Aylesbury Vale Golf Club Limited

What Aylesbury Vale Golf Club Limited does

Aylesbury Vale Golf Club Limited (AVGC) is a private members' golf club operating an 18-hole championship course (par 72, 6,593 yards) in Leighton Buzzard, Bedfordshire, UK, founded in 1991. The club serves regional golf enthusiasts across the Milton Keynes, Dunstable, Aylesbury, and Leighton Buzzard corridor, offering memberships across multiple tiers (7-day adult at £1,350, 5-day at £960, couples, country, university, and junior) on a rolling annual calendar with no joining fees. Course-side assets include mature tree-lined fairways, water hazards from a natural brook, an 8-bay driving range, a putting and practice bunker, and a purpose-built first-floor function room seating up to 100 guests. Three PGA professionals (Russell Phillips, Maria Tulley, Terry Bunyan) deliver instruction and a structured junior-to-adult pathway.

Revenue is generated across six streams: recurring annual memberships (largest), visitor green fees, on-site bar and grill transactions, function hire (weddings, conferences, parties), PGA-led golf instruction, and seasonal society packages. Distribution runs through the BRS Golf booking platform (visitor and member portals), direct phone/email, Microsoft Forms for society bookings, and physical on-site channels. Members receive reciprocal play at 30+ courses via the SmartGolfer Network, discounts at the bar/restaurant/pro shop, and access to 34+ partner clubs as part of membership benefits.

Technology is operational rather than proprietary, integrated across BRS Golf (booking), Intelligent Golf (competition results), GolfNow Business (website platform), Skillest (lesson booking), and Microsoft Forms (society intake). Governance is structured around three elected captains (Sue Bellingham for Ladies, Alan Connell for Men's, John Crowson for Seniors) leading distinct member sections alongside committee oversight. The club is affiliated with England Golf and SafeGolf for handicap administration and safeguarding compliance. With five disclosed core employees and private members-club ownership, the business operates as a stable, mid-market regional leisure venue with no venture capital, institutional investors, or parent company disclosed.

Name

Aylesbury Vale Golf Club Limited

Legal name

Aylesbury Vale Golf Club Limited

Website

https://avgc.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Aylesbury Vale Golf Club Limited is a private members' 18-hole golf club in Bedfordshire, UK, offering rolling annual memberships with no joining fees, three PGA professionals, function hosting for up to 100 guests, and reciprocal access to 30+ courses.

Ownership category

akta.pro rank

Product category

Private Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club membership
• Golf course facilities
• Golf instruction services
• Event hosting venue
• Golf society packages

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Annual Membership Subscriptions: Annual rolling membership fees from £420 (University 5-Day) to £2,130 (H/W Couples 7-Day). Payment options include full annual payment or spread payments (initial payment plus 6 monthly installments). Discounts available for 2-year (5%) and 3-year (8%) commitments.
2. Visitor Green Fees: Non-members and day visitors pay green fees to play the 18-hole course. Part of the SmartGolfer Network allowing members reciprocal play at 30+ participating courses.
3. Food and Beverage (Bar and Grill): On-site restaurant and bar generating revenue from daily specials, breakfast items (£6.50), sandwiches and baguettes (£4.40+), jacket potatoes (£4.30+), and full meals. Members receive 10% discount at bar and restaurant.
4. Function Room and Event Hosting: Purpose-built function room (seating up to 100) available for hire for weddings, parties, conferences and meetings. Full wedding coordination services available with packages from comprehensive wedding breakfast to buffet meals. Available 7 days a week, 364 days a year.
5. Golf Instruction and Pro Services: Three PGA professionals (Russell Phillips, Maria Tulley, Terry Bunyan) provide golf instruction and lessons. Junior development programs offered through Russell Phillips at RPGolfAcademy.
6. Society and Corporate Golf Packages: Golf societies welcomed with seasonal packages ('Summer Sizzlers' to 'Winter Warmers') available throughout the year. Packages include catering with homemade food.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Operates an 18-hole championship golf course (par 72, 6,593 yards from competition tees) opened in 1991, supported by practice facilities including an 8-bay driving range, pitching bunker, and putting green. Offers rolling annual golf membership subscriptions across multiple tiers (7-day, 5-day, couples, country, university, and junior), visitor green fees, an on-site Bar and Grill restaurant, a function room for weddings and events seating up to 100, and golf instruction delivered by three PGA professionals including structured junior development programs.

