Avalon Theatre

What Avalon Theatre does

The Avalon Foundation is a Maryland-incorporated 501(c)(3) non-profit arts organization that operates the Avalon Theatre, a historic performing arts venue located at 40 E Dover Street in Easton, Maryland on the Eastern Shore. It self-describes as the largest non-profit arts organization serving the Eastern Shore and runs a diversified program portfolio that includes the Avalon Theatre venue, the annual Plein Air Easton plein air painting festival, the Multicultural Festival, Children's Arts Education, Summer Camps, Community Work programs, and multiple structured giving initiatives (Annual Appeal, Producer's Guild, Mortgage Lifter, Sponsor A Seat, Sara B. Ryan fund).

The foundation's core product is the Avalon Theatre itself, which hosts live concerts, comedy, theatrical performances, lectures, and community events with tickets priced between $25 and $100. Ticketing, box office operations, and event scheduling are run on the Spektrix cloud-based ticketing and event management platform, with a physical box office open Wednesday through Friday and 24/7 online purchasing through the foundation's website. Marketing runs through the website, a genre-segmented email newsletter, organic social, blog/news content, and a concert discovery partnership with Bandsintown.

The business model is a hybrid non-profit mix of earned and contributed revenue: ticket sales (transaction-based, $25-$100 per ticket), gift voucher sales (prepaid one-time purchase), venue rentals for private events (transaction-based), and donations across multiple programs including a recurring Producer's Guild membership. Customer segments are primarily regional Eastern Shore residents and visitors attending live entertainment, with secondary segments of families and children participating in arts education and summer camps, artists and art enthusiasts participating in Plein Air Easton, and event organizers renting the venue for private functions.

Name

Avalon Theatre

Legal name

Avalon Foundation

Website

https://avalontheatre.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Avalon Foundation operates the Avalon Theatre, a historic performing arts venue in Easton, Maryland, and is the largest non-profit arts organization on Maryland's Eastern Shore, delivering ticketed live entertainment, the Plein Air Easton festival, children's arts education, and community programs to Eastern Shore residents and visitors.

Ownership category

akta.pro rank

Product category

Performing Arts and Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Performing arts venue
• Live event ticketing
• Arts education programs
• Nonprofit cultural programming
• Community arts festival

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from selling tickets to live events including concerts, comedy shows, theatrical performances, and lectures. Ticket prices range from $25 to $100 depending on the event and seating.
2. Donations and Fundraising: Charitable contributions from donors including annual appeals, producer's guild memberships, sponsorship programs, and general support donations. Multiple donation tiers and programs including Mortgage Lifter and Sponsor A Seat.
3. Gift Vouchers: Prepaid gift certificates that can be redeemed for event tickets, providing upfront cash flow and customer acquisition.
4. Venue Rentals: Revenue from renting out the Avalon Theatre venue to third parties for private events and performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Avalon Foundation operates the Avalon Theatre, a historic performing arts venue in Easton, Maryland that hosts live concerts, comedy shows, theatrical performances, jazz, folk, Americana, lectures, and cultural festivals. The organization sells tickets directly through its Spektrix-powered website and on-site box office, supplements ticket revenue with charitable donations and gift voucher sales, and rents the venue to third parties for private events.

Product overview

The Avalon Foundation operates the Avalon Theatre as a performing arts venue offering live entertainment including concerts, comedy shows, theatrical performances, opera, jazz, and lectures. The organization provides ticketing services for events, venue rentals, and operates community programs including children's arts education, summer camps, and the annual Plein Air Easton festival. Gift vouchers are available for purchase. The portfolio centers on the Avalon Theatre venue in Easton, Maryland, supplemented by educational and community engagement programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Avalon Theatre Venue
• Events & Tickets
• Gift Vouchers
• Venue Rentals
• Children's Arts Education
• Summer Camp
• Plein Air Easton Festival

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• BandsintownminorGTM or Marketing PartnerPartnership with Bandsintown app for concert discovery, allowing fans to receive notifications about shows and purchase tickets directly through the platform
• Plein Air EastoncoreStrategic or Co-development PartnerPlein Air Easton is a flagship program of the Avalon Foundation, described as one of the premier plein air painting events in the country. The foundation runs the annual festival which includes the arts education and community work components.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Grand Opera House: Historic non-profit theater in Wilmington, DE presenting concerts, comedy, film, and community programming. Closely comparable historic-venue, multi-genre presenting model to Avalon.
• Rams Head On Stage: Intimate seated music venue in Annapolis, MD presenting touring acts across folk, jazz, rock, and comedy. Comparable scale and presenting model to Avalon's theater programming.
• Flat Rock Playhouse: Regional professional theater company in Flat Rock, NC producing a season of plays and musicals with associated education programs. Comparable community-theater non-profit with producing and educational programming.
• Strathmore: Non-profit presenting venue in North Bethesda, MD operating a historic music hall plus education programs. Closest geographic and structural peer to Avalon — multi-genre presenting format with strong donor and educational programming.
• Barter Theatre: Long-running regional theater in Abingdon, VA producing a mix of plays and musicals in a small-market setting. Comparable rural, non-profit, multi-program community theater model.
• Paramount Theater: Historic restored theater in Charlottesville, VA hosting concerts, comedy, theater, and family programming. Strong structural analog as a regional non-profit presenting venue.

Broad incumbents

• Hippodrome Theatre at the France-Merrick Performing Arts Center: Larger Baltimore-based performing arts venue presenting Broadway tours, concerts, and comedy. Comparable venue operator but with broader programming and a much larger urban catchment.
• Meyerhoff Symphony Hall: Major Baltimore concert hall operated by the Baltimore Symphony Orchestra. Comparable Maryland venue operator presenting live music performances, but at significantly larger scale and classical focus.
• Center Stage: Baltimore-based professional theater company producing a season of plays and musicals. Comparable performing-arts non-profit but operating as a producing company rather than a presenting venue.
• Lisner Auditorium: Washington, DC historic performance venue presenting concerts, lectures, and touring productions. Comparable presenting venue model, but embedded within a university and serving a large urban market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avalon-theatre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avalon Theatre