Avery Products (Australia and New Zealand)

What Avery Products (Australia and New Zealand) does

Avery Products Pty Ltd is the Australian and New Zealand operating subsidiary of Avery Products Corporation, headquartered at 11 Carrington Rd, Castle Hill, NSW, with local manufacturing dating to the 1960s. The company supplies blank label sheets, custom-printed labels and cards, name badges, food safety labels, filing products, and related office and identification consumables to small businesses, individual consumers, event organizers, and food service operators across Australia and New Zealand. Its underlying technology stack combines proprietary adhesive and printable materials (including FSC-certified papers, TrueBlock opaque-coating technology, and Heavy Duty industrial-grade polyester) with a free online Design & Print tool that supports template-driven design, barcode/QR generation, mail merge, and Microsoft Word integration, plus a WePrint professional custom printing service backed by the Castle Hill production centre.

The business operates a dual-channel revenue model: low-friction self-serve e-commerce for blank label sheets starting from $0.52 per sheet, and a higher-margin WePrint custom printing service with minimum order quantities starting at 4 units for cards and 12 for labels. Distribution is direct-to-consumer via averyproducts.com.au with free shipping over $150 ($9.99 standard / $17.99-$19.99 express otherwise), supplemented by stationery suppliers and office supply retailers. Go-to-market combines product-led growth through the free Design & Print tool and 1000+ free templates with an enterprise/contact-centre B2B motion supported by dedicated AU and NZ phone lines. The business is privately held with no disclosed funding rounds, subsidiaries, or leadership changes beyond founder Ray Avery (1935), and all trademarks and IP are owned by the parent Avery Products Corporation.

Name

Avery Products (Australia and New Zealand)

Legal name

Avery Products Pty Ltd

Website

https://averyproducts.com.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Avery Products Pty Ltd is the Australian and New Zealand subsidiary of Avery Products Corporation, manufacturing and supplying blank label sheets, custom-printed labels and cards, name badges, and food safety labels to small businesses, consumers, event organizers, and food service operators across Australia and New Zealand from its Castle Hill, NSW production facility.

Ownership category

akta.pro rank

Product category

Labels, Stickers and Naming Solutions

NAICS

Converted Paper Product Manufacturing (3222), Printing and Related Support Activities (3231)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)

akta.pro secondary industries

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG), Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

Keywords

• Custom label printing
• Blank label sheets
• Name badges
• Product packaging labels
• Office supplies

Headquarters

HQ city

Castle Hill , NSW

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Blank Label Sheet Sales: One-time purchase of blank A4 label sheets for home/office printing. Minimum order quantity of 1 sheet. Revenue from individual and business customers printing labels on their own printers.
2. WePrint Custom Printing Service: Professionally printed custom labels, stickers, and cards. Minimum order quantities vary by product (12+ for labels, 4 for greeting cards, 100 for business cards). Higher margin professional printing service.
3. Office and Business Products: Filing solutions, presentation products, name badges, business cards, and other office supplies. One-time product sales to businesses and consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Avery Products (Australia and New Zealand) manufactures and sells blank label sheets, custom-printed labels, stickers, name badges, business cards, filing products and related office supplies to consumers and small businesses across Australia and New Zealand from its Castle Hill, NSW production facility. Customers can either purchase blank label sheets and print at home using the free Design & Print Online software, or order finished custom-printed products through the WePrint service in any shape, size or material.