Product overview

Aylesbury Vale Golf Club is a proprietary members' golf club offering an 18-hole championship golf course (par 72, 6,593 yards) as its core product, supported by golf membership packages (7-day, 5-day, couples, country, university, and junior tiers) with no joining fees and SmartGolfer Network reciprocal benefits. The club provides practice facilities including an 8-bay driving range and putting green, Bar and Grill restaurant with daily specials, and a Function Room for weddings, parties, and corporate events hosting up to 100 guests. Society golf packages are available alongside structured junior golf programs delivered by three PGA professionals. The club also offers a Course Fly-by virtual tour for course preview.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course 18-hole championship golf course with a par of 72, measuring 6,593 yards from competition tees. Features mature tree-lined fairways, a natural brook with water hazards, and greens recognized as among the finest in the area; open to members and paying visitors.
• Golf Membership Packages

Quantifiable outcome

• 18 holes, par 72, 6,593 yards from competition tees
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SmartGolfer NetworkcoreGTM or Marketing PartnerAVGC is a member of the SmartGolfer Network, which entitles all members to two free rounds at each of the 30+ participating courses. This partnership provides significant value to members by expanding their golfing options without additional costs.
• BRS GolfcoreTechnology or IntegrationBRS Golf provides the online tee time booking platform for both visitors and members. Visitors book through brsgolf.com/aylesburyvale while members use members.brsgolf.com for their bookings.
• TopTee GolfminorGTM or Marketing PartnerAVGC members can book bays at TopTee using their SmartGolfer ID card with discounted rates: £20/hour for group bookings Sunday-Thursday, £30/hour on Fridays and Saturdays, and £12/hour for solo play.
• England GolfcoreStrategic or Co-development PartnerAVGC is affiliated with England Golf and participates in the SafeGolf initiative, displaying the England Golf and SafeGolf badge. Membership fees include England Golf/County affiliation.
• RPGolfAcademy (Russell Phillips)coreStrategic or Co-development PartnerHead PGA Professional Russell Phillips operates RPGolfAcademy providing full junior program of lessons and development. Russell Phillips runs junior events at AVGC including the Halloween junior day.
• Maria Tulley GolfcoreStrategic or Co-development PartnerPGA Professional Maria Tulley provides golf instruction services at AVGC, operating independently with bookings through Skillest platform.
• Intelligent GolfcoreTechnology or IntegrationThe majority of competition results are published on Intelligent Golf platform. Members should register to use this system for accessing competition information.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• American Golf: UK's largest golf retailer selling equipment, apparel, and accessories online and in stores. Adjacent to AVGC's pro shop and driving range offering, serving the same golfer demographic but with retail rather than facility-based revenue model.

Direct peers

• Royal Mid-Surrey Golf Club: Historic private members' golf club near London offering multiple courses, clubhouse facilities, F&B, and member events. Directly comparable UK members' club with subscription-led revenue and event-hosting capabilities.
• The Wisley Golf Club: Private members' golf club in Surrey with multiple 18-hole courses, practice facilities, clubhouse F&B, and event hosting. Closely comparable business model to AVGC — UK private members' club with subscription, green fee, F&B, and event revenue streams.
• Carnoustie Golf Links: Championship Scottish golf links with multiple courses, clubhouse, and event hosting. Comparable in being a multi-course golf venue with F&B and event revenue, though public/links ownership model differs from AVGC's proprietary members' structure.
• Wentworth Club: One of the UK's most prestigious private members' golf clubs in Surrey, offering 18-hole courses, multiple membership tiers, function and event hosting, and PGA instruction. Directly comparable to AVGC as a UK proprietary members' club with diversified revenue from memberships, F&B, and events, though at significantly larger scale and premium positioning.
• Mentmore Golf & Country Club: Regional UK private members' golf and country club in Buckinghamshire. Closely comparable to AVGC in scale, geography, and proprietary members' club model with golf, F&B, and event hosting.

Broad incumbents

• Gleneagles: Luxury Scottish resort with championship golf courses, hotel, multiple F&B outlets, and extensive event/wedding hosting. Comparable to AVGC in offering the integrated golf + events + hospitality proposition, but at destination-resort scale.
• St Andrews Links: World-famous Scottish golf complex with multiple courses, clubhouse, F&B, and event hosting. Comparable to AVGC as a multi-course golf operation with F&B and event revenue, but operating at much larger scale and with destination rather than local positioning.
• The Belfry: Large UK golf resort in the West Midlands with multiple championship courses, hotel, function rooms, and F&B. Comparable to AVGC's combined golf + event + F&B model but operates at much larger scale and includes lodging, which AVGC does not.

Emerging players

• TopGolf: Tech-enabled golf entertainment concept with bay-based gameplay, F&B, and event hosting. AVGC partners with TopTee, a similar concept, indicating emerging competition for discretionary leisure spend and a partial overlap in target customer (socially-minded golfers, group bookings, parties).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aylesbury-vale-golf-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aylesbury Vale Golf Club Limited