Comité Régional du Tourisme et des Loisirs d’Occitanie

What Comité Régional du Tourisme et des Loisirs d’Occitanie does

The Comité Régional du Tourisme et des Loisirs d'Occitanie (CRTL Occitanie) is the regional tourism board for the Occitanie region in southern France, operating as a public institution under the authority of the Région Occitanie. Its mission is to develop, promote, and coordinate regional tourism activity across a territory where tourism accounts for 10.3% of regional GDP and supports 125,000 jobs. The organization serves a diversified stakeholder base comprising ~50 Destination Management Organizations (OGDs), private tourism businesses (accommodation, tour operators, activity providers), youth segments through the OCC'YGÈNE patronage fund, and end consumers. Since January 1, 2026, CRTL Occitanie has merged with AD'OCC (Agence Attractivité et Développement d'Occitanie) into a unified regional agency, consolidating tourism promotion, economic development, and innovation under one structure.

The CRTL operates a portfolio of digital platforms and programs. Its core technology footprint includes the professional portal pro.tourisme-occitanie.com, the consumer-facing tourisme-occitanie.com, the Occitanie Territoire Observation (OTO) data platform providing regional tourism dashboards, the Occitanie Rail Tour low-carbon travel booking system, and the OCC'YGÈNE patronage fund management platform. The organization is developing an AI-based response engine (procurement issued October 2025) for tourism inquiries and runs a regional training program that has upskilled 250+ tourism professionals on ecological transition since 2020. Its products span professional services (training, labeling support), grant programs (OCC'YGÈNE, Pack Étudiants, Pack Occitan €3.6M recovery package), certification suites (Qualité Tourisme, Green Key, Pavillon Bleu, Clef Verte), and B2C campaigns (Occitanie Rail Tour, "Fabuleux Voyages," Carte OCC'YGÈNE discount card). The CRTL holds the AFNOR "Engagé RSE" label based on ISO 26000 and was recognized by Green Destinations in 2025.

The business model is public-sector: CRTL is funded through regional subsidies and public mandates rather than commercial revenue. Most professional services (training, consulting, labeling support, observation tools) are provided free of charge to OGDs and tourism businesses. Revenue mechanics include regional public subsidies (post-merger funding from Région Occitanie), grants for professional training programs, patronage donations through the OCC'YGÈNE fund, and co-marketing contributions from commercial partners (Air France, Décathlon Outdoor, hotel networks like Logis Hôtels, The Originals, Yelloh! Village). Pricing is not commercially disclosed; public procurement (marchés publics) is used for major service contracts such as the AI engine build.

Name

Comité Régional du Tourisme et des Loisirs d’Occitanie

Legal name

Comité Régional du Tourisme et des Loisirs d'Occitanie

Website

https://pro.tourisme-occitanie.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

CRTL Occitanie is the public regional tourism board for France's Occitanie region, serving ~50 Destination Management Organizations, tourism businesses, and end consumers with training, labeling, observation platforms, and patronage programs. It merged with AD'OCC in 2026.

Ownership category

akta.pro rank

Product category

Regional Tourism Development and Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industries

CRM & Loyalty Marketing Automation (Email/SMS/Push, Journeys, Campaigns) (THALAKAG), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Regional tourism board
• Destination management services
• Tourism professional training
• Sustainable tourism certification
• Tourism marketing promotion

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Public Funding and Regional Subsidies: As a public institution (regional tourism board), CRTL Occitanie is primarily funded through subsidies and mandates from the Région Occitanie. The merger with AD'OCC (Agence Attractivité et Développement d'Occitanie) on January 1, 2026 consolidates regional tourism, economic development, and innovation funding under one agency.
2. Professional Services and Training: Revenue generated through professional training programs, workshops, and certification support services for tourism businesses and Destination Management Organizations (OGDs).
3. Communication and Marketing Services: The agency provides communication tools, branding resources, photography libraries, and marketing support to tourism businesses and territorial partners, including the 'charte Occitanie Rail Tour', logo kits, and the 'Guide de l'Occitalité'.
4. Fonds OCC'YGÈNE Patronage Fund: A regional patronage fund that collects donations from businesses and organizations (solidarity rounding, micro-donations, RSE solutions) to finance youth access to sustainable leisure and tourism experiences in Occitanie.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The CRTL Occitanie is a regional public tourism board that promotes and develops tourism for the Occitanie region of France. It supports a network of ~50 Destination Management Organizations (OGDs) and tourism businesses through professional training programs, sustainable tourism certification support, funding and grant programs (OCC'YGÈNE), marketing tools, and a regional tourism observation platform (OTO). It also operates a consumer-facing tourism portal and the Occitanie Rail Tour low-carbon travel program.

