The Grand Hotel Leicester

What The Grand Hotel Leicester does

The Grand Hotel Leicester is a Grade II listed Victorian full-service hotel located at Granby Place in Leicester city centre, England, operating under Jupiter Hotels Holdings Limited as data controller and branded as part of The Unlimited Collection by Ascott. Originally opened in 1898 by builder Orson Wright, the property was restored and reimagined in 2026 under Ascott's Unlimited Collection brand. The hotel offers 104 individually designed rooms and suites across six categories (Classic Single, Classic Twin, Classic Double, Grand Room with Sofabed, Superior King, and Family Room with Sofabed), distributed primarily through Ascott's Discover ASR booking platform alongside direct website, phone, and email channels.

The property's commercial offering centres on four integrated revenue streams: accommodation; O.W. Restaurant (the signature dining venue named after Orson Wright, covering all-day dining, afternoon tea from £36 per person, and an Art Deco-inspired cocktail bar); events and celebrations including weddings (up to 300 guests, licensed for civil ceremonies), meetings and conferences (10-350 delegates), life and charity events, and a substantial seasonal Christmas 2026 programme of ticketed events; and ancillary F&B/celebration services. The King's Hall ballroom — Leicester's only remaining Victorian ballroom — is positioned as a unique event asset.

The business model is direct-to-consumer hospitality with no proprietary technology disclosed. Operational infrastructure relies entirely on standard third-party platforms: Spoton.net for website hosting, Cloudflare for CDN/security, Google Analytics for web analytics, Meta Pixel for advertising tracking, OpenTable for restaurant reservations, and Cvent/Creventa for event ticketing. Distribution combines direct sales (website, phone, email) with self-serve channels (Discover ASR, OpenTable, Cvent) and an inside-sales/enterprise motion for weddings and large corporate bookings. Pricing is publicly disclosed for dining and events but accommodation rates route through the Discover ASR platform.

Name

The Grand Hotel Leicester

Legal name

Jupiter Hotels Holdings Limited

Website

https://thegrandhotelleicester.co.uk

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

1–10 employees

Short description

The Grand Hotel Leicester is a Grade II listed Victorian full-service hotel in Leicester city centre with 104 rooms, O.W. Restaurant, and event spaces, operating under The Unlimited Collection by Ascott and serving leisure, corporate, wedding, and celebration customers.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Food Services and Drinking Places (722)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel accommodation
• Wedding venue
• Conference meetings
• Restaurant dining
• Event catering

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation: The hotel offers 104 rooms and suites across multiple categories (Classic Twin, Classic Double, Grand Room with Sofabed, Superior King, Family Room with Sofabed, Classic Single). Rooms are booked through the hotel's own website, phone reservations, and Discover ASR (Ascott's official booking platform). Pricing varies by room type and season.
2. Food & Beverage - O.W. Restaurant: O.W. is the signature dining destination offering all-day dining, afternoon tea, and bar services. Revenue is generated through per-customer transactions including à la carte dining, afternoon tea packages (from £36 per person), and festive seasonal menus. Bookings are managed via OpenTable and walk-ins.
3. Events & Celebrations: The hotel generates revenue from hosting weddings (licensed civil ceremonies, receptions up to 300 guests), meetings and conferences (10 to 350 delegates), life and charity events, and seasonal celebrations including Christmas party nights. Pricing ranges from £32 per person for charity events to £85 per person for Christmas Day lunch.
4. Christmas Events Package: Seasonal festive events including Christmas party nights (£60-75 per person), themed entertainment evenings (£70 per person), Christmas Day lunch (£85 adults, £40 children), New Year's Eve celebrations (£70 per person), and family events including pantomime (£26 per person). Tickets sold through Cvent/Creventa event booking platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Grand Hotel Leicester operates a 104-room heritage hotel in central Leicester, England, offering overnight accommodation across multiple room categories, the O.W. Restaurant for breakfast, lunch, afternoon tea and dinner, and dedicated spaces for weddings, corporate meetings and conferences, life/charity events and Christmas packages. The proposition combines lodging, food and beverage, and event hosting in a single city-center property originally opened in 1898 and now operated under The Unlimited Collection by The Ascott Limited.

Product overview

The Grand Hotel Leicester operates as part of The Unlimited Collection by Ascott, offering an integrated hospitality experience combining accommodation, dining, and events. The property features 104 guest rooms and suites across six room categories, paired with O.W. Restaurant as the signature dining venue (encompassing all day dining, afternoon tea, and The Bar at O.W.), and comprehensive events services covering weddings and celebrations, meetings and conferences, and life and charity events. The portfolio is unified through the hotel's Victorian heritage and Art Deco design sensibility, with all accommodation booked through Discover ASR and restaurant reservations managed via OpenTable.

Differentiator

Problem solved

Functional benefit

Brands

• O.W. Restaurant: The signature dining destination at The Grand Hotel Leicester, named after Orson Wright. Set within restored interiors echoing the Art Deco era, offering all day dining, afternoon tea, and a cocktail bar.

