Sportbedrijf Deventer

What Sportbedrijf Deventer does

Sportbedrijf Deventer N.V. is the municipal sports operator for the Gemeente Deventer in the Netherlands, functioning as a naamloze vennootschap (public limited company) that initiates, manages, and operates public sports infrastructure on behalf of the municipality. The company runs Sport- en Belevingscentrum De Scheg (an integrated venue with a swimming pool, a 400m artificial ice rink with mid-field, and a sports hall with a 500-seat tribune), the outdoor Borgelerbad swimming facility, four sporthallen (De Scheg, Keizerslanden, De Kroon, De Uutvlog), a portfolio of gymnastieklokalen, and a semi-public cycling and inline skating track. As of 2025, the organization employs 130 staff (87 FTE) and supports roughly 160 sports clubs, 17,000 children per week in school movement activities, and has delivered 5,000 swimming diplomas and 1,000 skating course participants in the year, with a customer satisfaction score of 7.7/10 and an employee satisfaction score above 8.0/10.

The technology stack is a multi-venue facility management and ticketing platform rather than an AI- or data-led product. Core systems include the mijn.sportbedrijfdeventer.nl self-service booking portal, the Deventer Recreatiepas subscription pass (covering De Scheg and Borgelerbad), an e-ticket system with unique QR codes for single-day and time-block reservations, and sportindeventer.nl, a knowledge platform co-developed with the municipality and NOC*NSF that includes a clubbase for the 160 affiliated clubs. Products and services span direct consumer offerings (day admissions, swimming and skating lessons, squash year contracts, family passes, horeca at Schaatscafé Nova Zembla), B2B institutional offerings (school physical education, facility rental to clubs and corporates, Beweegmakelaar and Wijkmakelaar movement-broker services), and health initiatives (JOGG, KNGG, GLI 'Fit like an Eagle' in partnership with Go Ahead Eagles, Seniorensport/Oldstars, Aangepast Sporten via Uniek Sporten).

Revenue is generated through a mix of one-time facility rental and day admissions, recurring subscriptions (squash year contracts, lane-swim passes, family passes, swimming and skating lessons paid by monthly direct debit), on-site horeca, and group sales with customized catering. Pricing follows a BTW (Dutch VAT) structure where sports activities are VAT-exempt and food and beverage are taxed at 9% or 21%. Strategic direction is set by five municipal priorities — Leren bewegen, Gezond bewegen, Bewegen = beleven, Sportieve clubs, and Solide voorzieningen — and the municipal council unanimously approved the renovation of De Scheg in March 2026, with construction scheduled for 2027-2028. Leadership is held by Directeur Maarten Kuiper.

Name

Sportbedrijf Deventer

Legal name

Sportbedrijf Deventer N.V.

Website

https://sportbedrijfdeventer.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportbedrijf Deventer is the municipal sports operator for Deventer, Netherlands, running De Scheg, Borgelerbad, sports halls, and gymnasiums while supporting 160 sports clubs, delivering swimming and skating lessons, school physical education, and health-referral programs for residents of all ages.

Ownership category

akta.pro rank

Product category

Municipal Sports Facility Operations

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Municipal sports facilities
• Sports facility management
• Swimming lessons
• Ice skating rink
• Physical education services

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Facility Rental: Hourly and block rental of sports halls, gymnasiums, swimming pools, ice rink, cycling track, and squash courts to schools, sports clubs, and individuals. Special rates apply for Deventer-based sports clubs.
2. Swimming and Skating Lessons: Structured swimming lesson programs (要求92% attendance) and skating courses with seasonal components. Payment via online account with direct debit.
3. Subscription and Membership Passes: Seasonal subscriptions for ice rink and swimming pool, lane swimming subscriptions, and squash year contracts with monthly payment via direct debit.
4. Day Admission and E-tickets: Single-entry tickets for swimming pools and ice rink with mandatory advance reservation through webshop.
5. Horeca Operations: On-site food and beverage services at facilities including Schaatscafé Nova Zembla, with catering arrangements for group events and celebrations.
6. Group Sales and Event Packages: Exclusive venue hire for school groups, student associations, and companies with customized catering packages. Subject to BTW sport exemption rules.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sportbedrijf Deventer is a municipal sports enterprise that operates Sport- en Belevingscentrum De Scheg (swimming complex, artificial ice rink, sports halls), the outdoor Borgelerbad swimming facility, and multiple sports halls and gymnasiums in Deventer, Netherlands. It provides direct sports services including swimming and skating lessons, facility rentals to schools and clubs, sports club advisory support for approximately 160 local clubs, and community health intervention programs (Beweegmakelaar, GLI) that connect residents to physical activity.