Product overview

Avery Products (Australia and New Zealand) offers a comprehensive labelling and printing solutions portfolio built around two core offerings: WePrint (professional custom printing service) and Design & Print Online (free design tool for home printing). The product range includes blank label sheets in various shapes (rectangle, round, square, oval, hexagon, arched, heart, lid seal, band), materials (white, clear, waterproof, kraft brown, coloured, metallic, eco-friendly, linen, glitter), and adhesive types (permanent, removable). Key product sub-brands include AveryEco (sustainable labels), TrueBlock (complete coverage labels), and Heavy Duty (industrial-grade polyester). Application-specific solutions cover honey labels, food & beverage labels, food safety labels, address & shipping labels, and fabric name badges. Additional products include business cards, name badges, tent cards, lateral filing systems, and Cricut-compatible materials. The company operates local manufacturing in Castle Hill, NSW since the 1960s and serves customers across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• WePrint Custom Printing Service Professional custom printing service that prints labels, stickers and cards in any shape, size and material. Customers upload their design or choose from templates and Avery handles printing and delivery. Minimum order quantities start at 4 units (greeting cards), 6 units (postcards), 8 units (fabric name badges), 12 units (labels and stickers), and 100 units (business cards). Used by small businesses for product packaging, branding and event materials.
• Design & Print Online Free online design tool allowing users to create personalised labels using templates or custom artwork. Features include a barcode and QR code generator, mail merge functionality, and Microsoft Word integration. Used by consumers and small businesses to design Avery-format labels for home or office printing.
• Blank Label Sheets Pre-cut A4 label sheets in multiple shapes (rectangle, round, square, oval, hexagon, arched, heart, lid seal, band, barrel, CD/DVD), materials (white, clear, waterproof, kraft brown, coloured, metallic, eco-friendly, linen, glitter) and adhesive types (permanent, removable). Sold from $0.52 per sheet, compatible with Avery Design & Print software and standard laser/inkjet printers.
• AveryEco Labels Eco-friendly label range made from sustainable, responsibly sourced materials including recycled content and FSC-certified papers. Available across blank sheet and WePrint custom printing formats.
• TrueBlock Labels Premium paper labels with proprietary black backing that completely covers existing text or markings underneath. Designed for relabelling reusable containers, jars and surfaces without show-through.
• Heavy Duty Labels Industrial-grade polyester labels engineered for tough environments. Waterproof, tear-resistant, freezer-safe and chemical-resistant, suitable for industrial, outdoor and chemical-container applications. Available in white, silver and removable variants.
• Fabric Name Badges Fabric name labels and identification badges for events, conferences and workplaces. Available as blank sheets for home printing or as custom-printed badges via WePrint service (minimum 8 units).
• Honey Labels Specialised labels for honey products sized for 50g, 250g, 350g, 500g and 1kg jars. Available as WePrint custom-printed or blank label formats. Used by small honey producers and beekeepers.
• Food Safety Labels Pre-printed labels for food handling compliance including day labels, shelf-life labels and allergy advisory labels. Helps Australian restaurants, cafes, caterers and food manufacturers meet food safety standards.
• Address and Shipping Labels Labels for postal addressing, parcel and shipping applications. Available as blank sheets for home printing or custom-printed with business branding via WePrint.
• Food and Beverage Labels Labels for food and beverage products including jam and sauce jar labels, beverage bottle labels, wine labels and craft beer labels. Available in waterproof and oil-resistant material options, blank or custom-printed.
• Badgepoint Name Badges Third-party badgepoint brand of professional identification name badges for office and event use, sold through Avery's naming and ID solutions range.
• Mighty Badge Reusable magnetic name badge that allows users to swap names quickly without adhesive damage to clothing. Used in offices, conferences and events.
• Custom Printed Business Cards Custom printed business cards delivered through the WePrint service in various finishes and sizes, with a minimum order quantity of 100 units. Targeted at small business owners and sole traders.
• Lateral Filing Systems Office filing solutions including lateral suspension files, vertical filing systems and colour-coded labels for document organisation in offices and small businesses.
• Cricut-Compatible Label Materials Label papers and materials compatible with Cricut cutting machines, allowing crafters to cut custom-shaped labels and stickers from Avery materials using their Cricut machines.

Quantifiable outcome

• Rated 4.8 stars on Google with 700+ verified Australian customer reviews

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• badgepointminorChannel Partner/ Reseller/ Distributorbadgepoint brand name badges sold through Avery as part of naming and ID product range. Available alongside Avery's own Mighty Badge and fabric name badge products.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sticker Mule: Sticker Mule is a fast-growing online custom sticker and label printer offering short-run, professionally printed products to SMBs and creators — directly overlapping Avery's WePrint custom printing service.
• DYMO: DYMO (owned by Newell Brands) manufactures label printers and compatible label supplies for home, office, and SMB use — directly competing with Avery's blank label sheets and label-printing workflows across ANZ.
• OnlineLabels.com: OnlineLabels sells blank and custom-printed labels online with compatible templates and design software — a US-based direct-to-consumer competitor with the same DIY-plus-pro-printing model as Avery.
• Brother (P-touch): Brother's P-touch line of label printers and consumable tape cartridges competes directly with Avery for SMB and consumer labelling needs, particularly in office, retail, and identification use cases.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint (part of Cimpress) is a broad incumbent in online custom printing, offering business cards, labels, signage, and marketing materials to SMBs — overlapping Avery's WePrint service within a much wider product portfolio.
• CCL Label: CCL Label is Avery's sister company under CCL Industries, one of the world's largest label manufacturers serving global consumer brands — comparable technology and converting capabilities at much larger scale.

Regional players

• Snap Print & Design: Snap Print & Design is an ANZ-based franchise network of commercial print centres offering business cards, labels, signage, and event materials — a regional player serving overlapping ANZ SMB and event customers.

Emerging players

• 4imprint: 4imprint is a promotional products and labelling specialist serving Australian SMBs with custom labels, name badges, and branded merchandise — overlapping Avery's event and identification product lines.
• Moo: Moo is a premium custom printing brand focused on business cards, postcards, and branded materials for SMBs and creatives — a premium-positioned emerging player overlapping Avery's higher-margin custom printing SKUs.

Others

• Officeworks: Officeworks is Australia's largest office supplies and stationery retailer and a key offline distribution channel for Avery products — adjacent ecosystem participant rather than direct competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/averyaunz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avery Products (Australia and New Zealand)