Product overview

The CRTL Occitanie operates a comprehensive platform-based ecosystem for regional tourism professionals. The core offering centers on the Plateforme de services — a digital hub delivering professional training, financial aid programs, certification support, and networking tools. Key programs include Occitanie Rail Tour (low-carbon travel promotion), the OCC'YGÈNE regional philanthropy fund, and the Carte OCC'YGÈNE discount program for sustainable activities. The organization supports its network through the Occitanie Territoire Observation (OTO) data platform, the Hub d'Information Touristique (HIT) resource center, and a structured Programme Régional de Formation. Sustainability commitments are formalized through the AFNOR-certified Label Engagé RSE and support for industry quality labels (Pavillon Bleu, Green Destinations, Qualité Tourisme, Clef Verte). Since January 2026, all CRTL missions are continued under AD'OCC - Agence Attractivité et Développement following a strategic merger.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateforme de services A digital services platform providing training programs, financial aid information, labels and certifications, communication tools, and networking resources for tourism professionals in Occitanie.
• Occitanie Rail Tour A promotional campaign and pass product encouraging train and bus travel across Occitanie, enabling low-carbon regional exploration. Includes the 'Hors-ligne' web series and structured stay packages.
• Fonds OCC'YGÈNE Regional philanthropy fund supporting general-interest tourism and leisure projects in Occitanie, including youth access to responsible vacations, environmental education, and solidarity accommodation.
• Carte OCC'YGÈNE A discount card providing reductions on local activities and low-carbon mobility options, aimed at young people and responsible tourism consumers.
• Pack Étudiants Support program for tourism students including financial assistance, networking opportunities, and resources to help enter the tourism industry in Occitanie.
• Hub d'Information Touristique (HIT) An information hub providing tourism professionals with resources, data, and tools for informed decision-making and destination management.
• Occitanie Territoire Observation (OTO) Regional tourism observation dashboard providing key figures, statistical data, and analytics on tourism activity in Occitanie.
• Programme Régional de Formation Comprehensive regional training program for tourism organizations covering professional development topics including digital skills, languages, management, sustainable tourism, and accessibility.
• Ateliers Tourisme Responsable Ongoing series of workshops and webinars on sustainable tourism topics including carbon footprint measurement, water management, circular economy, responsible purchasing, and eco-label certifications.
• Quality Tourism Labels Support (Qualité Tourisme, Pavillon Bleu, Clef Verte, Green Destinations) Suite of quality and sustainability certification support services for tourism businesses in Occitanie, including Quality Tourism, Pavillon Bleu, Clef Verte, and Green Destinations certifications.

Quantifiable outcome

• Tourism contributes 10.3% of regional GDP
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• AD'OCC - Agence Attractivité et Développement d'OccitaniecoreStrategic or Co-development PartnerCRTL Occitanie merged with AD'OCC on January 1, 2026 to form the new 'AD'OCC - Agence Attractivité et Développement d'Occitanie'. This strategic union consolidates tourism, economic development, and innovation under one regional agency. All CRTL missions are fully continued by the new agency.
• ADEME (Agence de la Transition Écologique)coreStrategic or Co-development PartnerPartnership with ADEME for ecological transition support, including training programs on climate change adaptation, carbon footprint measurement (BEGES), sustainable mobility, energy efficiency for accommodation providers, and the EU Ecolabel. ADEME co-funds regional tourism sustainability initiatives and programs.
• CCI Occitanie (Chambre de Commerce et d'Industrie Occitanie)coreStrategic or Co-development PartnerCCI Occitanie co-pilots the Référents Tourisme Durable community with CRTL and ADEME, providing business support tools and resources for tourism professional development and sustainable transition.
• UN Environment / ONZ Environment (Convention de partenariat renouvelée)majorStrategic or Co-development PartnerCRTL Occitanie renewed its partnership convention with UN Environment, positioning the region as an international leader in sustainable tourism and environmental responsibility.
• Teragir (formerly ADSPM / Association pour le Développement Durable)coreChannel Partner/ Reseller/ DistributorTeragir is the national operator for Pavillon Bleu (Blue Flag) and Green Key eco-labels in France. CRTL partners with Teragir to promote and support these certifications among Occitanie's beaches, marinas, and accommodation providers.
• Réseau des Parcs Naturels d'OccitaniemajorStrategic or Co-development PartnerA tri-partite convention between CRTL, Région Occitanie, and the Network of Regional Nature Parks governs cooperation on natural tourism development. A dedicated 'Programme Opérationnel Tourisme Parcs Naturels' (2022-2024) supports sustainable tourism in the 16 nature parks of Occitanie.
• Air France (partnership inferred from Rugby World Cup 2023 context)minorChannel Partner/ Reseller/ DistributorPartnership with Air France as official carrier supporting international tourism promotion and the Rugby World Cup 2023 tourism campaign.
• Atout FrancemajorGTM or Marketing PartnerCRTL partners with Atout France, France's national tourism development agency, for international promotion, including the 'Villes d'eaux, villes de bien-être' campaign and other national tourism initiatives.
• Réseau Écoles Universités (Tourism education network)majorStrategic or Co-development PartnerThe CRTL partners with universities and tourism schools across Occitanie through the 'Réseau Écoles Universités' for student support (Pack Étudiants), professional development, research collaboration, and talent pipeline. Annual 'Rencontres Tourisme Ecoles Universités' events bring together academic and industry stakeholders.
• Mountain RidersminorStrategic or Co-development PartnerMountain Riders is an environmental education association specializing in mountain sustainability. CRTL partners with Mountain Riders for awareness campaigns on waste reduction ('Montagne zéro déchet sauvage 2030') and environmental sensitization.
• Open Tourism Lab / COCPIT (Collectif OCcitanie Pour l'Innovation Touristique)majorStrategic or Co-development PartnerCOCPIT is a collective of tourism innovators in Occitanie focused on addressing tourism challenges through innovation. CRTL co-hosts events and webinars with Open Tourism Lab on topics like water resource management, sustainable commercialization, and AI in tourism.
• Logis HôtelsminorChannel Partner/ Reseller/ DistributorPartnership with Logis Hôtels, a network of independent hotels and restaurants in France, for joint tourism promotion and marketing campaigns targeting the Occitanie region.
• Capfrance (Loisirs et Vacances)minorChannel Partner/ Reseller/ DistributorPartnership with Capfrance, a network of vacation rentals and leisure accommodations, for promoting Occitanie destinations through the Capfrance network.
• The Originals (Humanail)minorChannel Partner/ Reseller/ DistributorPartnership with The Originals (humanail group), a hotel brand network, for joint marketing initiatives promoting Occitanie destinations.
• Yelloh! VillageminorChannel Partner/ Reseller/ DistributorPartnership with Yelloh! Village, a network of camping and holiday village destinations, for collaborative tourism promotion in Occitanie.
• Rugby France 2023minorGTM or Marketing PartnerCRTL partnered with Rugby France 2023 and used the Rugby World Cup as a platform to promote Occitanie tourism, including apprenticeship contracts and joint marketing campaigns.
• TourCom NetworkminorChannel Partner/ Reseller/ DistributorNew partnership with the TourCom network of travel agencies for expanded distribution of Occitanie tourism offers.
• Hotelsbeds.comminorChannel Partner/ Reseller/ DistributorHotelsbeds.com, a global hotel distribution platform, is referenced as a partner for B2B distribution of Occitanie accommodation inventory.
• ActionLogementminorStrategic or Co-development PartnerPartnership with ActionLogement for housing support for seasonal workers in the tourism sector, addressing accommodation needs for tourism workforce in Occitanie.
• ADEO / Acteurs du Tourisme Durable (ATD)minorStrategic or Co-development PartnerCRTL is a member of Acteurs du Tourisme Durable (ATD), a national network of sustainable tourism stakeholders, providing access to best practices and collective advocacy.