Product overview

Sportbedrijf Deventer is a municipal sports enterprise operating a multi-facility sports and recreation portfolio. The core offering centers on Sport- en Belevingscentrum De Scheg (swimming complex, artificial ice rink, sports halls) and Borgelerbad (outdoor swimming facility), supplemented by multiple sporthallen (De Scheg, De Kroon, Keizerslanden, De Uutvlog), gymnastieklokalen across Deventer, and a cycling/skate track. The company provides direct services including swimming lessons, skating lessons, and movement broker programs (Beweegmakelaar, Wijkmakelaar) that connect residents to sports offerings. Health-focused initiatives include JOGG, KNGG, GLI (Samen Sportief in Beweging), and Seniorensport (Oldstars). Support services for 160+ local sports clubs, school physical education (Bewegingsonderwijs), and facility rental complete the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• De Scheg: Sport- en Belevingscentrum De Scheg - main sports and experience center operated by Sportbedrijf Deventer, featuring swimming pool, ice rink, and sports hall.
• Borgelerbad

Products and services

• Sport- en Belevingscentrum De Scheg Main sports and experience center operated by Sportbedrijf Deventer featuring indoor swimming facilities, a 400m artificial ice skating rink, sports halls, squash courts, sauna, and on-site horeca. Serves both individual visitors and institutional renters (schools, clubs, companies).
• Borgelerbad Outdoor swimming facility offering recreational swimming, lane swimming, Trim & Swim, Zwemfit programs, and swimming lessons for residents of Deventer.
• Zwemlessen (Swimming Lessons) Structured swimming lesson programs for children and adults leading to A/B swimming diplomas. Requires minimum 92% attendance; payment via online account with monthly direct debit.
• Schaatslessen (Skating Lessons) Ice skating lessons offered through Schaatsschool De Scheg, including seasonal courses and training programs for participants in Deventer.
• Beweegmakelaar (Movement Broker) Movement broker service connecting Deventer residents with sports and exercise opportunities, with referral pathways from healthcare providers including Deventer Hospital and the local GP Cooperative.
• Wijkmakelaar Sport & Bewegen Neighborhood movement broker acting as a liaison between residents and local sports/exercise providers, guiding inactive residents toward suitable offerings in their neighborhood.
• Verenigingsondersteuning (Sports Club Support) Advisory and support services for approximately 160 sports clubs in Deventer covering accommodation, finances, governance, regulations, and policy development.
• Bewegingsonderwijs (Physical Education) Physical education services delivered for primary and secondary schools in Deventer, focused on developing motor skills and lifelong enjoyment of movement in children and youth.
• GLI – Samen Sportief in Beweging (Combined Lifestyle Intervention) Combined Lifestyle Intervention program for adults with overweight, including the 'Fit like an Eagle' variant, providing structured healthy lifestyle support through sports and movement activities.
• Aangepast Sporten (Adapted Sports) Adapted sports services for people with disabilities, connected to the 'Uniek Sporten' platform covering Overijssel municipalities.
• Seniorensport (Oldstars Programs) Sports programs for seniors aged 55+ including Oldstars activities such as Walking Hockey, promoting social activity and movement in partnership with Nationaal Ouderenfonds and Deventer Hockey Vereniging.
• Sportindeventer.nl Activity Portal Online knowledge platform and clubbase developed with Municipality Deventer and NOC*NSF, aggregating all sports activities in Deventer municipality and supporting sports club management.
• Verhuur sportaccommodaties (Sports Facility Rental) Rental services for sports halls (Sporthal De Scheg, Keizerslanden, De Kroon, De Uutvlog), gymnasiums, swimming pools, ice rink, and cycling/skating track, available to schools, sports clubs, companies, and individuals with special rates for Deventer sports clubs.
• Squashbanen (Squash Courts) Squash courts available for rental and annual subscriptions at De Scheg, with year contracts offering unlimited play without reservation.
• Wieler- en skeelerbaan Keizerslanden (Cycling and Inline Skating Track) Semi-public cycling and inline skating track on Sportpark Keizerslanden, available free to residents when not exclusively reserved, with rental options for clubs and groups.
• Gymnastieklokalen (Gymnasiums) Multiple gymnasium facilities across Deventer including Polakkers, Het Roessink, De Vijfhoek, De Schalm, De Windroos, De Olijfboom, De Dorpsschool, Kindcentrum Rivierenwijk, and De Hovenschool, available for hourly rental at €33.70/hour.
• Deventer Sportverkiezing (Annual Sports Awards) Annual sports awards ceremony in partnership with Rabobank Salland (Rabo ClubSupport), recognizing top athletes, talents, clubs, and schools in Deventer.
• Bedrijfssport (Corporate Sports) Corporate sports packages for companies in Deventer including team building events, fitness programs, and flexible sports access for employees.

