientation services
• Vocational training guidance
• Regional employment information
• Public career counseling
• Education and professional discovery

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Public funding: Association loi 1901 funded primarily by the Auvergne-Rhône-Alpes Region. Also benefits from European Social Fund (FSE) co-financing for specific programs such as the Bus de l'orientation and 11/17 Lab'. No commercial revenue model as services are free for the public.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Auvergne-Rhône-Alpes Orientation is a French non-profit association created by the Région that provides free coordinated information on orientation, careers, training, and employment to residents of the Auvergne-Rhône-Alpes region. It delivers its services through the O'rêka digital platform, in-person counseling at regional offices, the Bus de l'orientation mobile unit equipped with virtual reality, and major events such as Mondial des Métiers, complemented by support programs including Auverboost for young entrepreneurs and 11/17 Lab' for youth projects.

Product overview

Auvergne-Rhône-Alpes Orientation operates as a unified platform combining digital services, mobile units, and in-person support for career guidance across the Auvergne-Rhône-Alpes region. The core product is the O'rêka digital platform, which serves as the primary information hub for careers, training, and employment. This is complemented by the Bus de l'Orientation mobile unit with VR capabilities for on-site career discovery, and the annual Mondial des Métiers event showcasing 700+ professions. Additional services include WorldSkills regional competitions, the Caravane des Métiers touring initiative, Auverboost entrepreneurship program for 18-30 year-olds, 11/17 Lab' youth project support, Jobs Dating speed-recruitment events, and personalized counseling through Job Training and the Accueil et Accompagnement des Publics service. The organization also supports local forums and partners with Salons de l'Etudiant and Salons Studyrama for student fairs.

Differentiator

Problem solved

Functional benefit

Brands

• Mondial des Métiers: Annual event for career orientation and trade discovery in Auvergne-Rhône-Alpes, organized by the association (formerly through AROM)
• Bus de l'orientation
• Auverboost
• 11/17 Lab'
• WorldSkills

Products and services

• O'rêka Digital orientation platform providing information on careers, training, and employment in Auvergne-Rhône-Alpes, targeting middle school students, high school students, job seekers, and working professionals with resources including job listings, training guides, and career inspiration content.
• Mondial des Métiers Annual career discovery event bringing together over 700 professions, serving as the premier orientation and professional exploration rendezvous in the Auvergne-Rhône-Alpes region for over 20 years.
• Bus de l'Orientation Mobile high-tech orientation unit equipped with virtual reality headsets (nearly 300 professions), tablets with digital content, and trained facilitators, traveling throughout the regional territory to schools, training centers, and public events.
• Auverboost Entrepreneurial support program for 18-30 year-olds seeking to create, take over, or develop business activities.
• 11/17 Lab' Support initiative for young people aged 11-17 with civic, cultural, artistic, solidarity, or sports projects, offering technical and financial assistance up to 1,000 euros per session, available in Puy-de-Dôme department.
• Caravane des Métiers Itinerant career discovery tour that traverses the Auvergne-Rhône-Alpes region, bringing profession exploration to various localities.
• WorldSkills Competition Regional selections for the vocational skills competition open to competitors under 23 years old, featuring over 60 trades including pastry, jewelry, mechanics, printing, gardening, and carpentry.
• Job Training Personalized advice and coaching services for job seekers and career development.
• Job Offers Platform Dedicated platform for searching internships, civic service, student jobs, seasonal employment, and training opportunities in Auvergne-Rhône-Alpes.
• Accueil et Accompagnement des Publics In-person orientation and career counseling services available at the Clermont-Ferrand office or remotely, with advisors supporting professional and educational projects.
• Jobs Dating Speed-recruitment events connecting employers with job seekers through rapid interview formats.
• Local Forums Regional forums addressing orientation, training, and employment themes organized across the territory.

Quantifiable outcome

• Mondial des Métiers event reunites over 700 professions for orientation and career discovery
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, major and supporting.

