Avis Autonoleggio Italia

What Avis Autonoleggio Italia does

Avis Autonoleggio Italia, legally Avis Budget Italia SpA, is the Italian operating subsidiary of Avis Budget Group (NASDAQ: CAR) and provides car rental services across Italy with owned counters at major airports (Rome Fiumicino, Milan Linate/Malpensa, Naples Capodichino, Catania Fontanarossa, Palermo Punta Raisi, Bari Palese, Brindisi), Italian and European train stations, city center offices, and additional direct locations in the Canary Islands and Berlin. The company serves leisure travelers, business travelers, SMEs, large enterprises, families, senior travelers, and young drivers through direct-to-consumer digital channels (avisautonoleggio.it, iOS/Android mobile app, call center +39 06 452108391) and a field-sales motion for corporate accounts. Headquarters are registered at Via Innsbruck 31, Bolzano, with 157 employees.

The product platform spans core per-day vehicle rentals across economy, compact, sedan, SUV, minivan (7-9 seats), cargo van, electric/hybrid, automatic-transmission, and premium "Select Series" categories, supported by add-on services including QuickPass pre-registration, self-service kiosks delivering key pickup in under 30 seconds, Avis First VIP service (keys waiting at vehicle), extended roadside assistance (from £5/day), Avis Inclusive zero-deductible coverage, child safety seats, one-way rentals, long-term rentals, cross-border rentals, and the Travel Companion smart portable device bundling GPS, 4G hotspot for up to 5-6 devices, free international calls, and local city guides. Business customers are served through Avis Business (SME program), Avis Flex (corporate accounts), and Avis Leasing fleet management, while consumer retention is driven by the free Avis Preferred loyalty program (10% European discount, priority service) and the paid annual Avis Drive Gold subscription (20% Italy / 15% Europe discount plus second driver, child seats, premium roadside assistance).

Revenue is generated primarily through per-day transaction fees on rentals, recurring subscription fees (Avis Drive Gold, Avis Preferred membership equivalent economics), insurance and add-on attachment revenue (Avis Inclusive, extended roadside assistance, child seats, GPS, Travel Companion device), one-way rental surcharges, long-term rental contracts, and managed-services revenue from Avis Leasing fleet management. Distribution mixes self-serve digital booking with inside-sales reservations and direct field sales for enterprise accounts, and marketing is multi-channel across owned digital (website, app, email), organic social (Facebook, Instagram, X, YouTube), and affiliate partnerships with Amazon (10% cashback), Student Beans (student discounts), and Genoa CFC (15% supporter discount). The entity holds PCI DSS certification for payment-card data security.

Name

Avis Autonoleggio Italia

Legal name

Avis Budget Italia SpA

Website

https://avisautonoleggio.it

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Avis Autonoleggio Italia (Avis Budget Italia SpA) is the Italian car rental subsidiary of Avis Budget Group, serving leisure and business travelers at Italian airports, train stations, and city centers with digital booking, a diversified fleet, loyalty programs, and corporate fleet services.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industries

One-Way / Intercity Car Rental (THADAAAD), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH), Luxury Sedan & Executive Car Rentals (THADAMAB), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Car rental services
• Vehicle fleet rental
• Airport car hire
• Business mobility solutions
• Long-term vehicle rental

Headquarters

HQ city

Bolzano

HQ country

Italy

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental: Core car rental service charged on a per-day basis. Includes various vehicle categories from economy compacts to luxury sedans, SUVs, and vans. Revenue generated from daily rental rates plus optional extras.
2. One-Way Rentals: Drop-off service allowing customers to return vehicles at different locations from pickup. Additional fees apply based on route and distance.
3. Additional Services and Insurance: Extended roadside assistance, zero-deductible damage protection (Avis Inclusive), young driver surcharges, child seats, GPS navigation, and other optional add-ons
4. Long-term Rentals: Extended vehicle rentals for periods exceeding standard rental duration, targeting travelers and businesses needing vehicles for extended periods
5. Fleet and Lease Solutions: Fleet management and leasing services for businesses through Avis Business programs and Avis Leasing division

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Avis Autonoleggio Italia rents passenger vehicles to consumers and businesses across Italy, with reciprocal access to over 5,000 Avis locations worldwide. Offerings span compact, sedan, SUV, minivan, electric/hybrid, automatic transmission, premium (Select Series), and cargo van categories, available at airports, train stations, and city center counters. Supplementary paid services include insurance packages (Avis Inclusive), extended roadside assistance, child seats, one-way and long-term rentals, cross-border rentals, and corporate fleet/leasing programs.

Product overview

Avis Autonoleggio Italia is a car rental platform offering a comprehensive portfolio of products and services. The core offering is the standard car rental service (Avis Autonoleggio) with vehicles ranging from compact cars to minivans. The ecosystem includes loyalty program (Avis Preferred), VIP service (Avis First), and various add-on modules such as extended roadside assistance (Assistenza Stradale Estesa), insurance packages (Avis Inclusive), one-way rentals (Noleggio Sola Andata), long-term rentals (Noleggio Auto a Lungo Termine), specialty vehicles (electric/hybrid, automatic, minivans, vans), and travel technology (Travel Companion with GPS and internet). Business customers are served through dedicated programs like Avis Business and Avis Flex, while the premium tier includes Avis Select Series vehicles and Avis Drive Gold subscription.

