Avalon Theatre
The Avalon Foundation operates the Avalon Theatre, a historic performing arts venue in Easton, Maryland, and is the largest non-profit arts organization on Maryland's Eastern Shore, delivering ticketed live entertainment, the Plein Air Easton festival, children's arts education, and community programs to Eastern Shore residents and visitors.
- Company typePrivate
- Founded-
- HeadquartersEaston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Avalon Theatre does
The Avalon Foundation is a Maryland-incorporated 501(c)(3) non-profit arts organization that operates the Avalon Theatre, a historic performing arts venue located at 40 E Dover Street in Easton, Maryland on the Eastern Shore. It self-describes as the largest non-profit arts organization serving the Eastern Shore and runs a diversified program portfolio that includes the Avalon Theatre venue, the annual Plein Air Easton plein air painting festival, the Multicultural Festival, Children's Arts Education, Summer Camps, Community Work programs, and multiple structured giving initiatives (Annual Appeal, Producer's Guild, Mortgage Lifter, Sponsor A Seat, Sara B. Ryan fund).
The foundation's core product is the Avalon Theatre itself, which hosts live concerts, comedy, theatrical performances, lectures, and community events with tickets priced between $25 and $100. Ticketing, box office operations, and event scheduling are run on the Spektrix cloud-based ticketing and event management platform, with a physical box office open Wednesday through Friday and 24/7 online purchasing through the foundation's website. Marketing runs through the website, a genre-segmented email newsletter, organic social, blog/news content, and a concert discovery partnership with Bandsintown.
The business model is a hybrid non-profit mix of earned and contributed revenue: ticket sales (transaction-based, $25-$100 per ticket), gift voucher sales (prepaid one-time purchase), venue rentals for private events (transaction-based), and donations across multiple programs including a recurring Producer's Guild membership. Customer segments are primarily regional Eastern Shore residents and visitors attending live entertainment, with secondary segments of families and children participating in arts education and summer camps, artists and art enthusiasts participating in Plein Air Easton, and event organizers renting the venue for private functions.
Avalon Theatre firmographics
Firmographics- Name
- Avalon Theatre
- Legal name
- Avalon Foundation
- Website
- https://avalontheatre.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Avalon Foundation operates the Avalon Theatre, a historic performing arts venue in Easton, Maryland, and is the largest non-profit arts organization on Maryland's Eastern Shore, delivering ticketed live entertainment, the Plein Air Easton festival, children's arts education, and community programs to Eastern Shore residents and visitors.
- Ownership category
- akta.pro rank
Avalon Theatre industry classification
Industry- Product category
- Performing Arts and Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
Keywords
Where Avalon Theatre is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avalon Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue from selling tickets to live events including concerts, comedy shows, theatrical performances, and lectures. Ticket prices range from $25 to $100 depending on the event and seating.
- Donations and Fundraising: Charitable contributions from donors including annual appeals, producer's guild memberships, sponsorship programs, and general support donations. Multiple donation tiers and programs including Mortgage Lifter and Sponsor A Seat.
- Gift Vouchers: Prepaid gift certificates that can be redeemed for event tickets, providing upfront cash flow and customer acquisition.
- Venue Rentals: Revenue from renting out the Avalon Theatre venue to third parties for private events and performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission Events |
| Unit Pricing | Pay-as-you-go | Premium Events |
| Other | Multi-year contract | Donation Tiers |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Avalon Theatre product offering
Product offeringCore offering
The Avalon Foundation operates the Avalon Theatre, a historic performing arts venue in Easton, Maryland that hosts live concerts, comedy shows, theatrical performances, jazz, folk, Americana, lectures, and cultural festivals. The organization sells tickets directly through its Spektrix-powered website and on-site box office, supplements ticket revenue with charitable donations and gift voucher sales, and rents the venue to third parties for private events.
