American Volleyball Coaches Association (AVCA)

What American Volleyball Coaches Association (AVCA) does

The American Volleyball Coaches Association (AVCA) is an educationally based nonprofit organization founded in 1981 and headquartered in Lexington, Kentucky. It serves as the central professional body for volleyball coaches in the United States, with a network of more than 10,000 member coaches spanning collegiate women's, collegiate men's, beach, high school, club, and youth volleyball. The organization is led by CEO Jaime Gordon and operates with a lean staff of approximately 34 employees, supported by an elected Board of Directors drawn from the membership.

AVCA's product portfolio centers on four interlocking value streams: (1) membership services delivered through a web-based member portal at apps.avca.org; (2) professional development programs including ACE, Beach ACE, webinars, the annual Convention (120+ education sessions, scheduled for San Antonio, December 16–20, 2026), and the Virtual Super Clinic; (3) awards and recognition programs such as All-America teams, Team Academic Award (34+ years running, 1,450 teams honored in 2025), Best and Brightest (girls and boys), Coach of the Year, and 30 Under Thirty; and (4) career and data resources including the AVCA Career Center, Salary Survey, avcaVPI performance database, and the newly launched AVCA VolleyLine match-results hub built on a VolleyStation technology partnership. Specialized live events include AVCA First Serve (a season-opening D-I women's showcase) and Collegiate Beach National Championships.

Revenue is generated through a mix of recurring membership dues (collegiate, professional, high school, club, and youth categories on an annual billing cadence), event registrations (Convention, clinics, championships), product/merchandise sales through the AVCA Product Store, and corporate sponsorships tied to awards programs (notably INTENT as Team Academic Award title sponsor and Nike Volleyball as High School Player of the Year partner). Distribution is led by the website and member portal, supplemented by the annual Convention, signature affiliate partnerships with state coaches associations (THSCA, NCA), and regional coaching clinics. Revenue and financial statements are not publicly disclosed.

Name

American Volleyball Coaches Association (AVCA)

Legal name

American Volleyball Coaches Association

Website

https://avca.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

American Volleyball Coaches Association (AVCA) is a 501(c)-style nonprofit professional association serving more than 10,000 volleyball coaches across collegiate, high school, club, beach, and youth levels in the United States through membership, professional development, awards, career resources, and events.

Ownership category

akta.pro rank

Product category

Professional Sports Coaching Association Services

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC), Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

Keywords

• Volleyball coaching association
• Coaching membership services
• Volleyball professional development
• Coaching awards programs
• Volleyball education events

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for volleyball coaches at various levels (collegiate, high school, club, youth)
2. Event Registration: Revenue from AVCA Convention, coaching clinics, and other events
3. Product Sales: AVCA branded merchandise and product store
4. Award Sponsorships: Corporate sponsorships for awards programs such as the Team Academic Award sponsored by INTENT

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The American Volleyball Coaches Association (AVCA) is a membership-based professional association that serves volleyball coaches at collegiate, high school, club, and youth levels. It sells annual memberships, runs the annual AVCA Convention and other educational events, manages awards and recognition programs (All-America, Team Academic Award, Best and Brightest, Coach of the Year), operates a Career Center and salary survey, and delivers digital tools such as the avcaVPI performance index and the AVCA VolleyLine match-results hub.

Product overview

AVCA is a membership-based professional association serving volleyball coaches across all levels. The organization offers a unified platform combining membership services, professional development programs (including ACE, Beach ACE, webinars, and annual Convention), awards and recognition programs (All-America, Team Academic Award, Best and Brightest, 30 Under Thirty), career resources (Career Center with job postings and Salary Survey), digital tools (AVCA VolleyLine for match results, avcaVPI database), recruiting programs (Phenom Watch List, Boys Showcase), and beach events (Collegiate Beach National Championships). AVCA connects over 10,000 member coaches through resources, education, networking, and advocacy to advance the sport of volleyball.

