Avex Asia

What Avex Asia does

Avex Asia Pte. Ltd. is the Singapore-headquartered Asian regional arm of Japanese entertainment conglomerate Avex Group, founded on July 19, 2013, and operating through six regional offices in Singapore, Beijing, Hong Kong, Taipei, Riyadh, and Tokyo with approximately 100 employees under CEO Shunta Takahashi. The company operates as both a regional operating subsidiary and a holding company, coordinating local execution with strategic direction from Avex Tokyo headquarters via its Singapore Group Office structure. Its services span event planning and production, IP licensing (music, artists, characters, anime), artist management with representation of more than 7,000 artists, and cross-border music content distribution including licensed Japanese music delivered to Chinese users via partnerships with NetEase and bilibili at claimed coverage of 90% of Chinese users.

Its product portfolio is organized around branded live event formats (STAR ISLAND fireworks-and-music spectaculars, Anime Village IP exhibitions, the Pokémon Run Carnival mass-participation run, Distant Worlds: Final Fantasy orchestral concerts) alongside non-event service lines in music content distribution, licensing operations, artist management, and event planning. The underlying technology stack is operations- and rights-management-driven rather than platform-driven; distribution scales through partnerships with major consumer platforms (NetEase, bilibili) rather than proprietary consumer apps, and event execution relies on local production crews across each regional office.

The business model combines three revenue streams: project-based professional services for live events delivered to enterprise clients and government partners (Saudi Seasons, Saudi Founding Day), licensing royalties from Japanese IP distributed across Asian markets, and artist management fees tied to a large catalog of represented talent. Pricing is quote-based on enterprise contracts and licensing terms are negotiated bilaterally with IP owners and platforms; the go-to-market is direct enterprise field sales through each regional office. Named enterprise customers and partners include The Pokémon Company, Square Enix, NetEase, and bilibili, alongside broader Japanese music rights holders accessed through its parent group's catalog.

Name

Avex Asia

Legal name

Avex Asia Pte. Ltd.

Website

https://avex.sg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Avex Asia Pte. Ltd. is the Singapore-based Asian regional arm of Japan's Avex Group, operating six offices across Asia and the Middle East to deliver event production, IP licensing, artist management, and cross-border music content distribution for enterprise entertainment clients and IP owners.

Ownership category

akta.pro rank

Product category

Entertainment Services and IP Licensing

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

Keywords

• Entertainment licensing services
• Event production management
• Artist management services
• Music content distribution
• Anime intellectual property

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Planning and Production: Planning and producing entertainment events such as concerts, festivals, and experiential activations using licensed intellectual properties. Examples include STAR ISLAND fireworks entertainment, Anime Village, and Pokémon Run Carnival.
2. Licensing Businesses: Licensing various intellectual properties such as music, artists, characters, and anime to brands and partners across Asia. Involves both outbound licensing of Avex content and cross-border licensing arrangements.
3. Artist Management: Managing and developing local artists and entertainment culture for respective Asian markets. Includes artist representation, music production, and helping grow local C-Pop artists for the Chinese market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Avex Asia plans, produces, and manages entertainment events and licenses intellectual properties (music, artists, characters, anime) across Asian markets as the regional hub of Avex Group. It delivers end-to-end event production (e.g., STAR ISLAND fireworks entertainment, Anime Village, Pokémon Run Carnival, Distant Worlds: music from FINAL FANTASY), artist management, and content distribution to platforms such as NetEase and bilibili in China. The company operates through six offices that execute both single-country and cross-border entertainment initiatives for IP owners and brands.

Product overview

Avex Asia is an entertainment company operating across six offices in Asia (Singapore, Beijing, Hong Kong, Taipei, Riyadh, and Tokyo) with approximately 100 employees. The company offers a diversified portfolio of entertainment services including event planning and production, artist management, and licensing operations across various intellectual properties (music, artists, characters, and anime). The product portfolio includes branded entertainment experiences like STAR ISLAND (futuristic fireworks entertainment) and Anime Village (anime experiential events), as well as licensed events such as Pokémon Run Carnival and Distant Worlds: music from FINAL FANTASY. Music content distribution services reach major Chinese platforms, while artist management supports both local Asian artists and Japanese J-Pop catalogs. The company functions as a hub coordinating cross-border initiatives among its group companies.