Product overview
The Avalon Foundation operates the Avalon Theatre as a performing arts venue offering live entertainment including concerts, comedy shows, theatrical performances, opera, jazz, and lectures. The organization provides ticketing services for events, venue rentals, and operates community programs including children's arts education, summer camps, and the annual Plein Air Easton festival. Gift vouchers are available for purchase. The portfolio centers on the Avalon Theatre venue in Easton, Maryland, supplemented by educational and community engagement programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Avalon Theatre Venue
- Events & Tickets
- Gift Vouchers
- Venue Rentals
- Children's Arts Education
- Summer Camp
- Plein Air Easton Festival
Companies that use Avalon Theatre
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Avalon Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Avalon Theatre partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- BandsintownminorPartnership with Bandsintown app for concert discovery, allowing fans to receive notifications about shows and purchase tickets directly through the platform
- Plein Air EastoncorePlein Air Easton is a flagship program of the Avalon Foundation, described as one of the premier plein air painting events in the country. The foundation runs the annual festival which includes the arts education and community work components.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Avalon Theatre competitors and assessment
Company assessmentDirect peers
- The Grand Opera House: Historic non-profit theater in Wilmington, DE presenting concerts, comedy, film, and community programming. Closely comparable historic-venue, multi-genre presenting model to Avalon.
- Rams Head On Stage: Intimate seated music venue in Annapolis, MD presenting touring acts across folk, jazz, rock, and comedy. Comparable scale and presenting model to Avalon's theater programming.
- Flat Rock Playhouse: Regional professional theater company in Flat Rock, NC producing a season of plays and musicals with associated education programs. Comparable community-theater non-profit with producing and educational programming.
- Strathmore: Non-profit presenting venue in North Bethesda, MD operating a historic music hall plus education programs. Closest geographic and structural peer to Avalon — multi-genre presenting format with strong donor and educational programming.
- Barter Theatre: Long-running regional theater in Abingdon, VA producing a mix of plays and musicals in a small-market setting. Comparable rural, non-profit, multi-program community theater model.
- Paramount Theater: Historic restored theater in Charlottesville, VA hosting concerts, comedy, theater, and family programming. Strong structural analog as a regional non-profit presenting venue.
Broad incumbents
- Hippodrome Theatre at the France-Merrick Performing Arts Center: Larger Baltimore-based performing arts venue presenting Broadway tours, concerts, and comedy. Comparable venue operator but with broader programming and a much larger urban catchment.
- Meyerhoff Symphony Hall: Major Baltimore concert hall operated by the Baltimore Symphony Orchestra. Comparable Maryland venue operator presenting live music performances, but at significantly larger scale and classical focus.
- Center Stage: Baltimore-based professional theater company producing a season of plays and musicals. Comparable performing-arts non-profit but operating as a producing company rather than a presenting venue.
- Lisner Auditorium: Washington, DC historic performance venue presenting concerts, lectures, and touring productions. Comparable presenting venue model, but embedded within a university and serving a large urban market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Avalon Theatre social profiles
Digital presenceAvalon Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avalon Theatre leadership team
Management profileNumber of profiles
Avalon Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avalon Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avalon Theatre
What does Avalon Theatre do?
The Avalon Foundation operates the Avalon Theatre, a historic performing arts venue in Easton, Maryland that hosts live concerts, comedy shows, theatrical performances, jazz, folk, Americana, lectures, and cultural festivals. The organization sells tickets directly through its Spektrix-powered website and on-site box office, supplements ticket revenue with charitable donations and gift voucher sales, and rents the venue to third parties for private events.
Is Avalon Theatre a public or private company?
Avalon Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Avalon Theatre founded?
Avalon Theatre was founded in -1. It employs 11 to 50 people.
Where is Avalon Theatre based?
Avalon Theatre is headquartered in Easton, United States, in the North America region.
How does Avalon Theatre make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising, gift Vouchers and venue Rentals.
Who are Avalon Theatre's main competitors?
Direct peers on record are The Grand Opera House, Rams Head On Stage, Flat Rock Playhouse, Strathmore, Barter Theatre and Paramount Theater. Broad incumbents are Hippodrome Theatre at the France-Merrick Performing Arts Center, Meyerhoff Symphony Hall, Center Stage and Lisner Auditorium.
Does Avalon Theatre have an API?
No public API is recorded for Avalon Theatre.
What industry is Avalon Theatre in?
Avalon Theatre's product category is Performing Arts and Live Entertainment Venue. Its primary akta.pro industry code is MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas), with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 71131 and its SIC code is 7900.