Destination Aux sources du canal du Midi
A French public intercommunal tourism office serving the Canal du Midi source region in Occitanie, operating a multilingual portal with online ticketing, group services, and eco-designed digital tools for individual tourists, families, schools, and corporate groups.
- Company typePrivate
- Founded-
- HeadquartersRevel, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Destination Aux sources du canal du Midi does
Destination Aux sources du canal du Midi is a French public intercommunal tourism office (Office de Tourisme Intercommunal) that serves as the destination marketing organization for the Canal du Midi source region spanning the Lauragais and Montagne Noire areas in Occitanie, France. It operates a multilingual digital portal (French, English, Spanish) at auxsourcesducanaldumidi.com, built and maintained by IRIS Interactive under a continuous-evolution eco-design model that allows bi-annual updates without full redesigns and integrates an Ademe-powered CO2-tracking Eco-Mode.
The core product offering centers on an integrated online ticketing platform (Billetterie) for guided tours and experiences including Beffroi de Revel, Voûte Vauban, Château de Saint-Félix-Lauragais, Koh Ferréol adventure game, and Minoterie de Montcausson pasta-making visits. Supporting products include the Acti Pass discount card, Pass Visites cultural access pass, and Mon Carnet de Voyage itinerary wishlist tool, complemented by downloadable brochures and destination magazines. Dedicated Group Tourism Services handle quote-based customized itineraries for schools, corporate seminars, and associations, supported by a network of 80+ local providers.
The business model combines unit-priced ticketing (€2.50–€15 per person), quote-based group service fees, and Acti Pass subscriptions, supplemented by public funding and in-kind support through regional tourism board partnerships (Haute-Garonne Tourisme, Tarn Occitanie, Occitanie Sud de France) and membership in the Grands Sites Occitanie network. The UNESCO World Heritage designation of the Canal du Midi and its water supply network is the central brand anchor across all channels.
Destination Aux sources du canal du Midi firmographics
Firmographics- Name
- Destination Aux sources du canal du Midi
- Legal name
- Office de Tourisme Intercommunal Aux Sources du Canal du Midi
- Website
- https://auxsourcesducanaldumidi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A French public intercommunal tourism office serving the Canal du Midi source region in Occitanie, operating a multilingual portal with online ticketing, group services, and eco-designed digital tools for individual tourists, families, schools, and corporate groups.
- Ownership category
- akta.pro rank
Destination Aux sources du canal du Midi industry classification
Industry- Product category
- Tourism Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Destination Aux sources du canal du Midi is headquartered
LocationHeadquarters
- HQ city
- Revel
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Destination Aux sources du canal du Midi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket sales and guided visits: Online ticket sales for guided tours and experiences including Beffroi visits, Voûte Vauban tours, Château de Saint-Félix visits, adventure games (Koh Ferréol), and commented hikes.
- Group services and customized itineraries: Personalized service for groups including seminars, school trips, and excursions. Offers customized programs with curated leisure, visits, dining, and accommodation. Quote-based pricing.
- Activity packages and passes: Acti Pass discount card offering reduced prices on outdoor activities with partner providers.
- Tourism information services: Free tourism information services funded through regional tourism board partnerships and destination marketing contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beffroi de Revel guided visit |
| Unit Pricing | Pay-as-you-go | Voûte Vauban guided tour |
| Unit Pricing | Pay-as-you-go | Château de Saint-Félix visit |
| Unit Pricing | Pay-as-you-go | Koh Ferréol adventure game |
| Unit Pricing | Pay-as-you-go | Minoterie de Montcausson visit |
| Subscription | Annual | Acti Pass discount card |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Destination Aux sources du canal du Midi product offering
Product offeringCore offering
Destination Aux sources du canal du Midi operates an intercommunal tourist office destination platform for the Lauragais and Montagne Noire region of Occitanie, France. It sells online tickets for guided tours and experiences (Beffroi de Revel, Voûte Vauban, Château de Saint-Félix, Koh Ferréol adventure game), and offers group travel planning services for seminars, schools, and corporate excursions. The platform aggregates UNESCO World Heritage Canal du Midi tourism content in French, English, and Spanish with integrated booking and discount cards (Acti Pass, Pass Visites).
