Avid Hotels

What Avid Hotels does

Avid Hotels is a midscale hotel brand owned and operated by InterContinental Hotels Group (IHG), a publicly-listed global hospitality company headquartered in Atlanta, GA. The brand targets value-conscious travelers — including leisure guests, families, road trippers, and cost-sensitive business travelers — with a focused proposition of "essentials done exceptionally well": complimentary hot breakfast with bean-to-cup coffee, free high-speed Wi-Fi, sleep-optimized rooms with blackout shades and sound-reducing headboards, modern fitness centers, and 24/7 coffee. Properties are typically new-build and located in suburban areas near highways, business districts, and airports across the United States, Mexico, and Canada. Individual properties are independently owned and operated under franchise agreements with IHG.

The underlying technology is a cloud-based property management and reservation system integrated with IHG's global platform, accessed via IHG.com, the IHG One Rewards mobile app, and phone reservations (1-877-495-2843). Distribution also extends to third-party OTAs (Expedia, Booking.com). Guest room technology includes TV casting (screen mirroring from personal devices to room TVs) and mobile check-in via the IHG One Rewards app. Pricing is not publicly disclosed; rates vary by location, date, and room type, with IHG One Rewards members accessing exclusive member rates and best-price guarantees when booking direct.

Avid's business model operates as a franchise system within IHG. The brand itself does not directly own most properties but generates brand-level revenue through franchise fees, marketing contributions, and reservations routed through IHG's centralized systems. The model is fundamentally transaction-fee based on room-night bookings. The brand is positioned as IHG's midscale play to capture price-sensitive demand without diluting the company's premium and upscale brands. Cross-brand loyalty integration via IHG One Rewards (with over 100 million members globally) provides customer acquisition leverage that standalone midscale competitors cannot replicate.

Name

Avid Hotels

Legal name

Avid Hotels (brand of InterContinental Hotels Group)

Website

https://avidhotels.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Avid Hotels is a midscale hotel brand owned by IHG, targeting value-conscious leisure and business travelers across the U.S., Mexico, and Canada with new-build properties offering free hot breakfast, Wi-Fi, and sleep-optimized rooms. Operates as an IHG franchise system integrated with IHG One Rewards loyalty.

Ownership category

akta.pro rank

Product category

Midscale Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Midscale Limited-Service Hotels (THAGABAC)

akta.pro secondary industry

Highway/Interstate Limited-Service Hotels (THAGABAG)

Keywords

• Midscale hotel accommodations
• Limited service hotels
• Hotel loyalty program
• Value hotel brand
• Hotel franchise properties

Headquarters

HQ city

Atlanta, GA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Avid Hotels generates revenue through overnight accommodation bookings. Guests pay for room nights at competitive price points, with revenue flowing through IHG's centralized reservation and property management systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Avid Hotels is a midscale, value-focused hotel brand operated by IHG that sells overnight accommodation bookings at fair prices. Each stay includes complimentary hot breakfast with fresh bean-to-cup coffee, free high-speed Wi-Fi, and contemporary rooms designed for quality sleep (high-quality bedding, blackout shades, sound-reducing headboards). Properties are located primarily in suburban areas near highways, airports, and business districts across the United States, Mexico, and Canada, and guests earn and redeem points through the IHG One Rewards loyalty program.

Product overview

avid hotels is a single unified hotel brand offering modern, new-build accommodations at a fair price point. The brand focuses on delivering the essentials exceptionally well: complimentary hot breakfast with fresh bean-to-cup coffee, free high-speed Wi-Fi, contemporary rooms with high-quality bedding designed for restful sleep, modern fitness centers, and a commitment to cleanliness. Guests earn points and benefits through the IHG One Rewards loyalty program. The product portfolio centers on the core avid hotels brand with properties typically located in suburban areas, near highways, airports, and business districts across the United States, Mexico, and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• avid hotels brand accommodations A modern, value-focused midscale hotel brand by IHG offering overnight accommodations with complimentary hot breakfast, free Wi-Fi, high-quality bedding with sleep enhancers, and access to the IHG One Rewards loyalty program. Targeted at value-conscious individual travelers, families, and business travelers staying in suburban locations near highways, airports, and business districts.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• IHG One RewardscoreStrategic or Co-development PartnerAvid Hotels operates as a brand under IHG and participates fully in the IHG One Rewards loyalty program. Guests earn points on stays and can redeem for free nights across IHG's 6,000+ global properties. The program provides Avid Hotels with access to over 100 million loyalty members and enables cross-brand benefits.
• Candlewood SuitescoreStrategic or Co-development PartnerAvid Hotels has established dual-brand properties with Candlewood Suites (e.g., West Memphis location). This partnership allows both brands to share infrastructure while serving different guest needs—Avid for shorter stays with breakfast included, Candlewood for extended stays with kitchen amenities. The dual-brand approach provides operational efficiencies and expanded market coverage.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Candlewood Suites: IHG's extended-stay brand and Avid's dual-brand partner (e.g., West Memphis). Offers in-room kitchens for longer stays; complementary rather than directly substitutable but shares IHG distribution and competes for similar suburban conversion projects.
• Hampton by Hilton: Hilton's flagship midscale brand offering free hot breakfast, free Wi-Fi, and clean rooms targeted at value-conscious travelers. Closest non-IHG direct competitor to Avid in the limited-service midscale segment.
• Holiday Inn Express: IHG's flagship express/midscale brand and the most directly comparable Avid peer. Targets value-conscious business and leisure travelers with free hot breakfast, modern rooms, and IHG One Rewards integration; competes with Avid for the same midscale guest across the same IHG distribution system.
• Country Inn & Suites by Radisson: Choice Hotels–owned (post 2022 acquisition) midscale brand offering complimentary hot breakfast and a residential-style experience. Targets the same value-conscious leisure and business traveler as Avid in suburban and secondary markets.
• Fairfield by Marriott: Marriott's midscale brand providing consistent, value-priced accommodations with complimentary breakfast, free Wi-Fi, and Marriott Bonvoy loyalty integration. Directly competes with Avid for the same value-conscious business and leisure guest in suburban and highway locations.
• Sleep Inn (Choice Hotels): Choice Hotels' newer-construction midscale brand emphasizing modern design and essentials, similar to Avid's positioning. Targets the same value-conscious traveler with a contemporary room product.
• Comfort Inn (Choice Hotels): Choice Hotels' flagship midscale brand with complimentary hot breakfast and a focus on road travelers. Overlaps with Avid's midscale positioning and highway/suburban footprint, particularly for value-driven overnight stays.
• Wyndham Garden: Wyndham's upper-midscale brand providing essentials-focused accommodations in suburban and airport-adjacent markets. Competes with Avid on value positioning and the 'essentials done well' framing.
• Best Western Plus: Upper-midscale Best Western brand offering free hot breakfast, Wi-Fi, and modern rooms across independently operated properties. Competes with Avid on value, complimentary breakfast, and suburban/highway locations.
• Quality Inn (Choice Hotels): Midscale Choice Hotels brand focused on affordable overnight stays near highways and suburban markets. Competes with Avid for the same budget-conscious traveler, often in secondary markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/avidhotel?lang=en
• Facebookfacebook.com/avidhotels
• Instagraminstagram.com/avidhotels/?hl=en
• LinkedInlinkedin.com/company/avid-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avid Hotels