Differentiator

Problem solved

Functional benefit

Brands

• Avis Preferred: Free loyalty program offering 10% discount on rentals in Europe, priority service, and exclusive benefits.
• Avis Inclusive
• Avis Flex
• Avis First
• Avis Drive Gold
• QuickPass
• Avis Travel Companion

Products and services

• Avis Autonoleggio (Car Rental) Core car rental service offering vehicles across economy, sedan, SUV, minivan, electric/hybrid, automatic, premium (Select Series), and van categories at airports, train stations, and city centers in Italy, with reciprocal access to over 5,000 Avis locations worldwide. Available to consumers and businesses on a per-day transaction basis with free cancellation.
• Avis Preferred (Loyalty Program) Free loyalty program providing 10% discount on Avis rentals in Europe, priority service access, and exclusive offers for frequent renters who register an account on avisautonoleggio.it.
• Avis First (VIP Service) VIP service enabling customers to skip the rental counter and proceed directly to their assigned vehicle where keys are ready upon arrival, for expedited pickup at participating locations.
• Avis Drive Gold (Annual Subscription) Annual subscription product offering 20% discount on rentals in Italy, 15% discount across Europe, priority service, second driver inclusion, child seats, and plus roadside assistance for one full year.
• Avis Business (Corporate Rental Program) Corporate car rental program offering dedicated business accounts, central billing, special corporate rates, and dedicated account support for companies renting vehicles for employee business travel and operations.
• Avis Flex (Flexible Corporate Program) Flexible corporate rental program allowing companies to manage car rental accounts with centralized billing, reporting, and dedicated account management for SME and large enterprise customers.
• Short-term Business Rental Short-term corporate car rental offering under the Avis Business program for companies needing vehicles for brief business travel, client transportation, and operational needs.
• Long-term Car Rental (Noleggio a Lungo Termine) Long-term car rental service for periods exceeding standard daily or weekly rental durations, targeting travelers and businesses needing vehicles for extended use.
• One-way Rental (Noleggio Sola Andata) One-way rental service allowing customers to pick up a vehicle at one location and return it at a different Avis location, with additional drop-off fees based on route and distance.
• Avis Inclusive (Coverage Package) Comprehensive coverage package including extended roadside assistance plus, zero excess on damage and theft, and faster pickup with less paperwork, sold as a standalone addition to a rental booking.
• Extended Roadside Assistance (Assistenza Stradale Estesa) Extended roadside assistance add-on service priced from £5 per day (maximum 13 days) covering non-mechanical issues including flat tires, lockout service, dead battery jump-start, fuel delivery, and lost key assistance.
• Travel Companion (Portable Device Rental) Rental of a smart portable device providing GPS navigation, unlimited internet via 4G hotspot for up to 5-6 devices, free international calls, and local city guides for travelers using Avis rental vehicles.
• Cross-border Rental International rental service allowing customers to take their Avis rental vehicle across borders into different countries, subject to applicable cross-border terms and conditions.

Quantifiable outcome

• Save up to 20% on car rentals in Europe with promotional offers
• +2 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Genoa CFC (Genoa Cricket and Football Club)minorGTM or Marketing PartnerOfficial Car Rental Partner of Genoa CFC. The partnership offers dedicated discounts up to 15% on car rentals for season ticket holders and supporters of the Italian football club.
• AmazonminorGTM or Marketing PartnerAmazon partnership offering 10% cashback on car rental bookings. Customers receive Amazon gift card reimbursement after completing their rental, subject to terms and conditions.
• Student BeansminorGTM or Marketing PartnerStudent discount program through Student Beans platform providing special offers for students on car rentals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maggiore: Italian-headquartered car rental company operating airport and city rental locations across Italy, competing directly with Avis Autonoleggio Italia in leisure and corporate segments with similar fleet and service offerings.
• Sixt Italy: German-headquartered premium car rental operator with a fast-growing Italian footprint, competing directly with Avis on airport counter presence, premium fleet positioning, and digital-first booking.
• Hertz Italy: Italian arm of Hertz Global Holdings, operating airport and city car rental locations in direct competition with Avis Autonoleggio Italia across the same Italian airports and tourist destinations, with overlapping fleet categories and loyalty programs.
• Enterprise Rent-A-Car Italy: US-based global rental operator serving Italian airports and urban locations with a comparable leisure and corporate customer mix, overlapping fleet categories and B2B fleet services.
• Thrifty Car Rental Italy: Value-tier sister brand within Avis Budget Group, sharing counter and fleet infrastructure with Avis Autonoleggio Italia and competing in lower-price-point rentals at the same Italian airports.
• Budget Italia: Italian operations of Avis Budget Group's value brand Budget, sharing parent, fleet, and locations with Avis Autonoleggio Italia and competing in adjacent value-tier price points from the same airports.
• Europcar Italy: Major European car rental brand with extensive Italian airport presence (Fiumicino, Malpensa, Linate, Naples, etc.) competing head-to-head with Avis in leisure, business, and one-way rentals with a comparable fleet mix.

Emerging players

• Leasys: Stellantis-owned Italian leasing and mobility company offering long-term rental, subscription, and car-sharing that overlaps with Avis's long-term rental and Avis Flex corporate offerings in Italy.

Broad incumbents

• ALD Automotive Italy: Large European fleet leasing and long-term rental operator owned by Société Générale, competing with Avis Leasing and Avis Business for Italian corporate fleet management contracts.

Regional players

• Locauto: Italian car rental operator focused on the Italian market with airport and city presence; competes with Avis in the domestic leisure segment, particularly in southern Italian airports like Bari, Brindisi, and Palermo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AvisEurocarhire
• YouTubeyoutube.com/channel/UCtMCZ8BUxRGMLBrgwqTtBcQ
• Facebookfacebook.com/AvisEuroCarHire
• Instagraminstagram.com/aviseurope
• LinkedInlinkedin.com/company/avis-autonoleggio-italia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis Autonoleggio Italia