Product overview
Destination Aux sources du canal du Midi operates as a destination marketing platform managed by the Intercommunal Tourist Office, offering a unified digital ecosystem for the Lauragais and Montagne Noire region. The core offering centers on a multilingual tourism information portal (auxsourcesducanaldumidi.com) with integrated booking capabilities through Billetterie for guided tours and experiences. Supporting products include Acti Pass for activity discounts, Pass Visites for cultural site access, and Mon Carnet de Voyage for itinerary planning. Group services provide bespoke travel planning for seminars and school trips, while downloadable brochures and the eco-mode feature enhance the visitor journey. The platform serves as the central hub connecting tourists with accommodations, restaurants, activities, events, and UNESCO-listed heritage sites including the Canal du Midi sources, Lac de Saint-Ferréol, and Montagne Noire.
Differentiator
Problem solved
Functional benefit
Products and services
- Billetterie (Online Ticketing) Online ticketing platform for booking guided tours and experiences including Beffroi de Revel visits, Voûte Vauban tours, Château de Saint-Félix-Lauragais visits, and Koh Ferréol adventure games.
- Group Tourism Services Tailored group travel planning services for seminars, school trips, and excursions, including accommodation, dining, and activity reservations with dedicated group coordinators.
- Acti Pass Discount card providing exclusive reductions on outdoor activities and partner services during visitors' stays.
- Pass Visites Access pass offering facilitated entry and exclusive advantages for exploring cultural and artisanal sites across the destination.
- Brochures and Guides Downloadable destination magazines, accommodation guides, and thematic maps including the Mountain Noire route card and Group 2026 brochure.
Quantifiable outcome
- 80 groups served in 2024
- +2 more outcomes
Companies that use Destination Aux sources du canal du Midi
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Destination Aux sources du canal du Midi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Destination Aux sources du canal du Midi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- IRIS InteractivecoreDigital agency that developed and maintains the eco-designed website with continuous evolution concept. Partnership enables regular platform updates without full redesigns.
- Grands Sites Occitanie Sud de FranceflagshipFlagship network of major tourism destinations in Occitanie region. Provides cross-promotion, shared branding, and coordinated marketing initiatives.
- UNESCO World Heritage - Canal du MidiflagshipAssociation with UNESCO World Heritage designation of Canal du Midi network. Key positioning for heritage tourism marketing and international recognition.
- Haute-Garonne TourismecoreRegional tourism board covering Haute-Garonne department. Provides marketing support, visitor referrals, and coordinated promotion.
- Tarn OccitaniecoreRegional tourism board covering Tarn department. Provides marketing support, visitor referrals, and coordinated promotion.
- Occitanie TourismcoreRegional tourism organization for Occitanie. Provides umbrella marketing, website listings, and visitor distribution.
- 80+ local service providerscoreNetwork of accommodation providers, restaurants, activity operators, guides, and transport services that serve group visitors. Includes 5 key service categories: visits, activities, venues, catering, and accommodation.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Destination Aux sources du canal du Midi competitors and assessment
Company assessmentBroad incumbents
- CroisiEurope (Canalous/Canal du Midi cruises): Major French river cruise operator offering Canal du Midi itineraries. Comparable as a commercial operator monetizing the same Canal du Midi heritage asset through packaged experiences, representing both a partner and a competitor for visitor wallet share.
- Le Boat: Leading self-drive canal boat rental operator with significant Canal du Midi presence. Comparable as a commercial activity provider along the same heritage waterway, competing for Canal du Midi visitor spending.
- Atout France: French national tourism development agency. Comparable as the top-tier public DMO that sets strategy and funds international promotion campaigns that downstream French regional and local tourism offices like this one benefit from.
