Averoja

What Averoja does

SIA Averoja is a privately-held Latvian travel agency headquartered in Riga, founded in 1996, that operates as a multi-service travel management provider. It serves three core customer segments: Latvian government institutions (all 13 ministries and all 5 planning regions per company-disclosed references), corporate enterprises requiring business travel and MICE services, and individual leisure travelers. After merging with SIA Tūrisma aģentūra Kolumbs in 2013, the company describes itself as the leading travel agency in Latvia by revenue, supported by 30 years of operating history, IATA agent status since 2008, TATO and ALTA memberships, and ISO 9001-14001 certification.

The core technology stack is built on the Amadeus Global Distribution System, providing access to 693 airline schedules, 484 bookable carriers, 421,000+ hotels, and 90+ train companies. Averoja has developed a proprietary Universal Financial Accounting System (AGM) integrated with Amadeus since 2009, which handles order and invoice processing, supplier management, and client profile databases. The agency also operates an internet-based booking system for registered corporate clients enabling self-service reservation of air, car, and hotel inventory. Additional product modules include MICE event organization, multi-modal transportation booking, accommodation services, travel and baggage insurance through partners BTA, ERGO, and Seesam, and visa processing. International partnerships span Lufthansa City Center (since 2019), ITP Travel Management global alliance, and FTI Touristik for the DACH leisure market.

Revenue is generated through airline, hotel, and insurance commissions on bookings; subscription-style corporate client packages with post-payment terms and volume-based discounts; and professional services fees for MICE event organization. Distribution is delivered through a dedicated corporate client service department via direct field sales, government and municipal procurement participation, online booking for registered corporates, and 24/7 phone support. The company operates from a single Riga office with approximately 5 employees, indicating a lean operation that relies on GDS-mediated fulfillment rather than large internal travel consultant headcount.

Name

Averoja

Legal name

SIA Averoja

Website

https://averoja.lv

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

SIA Averoja is a Riga-headquartered Latvian travel agency founded in 1996, providing corporate travel management, MICE services, and leisure travel booking for government ministries, enterprises, and individual clients via the Amadeus GDS and a proprietary AGM accounting system.

Ownership category

akta.pro rank

Product category

Travel Agency and Corporate Travel Management

NAICS

Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA), OBT Supplier Marketplace & Managed Content (Preferred Rates, Corporate Discounts) (THACABAM), Expense, Invoice & Reconciliation Services (Travel & Expense Ops) (THAKAMAD), Corporate Travel & Accommodation Coordination (HSACADAL)

Keywords

• Corporate travel management
• Business travel services
• Leisure travel packages
• MICE event organization
• Travel agency services

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Travel Services Commissions: Averoja earns commissions from airlines, hotels, insurance companies, and other service providers for bookings made through their platform. As an IATA-accredited agency since 2008, they have access to the widest range of airline tickets globally.
2. MICE Services: Professional meeting, incentive, conference, and events organization services. Includes venue selection, technical equipment, participant registration, accommodation, transport, catering, interpretation services, and guided excursions.
3. Corporate Client Services: Dedicated corporate travel management services including corporate pricing contracts with airlines, loyalty program participation, and post-payment terms for verified corporate clients.
4. Insurance Services: Travel and baggage insurance services through partner insurance companies including BTA, ERGO, and Seesam.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SIA Averoja operates as a full-service travel agency providing corporate business travel management and leisure travel services from its Riga headquarters. The company books air, rail, car, hotel, transfer, cruise, ferry, and charter transportation; arranges accommodation; provides travel and baggage insurance through partner insurers; processes visas; and organizes MICE (meetings, incentives, conferences, and events). Service is delivered through the Amadeus GDS, a proprietary AGM financial accounting system, and an online booking portal, supported by a 24/7 multilingual helpline.

Product overview

Averoja operates as a unified travel management platform combining multiple interconnected services. The core system consists of the online booking system (Tiešsaistes rezervēšanas sistēma) powered by Amadeus GDS, supported by the AGM universal financial accounting system. Additional modules include MICE services for meetings and events organization, transportation booking across air/rail/car/water transport, accommodation services, insurance products, and visa processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Business Travel Management
• MICE Event Organization Services

