What AV Daventria 1906 does

AV Daventria 1906 (Atletiekvereniging Daventria 1906) is a Dutch voluntary athletics association founded in 1906 and headquartered in Deventer, Overijssel, Netherlands. It is one of the oldest athletics clubs in the Netherlands; until 2000 it operated as a multi-sport omnivereniging combining football and athletics, and today functions exclusively as a track-and-field athletics club based at the municipally-renovated Sportpark Keizerslanden (track officially reopened June 15, 2025). The club serves a broad member base spanning minipupils through masters athletes, including recreational runners, walkers, women-only running groups, athletes with disabilities (G-Atletiek and RaceRunner), cancer-patient recovery participants (LoveLife Run), and competitive track-and-field athletes across running, jumping, and throwing disciplines. Its competitive pipeline has produced elite athletes including Olympic heptathlete Emma Oosterwegel (7th place at Paris 2024) and Dutch Champion M45 Arnout Boer, with a women's team defending 1st Division national status in 2025.

The club's core products and programmes include structured athletics training and competition across all age groups, masters athletics, beginner running courses (Hardloopcursus 2026, €80 for 12 sessions), IJsselloop clinics (120+ participants in 2026), ice bath clinics in collaboration with Mission Possible Academy (€89 members / €111 public), G-Atletiek (disability athletics), Daventria Vitaal (vitality programme), forest running groups (Bosgroepen), Vrouwenlopen (women's running, 2023 Sportinitiatief award winner), an annual youth athletics camp (record 32 children in 2026), the quarterly 'Daventriaan' club magazine, and a 'De Schrijvende Atleet' creative publication. There is no proprietary technology platform; operations rely on a WordPress website (avdaventria.nl), an e-commerce webshop at daventria.goalpromotions.com (developed by Joost Arends / Fietskoerier Deventer and fulfilled by Goal Promotions), and committee-based coordination (WOC for competitions, RAC for recreational running, etc.).

The business model is a membership-fee-driven non-profit association supplemented by course/programme fees, sponsorship from roughly 15 local and regional businesses (Rabobank, Salland Zorgverzekeringen, Berghuis, Boreel, Smalbraak notarissen, RunX Apeldoorn, and others), modest merchandise sales, and annual fundraising campaigns (Salland Clubactie generated €1,440 in 2026 and €1,450 in 2025; Rabo ClubSupport contributes annually). Revenue is not publicly disclosed and the 8-person staff complement is consistent with a volunteer-led small association. Governance rests with the membership body through a general members' meeting (ALV); Anke Springer was appointed 1st chairperson on June 17, 2026.

Name

AV Daventria 1906

Legal name

Atletiekvereniging Daventria 1906

Website

https://avdaventria.nl

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

AV Daventria 1906 is a Dutch non-profit athletics association founded in 1906 in Deventer, Netherlands, serving members from youth to masters across competitive, recreational, inclusive (G-sport), and beginner running programmes at Sportpark Keizerslanden.

Ownership category

akta.pro rank

Product category

Athletics Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Athletics training services
• Track and field club
• Recreational running programs
• Youth athletics development
• Adaptive sports programs

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

AV Daventria 1906 is a non-profit athletics association providing track and field training, competition organization, and recreational running programs to athletes of all ages and ability levels in Deventer, Netherlands. It sells club memberships, paid running courses (e.g., the Hardloopcursus at €80 for 12 sessions), specialty workshops such as ice bath clinics, and club-branded apparel and accessories through an external webshop.