Quantifiable outcome

• 17,000 children reached weekly through school movement activities
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nationaal OuderenfondscoreStrategic or Co-development Partner · 7 June 2021Partnership for Oldstars Deventer, a sports and movement program for people 55+, providing free introductory lessons and ongoing senior sports activities.
• Deventer Hockey VerenigingminorStrategic or Co-development Partner · 7 June 2021Sports club partnership offering Oldstars Walking Hockey program with free introductory sessions in partnership with Nationaal Ouderenfonds.
• Gemeente Deventer (Municipality Deventer)coreStrategic or Co-development PartnerStrategic municipal partnership where Sportbedrijf Deventer operates as the exclusive sports operator for the municipality, managing public sports facilities and implementing sports policy objectives. Municipality provides financing and governance oversight.
• NOC*NSFcoreStrategic or Co-development PartnerNational sports organization partnership for knowledge sharing, club support guidelines, and sports development standards. Collaborated on sportindeventer.nl/clubbase platform.
• Deventer ZiekenhuiscoreStrategic or Co-development PartnerHospital referral partnership for Beweegmakelaar initiative, enabling healthcare professionals to refer patients to appropriate sports and movement activities.
• Huisartsen Coöperatie Deventer en OmstrekencoreStrategic or Co-development PartnerGP cooperative referral partnership for Beweegmakelaar initiative, connecting family doctors with sports movement advisors.
• Uniek Sporten PlatformminorStrategic or Co-development PartnerProvincial platform for adapted sports together with other Overijssel municipalities, providing inclusive sports opportunities for people with disabilities.
• Go Ahead EaglesminorStrategic or Co-development PartnerPartnership for GLI program 'Fit like an Eagle' - a combined lifestyle intervention for adults with overweight, themed around the local football club.
• Rabobank SallandminorGTM or Marketing PartnerPartnership linking Deventer Sportverkiezing with Rabo ClubSupport, providing extra attention and support for local sports clubs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sportbedrijf Amsterdam: Municipal sports company for the City of Amsterdam, operating pools, ice rinks, and sports halls on behalf of the municipality. Closest structural analog as a gemeentelijk sportbedrijf with similar exclusive-operator mandate, multi-facility portfolio, and community programming mission.
• Sportbedrijf Rotterdam: Rotterdam's municipal sports operator managing swimming pools, ice rinks, and sports facilities across the city. Directly comparable in business model, municipal ownership structure, and breadth of facility-based programming.
• Optisport: Major Dutch sports and leisure facility operator managing pools, ice rinks, and sports halls for multiple municipalities. Comparable in facility management scope, subscription model, and B2B/B2C service mix, though Optisport operates across many cities rather than a single municipality.
• Sportbedrijf Utrecht: Utrecht's municipal sports organization operating facilities and community programs. Structurally similar municipal sports operator with multi-facility management and club/school support services.
• Sportbedrijf Den Haag: The Hague's municipal sports company managing public sports facilities and movement programs. Directly comparable as a city-owned N.V. operator of pools, halls, and community health initiatives.
• SRO: Dutch organization that develops and manages sports and leisure facilities on behalf of multiple municipalities. Comparable in operating-model approach of running municipal sports real estate and providing facility management services.

Regional players

• GLL (Better): UK-based charitable social enterprise operating leisure and fitness facilities on behalf of local councils. Operates in a different geography but follows a parallel model of running municipal sports facilities under long-term partnerships with public bodies.
• Everyone Active: UK leisure trust managing more than 200 sports and leisure facilities under contract with local authorities. Comparable in operating municipal sports infrastructure at scale, with multi-site management expertise and subscription-based membership programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SportDeventer
• YouTubeyoutube.com/channel/UCWxySdFxgHhATZOOm2wlLVQ
• Facebookfacebook.com/SportbedrijfDeventer
• LinkedInnl.linkedin.com/company/sportbedrijf-deventer
• Instagraminstagram.com/sportbedrijfdeventer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportbedrijf Deventer