The Aviator Hotel Limited

What The Aviator Hotel Limited does

The Aviator Hotel Limited operates an integrated hospitality venue at Sywell Aerodrome in Northamptonshire, UK, comprising 59 en-suite Art Deco bedrooms, a seven-day bar and restaurant, and six function rooms accommodating 5 to 500 guests. The property is positioned as the only Art Deco-themed hotel and events venue at the operational Sywell Aerodrome, retaining WWII aviation heritage as the former Pilot's Clubhouse and Officer's Mess, with Hangar One converted from two 1941 blister hangars originally housing Tiger Moth aircraft for RAF pilot training.

The business derives income from four streams: room-only accommodation across four tiers (£74 to £113 per night), food and beverage (breakfast, lunch, dinner, Sunday lunch, and a structured Afternoon Tea service at £19.95 per person), and event hire across six function rooms — Hangar One (500-guest capacity), Hangar Two (up to 200), The Cirrus (up to 100), The Cockpit (up to 40), The Clubroom (up to 30), and The Briefing Room (up to 12). Weddings, corporate conferences, private celebrations, awards nights, and exhibitions are the principal event verticals.

Distribution is entirely direct-to-consumer, with bookings taken through the Direct-Book third-party reservation engine, telephone, and email. Marketing is limited to the company website and organic Instagram and Facebook channels. The company is privately held with no disclosed investors, parent entity, or funding rounds, and operates as a single-property venue serving the Northamptonshire and East Midlands region of the UK.

Name

The Aviator Hotel Limited

Legal name

The Aviator Hotel Limited

Website

https://aviatorhotel.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Aviator Hotel Limited operates a 59-bedroom Art Deco hotel, bar, restaurant, and six-room events venue at Sywell Aerodrome in Northamptonshire, UK, serving leisure guests, private event clients, and corporate customers in the East Midlands.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Accommodation: Revenue from renting 59 en-suite bedrooms including Standard Double, Superior Double, King/Twin, and Superior King/Twin rooms. Room-only rates range from £74 to £113 per night. Additional revenue from extra z-beds at £10 per bed.
2. Food & Beverage: Revenue from the Art Deco restaurant and bar open 7 days a week. Includes breakfast, lunch, dinner, Sunday lunch, afternoon tea (£19.95 per person), and general bar sales. Food service times: Breakfast Mon-Fri 7-9:30am, Sat-Sun 8-10am; Lunch 12-3pm daily; Dinner Mon-Sat 6-9pm (closed Sunday evenings and Bank Holidays).
3. Events & Function Hire: Revenue from hiring out six function rooms (Hangar One accommodating up to 500 guests, Hangar Two up to 150, The Cirrus up to 100, The Cockpit up to 40, The Clubroom up to 30, The Briefing Room up to 12). Venues used for wedding receptions, conferences, exhibitions, product launches, awards nights, charity balls, and private parties.
4. Afternoon Tea Service: Pre-booked afternoon tea service available Monday to Saturday, 12pm to 4pm, priced at £19.95 per person. Gift vouchers also available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Aviator is a 59-bedroom Art Deco hotel, bar, restaurant and events venue at Sywell Aerodrome in Northamptonshire, UK, serving overnight guests, walk-in diners and hosted events. Its facilities include six function rooms (Hangar One, Hangar Two, The Cirrus, The Cockpit, The Clubroom, The Briefing Room) accommodating 5 to 500 guests, plus a 7-day-a-week bar and restaurant and an afternoon tea service priced at £19.95 per person.

