Parc Aventure Land

What Parc Aventure Land does

Parc Aventure Land is an independent French outdoor adventure and leisure park located in Magny-en-Vexin, Val-d'Oise, operating continuously since 2001. The park offers approximately 40 attractions and 300 games to families, school groups, leisure centers, and CSE (works council) corporate outings. Offerings are anchored in accrobranche (tree-top adventure courses), with an expanding mix of themed attractions. The business is organized as AVENTURE LAND SA, a French Société Anonyme with €36,244 in share capital, and is operated by a lean team of ~12 employees, reflecting its single-site, owner-operated character.

Revenue is generated almost entirely through direct-to-consumer ticket sales: single-day tickets priced €20–€27, a season pass at €85, and a family pack at €90. Distribution is increasingly digital through third-party ticketing platforms Tickeasy and Vivaticket, alongside on-site sales. Group bookings (schools, leisure centers, CSE) provide midweek and shoulder-season demand diversification. Pricing is tiered but narrow, with no ancillary SaaS, licensing, or franchise revenue lines visible.

The competitive profile is that of a regional, single-site leisure operator with a 25-year operating history and modest reinvestment cadence — including two new attractions (a windmill and a 'black accrobranche' course) tied to the 2026 25th anniversary. The company is privately held, has no disclosed external funding, and shows no AI, software, or technology platform beyond standard ticketing integrations. Growth is constrained to the existing footprint; no geographic, franchise, or M&A expansion is signaled.

Name

Parc Aventure Land

Legal name

AVENTURE LAND SA

Website

https://aventureland.fr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Parc Aventure Land is an independent French outdoor adventure park in Magny-en-Vexin, operating ~40 attractions and 300 games for families, schools, and corporate outings. It generates revenue through daily tickets (€20–€27), season passes (€85), and group bookings, distributed via Tickeasy and Vivaticket.

Ownership category

akta.pro rank

Product category

Adventure and Leisure Parks

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)

akta.pro secondary industry

Park Concession Operations (Food, Retail, Fuel, General Stores) (THAAAGAA)

Keywords

• Adventure park operations
• Outdoor recreation
• Treetop adventure courses
• Family leisure attractions
• Group entertainment services

Headquarters

HQ city

Magny-en-Vexin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Day Tickets: Single-day entry tickets to the park with access to all activities based on height categories. Tickets are priced by height (1m-1m15, 1m15-1m30, 1m30+) and include access to all activities.
2. Season Pass: Unlimited access pass valid for entire 2026 season including Soirées Accro'Branchées evening events. Includes exclusive benefits at snack and boutique with 10% discount.
3. Group Packages: Tribu family pack offering value pricing for families of 4 (2 adults + 2 children). Catering to group visits.
4. Special Events: Birthday parties, bachelor/bachelorette events (enterrement de vie de célibataire) sold as separate packages.
5. On-site Retail and Food: Le Snack des Aventuriers restaurant and boutique on-site sales. Season pass holders receive 10% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Parc Aventure Land operates an outdoor adventure and leisure park in Magny-en-Vexin, France, offering approximately 40 attractions and 300 games including accrobranche (treetop adventure courses), tubing/turbobob, trampolines, mini-golf, labyrinths, and a Village des Cabanes. The park sells day tickets by height category, season passes for unlimited access, family packs, and group packages for schools, leisure centers, and corporate clients, with supplementary on-site food service and boutique retail.

Product overview

Parc Aventure Land is a unified adventure and leisure park offering a single integrated experience centered around outdoor recreational activities in a forest setting. The core product is park entry with access to approximately 40 attractions including accrobranche courses, tubing, trampolines, mini-golf, and labyrinths. The offering combines ticketing (via Tickeasy and Vivaticket platforms), on-site dining (Le Snack des Aventuriers restaurant), and supplementary services including birthday parties, bachelor/bachelorette celebrations, and evening events (Soirées Accro'Branchées). Season passes provide unlimited access with dining and retail discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Aventure Land Park Entry Day access to the adventure and leisure park featuring accrobranche, tubing, trampolines, mini-golf, labyrinths, and playground equipment for visitors of all ages, priced by height category.
• Pass Saison (Season Pass) Annual subscription pass at €85 per person granting unlimited park access throughout the 2026 season, including evening accrobranche events, with exclusive 10% discount at snack bar and boutique.
• Accrobranche Courses

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor.

• ShâmminorStrategic or Co-development Partner · 1 May 2026Partner for kite flying days event (Journées des Cerfs-Volants). Partner provides event support for the 2-day kite flying event on May 1-2, 2026.
• Ludo (Hanuman)minorStrategic or Co-development Partner · 1 May 2026Partner for kite flying days event (Journées des Cerfs-Volants). Partner provides event support for the 2-day kite flying event on May 1-2, 2026.

Scale indicators3 records

Expansion highlights3 records

Broad incumbents

• Le PAL: Mid-sized French theme and animal park combining rides and wildlife experiences. Comparable family-day-trip and school-group proposition with a broader and more capital-intensive offering.
• Center Parcs (Pierre & Vacances): Large-scale French/European forest-based family leisure-resort operator. Overlaps with Aventure Land on forested family-outing positioning but adds multi-day lodging, indoor water parks, and a far larger footprint.
• Parc Astérix (Compagnie des Alpes): Major French theme park near Paris with rides, shows, and hotels. Competes with Aventure Land for day-trip family and school-group budgets at a substantially larger scale and price point.
• Puy du Fou: Award-winning French theme park with shows, themed villages, and overnight lodging. A much larger and broader incumbent, but competes for the same French family leisure-tourism wallet.
• Walibi (Compagnie des Alpes): French amusement park operator with rides and attractions, owned by Compagnie des Alpes. Competes for regional family leisure-day demand at a substantially larger scale than Aventure Land.

Direct peers

• France Aventures: Multi-site network of outdoor accrobranche and adventure parks across France - the closest direct competitor to Parc Aventure Land, sharing the same treetop-course, family, and group-booking business model.
• Indian Forest: French chain of outdoor adventure parks featuring accrobranche courses, zip lines, and family attractions - directly comparable product mix, customer base, and ticketing model to Aventure Land.
• Arbre et Aventure: Federation/network of independent accrobranche operators across France - comparable outdoor adventure-course operator competing for the same regional family and school-group demand.

Emerging players

• Vertical'Art: French climbing and adventure-park operator (indoor climbing plus outdoor courses). Adjacent activity category targeting similar family and active-leisure customers, but with indoor scaling that insulates against weather risk Aventure Land faces.

Regional players

• Go Ape: UK-based chain of outdoor adventure parks built around treetop/zip-line courses. Same forest adventure-park product category and group/leisure customer base, but geographically separate from the French market Aventure Land serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Parc-Aventure-Land-104752744699584
• LinkedInlinkedin.com/company/aventure-land

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc Aventure Land