Products and services

• Hotel Rooms and Suites 104 bedrooms and suites across categories such as Standard, Superior, Executive, Deluxe, Junior Suite and Suite, available to leisure and business travelers seeking central Leicester accommodation.
• O.W. Restaurant On-site restaurant at The Grand Hotel Leicester serving breakfast, lunch, dinner and afternoon tea, and operating as a bar/lounge for hotel guests and walk-in diners.
• Afternoon Tea Traditional afternoon tea service offered within O.W. Restaurant at The Grand Hotel Leicester for hotel guests and members of the public.
• Wedding Venue and Packages Dedicated wedding and civil ceremony spaces, reception services and bridal accommodation at The Grand Hotel Leicester, marketed to engaged couples seeking a heritage city-center venue.
• Meetings and Conferences Corporate meeting, conference and training event spaces at The Grand Hotel Leicester, with on-site catering and accommodation for delegates.
• Life and Charity Events Private celebration, life event and charity event hosting at The Grand Hotel Leicester, including balls, gala dinners and special-occasion receptions.
• Christmas Parties and Packages Seasonal Christmas party packages and festive event hosting at The Grand Hotel Leicester, combining event space, dining and accommodation.

Quantifiable outcome

• Capacity to host up to 300 guests for celebrations and events
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Discover ASR (Ascott)coreChannel Partner/ Reseller/ DistributorDiscover ASR is Ascott's official global booking platform that handles accommodation reservations for The Grand Hotel Leicester. The platform ensures secure booking journeys with global standards of service, connecting international travellers to the hotel's 104 rooms and suites.
• OpenTablecoreChannel Partner/ Reseller/ DistributorOpenTable is the restaurant reservation platform used for O.W. Restaurant bookings, including all-day dining, afternoon tea, and special occasions. It provides the online booking infrastructure for diner reservations.
• Cvent/CreventacoreChannel Partner/ Reseller/ DistributorCvent/Creventa is the event management and ticketing platform used for Christmas events, themed parties, and special celebrations. Individual event booking pages are hosted on this platform for ticket sales.
• The Unlimited Collection by AscottcoreStrategic or Co-development PartnerThe Grand Hotel Leicester is part of The Unlimited Collection by Ascott, a brand of Ascott Limited. The hotel was restored and reimagined as part of this collection, bringing international hospitality standards and global brand recognition while honouring the property's Victorian heritage.
• Meta PixelminorGTM or Marketing PartnerMeta Pixel tracks visitor interaction with the website to measure advertising success and enable targeted advertising on Facebook and Instagram platforms.
• Brockleby'sminorOthersBrockleby's is a local pie producer whose handmade daily pies are featured on the O.W. Restaurant menu. The 'Pie of the Day' dish pays homage to the region's farming heritage.
• Newby Teas of LondonminorOthersNewby Teas of London is the tea brand served at O.W. Afternoon Tea. Internationally recognised for dedication to purity, provenance, and craftsmanship, selecting finest tea leaves from distinguished estates.
• NyetimberminorOthersNyetimber is featured on the wine list at The Bar at O.W. as a premium English sparkling wine option alongside Laurent-Perrier Rosé and Taittinger.
• The Oomparty BandminorOthersThe Oomparty Band provides live entertainment for the Oktoberfest Meets Halloween event on 31 October 2026. Known for energetic performances blending live brass with electronic drums and samples.
• Chaplins PantomimesminorOthersAward-winning pantomime production company producing the Aladdin Christmas pantomime at the hotel on 29 December 2026.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leicester Marriott Hotel: A four-star full-service chain hotel operating in Leicester city centre, directly competing for corporate, leisure and event bookings within the same primary market.
• Belmont Hotel Leicester: Independently operated Leicester city hotel offering accommodation, restaurant and events; comparable size and mid-tier full-service positioning in the same local market.
• Novotel Leicester: Mid-scale chain full-service hotel in Leicester city centre, competing directly for corporate group bookings and weekend leisure stays at typically lower price points.
• The Queens Hotel, Leeds: Iconic Grade II Victorian railway hotel in a UK regional city, similarly positioned around heritage architecture, large event spaces and full-service hospitality — strong comp for the heritage full-service hotel model.
• The Angel Hotel, Cardiff (Unlimited Collection): Heritage Unlimited Collection by Ascott property in a UK regional capital with comparable weddings, conferencing and F&B programming — useful for benchmarking same-brand operational metrics.
• Hilton Leicester Hotel: Leicester-based full-service international brand hotel with comparable meeting, conference and wedding facilities, competing for the same regional corporate and leisure demand.
• Quy Mill Hotel & Spa, Cambridge (Unlimited Collection): Another Unlimited Collection by Ascott heritage full-service hotel with strong wedding and events trade in a UK regional city, providing a like-for-like comp on the Ascott sub-brand performance.
• The Beaumont Hotel (Mayfair, London): Also part of The Unlimited Collection by Ascott; a heritage/art-deo full-service hotel. Most directly comparable as a sibling property in the same Ascott brand collection targeting similar premium leisure and event customers.

Emerging players

• St Martins Lodge Leicester: Boutique Leicester city-centre hotel focused on design-led accommodation, representing the emerging boutique/short-stay threat to traditional full-service heritage hotels in the same micro-market.

Regional players

• Sketchley Grange Hotel & Spa: A heritage/converted full-service hotel and events venue in Leicestershire (not city centre), offering accommodation, weddings and conferences — similar event-led business model but located just outside the city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mercure-leicester-the-grand-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grand Hotel Leicester