Scale indicators9 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Comité Régional de Tourisme de Nouvelle-Aquitaine: Regional tourism committee for Nouvelle-Aquitaine, a similarly sized French region. Comparable in structure: public mandate, OGD coordination, training, observation platform, and consumer marketing.
• VisitScotland: Scotland's national tourism organization, operating regional destination marketing, trade engagement, and sustainability programs. Comparable as a non-commercial DMO with public funding and B2B/B2C dual mission.
• Auvergne-Rhône-Alpes Tourisme: Regional tourism agency for the Auvergne-Rhône-Alpes region. Operates a professional platform, training programs, observation data, and destination marketing - structurally analogous to CRTL Occitanie.
• Visit Flanders: Flanders' regional tourism organization, a publicly-backed DMO running B2B trade engagement, consumer marketing, and product development. Comparable in funding model and stakeholder structure to CRTL.
• Comité Régional de Tourisme de Bretagne: Public regional tourism board for Bretagne running B2B professional platforms, observation tools, training programs, and consumer marketing - directly comparable to CRTL's full-stack DMO model.
• Toscana Promozione Turistica: Regional tourism promotion agency for Tuscany. Operates B2B and B2C platforms, training, observation, and cultural/heritage destination marketing - directly comparable to CRTL's emphasis on heritage and arts tourism.
• Comité Régional de Tourisme Provence-Alpes-Côte d'Azur: French regional tourism committee for PACA, with the same public mandate to promote tourism, train professionals, and support Destination Management Organizations. Directly comparable in scope, funding model, and stakeholder mix to CRTL Occitanie.
• Catalunya Tourism Board (Agència Catalana de Turisme): Public regional tourism agency for Catalonia, Spain. Comparable in mandate (regional promotion, OGD-equivalent support, training, observation data) and structurally analogous as a Southern-European regional DMO competing for similar source markets.

Others

• Maison de la France / Réseau des Offices de Tourisme de France: Federation/network representing France's local Offices de Tourisme, the tier of DMO directly downstream of regional CRTs. Comparable as ecosystem infrastructure that CRTL's OGD network plugs into.

Broad incumbents

• Atout France: France's national tourism development agency. CRTL partners with Atout France for international promotion; comparable as a DMO, but operates at national scope rather than regional, and partially overlaps CRTL's international GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CRTLOccitanie
• LinkedInlinkedin.com/company/crtloccitanie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comité Régional du Tourisme et des Loisirs d’Occitanie