Product overview

The Aviator Hotel is a single-property venue offering integrated hospitality services centered on its unique Art Deco heritage at Sywell Aerodrome. The core offering consists of 59 en-suite hotel bedrooms across four room categories, a bar and restaurant serving fresh locally-sourced food, and Afternoon Tea service. Events capabilities span six distinct function rooms—Hangar One (the flagship 500-capacity venue originally a WWII aircraft hangar), Hangar Two (200-capacity conference facility), The Cirrus Suite (100-capacity function room), The Cockpit (40-capacity conference space), The Clubroom (30-capacity meeting/gathering room), and The Briefing Room (12-capacity meeting room). All function spaces are ground-floor accessible with aviation-themed decor and views across the airfield. The hotel positions itself as an alternative events destination combining historical character with modern facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 59 en-suite Art Deco bedrooms across four categories: Standard Double (from £74), Superior Double (from £84), King/Twin (from £103), and Superior King/Twin (from £113), all room-only rates. Some rooms can accommodate additional z-beds (£10 each) or travel cots; Superior Double and Standard Double rooms cannot take extra beds due to fire safety. Standard rooms bookable via the website; King/Twin rooms must be booked by phone or email.
• The Aviator Bar & Restaurant Art Deco bar and restaurant open 7 days a week serving freshly prepared, locally sourced food with daily specials and seasonal menus. Breakfast Mon-Fri 7-9:30am and Sat-Sun 8-10am; lunch 12-3pm daily; dinner Mon-Sat 6-9pm (closed Sunday evenings and Bank Holidays). Open to both residents and non-residents.
• Afternoon Tea Pre-booked afternoon tea service Monday to Saturday 12pm-4pm at £19.95 per person, including sandwiches, scones with clotted cream and preserves, warm sausage roll, assortment of cakes, and a pot of tea or cup of coffee. Vegan alternatives available on pre-booking. Cancellations within 24 hours are chargeable. Gift vouchers also available.
• Hangar One (Function Venue) The largest function suite (110ft x 70ft) at the venue, originally built in 1941 to house Tiger Moth aircraft used to train RAF pilots during WWII. Accommodates up to 500 guests for dinner events or conferences, with private bar and catering facilities. Used for wedding receptions, conferences, exhibitions, product launches, awards nights and charity balls. Ground-floor accessible.
• Hangar Two (Function Venue) Custom-built conference facility (58ft x 45ft) accessed via Hangar One, suitable for conferences, seminars and product launches for up to 150-200 guests. Ground-floor accessible.
• The Cirrus Suite (Function Venue) Self-contained function suite (84ft x 20ft) with private bar, toilet facilities, stage and dancefloor, accommodating up to 100 guests for conferences, workshops, meetings and parties. Ground-floor accessible.
• The Cockpit (Conference Venue) Conference space (29ft x 18ft) ideal for conferences, lectures and training courses, accommodating up to 40 delegates with air conditioning and private entrance. Ground-floor accessible.
• The Clubroom (Meeting Venue) Meeting venue (28ft x 16ft) suitable for conferences, private meetings and small gatherings such as birthdays, christenings and memorials, accommodating up to 30 guests. Ground-floor accessible.
• The Briefing Room (Meeting Venue) Small conference room (18ft x 19ft) ideal for meetings and smaller conferences, accommodating up to 12 delegates with private entrance. Ground-floor accessible.
• Wedding Reception Venue Wedding reception venue in Hangar One accommodating up to 500 guests, offering self-contained function space with private bar and catering facilities. Civil ceremonies are not licensed at the venue.

Quantifiable outcome

• Hangar One has hosted over 500 events since opening in 2001, demonstrating sustained venue popularity and track record.
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Whittlebury Park: Whittlebury Park combines hotel accommodation, conference and event facilities, dining, and leisure amenities in Northamptonshire. Its broad events proposition and rural location make it a strong operating analogue.
• Sedgebrook Hall: Sedgebrook Hall is a Northamptonshire countryside hotel with bedrooms, dining, meetings, conferences, weddings, and event facilities. Its integrated accommodation and function-room model closely matches The Aviator's offering.
• Kettering Park Hotel & Spa: Kettering Park Hotel & Spa serves the same East Midlands catchment with hotel rooms, dining, conferences, weddings, and events. It offers a directly comparable combination of accommodation and scalable function space.
• The Barn Hotel: The Barn Hotel is a smaller regional hotel and conference venue with meeting facilities, accommodation, and food and beverage services. Its scale and business mix are closely comparable to The Aviator's 59-room property.
• Rockingham Forest Hotel: Rockingham Forest Hotel is a Northamptonshire hotel with guest accommodation, dining, conference, wedding, and event capabilities. It targets a similar regional mix of business and leisure customers.
• De Vere Staverton Estate: De Vere Staverton Estate is a Northamptonshire estate hotel with extensive event and conference space alongside food and beverage operations. It competes for the same regional corporate, wedding, and leisure demand.
• Fawsley Hall Hotel & Spa: Fawsley Hall is a historic Northamptonshire hotel offering accommodation, weddings, conferences, and private events. Its character-led country-house positioning is particularly comparable to The Aviator's heritage-led event proposition.

Broad incumbents

• Hilton Northampton: Hilton Northampton provides rooms, conference and event facilities, and food and beverage services near the same catchment. It is a scaled branded incumbent competing for business travellers and corporate functions.
• Holiday Inn Northampton: Holiday Inn Northampton offers hotel accommodation, meetings, events, and dining in the same local market. Its larger branded presence makes it an incumbent competitor despite The Aviator's more distinctive venue identity.

Regional players

• The Grand Hotel Leicester: The Grand Hotel Leicester is a full-service regional hotel with event, conference, dining, and accommodation offerings. It has a broader geography but competes for similar corporate and private-event customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AVIATORSYWELL
• Instagraminstagram.com/aviatorsywell
• LinkedInlinkedin.com/company/the-aviator-hotel-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Aviator Hotel Limited