Differentiator

Problem solved

Functional benefit

Products and services

• STAR ISLAND
• Anime Village
• Pokémon Run Carnival
• Distant Worlds: music from FINAL FANTASY
• Music Content Distribution
• Artist Management
• IP Licensing Operations
• Event Planning and Production

Quantifiable outcome

• Music content distributed to 90% of users across China via NetEase and bilibili

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• Jeddah Season (event organizer)majorStrategic or Co-development Partner · 1 January 2022Successfully implemented 'Anime Village' experiential event bringing popular Japanese anime content to Jeddah Season in 2022 and 2023.
• STAR ISLAND (founder/organizer)coreStrategic or Co-development Partner · 1 January 2019Futuristic fireworks entertainment event successfully implemented on Founding Day in 2019 in Jeddah. Avex Saudi Arabia involved in event management and licensing operations.
• NetEasecoreTechnology or Integration · 1 January 2018Powerful music streaming platform partnership for official music content distribution in China. Avex China officially distributes music content through NetEase, reaching significant portion of Chinese music users.
• bilibilicoreTechnology or Integration · 1 January 2018Major Chinese video platform partnership for official music content distribution. Combined with NetEase, Avex China distributes to 90% of users across China.

Scale indicators3 records

Recent moves11 records

Expansion highlights4 records

Regional players

• Tencent Music Entertainment: Dominant Chinese music streaming platform and entertainment group. Comparable to Avex China on music content distribution in China and IP monetization, though Tencent Music is both a partner (via NetEase competitor relationships) and a potential competitive substitute for Avex's distribution role.
• NetEase Cloud Music: Major Chinese music streaming platform and Avex China's distribution partner reaching the majority of Chinese music users. Comparable on music distribution scale and IP licensing dynamics in China; serves both as a platform partner and a benchmark for China music reach.

Emerging players

• HYBE: K-Pop entertainment conglomerate with multi-label artist management, content/IP production, and platform distribution across Asia. Comparable to Avex Asia as a regional entertainment group leveraging artist and IP catalogs across Asian markets, though larger and more K-Pop focused.

Direct peers

• YG Entertainment: K-Pop label operating artist management, music publishing, and concert/event production for Asian and global markets. Direct parallel to Avex Asia on integrated music-IP-event business model across Asia.
• JYP Entertainment: Korean entertainment company focused on artist management, music production, and concert touring across Asia and globally. Comparable to Avex Asia's artist management and music content distribution businesses, with similar end-to-end entertainment services model.
• SM Entertainment: K-Pop label and entertainment company with artist management, music production, concert touring, and licensing across Asia. Most directly comparable to Avex Asia on artist management and cross-border IP monetization, though centered on K-Pop rather than J-Pop.

Broad incumbents

• AEG Presents: Global live entertainment promoter and venue operator active across the Middle East and Asia. Comparable on event production and licensing services for IP-driven live experiences, particularly relevant to Avex Asia's Saudi entertainment strategy.
• Live Nation Entertainment: Global live entertainment and event production company operating concert venues, festivals, and tours worldwide. Comparable to Avex Asia's event planning/production business and the Saudi Arabian entertainment expansion, though at vastly greater global scale.
• Sony Music Entertainment: Global music major with extensive artist rosters, music publishing, and live entertainment operations across Asia. Overlaps with Avex Asia's music distribution, artist management, and licensing operations, especially in Japan and Greater China, but as part of a much broader global portfolio.
• Avex Group: Parent company of Avex Asia and a major Japanese entertainment conglomerate spanning music, anime, live events, and digital content globally. Direct strategic parent and the most direct business model analog, though operating at much larger scale across Japan, Europe, and the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/avex.asia
• LinkedInlinkedin.com/company/avex-asia
• Instagraminstagram.com/avexasia/?hl=En

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avex Asia