Product overview

AV Daventria 1906 is a traditional athletics club offering a comprehensive range of track and field programs. The club provides youth athletics, masters athletics, various running courses for beginners, forest running groups, specialized programs including women's running, walking groups, weight management programs, and athletics for athletes with disabilities (G-Atletiek). The club also offers club clothing through an external webshop, publishes a quarterly club magazine (Deventriaan), and organizes competitions including club championships and participation in regional and national events. The club operates from Sportpark Keizerslanden and completed a major athletics track renovation in 2024-2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletics Training and Competition (Track and Field) Core athletics training and competition program covering track and field events (running, jumping, throwing) for members from youth (pupillen) through seniors and masters categories. Includes training sessions at the renovated Sportpark Keizerslanden track and entry into regional and national competitions.
• Youth Athletics (Jeugd) Structured athletics program for children and young athletes (pupillen and junior categories), providing coaching in track and field events, age-appropriate competitions, and progression through junior categories.
• Hardloopcursus (Beginners Running Course) A 12-session beginner running course starting October 3, 2026, priced at €80 per participant. Includes a weekly running schedule, guest speakers, and coffee/tea after training. Targets adult beginners seeking a structured, coached entry into running.
• Bosgroepen (Forest Running Groups) Recreational running groups that train in forest areas, organized by the Recreanten Atletiek Commissie (RAC) for non-competitive adult runners.
• Vrouwenlopen (Women's Running) Dedicated women's running program, winner of the Sportinitiatief award at the Deventer Sportverkiezing 2023. Provides women-only group training and social running opportunities.
• Wandelgroep (Walking Group) Walking group for recreational participants, providing low-impact social exercise for members who prefer walking over running.
• Loop Je Lichter (Weight-Loss Running Program) Weight-loss focused running program combining coached running sessions with health-oriented exercise for members seeking to manage weight through athletics.
• G-Atletiek (Disability Athletics) Athletics program for athletes with disabilities, including the RaceRunner category, with training on Friday evenings. Provides accessible, adaptive track and field athletics for G-sport participants.
• Daventria Vitaal (Vitality Program) Vitality and exercise program focused on health and well-being; nominated for the Deventer Sportverkiezing Sport- en Beweeginitiatief award. Targets members seeking health-oriented athletics activities.
• Masters Athletics Athletics program for master (veteran) athletes, including participation in NK Indoor Masters competitions. Provides age-appropriate competitive opportunities for older athletes.
• IJsselloop Clinics Winter running clinics preparing participants for the IJsselloop event at multiple distances (5km, 10km, 15km). The 2026 edition attracted 120+ participants, particularly in the 10km and 15km advanced groups.
• LoveLife Run Training Running training program for (former) cancer patients, conducted in partnership with medical practitioners. Provides guided, supportive athletics training tailored to cancer survivors' health needs.
• Ice Bath Clinic Workshop 2-hour ice bath workshop in groups of 6-10 persons, organized in collaboration with Mission Possible Academy. Priced at €111 for the general public and €89 for Daventria members; minimum age 16. Held at the club's facilities.
• Club Clothing (Clubkleding) Official club clothing and accessories including shirts, pants, hoodies, softshell jackets, bags, water bottles, and lunch boxes branded with the AV Daventria 1906 logo (Craft brand). Sold via the Goal Promotions-powered webshop at daventria.goalpromotions.com.

Quantifiable outcome

• Emma Oosterwegel qualified for the 2027 World Athletics Championships in Beijing after scoring 6705 points at the Hypo-Meeting in Götzis
• +5 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• BerghuisminorOthersSponsoring company of AV Daventria 1906, as listed on the club's sponsors page.
• BoreelminorOthersSponsoring company of AV Daventria 1906, as listed on the club's sponsors page.
• RabobankminorOthersSponsoring company of AV Daventria 1906, as listed on the club's sponsors page. Also partner for Rabo ClubSupport annual fundraising.
• RunX ApeldoornminorGTM or Marketing PartnerRunX Apeldoorn sponsored new trainer outfits (jackets and shirts) for AV Daventria 1906's coaches and trainers, announced April 2025.
• Goal PromotionsminorChannel Partner/ Reseller/ DistributorGoal Promotions handles the processing of club merchandise for the AV Daventria 1906 webshop, producing and fulfilling clothing orders.
• Fietskoerier Deventer (Joost Arends)minorImplementation/ SI/ Consulting PartnerJoost Arends, owner of Fietskoerier Deventer, developed the official club webshop and handles order shipping.
• Salland ZorgverzekeringenminorGTM or Marketing PartnerAnnual Salland Clubactie partnership: for every member switching to Salland insurance via the AV Daventria 1906 collective, the club receives €10/year; new members earn €50; if the collective grows, the reward doubles to €100 per new insured.
• Mission Possible AcademyminorStrategic or Co-development PartnerCollaboration for ice bath clinics at the club's facilities. Sessions in groups of 6–10 persons, 2-hour workshops. Non-members pay €111, members €89. Minimum age 16.
• Sportbedrijf DeventerminorOthersMunicipal sports body in Deventer. AV Daventria 1906 participates in Deventer Sportverkiezing (sports awards) organised by Sportbedrijf Deventer.
• Smalbraak notarissenminorOthersSponsor of AV Daventria 1906, also sponsoring the youth athletics camp (Jeugdkamp).
• AH BinnenstadminorOthersSponsor of AV Daventria 1906 youth athletics camp (Jeugdkamp).
• Other sponsors (Fraizle, Fysicx, Printercopyservice, Rene Vos, Salland, Veldwijk, Sportprijzen, Wessels, De Echte Bakker, Wolters Vastgoedonderhoud, Gooiker, Keurslager)minorOthersVarious local and regional businesses sponsoring AV Daventria 1906 as shown on the club's sponsors page.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/daventria

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AV Daventria 1906