Differentiator

Problem solved

Functional benefit

Brands

• AVCA Team Academic Award: Award program honoring collegiate and high school varsity volleyball teams for academic excellence in the classroom, requiring minimum team GPA of 3.30 on a 4.0 scale.
• AVCA Best & Brightest Award
• AVCA First Serve
• AVCA VolleyLine
• AVCA Coach of the Year Virtual Super Clinic
• AVCA Convention
• AVCA Phenom Program
• Coaches 4 Coaches
• AVCA T.E.A.M. Awards

Products and services

• AVCA Membership Annual membership for collegiate, professional, high school, club, and youth volleyball coaches, providing access to resources, networking, professional development, awards programs, and the member portal.
• AVCA Convention

Quantifiable outcome

• 1,450 collegiate and high school teams earned the 2025 AVCA Team Academic Award
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• BadenminorGTM or Marketing PartnerBaden is a partner of AVCA, appearing as a logo partner on the AVCA website. Baden Sports is a volleyball equipment manufacturer.
• Sports ImportsminorGTM or Marketing PartnerSports Imports is an AVCA partner, with their updated logo debuted in May 2026. Sports Imports is a volleyball equipment and supply company.
• VolleyStationcoreTechnology or IntegrationAVCA partnered with VolleyStation to launch AVCA VolleyLine, a digital hub connecting the volleyball community through accessible, reliable match results. This is a strategic technology partnership for delivering match data.
• INTENTcoreGTM or Marketing PartnerINTENT is the title sponsor of the AVCA Team Academic Award, a prestigious recognition for academic excellence in volleyball. INTENT is a digital platform connecting student-athletes with employers.
• RixstineminorChannel Partner/ Reseller/ DistributorRixstine is the official trophy supplier of the AVCA, providing award plaques and recognition products for AVCA awards programs.
• Nebraska Coaches Association (NCA)minorChannel Partner/ Reseller/ DistributorNCA is an AVCA Signature Affiliate Partner hosting the annual NCA Volleyball Coaches Clinic in Lincoln, NE. AVCA members receive benefits through this partnership.
• Texas High School Coaches Association (THSCA)minorChannel Partner/ Reseller/ DistributorTHSCA is an AVCA Membership Organization hosting the annual THSCA Coaching School and Convention in Houston, TX, with over 18,000 attendees. AVCA partners with THSCA for high school volleyball coaching education.
• Nike VolleyballcoreGTM or Marketing PartnerNike Volleyball powers the AVCA High School National Player of the Year award, providing hotel and travel for finalists.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Association of Basketball Coaches (NABC): Direct peer: national membership association serving collegiate and high school basketball coaches with awards, professional development, conventions, and advocacy—structurally identical to AVCA but in basketball.
• National Fastpitch Coaches Association (NFCA): Direct peer: national coaches' association for fastpitch softball with parallel offerings—All-America, Coach of the Year, convention, professional development, and member services—mirroring AVCA in a related female-dominated sport.
• United Soccer Coaches: Direct peer: the largest soccer coaches' organization in the US, providing All-America, Coach of the Year, convention (United Soccer Coaches Convention), education and awards programs analogous to AVCA.
• American Football Coaches Association (AFCA): Direct peer: a national membership association for American football coaches offering the same coaching-services-and-recognition model (All-America teams, Coach of the Year, convention, awards) that AVCA provides for volleyball coaches.
• National Wrestling Coaches Association (NWCA): Direct peer: a sport-specific coaches' membership association offering All-American honors, Coach of the Year awards, conventions, and advocacy—same playbook as AVCA applied to wrestling.

Emerging players

• National Strength and Conditioning Association (NSCA): Membership body providing certification and education for strength coaches and trainers; competes with AVCA's ACE/Beach ACE professional development programs in adjacent coaching disciplines.
• Positive Coaching Alliance (PCA): Sport-agnostic coach development organization providing workshops and resources for youth/high school coaches. Adjacent but emerging competitor for AVCA's professional development share across all sports, including volleyball.

Broad incumbents

• USA Volleyball: National Governing Body for volleyball in the US; overlaps with AVCA in the volleyball ecosystem (national teams, clubs, beach) but governs the sport itself rather than serving coaches specifically.
• National Federation of State High School Associations (NFHS): Broad incumbent in scholastic sports: sets rules, governs high school athletics, and serves coaches/officials broadly. Overlaps with AVCA's high school volleyball coaching audience but is not sport-specific.
• NCAA: Broader governing body for collegiate athletics; AVCA's membership and awards programs largely cover NCAA coaches, making it an adjacent incumbent whose policies and championships deeply influence AVCA's coach base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/avcavolleyball
• YouTubeyoutube.com/avcavolleyball
• Facebookfacebook.com/AVCAVolleyball
• Instagraminstagram.com/avcavolleyball
• LinkedInlinkedin.com/company/american-volleyball-coaches-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Volleyball Coaches Association (AVCA)