• Région Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerThe founding partner and primary funder of Auvergne-Rhône-Alpes Orientation. Created the association as part of new regional competencies in orientation information. Provides ongoing financial and strategic support for all association activities.
• Via CompétencescoreStrategic or Co-development PartnerRegional partner for vocational training and skills development. Provides data for O'rêka platform through Cléor and Repère Métiers services, supporting orientation information infrastructure.
• France TravailcoreStrategic or Co-development PartnerNational employment service (formerly Pôle Emploi) as regional partner. Collaborates on employment events, job dating, and career orientation programs across Auvergne-Rhône-Alpes.
• DREETS Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerDirection régionale de l'économie, de l'emploi, du travail et des solidarités. Institutional partner for regional economic development, employment, and social solidarity initiatives.
• ONISEPcoreStrategic or Co-development PartnerNational office for information on education and professions. Provides information on careers and training that is integrated into the O'rêka platform and regional publications.
• DRAAF Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerDirection régionale de l'agriculture, de l'alimentation et de la forêt. Institutional partner supporting orientation in agricultural and rural sectors.
• Rectorat de la région académique Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerRegional education authority. Partner in school and student orientation initiatives, supporting educational guidance programs.
• MEDEF Auvergne-Rhône-AlpesmajorStrategic or Co-development PartnerRegional employers' federation representing businesses. Partners in promoting professions and connecting youth with the professional world through various programs.
• Université de LyonmajorStrategic or Co-development PartnerMajor university consortium in the region. Partners in higher education orientation and student career development initiatives.
• CCIR Auvergne-Rhône-AlpesmajorStrategic or Co-development PartnerChambre de commerce et d'industrie de région. Regional chamber of commerce and industry partner, especially involved in Nuit de l'Orientation events.
• Fédération régionale des Ecoles de productionsupportingStrategic or Co-development PartnerRegional federation of production schools. Partners in promoting alternative vocational training paths and production-based learning.
• Fédération régionale des MFRsupportingStrategic or Co-development PartnerRegional federation of Rural Family Homes (Maisons Familiales Rurales). Partners in promoting alternation-based vocational training in rural areas.
• L'EtudiantmajorChannel Partner/ Reseller/ DistributorEducational media group organizing salons throughout France including several in Auvergne-Rhône-Alpes. Cooperation agreement for improving information for high school students and families about post-bac studies.
• AFPAsupportingStrategic or Co-development PartnerNational professional training agency. Partner in the Bus de l'orientation program, contributing to professional orientation and training discovery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• AFPA (Agence nationale pour la formation professionnelle des adultes): France's national vocational training agency and a partner in the Bus de l'orientation program. Operates training centres with regional footprints and addresses an adjacent — but not identical — vocational orientation and training mission.
• CCI France (Chambres de Commerce et d'Industrie): National network of chambers of commerce and industry. CCIR Auvergne-Rhône-Alpes is a Major partner of the association, and chambers in other régions provide comparable orientation, apprenticeship, and workforce-development services.

Direct peers

• L'Étudiant: Major French educational media group that runs student salons and post-baccalaureate orientation events in Auvergne-Rhône-Alpes under a formal partnership with the association. Directly comparable in orientation event production and student information.
• CIDJ (Centre d'Information et de Documentation Jeunesse): National youth information centre providing orientation, training, and employment information for young people in France. Operates a comparable information-and-counseling model, and Auvergne-Rhône-Alpes Orientation integrated the legacy CRIJ Auvergne teams that historically partnered with CIDJ.
• Studyrama: Organiser of educational fairs and salons across France (including Salons Studyrama in Auvergne-Rhône-Alpes). Directly comparable as a commercial operator of student-facing orientation events that the association partners with.
• CRIJ (Centres Régionaux d'Information Jeunesse): Network of regional youth information centres historically providing orientation services to young people across France. Directly comparable historical peer — Auvergne-Rhône-Alpes Orientation absorbed the Clermont-Ferrand Espace Info Jeunes, which was previously part of this network.

Emerging players

• Kelformation: Commercial comparator platform for vocational training and certification programs. Comparable as a digital information intermediary in the orientation/training space, though operating as a for-profit web platform rather than a public-service body.

Others

• AEF Info: French information service focused on employment, training, and education policy news. Adjacent to the orientation mission — provides information infrastructure used by similar public bodies and consultancies, though not a direct service competitor.

Broad incumbents

• ONISEP: France's national office for information on education and professions. Provides career and training information integrated into O'rêka and is a core content partner, making it the closest national-level analog to Auvergne-Rhône-Alpes Orientation's mission.
• France Travail: National employment service (formerly Pôle Emploi) and a core strategic partner of the association. Delivers employment and job-matching services across France at much greater scale, overlapping with the association's employment support mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/AuvergneRhôneAlpesOrientation
• Facebookfacebook.com/auvergnerhonealpesorientation
• LinkedInlinkedin.com/company/auvergne-rhone-alpes-orientation
• Instagraminstagram.com/auvergnerhonealpes_orientation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auvergne-Rhône-Alpes Orientation