- Comité Régional du Tourisme et des Loisirs d'Occitanie: Regional tourism board coordinating destination marketing for the entire Occitanie region, of which this office is a member. Comparable as the umbrella public DMO that aggregates and cross-promotes member destinations including this one.
Direct peers
- Office de Tourisme de Carcassonne: DMO for the Carcassonne agglomeration, also in the Aude department of Occitanie. Comparable as a heritage-focused French tourism office offering ticketing, group services, and multilingual content for a UNESCO-adjacent medieval destination.
- Office de Tourisme de Toulouse: Municipal tourism office for Toulouse, the regional capital referenced as a key access point in this office's positioning. Comparable as a French city-level DMO with multilingual website, online ticketing, group services, and Acti Pass-style partner discount programs.
- Office de Tourisme Intercommunal du Grand Albigeois: Intercommunal tourism office serving the Albi area in the Tarn department of Occitanie. Comparable as a similar-sized public DMO in the same Occitanie region with heritage sites, online ticketing, and group services.
- Office de Tourisme du Pays de Cocagne: Local DMO operating in the broader Pays de Cocagne/Lautrec area that this office's content references. Comparable as a small French intercommunal tourism office offering similar heritage, gastronomy, and artisan visit products in southern France.
- Office de Tourisme Grand Narbonne: Intercommunal tourism office serving the Narbonne area in the Aude department of Occitanie. Directly comparable as a public DMO operating heritage and beach tourism in the same French Occitanie region with similar group services and ticketing platforms.
Emerging players
- GetYourGuide: Global OTA for tours, activities, and experiences. Comparable as a distribution and booking platform for guided heritage experiences that overlaps with this office's Billetterie offering, particularly for international visitors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Destination Aux sources du canal du Midi social profiles
Digital presenceDestination Aux sources du canal du Midi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destination Aux sources du canal du Midi leadership team
Management profileNumber of profiles
Destination Aux sources du canal du Midi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destination Aux sources du canal du Midi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destination Aux sources du canal du Midi
What does Destination Aux sources du canal du Midi do?
Destination Aux sources du canal du Midi operates an intercommunal tourist office destination platform for the Lauragais and Montagne Noire region of Occitanie, France. It sells online tickets for guided tours and experiences (Beffroi de Revel, Voûte Vauban, Château de Saint-Félix, Koh Ferréol adventure game), and offers group travel planning services for seminars, schools, and corporate excursions. The platform aggregates UNESCO World Heritage Canal du Midi tourism content in French, English, and Spanish with integrated booking and discount cards (Acti Pass, Pass Visites).
Is Destination Aux sources du canal du Midi a public or private company?
Destination Aux sources du canal du Midi is a private company. It is classified as state government owned and is currently operating.
When was Destination Aux sources du canal du Midi founded?
Destination Aux sources du canal du Midi was founded in -1. It employs 11 to 50 people.
Where is Destination Aux sources du canal du Midi based?
Destination Aux sources du canal du Midi is headquartered in Revel, France, in the Europe region.
How does Destination Aux sources du canal du Midi make money?
Four revenue lines are on record. Ticket sales and guided visits are the primary driver. The others are group services and customized itineraries, activity packages and passes and tourism information services.
Who are Destination Aux sources du canal du Midi's main competitors?
Broad incumbents on record are CroisiEurope (Canalous/Canal du Midi cruises), Le Boat, Atout France and Comité Régional du Tourisme et des Loisirs d'Occitanie. Direct peers are Office de Tourisme de Carcassonne, Office de Tourisme de Toulouse, Office de Tourisme Intercommunal du Grand Albigeois, Office de Tourisme du Pays de Cocagne and Office de Tourisme Grand Narbonne. GetYourGuide is listed as an emerging player.
Does Destination Aux sources du canal du Midi have an API?
No public API is recorded for Destination Aux sources du canal du Midi.
What industry is Destination Aux sources du canal du Midi in?
Destination Aux sources du canal du Midi's product category is Tourism Services. Its primary akta.pro industry code is THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 561520 and its SIC code is 7900.