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Lufthansa City CentercoreChannel Partner/ Reseller/ Distributor · 1 January 2019Lufthansa City Center partner since 2019, providing Averoja's corporate clients with access to world's leading travel service provider systems. Enables new, qualitative business travel services with specific solutions and exclusive access to specially developed products and services.
• Tūrisma aģentūra KolumbscoreStrategic or Co-development Partner · 1 January 2013Merger with Kolumbs in 2013 made Averoja the leading travel agency in Latvia by revenue. Combined entity strengthened market position significantly.
• TATO (Tourism Register)coreOthers · 1 January 2010Registered in tourism agents and operators database since 2010 with registration number TATO-2010-109. Holds client security deposit guarantee insurance policy.
• ITP Travel ManagementcoreStrategic or Co-development Partner · 1 January 2008ITP International Travel Partnership partner since founding in 1985. Global alliance of business travel organizations with extensive experience. Averoja offers clients specific solutions and exclusive access to ITP's specially developed products and services.
• IATAcoreTechnology or Integration · 1 January 2008IATA agent status acquired in 2008, enabling Averoja to offer the widest range of airline tickets worldwide.
• FTI Touristik (Frosch Touristik GmbH)majorChannel Partner/ Reseller/ Distributor · 1 January 2008Official sales agent since 2008 for Germany's, Austria's, and Switzerland's largest tour operator. Provides charter flights to world's most popular resort destinations.
• ALTA (Latvian Travel Agents Association)minorOthersMember of Latvian Travel Agents Association, providing industry representation and networking.
• ATG - Autobusu Tūroperatoru GrupamajorStrategic or Co-development PartnerOne of the founders and active members of the Bus Tour Operators Group.
• Air BalticmajorChannel Partner/ Reseller/ DistributorRegional airline partner among 300+ available airlines through Amadeus GDS.
• KLM Royal Dutch AirlinesmajorChannel Partner/ Reseller/ DistributorPartner airline among 300+ available through Amadeus GDS.
• FinnairmajorChannel Partner/ Reseller/ DistributorPartner airline among 300+ available through Amadeus GDS.
• LufthansamajorChannel Partner/ Reseller/ DistributorPartner airline among 300+ available through Amadeus GDS.
• Hotel Wholesalers (GoGlobalTravel, GTA, Hotelstone, Contentinn)majorChannel Partner/ Reseller/ DistributorHotel service wholesalers providing access to 310+ hotel chains with 421,000+ hotels worldwide through Amadeus integration.
• Insurance Partners (BTA, ERGO, Seesam)majorChannel Partner/ Reseller/ DistributorTravel and baggage insurance services through Latvian insurance companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Corporate Travel Management (CTM): Globally operating TMC with similar service model (dedicated consultants, online booking, 24/7 support, policy compliance). A useful public-market comparable for valuation benchmarking.
• BCD Travel: Large multinational TMC offering corporate travel booking, expense management, and MICE services comparable to Averoja's offerings. Represents the broader incumbent benchmark Averoja competes against for multinational clients.
• CWT (Carlson Wagonlit Travel): Global corporate travel management giant serving multinational enterprises with similar Amadeus/GDS-based booking platforms and dedicated corporate consultants. Direct functional equivalent in the global TMC category.
• American Express Global Business Travel (Amex GBT): Global TMC providing corporate booking tools, travel policy compliance, and 24/7 support—directly analogous to Averoja's value proposition, but at much larger scale and with a more technology-forward platform.
• FCM Travel Solutions: Corporate-focused TMC operating across multiple geographies with Amadeus/GDS integration and dedicated consultant models. Comparable product mix (air/hotel/car/MICE) and customer segment focus.

Regional players

• Novatours (NOVATOUR SIA): Latvian tour operator and travel agency offering charter flights and package holidays through FTI-style partnerships. Comparable in terms of IATA/tour operator status in the same Latvian market, though more leisure-skewed than Averoja's corporate focus.
• Estravel (Estravel AS): Estonian travel agency offering similar corporate travel management and Amadeus-based booking to Baltic enterprise and government clients. Comparable business model and customer profile, but operating primarily in Estonia rather than Latvia.

Others

• FTI Touristik (Frosch Touristik GmbH): Germany's largest tour operator, of which Averoja is an official sales agent in Latvia since 2008. Comparable in travel distribution and charter-flight operations, though FTI is the upstream supplier rather than a direct competitor.
• Lufthansa City Center (LCC): Global network of independent corporate travel agencies that Averoja joined in 2019. Averoja shares the same brand affiliation and can leverage shared inventory, technology, and marketing as a competing peer agency.

Direct peers

• Kolumbs (SIA Tūrisma aģentūra Kolumbs): Latvian travel agency that merged with Averoja in 2013 to become the leading Latvian travel agency by revenue. Operates the same Riga market with overlapping corporate and leisure travel offerings, and is explicitly cross-linked on Averoja's website.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/averoja

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Averoja